Primabiotic

Primabiotic is a Polish e-commerce company dedicated to promoting health and beauty through natural methods. Founded on the principles of simplicity and purity, Primabiotic stands out for its chemical-free formulations that emphasize natural ingredients. Their range of products includes high-quality hydrolyzed collagen, probiotic cosmetics enriched with beneficial bacteria and products designed to protect the skin's microbiome. Additionally, they offer essential vitamins in both drop and capsule forms. Committed to environmental sustainability, Primabiotic prepares orders without plastic, encourages the reuse of collagen bottles, and is actively transitioning to more sustainable packaging options, reflecting their dedication to eco-friendly practices.

Primabiotic's expansion from Poland into international markets like Germany, Spain, the UK, the United States, and soon Italy required a marketing automation platform capable of handling complex and customized strategies. The company needed to dynamically segment and engage with a broader international audience, especially those interested in their educational e-books on dietary health. However, their previous basic automation tool was a significant hindrance, offering limited customization and only predefined scenarios, which restricted their ability to effectively communicate with diverse customer groups. This prompted Primabiotic to seek a more robust and flexible solution to better support their varied and expanding marketing needs.

User.com has significantly streamlined and enhanced Primabiotic's marketing strategies since its adoption, following a professional recommendation during a training session. The transition to User.com began after careful evaluation against other tools and marked a strategic shift, thanks to the platform's robust customization capabilities and several key features that perfectly aligned with their marketing needs:

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• Landing Page Autonomy: The platform has empowered marketing teams to independently create and manage landing pages. This feature has eliminated the need for IT department involvement, enabling the swift deployment of promotional content and efficient collection of customer data.
• Dynamic Content Integration and Targeted Pop-Ups: User.com has allowed Primabiotic to introduce dynamic content on their website, engaging existing email subscribers who are not in the SMS database with personalized banners. Additionally, customized pop-ups recognize existing subscribers, checking if they are in the SMS database and encouraging them to subscribe to SMS updates if they are not. This strategy helps balance the communication strategy by converting website visitors into multi-channel subscribers without overwhelming them with excessive requests.
• Optimized Subscriber Communication: The integration of SMS marketing into their strategies, using User.com’s sophisticated automation tools, has allowed Primabiotic to tailor promotions more effectively. Initially, campaigns followed a standard sequence of sending an initial email and a follow-up if the first remained unread. However, incorporating SMS as a final touchpoint in the automation sequence – especially for weekly promotions – has significantly boosted sales by reaching users who may have missed or ignored previous emails.
• Special Occasion Engagement: For special occasions, Primabiotic utilizes on-site elements to enhance customer engagement and boost sales. For Easter, a clickable pop-up Easter egg reveals a 25% discount code, and for Kupala Night, dedicated landing pages are set up to collect email and phone numbers before launching a major promotion. These features make interactions more interactive and enjoyable, significantly increasing sales.

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These strategic implementations by User.com have transformed Primabiotic’s marketing approach, making it more dynamic and responsive to customer behavior, and significantly increasing the effectiveness of their campaigns.

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The implementation of User.com not only provided the flexibility and scalability the company needed but also resulted in significant improvements in customer engagement and conversion rates. Specific outcomes included:

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• Increased Subscriber Engagement: By leveraging User.com's advanced automation and customization features, the company was able to fine-tune its marketing strategies, reducing unsubscribe rates and enhancing customer retention.
• Growth in Subscriber Base: The seamless integration and user-friendly features of User.com helped the company achieve a substantial 150% increase in its subscriber base within a year.
• Revenue Increase from Campaigns: There was a notable growth in revenue from both email and SMS marketing campaigns. Email marketing saw a 67% increase, while SMS marketing experienced a nearly 367% surge, demonstrating the significant impact of strategic campaign integrations on revenue.

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These statistics highlight the effective use of User.com’s platform in transforming the company’s marketing efforts and driving significant growth.

The case study of Primabiotic's adoption of User.com demonstrates the transformative power of advanced marketing automation for an expanding e-commerce company. With User.com, Primabiotic was able to move beyond the limitations of their previous system, embracing a platform that offers extensive customization and strategic flexibility essential for their growth into international markets. This partnership has led to significant achievements, including a dramatic increase in subscriber engagement and revenue, and a more robust subscriber base. By strategically implementing features like dynamic content, targeted pop-ups, and SMS integration, Primabiotic has not only enhanced its customer interactions but has also set a new standard in leveraging technology to drive business success. This collaboration with User.com underscores the critical role of adaptive digital tools in scaling operations and refining consumer relationships in today's fast-paced market.