Email
Email
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On site
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Double opt-in process

Build a reliable and compliant subscriber base
Cele
Acquire more customers more efficiently
Improve personalization and the customer experience
Nurture prospects
Improve deliverability and engagement
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Opis

Make your newsletter sign-up process not just easy – but reliable and GDPR-compliant. With this automation, every new subscriber goes through a double opt-in verification flow that ensures your database is clean, verified, and ready for targeted communication. You’ll prevent spam sign-ups, boost email deliverability, and create a trustworthy foundation for long-term engagement.

Wysiłek wdrożeniowy

Wpływ na cel

Assets

Today 9:41
9:41
now
Automation
Today 9:41
9:41
now
You are already subscribed email
Today 9:41
9:41
now
Double opt-in for the newsletter email
Today 9:41
9:41
now
Thank you for subscribing to the newsletter email
Outcome
Verified, high-quality email list
Higher deliverability and sender reputation
Fewer spam complaints and unsubscribes
Clear consent tracking for GDPR compliance

Scenariusz użytkownika

This use case ensures every new subscriber is verified through a GDPR-compliant double opt-in flow. When a user submits a newsletter form, pop-up, or landing page, the automation checks whether they’re already subscribed. If they are, the system instantly sends an email confirming their existing subscription. If not, the process triggers a confirmation email that allows the user to validate their address. Once they click the link, User.com automatically updates their consent attributes, adds them to the newsletter list, and sends a final confirmation message.

Krok po kroku

  • 1
    When a visitor submits a newsletter pop-up, form, or landing page, the system fires an event “Send opt-in” to trigger the process
  • 2
    If the user is already subscribed, an automated message informs them: “You’re already subscribed.”
  • 3
    If the user isn’t subscribed, the attribute “Unsubscribed from emails” changes to FALSE, and an email with a confirmation link is sent
  • 4
    Once the user clicks the confirmation link, their Consent email attribute changes to TRUE, they’re added to the Newsletter list, and a Newsletter subscription event is created
  • 5
    The process ends with a friendly confirmation email — your subscriber is now officially verified

Szczegółowy scenariusz użytkownika

Krok po kroku

  • 1
    When a visitor submits a newsletter pop-up, form, or landing page, the system fires an event “Send opt-in” to trigger the process
  • 2
    If the user is already subscribed, an automated message informs them: “You’re already subscribed.”
  • 3
    If the user isn’t subscribed, the attribute “Unsubscribed from emails” changes to FALSE, and an email with a confirmation link is sent
  • 4
    Once the user clicks the confirmation link, their Consent email attribute changes to TRUE, they’re added to the Newsletter list, and a Newsletter subscription event is created
  • 5
    The process ends with a friendly confirmation email — your subscriber is now officially verified

Jak to wdrożyć?

Wdrożenie automatyzacji przypadków użycia obejmuje kilka kluczowych kroków i narzędzi. Oto obszerne zasoby, dzięki którym możesz zacząć:

Używane moduły

Wyskakujące okienka

Marketing na nowym poziomie z pięknym wizualnym kreatorem przeciągania i upuść.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Wymagania wstępne
Set up an automation that invites users to leave their email and subscribe to the Newsletter list (for example, via pop-up, landing page, etc) – that automation should fire the event Send opt-in that triggers whole process
Przewodnik krok po kroku
Zalecana struktura danych
User Attributes
User attribute is a named data field that describes a specific property of an user stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name Attribute type
unsubscribed from emails (standard) boolean
Consent email (custom) boolean
Events
An event is a custom piece of information about something your user does.
Event name Event attributes
Send opt-in (string) scenario
Newsletter subscription (string) scenario
Lists
A list is a way to organize users into groups, not necessarily using the same filters for all of them.
List Name Criteria
Newsletter List with confirmed newsletter subscribers.
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Dołącz do innych którzy użyli ten Use-Case
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Cheat Sheet
To bring your use-case to the next level check how you can use the following methods:
Customize your thank you page – add link to your shop or put there some warm welcome video

Odkryj idealny przypadek użycia dla Twojej firmy

Nie trać czasu na powtarzalne zadania. Pozwól automatyzacji sobie z tym poradzić.
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