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Webinar Registration Multi-channel Campaign
Automate webinar sign-ups, confirmations, reminders, and post-webinar engagement across email, SMS, and push.
Goals
Manage leads and accelerate the sales funnel
Improve deliverability and engagement
Improve personalization and the customer experience
Industries
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Description
This use case provides a complete, automated registration journey for webinars, ensuring contacts receive timely confirmations, reminders, and follow-up messages across multiple channels. Once a visitor submits the registration form, the system immediately checks for consent and sends the appropriate invitation or double opt-in flow. As the webinar date approaches, automated reminders via email, SMS, and push notifications maximize attendance. After the session ends, attendees receive the recording and a targeted offer to drive conversions. This multi-channel workflow increases registration quality, improves attendance rates, and strengthens lead nurturing efforts.
Implementation Effort
Impact on a goal
Assets
No items found.
Outcome
Higher webinar attendance and engagement
Improved lead nurturing through timely, multi-channel touchpoints
Increased conversions from post-webinar follow-up
Detail user scenario
When a contact submits a registration form on the webinar landing page, the system logs the registration event and checks the contact's email consent status. If consent is granted, the contact immediately receives the webinar invitation with meetings files and resources. If consent is not granted, a double opt-in flow is triggered to confirm permission before sending the invitation. As the webinar date approaches, the system sends automated reminders through email, SMS, and push notification depending on available consents and device capabilities. After the webinar, the system delivers a thank-you email containing the recording and a time-limited special offer.
Step-by-step
1
Registration event creation and consent validation:
When the contact submits the registration form, the system creates the Webinar registration event with attributes such as webinar name and date. It checks whether Consent email = TRUE to determine if the contact can receive the invitation immediately
2
Invitation or double opt-in flow:
If email consent exists, the system sends the webinar invitation with an .ics meetings file, agenda details, join link, and pre-webinar resources. If consent is missing, the system updates Unsubscribed from emails to FALSE, sends a double opt-in email with a confirmation link, and once confirmed, enables Consent email = TRUE and sends the invitation
3
Registration tracking and newsletter assignment:
Upon confirmation through the opt-in link, the system creates both the Webinar registration event and the Newsletter subscription event with scenario = Webinar registration, ensuring unified tracking and segmentation
4
Automated reminder sequence:
Twenty-four hours before the webinar, the system sends an email reminder and, if SMS consent is enabled, an SMS reminder. One hour before the webinar, the system sends email, SMS, and push notifications (if FCM key is present) to maximize attendance
5
Post-webinar follow-up:
After the webinar concludes, the system sends a thank-you email containing the recording, bonus materials, and a 24-hour limited special offer relevant to the webinar topic to encourage conversions and continued engagement
Detail user scenario
Step-by-step
1
Registration event creation and consent validation:
When the contact submits the registration form, the system creates the Webinar registration event with attributes such as webinar name and date. It checks whether Consent email = TRUE to determine if the contact can receive the invitation immediately
2
Invitation or double opt-in flow:
If email consent exists, the system sends the webinar invitation with an .ics meetings file, agenda details, join link, and pre-webinar resources. If consent is missing, the system updates Unsubscribed from emails to FALSE, sends a double opt-in email with a confirmation link, and once confirmed, enables Consent email = TRUE and sends the invitation
3
Registration tracking and newsletter assignment:
Upon confirmation through the opt-in link, the system creates both the Webinar registration event and the Newsletter subscription event with scenario = Webinar registration, ensuring unified tracking and segmentation
4
Automated reminder sequence:
Twenty-four hours before the webinar, the system sends an email reminder and, if SMS consent is enabled, an SMS reminder. One hour before the webinar, the system sends email, SMS, and push notifications (if FCM key is present) to maximize attendance
5
Post-webinar follow-up:
After the webinar concludes, the system sends a thank-you email containing the recording, bonus materials, and a 24-hour limited special offer relevant to the webinar topic to encourage conversions and continued engagement
How to implement it?
Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:
Used Modules
Pop-Ups
Collect information from your visitors and navigate them on the website.
SMS Messages
Automate SMS delivery based on user actions or specific conditions.
Push Notifications
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
Contact attribute is a named data field that describes a specific property of a contact stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name
Attribute type
email
(standard) string
FCM key
(standard) string
Unsubscribed from emails
(standard) boolean
Consent email
(custom) boolean
Consent SMS
(custom) boolean
Landing page consent email
(custom) boolean
Events
An event is a custom piece of information about something your contact does.
Event name
Event attributes
Newsletter subscription
scenario (string)
Webinar registration
Webinar name (string)
Webinar date (datetime)
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Cheat Sheet
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Set up your own domain for landing pages.
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