Email
Email
SMS
SMS
Web push
Web push
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Webinar Registration Multi-channel Campaign

Automate webinar sign-ups, confirmations, reminders, and post-webinar engagement across email, SMS, and push
Cele
Manage leads and accelerate the sales funnel
Improve deliverability and engagement
Improve personalization and the customer experience
Branże
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Tagi
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Opis

This use case provides a complete, automated registration journey for webinars, ensuring contacts receive timely confirmations, reminders, and follow-up messages across multiple channels. Once a visitor submits the registration form, the system immediately checks for consent and sends the appropriate invitation or double opt-in flow. As the webinar date approaches, automated reminders via email, SMS, and push notifications maximize attendance. After the session ends, attendees receive the recording and a targeted offer to drive conversions. This multi-channel workflow increases registration quality, improves attendance rates, and strengthens lead nurturing efforts.

Wysiłek wdrożeniowy

Wpływ na cel

Assets

Today 9:41
9:41
now
Automation – Webinar registration
Outcome
Higher webinar attendance and engagement
Improved lead nurturing through timely, multi-channel touchpoints
Increased conversions from post-webinar follow-up

Scenariusz użytkownika

When a contact submits a registration form on the webinar landing page, the system logs the registration event and checks the contact's email consent status. If consent is granted, the contact immediately receives the webinar invitation with meetings files and resources. If consent is not granted, a double opt-in flow is triggered to confirm permission before sending the invitation. As the webinar date approaches, the system sends automated reminders through email, SMS, and push notification depending on available consents and device capabilities. After the webinar, the system delivers a thank-you email containing the recording and a time-limited special offer.

Krok po kroku

  • 1
    Registration event creation and consent validation: When the contact submits the registration form, the system creates the Webinar registration event with attributes such as webinar name and date. It checks whether Consent email = TRUE to determine if the contact can receive the invitation immediately
  • 2
    Invitation or double opt-in flow: If email consent exists, the system sends the webinar invitation with an .ics meetings file, agenda details, join link, and pre-webinar resources. If consent is missing, the system updates Unsubscribed from emails to FALSE, sends a double opt-in email with a confirmation link, and once confirmed, enables Consent email = TRUE and sends the invitation
  • 3
    Registration tracking and newsletter assignment: Upon confirmation through the opt-in link, the system creates both the Webinar registration event and the Newsletter subscription event with scenario = Webinar registration, ensuring unified tracking and segmentation
  • 4
    Automated reminder sequence: Twenty-four hours before the webinar, the system sends an email reminder and, if SMS consent is enabled, an SMS reminder. One hour before the webinar, the system sends email, SMS, and push notifications (if FCM key is present) to maximize attendance
  • 5
    Post-webinar follow-up: After the webinar concludes, the system sends a thank-you email containing the recording, bonus materials, and a 24-hour limited special offer relevant to the webinar topic to encourage conversions and continued engagement

Szczegółowy scenariusz użytkownika

Krok po kroku

  • 1
    Registration event creation and consent validation: When the contact submits the registration form, the system creates the Webinar registration event with attributes such as webinar name and date. It checks whether Consent email = TRUE to determine if the contact can receive the invitation immediately
  • 2
    Invitation or double opt-in flow: If email consent exists, the system sends the webinar invitation with an .ics meetings file, agenda details, join link, and pre-webinar resources. If consent is missing, the system updates Unsubscribed from emails to FALSE, sends a double opt-in email with a confirmation link, and once confirmed, enables Consent email = TRUE and sends the invitation
  • 3
    Registration tracking and newsletter assignment: Upon confirmation through the opt-in link, the system creates both the Webinar registration event and the Newsletter subscription event with scenario = Webinar registration, ensuring unified tracking and segmentation
  • 4
    Automated reminder sequence: Twenty-four hours before the webinar, the system sends an email reminder and, if SMS consent is enabled, an SMS reminder. One hour before the webinar, the system sends email, SMS, and push notifications (if FCM key is present) to maximize attendance
  • 5
    Post-webinar follow-up: After the webinar concludes, the system sends a thank-you email containing the recording, bonus materials, and a 24-hour limited special offer relevant to the webinar topic to encourage conversions and continued engagement

Jak to wdrożyć?

Wdrożenie automatyzacji przypadków użycia obejmuje kilka kluczowych kroków i narzędzi. Oto obszerne zasoby, dzięki którym możesz zacząć:

Używane moduły

Wyskakujące okienka

Marketing na nowym poziomie z pięknym wizualnym kreatorem przeciągania i upuść.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Wymagania wstępne
Przewodnik krok po kroku
Zalecana struktura danych
Contacts
Contact attribute is a named data field that describes a specific property of a contact stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name Attribute type
email (standard) string
FCM key (standard) string
Unsubscribed from emails (standard) boolean
Consent email (custom) boolean
Consent SMS (custom) boolean
Landing page consent email (custom) boolean
Events
An event is a custom piece of information about something your contact does.
Event name Event attributes
Newsletter subscription scenario (string)
Webinar registration Webinar name (string) Webinar date (datetime)
No items found.
Dołącz do innych którzy użyli ten Use-Case
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Cheat Sheet
To bring your use-case to the next level check how you can use the following methods:
Set up your own domain for landing pages.
Read more

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