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Controlled Orchestration: Big Launch Protection
Protect deliverability and maximize launch performance by orchestrating controlled, priority-based email sends.
Goals
Improve deliverability and engagement
Improve conversion and sales
Manage leads and accelerate the sales funnel
Industries
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Description
This use case ensures that high-volume launch announcements are delivered safely and strategically by orchestrating email sends across prioritized audience segments. By verifying list cleanliness and sending first to the most active contacts, the system signals trustworthiness to mailbox providers, improving inbox placement for the entire launch. Randomized delays help avoid volume spikes, prevent throttling, and stabilize sender reputation. The segmentation split between active and inactive groups provides clear post-campaign insights into performance and ROI. This controlled orchestration approach strengthens deliverability and boosts the impact of major announcements.
Implementation Effort
Impact on a goal
Assets
No items found.
Outcome
Higher inbox placement and improved sender reputation
Increased engagement driven by prioritizing active contacts
More accurate performance insights across audience segments
Detail user scenario
The automation activates at a scheduled date and time to initiate a controlled launch send. It first verifies list quality by checking consent, email availability, and Bouncer recommendations. Eligible contacts are then routed into specific engagement-based segments that determine both priority and send timing. Each segment receives a tailored email after a randomized delay window, reducing volume spikes and improving deliverability. Once emails are delivered, performance can be evaluated across active and inactive segments to validate impact.
Step-by-step
1
List verification and suppression filtering:
At the scheduled launch time, the system checks whether each contact has a valid email, has provided email consent, and is not marked as suppress in the Bouncer recommends attribute. Contacts failing any check are excluded from the flow
2
Send the first Highest-priority segment: Customers Active:
Contacts matching the Customers Active segment receive the shortest randomized delay of 0–30 minutes. After the delay, they are sent the announcement email for active customers
3
Active leads distribution:
Leads Active contacts are queued with a randomized delay between 30–60 minutes to stagger sending. Once the delay completes, the system sends the announcement email to active leads.
4
Inactive customers distribution:
Customers Not Active move into a 90–180-minute randomized delay window to smooth volume, after which they receive the announcement email for inactive customers.
5
Lowest-priority segment: Inactive leads:
Leads Not Active are intentionally delayed the longest, between 180–360 minutes, ensuring volume control and reduced risk during peak deliverability windows. After the delay, the announcement email for inactive leads is sent.
Detail user scenario
Step-by-step
1
List verification and suppression filtering:
At the scheduled launch time, the system checks whether each contact has a valid email, has provided email consent, and is not marked as suppress in the Bouncer recommends attribute. Contacts failing any check are excluded from the flow
2
Send the first Highest-priority segment: Customers Active:
Contacts matching the Customers Active segment receive the shortest randomized delay of 0–30 minutes. After the delay, they are sent the announcement email for active customers
3
Active leads distribution:
Leads Active contacts are queued with a randomized delay between 30–60 minutes to stagger sending. Once the delay completes, the system sends the announcement email to active leads.
4
Inactive customers distribution:
Customers Not Active move into a 90–180-minute randomized delay window to smooth volume, after which they receive the announcement email for inactive customers.
5
Lowest-priority segment: Inactive leads:
Leads Not Active are intentionally delayed the longest, between 180–360 minutes, ensuring volume control and reduced risk during peak deliverability windows. After the delay, the announcement email for inactive leads is sent.
How to implement it?
Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:
Used Modules
Pop-Ups
Collect information from your visitors and navigate them on the website.
SMS Messages
Automate SMS delivery based on user actions or specific conditions.
Push Notifications
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
Contact attribute is a named data field that describes a specific property of a contact stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name
Attribute type
email
(standard) string
Consent email
(custom) boolean
Bouncer recommends
(custom) fixed-choice
Segments
Segments are dynamic groups generated based on predefined criteria, which update in real-time as contacts behaviors and attributes change.
Segment name
Segment definition
Active Users
Last email opened - less than 90 days ago
OR
Last email link clicked - less than 90 days ago
OR
Last seen - less than 90 days ago
Not Active Users
Last email opened - more than 90 days ago OR is unknown
AND
Last email link clicked - more than 90 days ago OR is unknown
AND
Last seen - more than 90 days ago OR is unknown
Leads
Product event Purchase - first occurrence is unknown
Leads Not Active
Segment: Not Active Users
AND
Segment: Leads
Leads Active
Segment: Active Users
AND
Segment: Leads
Customers
Product event Purchase - first occurrence has any value
Customers - Purchase last 90d
Product event Purchase - last occurrence less than 90 days ago
Customers - No Purchase last 90d
Product event Purchase - last occurrence more than 90 days ago
Customers Not Active
Segment: Not Active Users
AND
Segment: Customers - No Purchase last 90d
Customers Active
Segment: Active Users
AND
Segment: Customers - Purchase last 90d
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Join others who leveraged this use-Case
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Cheat Sheet
To bring your use-case to the next level check how you can use the following methods:
Use Bouncer (or another tool) to improve segmentation and avoid sending emails to non-deliverable addresses
Read more
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