A property buyer takes months to decide. Most agencies go quiet after the first viewing.
The window between a first inquiry and a signed contract can stretch over six months. During that time, a prospect visits other agencies, browses competing listings, and gradually loses the connection with your team. Positive User helps real estate agencies, developers, and property marketplaces stay present, relevant, and responsive throughout that entire journey, without asking your agents to manually follow up with every contact in their pipeline.
Trusted by +15,000 marketing teams
The real estate CRM built for long buying cycles
A lead who visited three listings last month and then went quiet isn't necessarily cold. They're still looking. They're comparing. They're waiting for the right property or the right moment. Positive User keeps your agency visible and relevant during that window, with automated communication that feels personal rather than broadcast.
Turn website visits into qualified leads
A visitor browses your listings page, filters by neighborhood and budget, and leaves without filling out a form. Positive User tracks that behavior and triggers a targeted follow-up with relevant properties and an invitation to book a viewing. You act on intent that was already there, before the prospect moves on to a competitor's site.
Match the right property to the right buyer, automatically
When a new listing hits your portfolio, Positive User identifies the contacts in your database whose search criteria match and sends them a personalized alert. Price range, location, property type, number of rooms: the right property reaches the right buyer at the right moment. Your agents spend their time on conversations that are already warm.
Keep prospects engaged through a long consideration cycle
A buyer who attended a viewing three weeks ago and hasn't been in touch isn't gone. Positive User sends a well-timed follow-up with similar properties, a market update for the neighborhood they visited, or a simple check-in from their agent. You stay present without your team having to track every contact manually.
Give every agent the full picture on every client
Every email, chat conversation, viewing attended, and listing viewed sits in a single contact profile. When an agent picks up a conversation, they see everything. No internal handover confusion, no repeated questions, no prospect who feels like they're starting from scratch every time they call.
Most buyers take six months to sign. A lot happens in between.
From anonymous visitor to identified lead
Not every interested buyer fills out a contact form. Positive User's visitor tracking identifies high-intent behavior on your listings pages and triggers a relevant lead capture at the right moment. An exit-intent pop-up offering a neighborhood guide. A chat message when someone spends significant time on a specific property. A targeted email for repeat visitors who haven't made contact yet. Intent exists long before the form submission.
From first inquiry to booked viewing
A lead submits a contact form or sends a chat message outside of business hours. Positive User sends an immediate, personalized acknowledgment with relevant listing details and a direct booking link for a viewing. Your agent receives a notification with the contact's full profile and browsing history first thing in the morning. No lead goes cold over a weekend.
From viewing to offer
After a viewing, most agencies send a generic thank-you email. Positive User sends a personalized follow-up that includes similar properties based on the one they visited, a market overview for the area, and a direct line to the agent they met. For prospects who viewed but haven't followed up in two weeks, a targeted re-engagement sequence goes out automatically.
From offer to signed contract
The final stages of a property transaction involve a lot of back-and-forth. Positive User keeps every communication in a single contact timeline, so your agents always have the full context and can respond quickly. Automated reminders for outstanding documents or next steps mean nothing gets lost in an email chain.
From buyer to long-term relationship
Someone who bought a property through your agency is your best source of referrals and future business. Positive User maintains that relationship with market updates for their neighborhood, relevant investment opportunities, and anniversary messages that keep your agency front of mind for years after the transaction.
Workflows built for real estate teams
New listing alert for matching prospects
When a property enters your portfolio, Positive User automatically identifies contacts in your database whose criteria match and sends a personalized alert. Location, budget, property type, and number of rooms all factor in. The right listing reaches the right buyer before they find it elsewhere.
Post-viewing follow-up sequence
Forty-eight hours after a viewing, a personalized follow-up goes out with similar properties and a direct booking link for a second visit. For prospects who don't respond within ten days, a second touchpoint follows with a market update or a new listing in the same area. Your agents stay visible without spending hours on manual follow-ups.
Lead Reactivation Workflow
Prospects who went quiet after an initial inquiry or a viewing receive a targeted re-engagement campaign based on their search history and the properties they visited. A new listing that matches their criteria. A price reduction on a property they viewed. A simple check-in from their agent. Some just needed the right reason to come back.
Price Drop Notification on Past Buys
A prospect expressed interest in a property but didn't move forward. When the asking price changes, Positive User sends a targeted notification automatically. The intent was already there. The price was the barrier.
Open house invitation and follow-up
Email invitations go to matched prospects in your database. SMS reminders go out the day before to registered attendees. After the event, a follow-up with property details and a booking link for private viewings reaches everyone who attended. And for those who registered but didn't show up, a separate sequence follows with a virtual tour or a rescheduling option.
Seller nurture sequence
Property sellers are also long-term relationships. Automated market reports for their area, updates on comparable sales, and timely outreach when market conditions shift keep your agency relevant throughout their selling journey. When they're ready to list, you're already the agency they trust.
Trusted by fast-growing teams
The deal doesn't go to the best property. It goes to the agency that stayed in touch.
Real estate teams using Positive User generate more qualified leads, follow up automatically throughout the buying journey, and close more deals without growing their headcount. One platform for lead capture, pipeline management, property alerts, and long-term client communication.
Frequently Asked Questions
What types of real estate businesses can use Positive User?
Residential and commercial agencies, property developers, real estate marketplaces, and investment property firms. The platform works for a boutique agency with five agents and a national developer managing hundreds of listings.
How does Positive User help generate more qualified leads?
Visitor tracking identifies high-intent behavior on your listings pages and triggers relevant lead capture at the right moment. Lead capture forms, chat widgets, and exit-intent pop-ups feed directly into your contact database. Every lead enters the right nurture sequence automatically, based on the properties and neighborhoods they showed interest in.
Can Positive User send property alerts when new listings match a buyer's criteria?
Yes. You define the matching logic based on location, budget, property type, and any other attribute. When a new listing meets a contact's criteria, a personalized alert goes out automatically. The right property reaches the right buyer before they find it on a competitor's site.
How does the post-viewing follow-up work?
A viewing triggers an automated follow-up sequence. The first message goes out 48 hours later with similar properties and a direct booking link. If the prospect doesn't respond within a defined window, a second touchpoint follows. Your agents stay visible and relevant without managing each follow-up manually.
Can Positive User handle long nurture cycles for high-value prospects?
Yes. You define the sequence logic and timing based on how your buyers behave. A prospect who viewed three listings over two months and then went quiet receives a different sequence than someone who just submitted their first inquiry. Positive User adapts the communication to where each contact actually is in their journey.
How does price drop notification work for properties?
When a property's asking price changes, Positive User can trigger a notification to contacts who previously expressed interest in that listing. The message is personalized to the contact and the property. You recapture intent that was already there.
Can different agents manage their own pipelines within the same account?
Yes. Each agent works with their own leads and contact list while management has visibility across the full team's activity. Leads can be assigned to specific agents based on location, property type, or any rule you define.
Does Positive User support both email and SMS in the same workflow?
Yes. A post-viewing sequence might start with an email and follow up with an SMS for contacts who haven't opened it. An open house campaign might combine an email invitation, an SMS reminder the day before, and a follow-up email after the event. Both channels run from a single automated workflow.
Can I use Positive User to stay in touch with past buyers?
Yes. Past buyers are a separate contact segment with their own communication logic. Market updates for their neighborhood, new listings that match an investment profile, and anniversary messages keep your agency front of mind long after the transaction closes.
Is customer data handled securely and in compliance with GDPR?
Yes. Positive User is fully GDPR-compliant. Contact data, search history, and communication records are processed securely. You grow your prospect and client database with confidence.