Retention
Omnichannel
E-commerce
Email
SMS
Mobile app
E-commerce i handel detaliczny
Use-CasesMulti-channel Win-back Sequence
Email
Email
Web push
Web push
SMS
SMS
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Multi-channel Win-back Sequence

Re-engage inactive customers with personalized messages and escalating incentives across email, web push, and SMS.
Cele
Improve retention and fight churn
Encourage repeat sales
Branże
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Tagi
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Opis

This multi-channel win-back sequence helps brands systematically re-engage customers who have stopped purchasing by combining timing-based triggers with personalized content and incentives. By reacting exactly 30, 60, and 90 days after the last purchase, the flow escalates communication intensity while respecting contact consent preferences. Personalized product recommendations, web push reminders, and targeted discount codes work together to bring customers back at the right moment. The result is a scalable, automated approach to reducing churn and increasing repeat revenue.

Wysiłek wdrożeniowy

Wpływ na cel

Assets

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Outcome
Higher repeat purchase rates
Improved customer reactivation
Reduced churn among inactive buyers

Scenariusz użytkownika

The scenario monitors the time since a customer’s last purchase and triggers tailored win-back actions at 30, 60, and 90 days. At 30 days, the system focuses on soft re-engagement using personalized recommendations and a follow-up web push if no purchase occurs. At 60 and 90 days, the flow introduces increasingly attractive coupon incentives, delivered via the best available channel based on consent. All actions are tracked through events and tags, ensuring visibility and control over coupon usage and performance.

Krok po kroku

  • 1
    30-day post-purchase re-engagement: When the user’s last purchase was exactly 30 days ago and email consent is true, the system sends a “We miss you!” email with personalized product recommendations based on past purchases. If the email is opened, the system waits three days and checks whether a new purchase occurred within the last four days.
  • 2
    Web push follow-up after no purchase: If no purchase is detected after the waiting period and the user has an active web push subscription, the system sends a web push notification linking to the Bestsellers page to encourage a quick return.
  • 3
    60-day win-back with discount incentive: When the last purchase was exactly 60 days ago and email consent is true, the system assigns a winback10 discount code. If no valid coupon is available, an alert email is sent to an agent; if successful, a “coupon assigned” event is created. If SMS consent is true, the discount is sent via SMS; otherwise, it is sent by email, and the user is tagged with coupon_winback10.
  • 4
    90-day high-intent win-back offer: When the last purchase was exactly 90 days ago and email consent is true, the system assigns a winback20 discount code. If the coupon has value, a “coupon assigned” event is created and an email offering 20% off plus free shipping is sent. The user is then tagged with coupon_winback20 for tracking and segmentation.

Szczegółowy scenariusz użytkownika

Krok po kroku

  • 1
    30-day post-purchase re-engagement: When the user’s last purchase was exactly 30 days ago and email consent is true, the system sends a “We miss you!” email with personalized product recommendations based on past purchases. If the email is opened, the system waits three days and checks whether a new purchase occurred within the last four days.
  • 2
    Web push follow-up after no purchase: If no purchase is detected after the waiting period and the user has an active web push subscription, the system sends a web push notification linking to the Bestsellers page to encourage a quick return.
  • 3
    60-day win-back with discount incentive: When the last purchase was exactly 60 days ago and email consent is true, the system assigns a winback10 discount code. If no valid coupon is available, an alert email is sent to an agent; if successful, a “coupon assigned” event is created. If SMS consent is true, the discount is sent via SMS; otherwise, it is sent by email, and the user is tagged with coupon_winback10.
  • 4
    90-day high-intent win-back offer: When the last purchase was exactly 90 days ago and email consent is true, the system assigns a winback20 discount code. If the coupon has value, a “coupon assigned” event is created and an email offering 20% off plus free shipping is sent. The user is then tagged with coupon_winback20 for tracking and segmentation.

Jak to wdrożyć?

Wdrożenie automatyzacji przypadków użycia obejmuje kilka kluczowych kroków i narzędzi. Oto obszerne zasoby, dzięki którym możesz zacząć:

Używane moduły

Wyskakujące okienka

Marketing na nowym poziomie z pięknym wizualnym kreatorem przeciągania i upuść.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Marketing e-mailowy

Wysyłaj spersonalizowane e-maile, które rezonują z Twoimi użytkownikami w idealnym momencie.

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Formularze osadzone

Marketing na nowym poziomie z pięknym wizualnym kreatorem przeciągania i upuść.

In-app Messages

Show pop-ups inside your mobile app to guide or inform your users.

Deals

Deals help you track sales opportunities and manage your pipeline efficiently.

WhatsApp

Launch personalized, automated WhatsApp campaigns.

Mobile Wallet

Reach customers effortlessly through Apple and Google Wallet.

Coupons

Create promotions, import unique codes, and assign them automatically.

Wymagania wstępne
Przewodnik krok po kroku
Napisane przez

Skorzystaj z przewodnika
Zalecana struktura danych
Contact Attributes
Contact attribute is a named data field that describes a specific property of a contact stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name Attribute type
email (standard) string
Web push subscription (standard) boolean
Consent email (custom) boolean
Consent SMS (custom) boolean
Segments
Segments are dynamic groups generated based on predefined criteria, which update in real-time as contacts behaviors and attributes change.
Segment name Segment definition
Products - With Assets Image URL AND Product URL have any value
Product Events
A product event is information about a contact’s interaction with a specific product, such as a view, cart addition, or purchase.
Product Event name Customer path
Purchase order completed with the product
Promotions
A Promotion is a simple, named bundle of discount codes for your customers – with a short description for context – while your store’s settings decide how and when the codes are used.
Promotion name Definition
winback_discount10 discount 10% for the win back sequence
winback_discount20 discount 20% for the win back sequence
Tags
Tag is a customizable, flexible tool used to label and categorize contacts, companies, deals, and other objects to streamline management and enhance targeting capabilities.
Tag name Tag definition
coupon_winback10 Discount 10% for the win back sequence
coupon_winback20 Discount 20% for the win back sequence
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Dołącz do innych którzy użyli ten Use-Case
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Cheat Sheet
To bring your use-case to the next level check how you can use the following methods:
Adjust the communication channels flow to your use case
Change {{YOURAPP}} to your appdomain to get the proper links and set the user to be notified in the User email module
Warning
Things to take into consideration when leveraging this use-case
Adjust the timing to your business purchase recurrence
Make sure that this flow is relevant in the context of your ongoing mass communication

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