Every enrolled student was once a prospect who almost chose somewhere else
The difference is rarely the program. It's communication. How fast you responded to their first inquiry. Whether the open house invitation arrived at the right time. If the onboarding sequence made them feel expected on day one. Positive User helps schools, universities, and training organizations get that communication right, at every stage, without building it manually each time.
Trusted by +15,000 marketing teams
From first inquiry to enrolled student, every communication automated
A form gets submitted on a Sunday evening. Nobody sees it until Monday afternoon. By then, two competitors have already been in touch. An open house email goes out to the full contact list with no segmentation. Attendance is low and nobody knows why. A new student arrives on their first day without a welcome message, a schedule, or a single piece of useful information in their inbox.These aren't edge cases. They're the default for institutions running their communications manually. Positive User changes that.
Respond to every inquiry before a competitor does
The moment a prospective student fills out a form, Positive User triggers a personalized acknowledgment with relevant program information and a next step. Your admissions team picks up a warm conversation, not a cold lead that went quiet over the weekend.
Fill your open house events, not just your calendar
An invitation is just the start. Positive User automates the reminder sequence, sends a personalized follow-up to everyone who attended, and re-engages the ones who registered but didn't show up. Your attendance rate goes up. Your team doesn't spend a week on manual follow-ups.
Reach the right audience with the right message
Segment your contact lists by program of interest, application stage, enrollment status, or any other attribute. A prospective MBA student shouldn't receive the same newsletter as a first-year undergraduate. With Positive User, they don't.
Keep every stakeholder informed
Students, teachers, and administrative staff all need timely, relevant communication. Newsletters for the whole institution. Alert emails when something changes. Last-minute SMS for urgent updates. All from one platform, with no manual effort after the initial setup.
From the first open house to graduation day, students need to feel expected
Convert inquiries into applications
A prospective student visits your website, reads about a program, and fills out a contact form. Positive User captures that lead, starts a nurture sequence with relevant content about the program, and keeps your institution present throughout their decision period. Most students take weeks to decide. You stay in the conversation the whole time.
Drive attendance at open house events
The Webinar Registration Multi-channel Campaign use case applies directly here. Invite prospects by email, send SMS reminders as the date approaches, and follow up after the event with personalized content based on the programs they expressed interest in. More attendees. More applications.
Automate registration and enrollment procedures
Landing pages for program-specific information, custom registration forms, automated confirmation emails, and follow-up sequences for incomplete applications: Positive User handles the full registration workflow. Prospective students get clear guidance at every step. Your admissions team stops chasing incomplete files.
Welcome new students before they arrive
A new student confirmed their enrollment two months ago. They haven't heard from you since. Positive User fixes that. Automated onboarding sequences introduce campus tools, key contacts, academic calendars, and first-week essentials, all sent at the right time before day one. Students arrive prepared. Dropout risk goes down.
Re-engage students who've gone quiet
Attendance drops. Engagement falls. A student who was active last semester hasn't logged in for six weeks. Positive User identifies those patterns and triggers a re-engagement sequence with support resources, a personal check-in, or a motivational nudge. Early intervention works. Doing it manually doesn't scale.
Stay connected with your alumni
Your graduates are one of your strongest recruitment tools. An active alumni network refers new students, mentors current ones, and donates to your programs. Positive User keeps that network warm with targeted newsletters, event invitations, and milestone campaigns, long after graduation day.
Recommended workflows for educational institutions
Open House Invitation and Follow-up
Email invitation to your full prospect list, SMS reminders for registered attendees, personalized follow-up after the event based on programs visited. Attendance goes up. Interest converts to applications.
Enrollment Reminder Campaign
Automated emails and SMS at key moments in the admissions timeline: application deadline approaching, missing documents, confirmation pending. Fewer lost applications. Less back-and-forth for your admissions team.
New Student Onboarding Sequence
A series of automated messages that guide new students through everything they need to know before day one. Campus tools, academic calendar, key contacts, first-week essentials. Delivered in the right order, at the right time.
Re-engagement for Inactive Students
Identifies students who haven't engaged recently and triggers a personalized sequence with course updates, support resources, or a check-in message. Early enough to make a difference.
Double Opt-in Process for Registration
Structured registration flows with confirmation emails, data validation, and automated list building. Your contact base stays clean and GDPR-compliant from the start.
Alumni Engagement Campaign
Targeted newsletters, event invitations, advanced program announcements, and mentoring opportunities. Keeps your alumni network active and connected to the institution.
Trusted by fast-growing teams
The best institutions don't just recruit students. They keep them.
Schools and universities using Positive User fill more seats, run better open house events, and build the kind of ongoing communication that reduces dropout rates and keeps alumni engaged for years. One platform for admissions, student communication, internal messaging, and everything in between.
Frequently Asked Questions
How does Positive User help educational institutions attract more students?
It automates the communication that happens between a first inquiry and a confirmed enrollment. Personalized follow-up sequences, open house campaigns, application deadline reminders, and re-engagement flows all run automatically. Your admissions team focuses on conversations that matter, not on manual follow-ups.
Can Positive User help with open house events?
Yes. You can invite prospects by email, automate SMS reminders before the event, and send personalized follow-up content based on the programs they attended. The whole campaign runs from a single workflow, including re-engagement for people who registered but didn't show up.
Can I automate registration and enrollment procedures?
Yes. Positive User supports landing pages for program information, custom registration forms, automated confirmation emails, and follow-up sequences for incomplete applications. The full registration workflow can run without manual intervention.
How does the student onboarding sequence work?
Once a student confirms their enrollment, a series of automated messages goes out at defined intervals before the start of term. Each message covers a different topic: campus tools, academic calendar, key contacts, first-week essentials. You build it once and it runs for every new intake.
Can Positive User send internal communications to teachers and staff as well as students?
Yes. You can segment your contact base by role and send targeted newsletters, alert emails, and SMS notifications to different audiences. A schedule change that only affects one department doesn't need to go to the whole institution.
How does re-engagement work for inactive students?
You define the inactivity threshold that matters to you, no login for four weeks, no course activity for a month, and Positive User identifies those students automatically. A personalized sequence goes out with support resources, a motivational message, or a direct check-in. Early enough to make a real difference.
Can I run campaigns for alumni as well as current students?
Yes. Alumni are a separate contact segment with their own communication logic. Positive User lets you run targeted newsletters, event invitations, donation campaigns, and mentoring program announcements to your graduate network.
Does Positive User support both email and SMS in the same workflow?
Yes. An open house campaign might start with an email invitation, follow up with an SMS reminder the day before, and close with a post-event email. All channels run in sequence from a single workflow.
Is student data handled securely and in compliance with GDPR?
Yes. Positive User is fully GDPR-compliant. Student contact data, application information, and communication history are processed securely. For institutions operating in Europe, the platform is built with data protection at its core.
Does Positive User integrate with Learning Management Systems?
Yes. Positive User connects with existing LMS platforms, analytics tools, and data sources via native integrations or API. If your institution already has a tech stack, Positive User fits into it.