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Exit Intent Lead Magnet
Capture anonymous visitors just before they leave and convert them into qualified email subscribers using exit-intent pop-ups and automated consent handling.
Goals
Acquire more customers more efficiently
Improve conversion and sales
Nurture prospects
Industries
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Description
This use case enables you to recover leaving visitors by triggering a targeted exit-intent pop-up that offers a valuable lead magnet. Anonymous contacts are smoothly guided into subscribing, with automated consent checks and double opt-in flows ensuring compliance and high deliverability. By delivering the promised asset immediately after confirmation, you build trust and encourage long-term engagement. The system also applies capping to avoid overexposure, ensuring the pop-up is shown only when most effective. This creates a reliable, conversion-focused acquisition mechanism for consistent list growth.
Implementation Effort
Impact on a goal
Assets
No items found.
Outcome
Higher lead capture rates
Increased newsletter subscription growth
Improved email engagement and deliverability
Detail user scenario
A visitor browses the website and triggers an exit-intent signal when moving the cursor outside the viewport. If the contact is not yet capped and remains anonymous, the system displays a pop-up offering a lead magnet. Upon submission, the system checks the contact’s email consent status and either sends the lead magnet directly or initiates a compliant double opt-in flow. Once the contact confirms their subscription, the lead magnet email is delivered automatically and key tracking events are recorded. All interactions are stored as events for transparent reporting and future segmentation.
Step-by-step
1
Exit-intent detection and eligibility check:
When the contact moves the cursor outside the viewport, the Exit intent event fires. The system verifies that the visitor is not in the Capping pop-up segment and is an anonymous contact with no Email attribute.
2
Pop-up display and capture:
The exit-intent pop-up appears, offering a lead magnet. Upon showing, the system creates the Capping pop-up event and adds the contact to the capping segment. When the contact submits the pop-up, the Pop-up submit event is created with attributes such as name and email.
3
Consent verification and immediate delivery path:
If Consent email = TRUE, the system directly sends the lead magnet email and logs the Lead magnet sent event.
4
Double opt-in flow for contacts without consent:
If consent is missing, the system sets Unsubscribed from emails to FALSE and sends a double opt-in email containing a confirmation link with the parameter opt-in-magnet-exit-intent=true.
5
Confirmation and final delivery:
When the contact clicks the confirmation link, the system checks consent again. If still FALSE, it updates Consent email to TRUE, delivers the lead magnet email, and creates the Lead magnet sent and Newsletter subscription events.
Detail user scenario
Step-by-step
1
Exit-intent detection and eligibility check:
When the contact moves the cursor outside the viewport, the Exit intent event fires. The system verifies that the visitor is not in the Capping pop-up segment and is an anonymous contact with no Email attribute.
2
Pop-up display and capture:
The exit-intent pop-up appears, offering a lead magnet. Upon showing, the system creates the Capping pop-up event and adds the contact to the capping segment. When the contact submits the pop-up, the Pop-up submit event is created with attributes such as name and email.
3
Consent verification and immediate delivery path:
If Consent email = TRUE, the system directly sends the lead magnet email and logs the Lead magnet sent event.
4
Double opt-in flow for contacts without consent:
If consent is missing, the system sets Unsubscribed from emails to FALSE and sends a double opt-in email containing a confirmation link with the parameter opt-in-magnet-exit-intent=true.
5
Confirmation and final delivery:
When the contact clicks the confirmation link, the system checks consent again. If still FALSE, it updates Consent email to TRUE, delivers the lead magnet email, and creates the Lead magnet sent and Newsletter subscription events.
How to implement it?
Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:
Used Modules
Pop-Ups
Collect information from your visitors and navigate them on the website.
SMS Messages
Automate SMS delivery based on user actions or specific conditions.
Push Notifications
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
Contact attribute is a named data field that describes a specific property of a contact stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name
Attribute type
email
(standard) string
Unsubscribed from emails
(standard)boolean
Consent email
(custom) boolean
Events
An event is a custom piece of information about something your user does.
Event name
Event attributes
Newsletter subscription
scenario (string)
Lead magnet sent
scenario (string)
Capping pop-up
Pop-up submit
name (string); email (string); phone number (string); consent SMS (boolean)
Exit intent
URL (string)
Segments
Segments are dynamic groups generated based on predefined criteria, which update in real-time as user behaviors and attributes change.
Segment Name
Segment definition
Capping pop-up
Manage the marketing pressure of pop-up - for 3 days
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Join others who leveraged this use-Case
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Cheat Sheet
To bring your use-case to the next level check how you can use the following methods:
Set up your own domain for landing pages
Read more
If you don't want to use Google Tag Manager, you can implement the Exit intent event with User.com Data Collector
Read more
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