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When a user adds a product to the cart, the system waits one hour before checking if they’ve made a purchase in the last two days or are already in the Capping email segment. If not, and the user has a valid email and consent, an automated email is sent showing up to three of their most recently added products. Once the message is sent, the system adds the Capping email event and segment, preventing further recovery emails for seven days to avoid over-communication.
Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:
Collect information from your visitors and navigate them on the website.
Automate SMS delivery based on user actions or specific conditions.
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.
| Attribute name | Attribute type |
|---|---|
| Consent email | (custom) boolean |
| Product Event name | Customer path | Update method |
|---|---|---|
| Purchase | order completed with the product | API |
| Event name | Event attributes |
|---|---|
| Coupon assigned | (string) promotion; (string) coupon code |
| Tag Name | Tag definition | Tag update method |
|---|---|---|
| coupon_welcome | Discount added from automation | Adding - from automation |
| newsletter_onboarding | This tag is applied to a user while they are going through the newsletter welcome email sequence | Adding - from automation; Removing - from automation |
| List Name | Definition | Update Method |
|---|---|---|
| Newsletter | Send email campaigns to users who have their attribute : Consent email = true | A user is added to this list when they have clicked on the confirmation button sent in a double opt-in campaign |
| Promotion Name | Definition |
|---|---|
| welcome_discount | discount code as a part of welcome emails, after subscribing to newsletter |
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