Email de bienvenue

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Séquence d'e-mails de bienvenue pour les nouveaux abonnés à la newsletter dans la boutique de commerce électronique

Stimulez l'engagement des utilisateurs sur votre site Web en diffusant un contenu de qualité par le biais de nos campagnes de newsletter ciblées.

Objectifs

Acquire more customers more efficiently

Improve conversion and sales

Nurture prospects

Encourage repeat sales

Improve retention and fight churn

Secteurs

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Balises

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Descriptif

Lancez votre relation avec les nouveaux abonnés grâce à notre campagne de séquence d'e-mails de bienvenue, en veillant à ce qu'ils se sentent valorisés dès le début. Cette approche personnalisée contribue à renforcer la fidélité et l'engagement en mettant immédiatement les clients en contact avec des offres spéciales et des informations clés sur votre boutique en ligne. La mise en œuvre de cette campagne stimule non seulement les ventes initiales, mais favorise également des relations à long terme avec vos clients, ouvrant ainsi la voie à un engagement continu et à la fidélisation des clients.

Effort d'implémentation

Impact sur un objectif

Assets

Today 9:41

9:41

now

Automation

Today 9:41

9:41

now

Email Campaign 1

Today 9:41

9:41

now

Email Campaign 2

Today 9:41

9:41

now

Email Campaign 3

Today 9:41

9:41

now

Email Campaign 4

Today 9:41

9:41

now

Email 5.1 (No Purchase)

Today 9:41

9:41

now

Email 5.2 (With Purchase)

Outcome

Increased first-purchase conversion with a welcome discount

Stronger customer relationships through education and social proof

Reduced early churn by keeping new subscribers engaged

Scénario utilisateur détaillé

Le processus commence immédiatement après l'inscription de l'utilisateur à la newsletter. Cette stratégie consiste à envoyer une série d'e-mails sélectionnés qui présentent la marque, mettent en avant les offres de produits et offrent une remise exclusive sur le premier achat de l'abonné. Cette séquence vise à améliorer l'engagement des clients, à encourager les premiers achats et à jeter les bases d'une relation durable avec la marque.

Étape par étape

1
A user subscribes to the newsletter and is added to the Newsletter list. The system checks that Email consent = TRUE before sending any messages.
2
After 1 hour, the system sends Email 1: “Welcome to the {{brand_name}} family 🎉”, thanking the user and setting expectations.
3
After 4 days, Email 2: “Tips to make the most of your new journey ✨” is sent with helpful or lifestyle content.
4
If no purchase has been made, after 3 more days, the user receives Email 3: “Your 15% off is waiting 🎁” with a coupon (event: Coupon assigned).
5
If the user is still inactive after another 4 days, Email 4: “Meet our community’s favorites 💚” is sent for social proof.
6
Send two different campaigns based on the activity: If a purchase occurs, instead of more reminders, the system sends “Thanks for shopping with us 💚” (With Purchase). If no purchase occurs, the user receives “Let’s stay in touch 💌” (No Purchase) to maintain engagement.

Detail user scenario

Step-by-step

1
A user subscribes to the newsletter and is added to the Newsletter list. The system checks that Email consent = TRUE before sending any messages.
2
After 1 hour, the system sends Email 1: “Welcome to the {{brand_name}} family 🎉”, thanking the user and setting expectations.
3
After 4 days, Email 2: “Tips to make the most of your new journey ✨” is sent with helpful or lifestyle content.
4
If no purchase has been made, after 3 more days, the user receives Email 3: “Your 15% off is waiting 🎁” with a coupon (event: Coupon assigned).
5
If the user is still inactive after another 4 days, Email 4: “Meet our community’s favorites 💚” is sent for social proof.
6
Send two different campaigns based on the activity: If a purchase occurs, instead of more reminders, the system sends “Thanks for shopping with us 💚” (With Purchase). If no purchase occurs, the user receives “Let’s stay in touch 💌” (No Purchase) to maintain engagement.

Comment le mettre en œuvre ?

La mise en œuvre de l'automatisation des cas d'utilisation implique plusieurs étapes et outils clés. Voici des ressources complètes pour vous aider à démarrer :

Modules d'occasion

Pop-Ups

Collect information from your visitors and navigate them on the website.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Marketing par e-mail

Envoyez des e-mails personnalisés qui trouvent un écho auprès de vos utilisateurs au moment idéal.

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Embedded Forms

Get more data from users easily with embedded forms.

In-app Messages

Show pop-ups inside your mobile app to guide or inform your users.

Deals

Deals help you track sales opportunities and manage your pipeline efficiently.

Prérequis

Email domain configuration

Import or integrate coupon codes (for "welcome_discount" Promotion)

Guide étape par étape

Rédigé par

Recommended data structure

User Attributes

User attribute is a named data field that describes a specific property of an user stored on its profile and used for segmentation, personalization, reporting, and automation.

Attribute name	Attribute type
Consent email	(custom) boolean

Product Events

A product event is information about a user’s interaction with a specific product, such as a view, cart addition, or purchase.

Product Event name	Customer path	Update method
Purchase	order completed with the product	API

Events

An event is a custom piece of information about something your user does.

Event name	Event attributes
Coupon assigned	(string) promotion; (string) coupon code

Tags

Tag is a customizable, flexible tool used to label and categorize users, companies, deals, and other objects to streamline management and enhance targeting capabilities.

Tag Name	Tag definition	Tag update method
coupon_welcome	Discount added from automation	Adding - from automation
newsletter_onboarding	This tag is applied to a user while they are going through the newsletter welcome email sequence	Adding - from automation; Removing - from automation

Lists

A list is a way to organize users into groups, not necessarily using the same filters for all of them.

List Name	Definition	Update Method
Newsletter	Send email campaigns to users who have their attribute : Consent email = true	A user is added to this list when they have clicked on the confirmation button sent in a double opt-in campaign

Promotions

A Promotion is a simple, named bundle of discount codes for your customers – with a short description for context – while your store’s settings decide how and when the codes are used.

Promotion Name	Definition
welcome_discount	discount code as a part of welcome emails, after subscribing to newsletter

Welcome email sequences have a powerful impact on user engagement, with studies showing they can increase open rates by over 50% and lead to a 320% increase in revenue per email compared to other promotional emails.

Join others who leveraged this use-Case

Cheat Sheet

To bring your use-case to the next level check how you can use the following methods:

Customize this flow accordingly to your business flow!

Consider excluding new subscribers from ongoing newsletter communication

Discover the Perfect Use-Case for Your Company

Don't waste time on repetitive tasks. Let automations handle it.

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Extraits de code

Modèles d'automatisation

Structure de données recommandée

Extraits de code

Aide-mémoire

Débloquez le cas d'utilisation complet

Discover the Perfect Use-Case for Your Company

Don't waste time on repetitive tasks. Let automations handle it.

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