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This use case ensures every new subscriber is verified through a GDPR-compliant double opt-in flow. When a user submits a newsletter form, pop-up, or landing page, the automation checks whether they’re already subscribed. If they are, the system instantly sends an email confirming their existing subscription. If not, the process triggers a confirmation email that allows the user to validate their address. Once they click the link, User.com automatically updates their consent attributes, adds them to the newsletter list, and sends a final confirmation message.
Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:
Collect information from your visitors and navigate them on the website.
Automate SMS delivery based on user actions or specific conditions.
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.
| Attribute name | Attribute type |
|---|---|
| unsubscribed from emails | (standard) boolean |
| Consent email | (custom) boolean |
| Event name | Event attributes |
|---|---|
| Send opt-in | (string) scenario |
| Newsletter subscription | (string) scenario |
| List Name | Criteria | |
|---|---|---|
| Newsletter | List with confirmed newsletter subscribers. |
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