Renewals don't renew themselves
Every month, a percentage of your customers let their plan expire without saying a word. They didn't cancel loudly. They just didn't come back. Positive User helps hosting providers automate the communication that keeps customers active, reminds them before their plan lapses, and turns a one-time signup into a long-term subscription.
Trusted by +15,000 marketing teams
Automate the full hosting customer lifecycle, from trial to loyal subscriber
A trial expires and the user hasn't set up their account yet. Nobody follows up. A plan renewal is three weeks away and the customer hasn't heard from you since they signed up. An SSL certificate is about to lapse and the only notification is an automated system email that looks like it came from 2012. A customer who's been on the same entry plan for two years has never been offered an upgrade. None of these are product problems. They're communication gaps. Positive User closes them.
Automate your entire renewal cycle
The Subscription Expiry Conversion Workflow was built for exactly this. Positive User identifies customers approaching renewal, sends a well-timed sequence across email and SMS, and handles the follow-up for those who don't respond. Your renewal rate improves without your team having to track every expiry date manually.
Onboard new customers before they churn in silence
Most hosting churn happens in the first 30 days. A customer who hasn't connected their domain, configured their email, or logged into their control panel in the first week is a customer at risk. Positive User triggers an onboarding sequence the moment someone signs up, guiding them through setup step by step. Activation goes up. Support tickets go down.
Identify upsell opportunities before customers go looking elsewhere
A customer on a shared plan whose usage is growing is a natural candidate for a VPS upgrade. A client approaching their storage limit needs to hear from you before they start comparing alternatives. Positive User tracks those signals and triggers personalized offers at the right moment, not after they've already switched.
Give your support team full context on every customer
Every email, chat conversation, and plan change sits in a single contact profile. When a customer reaches support, your team sees their full history: plan type, renewal date, past tickets, and recent activity. Faster resolution. Fewer repeat contacts. Customers who feel known rather than queued.
Every stage of the hosting customer lifecycle, covered
From trial to paid subscriber
A new trial user hasn't activated their account after 48 hours. Positive User sends a targeted nudge with setup guidance and a direct link to the first step. If they still haven't activated after five days, a different message goes out with a support offer. You reduce early drop-off without your team monitoring every signup manually.
From paid to renewed
Thirty days before renewal, a personalized email lands in the customer's inbox with their plan summary and a clear renewal CTA. Two weeks later, a follow-up for those who haven't acted. A final SMS reminder three days before expiry. And if the plan lapses anyway, the Sales Agent Deal and Task Creation After Subscription End workflow notifies your sales team immediately. Nothing falls through the cracks.
From entry plan to higher tier
Usage milestones trigger targeted upsell campaigns. A customer who's used 80% of their storage gets a well-timed message about the next plan up. A client who's added five domains gets an offer on a hosting bundle. The Customer Usage Milestone Celebration workflow turns a product event into a commercial conversation, without it feeling like a hard sell.
From active to at-risk
A customer who hasn't logged in for 45 days is a churn risk. The Dormant Customer Reactivation Workflow identifies those profiles and sends a targeted re-engagement sequence. New features they haven't tried. A special offer for staying. A direct support invitation. Some just needed a reason to come back.
From customer to advocate
A customer who's been on the same plan for two years, renewed three times, and never raised a ticket is your best acquisition channel. Positive User identifies those profiles and triggers referral campaigns, loyalty rewards, and exclusive offers that make them feel recognized and motivated to recommend you.
Workflows built for hosting providers
Trial activation sequence
A new signup triggers an automated onboarding series: domain connection, email configuration, control panel walkthrough. Each step lands at the right interval. Activation rates improve. Support load drops.
Subscription expiry conversion workflow
Thirty days out, a renewal reminder with plan details. Two weeks later, a follow-up for non-responders. Three days before expiry, a final SMS. If the plan lapses, your sales team gets an alert. The whole sequence runs without anyone managing it.
In-app message about new features
When you launch a new feature or update, a targeted in-app message reaches the customers most likely to benefit. Adoption goes up. Customers feel informed. Your feature release doesn't go unnoticed.
Dormant customer reactivation workflow
Customers who haven't logged in or engaged in 45 or more days receive a targeted re-engagement sequence. New features, a special offer, or a support invitation. Personalized to their plan history, not a generic blast.
Upsell campaign for high-usage customers
Usage thresholds trigger personalized upgrade offers before customers start feeling constrained. A storage limit approaching 80% capacity. A traffic spike on a shared plan. You reach them with a relevant offer before they start comparing alternatives.
Post-support satisfaction check
After a support ticket is resolved, a short automated message asks how things went. Positive responses can be directed toward a review or referral prompt. Negative ones reach your team for direct follow-up. You improve support quality with real data, not assumptions.
Trusted by fast-growing teams
Growing MRR is easier when fewer customers leave
Hosting providers using Positive User reduce churn, improve renewal rates, and grow lifetime value without growing their team. One platform for onboarding, renewals, upsells, re-engagement, and support communication. No extra tools. No manual tracking. Just a customer lifecycle that runs on its own.
Frequently Asked Questions
What does Positive User do specifically for hosting companies?
It automates the communication layer of your customer lifecycle: trial activation, renewal reminders, upsell campaigns, re-engagement sequences, and post-support satisfaction checks. Your team focuses on the conversations that need a human. Everything else runs automatically.
How does renewal automation work?
The Subscription Expiry Conversion Workflow identifies customers approaching their renewal date and sends a timed sequence of reminders across email and SMS. If a plan expires without renewal, your sales team receives an automatic notification. You define the timing and messaging once, and it runs for every customer.
Can Positive User help reduce churn in the first 30 days?
Yes. Most hosting churn happens before a customer has properly set up their account. Positive User's onboarding automation guides new users through activation step by step, starting the moment they sign up. Customers who complete setup are significantly less likely to churn early.
How does upsell automation work for hosting plans?
You define the usage thresholds or behavioral signals that indicate a customer is ready for an upgrade, storage approaching capacity, traffic spikes, additional domain additions, and Positive User triggers a personalized offer automatically. The message reaches them before they start looking elsewhere.
Can Positive User segment customers by plan type or contract length?
Yes. You segment by plan type, renewal date, usage level, account activity, or any custom attribute. Each segment receives communication that's relevant to where they are in their lifecycle, not a generic message to your full database.
Does Positive User support email, SMS, and in-app messaging?
Yes. Email, SMS, in-app messages, push notifications, and live chat are all available from the same platform. A renewal sequence might combine an email and an SMS follow-up. An in-app message announces a new feature to active users. All channels run from a single workflow.
Can I integrate Positive User with my billing or CRM system?
Yes. Positive User connects with external systems via API and a wide range of native integrations. Contact our team to discuss the specific integration options for your existing stack.
How does Positive User help my support team work faster?
Every customer's full history, plan details, email exchanges, chat conversations, and recent activity sits in a single contact profile. When a customer contacts support, your team has immediate context. Response times go down and first-contact resolution rates go up.
Is customer data handled securely and in compliance with GDPR?
Yes. Positive User is fully GDPR-compliant. Customer contact data, billing information, and behavioral data are processed securely. You scale your subscriber base with confidence.
How quickly can we see results?
Most hosting teams have their first workflows, trial activation, renewal reminders, and re-engagement sequences, running within a week. Pre-built templates reduce the setup time significantly and no developer is required.