Agrosimex

Agrosimex is one of the largest distributors of plant protection products, fertilizers, gardening accessories, and seeds in Poland. For over 30 years, the company has been supporting the orchard, vegetable, and agricultural sectors by offering innovative solutions, expert advice, and a wide range of products for farmers and gardeners. Agrosimex consistently invests in research and development, delivering comprehensive solutions that support efficient and profitable crop management.

Agrosimex needed more effective customer segmentation and the implementation of personalized communication tailored to specific audiences – orchardists, farmers, vegetable growers, and hobbyists. A key challenge was also the automation of marketing campaigns to improve efficiency and save time.

Among the available platforms, User.com stood out with its advanced segmentation, marketing automation, personalization capabilities, and product recommendation engine – all of which enabled Agrosimex to tailor offers more precisely to customer preferences. The dedicated account manager also ensured professional support during onboarding and day-to-day use.

Implementing User.com allowed Agrosimex to:

✔ Expand their mailing list and reach new customers

✔ Increase sales through more relevant offers

✔ Optimize on-site activities with personalized pop-ups and dynamic content

✔ Deliver better product recommendations, boosting conversions

The implementation not only improved marketing campaign performance but also automated numerous processes, saving time and increasing the overall efficiency of the marketing team.

‍

Precise communication, intelligent automation, and top-level personalization – that’s how Agrosimex uses User.com to better engage customers and drive sales. With dynamic content, product recommendations, and advanced segmentation, the company has optimized marketing operations and maximized their impact.

‍

Here are the key components of the implementation:

Implementation and Automation

• Full technical support and integration with existing systems

• Customer segment-based marketing automation workflows

• Communication prioritization and frequency control mechanisms

‍

Personalization and Dynamic Content

• Tailored communication for different customer segments

• Dynamic on-site content including personalized banners and pop-ups

• Advanced on-site widgets supporting the purchasing process

‍

‍

‍

‍

Intelligent Product Recommendations‍

• Offers matched to user preferences and behavior

• Automated mechanisms that boost conversion and order value

‍

‍

Automated Marketing Campaigns‍

• Smart email and SMS campaigns that support the buying journey

• Personalized newsletters and on-site communication

• Flashing tab – a mechanism that grabs the attention of users with abandoned carts

‍

‍

Segmentation and Optimization‍

• Precise targeting based on behavioral and declared data

• Automatic user classification for marketing actions

Agrosimex focused on automation and personalization to enhance the effectiveness of their marketing efforts. The results? A significant increase in customer engagement, improved conversion rates, and optimized sales processes.

Key achievements include:

• Consistently growing the mailing list – thanks to newsletter form integration, the company effectively reaches new customers

• Increased user engagement – personalized on-site messages and dynamic content led to higher CTR

• Improved email campaign performance – segmentation led to higher open rates compared to previous tools

• Higher e-commerce revenue – implementing product recommendations in emails and on-site boosted conversion and order value

• Better offer matching – content personalization based on customer segments raised average cart value

• Stronger on-site performance – dynamic pop-ups and personalized messages improved on-site conversion

‍

‍

• More precise segmentation – led to better targeting and higher conversion rates

• Enhanced remarketing – thanks to automated campaigns and personalized recommendations, the number of returning customers grew significantly

• Efficient implementation and optimization – the support of a dedicated account manager ensured smooth onboarding and strategic optimization

As a result, Agrosimex not only improved communication with their customers but also significantly increased the effectiveness of their marketing and sales efforts.

‍