GTM allows you to keep in organized way all of your tags, snippets and Javascript code.
In order to add User.com to your GTM project:
Go to your Google Tag Manager Project, and there go to Tags.
Click on create a new Tag.
Click Tag Configuration, there you will need to choose Custom HTML tag.
Paste the tracking code of your marketing automation system.
Paste in the following JavaScript snippet:
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<script data-cfasync="false" type="text/javascript">
window.civchat = {
// You can find your API key and app domain by going to your app and selecting Setup & Integrations in App Settings
apiKey: 'YOUR_API_KEY'
};
</script>
// You can find your API key and app domain by going to your app and selecting Setup & Integrations
<script data-cfasync="false" type="text/javascript" src="https://.user.com/widget.js"></script>
In the window, Triggering, choose All Pages are the trigger.
In tag firing options, select Once per page.
Read more about implementing Google Tag Manager on