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Customer Usage Milestone Celebration Campaign
Celebrate meaningful product usage milestones with automated multichannel messages that boost engagement and delight.
Cele
Improve customer satisfaction and loyalty
Improve personalization and the customer experience
Encourage repeat sales
Branże
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Tagi
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Opis
This use case enables brands to recognize and reward customer achievement by celebrating product usage milestones. When contacts reach a defined action threshold, the system automatically triggers personalized messages across email, mobile push, and web push. These milestones reinforce positive behavior, build emotional connection, and encourage repeat engagement with your product. With built-in personalization, shareability, and optional gamification, this campaign deepens loyalty while motivating contacts to continue their journey. By defining multiple milestones over time, companies can create a scalable retention strategy that grows alongside contact activity.
Wysiłek wdrożeniowy
Wpływ na cel
Assets
No items found.
Outcome
Increased engagement with core product features
Higher retention through positive reinforcement
Strengthened customer loyalty and recurring usage
Scenariusz użytkownika
The system continuously tracks how many times each contact performs a specific action within the product. Once a contact reaches a defined milestone threshold, the automation checks whether they can be contacted via email, web push, or mobile push. If at least one channel is available, a milestone celebration is triggered. Contacts receive a badge-style web push, a congratulatory mobile notification, and an email summarizing their personal achievement with optional social sharing links. All messages are personalized to highlight progress and reinforce positive engagement. To avoid triggering for existing high-usage contacts, the timing setup ensures messages fire only for newly reached milestones.
Krok po kroku
1
Product usage tracking and milestone detection:
The system continuously updates the Product usage count attribute. When a contact reaches the defined milestone number (for example, exactly 1000 or more usages), the automation is triggered
2
Contactability check across channels:
The automation first verifies whether the contact can be reached through at least one channel by checking Consent email = TRUE, Web push subscription = TRUE, or FCM key having any value
3
Automated milestone celebration messages:
If the contact meets the communication criteria, the system sends a celebratory animated web push with a milestone badge, a mobile push notification saying “Congratulations! You’ve reached [milestone]!”, and an email summarizing their achievements, personal stats, and social sharing options
4
Email milestone summary and engagement reinforcement:
The email highlights the contact's progress, visualizes their achievement, and encourages continued product usage through recognition, rewards, or additional resources
5
Milestone management and future-proofing:
Because this automation is designed for new contacts, teams must first disable the trigger, run the automation once empty, and then re-enable it. This ensures that only contacts newly crossing the milestone receive the celebration and prevents retroactive triggering for existing high-usage sontacts
Szczegółowy scenariusz użytkownika
Krok po kroku
1
Product usage tracking and milestone detection:
The system continuously updates the Product usage count attribute. When a contact reaches the defined milestone number (for example, exactly 1000 or more usages), the automation is triggered
2
Contactability check across channels:
The automation first verifies whether the contact can be reached through at least one channel by checking Consent email = TRUE, Web push subscription = TRUE, or FCM key having any value
3
Automated milestone celebration messages:
If the contact meets the communication criteria, the system sends a celebratory animated web push with a milestone badge, a mobile push notification saying “Congratulations! You’ve reached [milestone]!”, and an email summarizing their achievements, personal stats, and social sharing options
4
Email milestone summary and engagement reinforcement:
The email highlights the contact's progress, visualizes their achievement, and encourages continued product usage through recognition, rewards, or additional resources
5
Milestone management and future-proofing:
Because this automation is designed for new contacts, teams must first disable the trigger, run the automation once empty, and then re-enable it. This ensures that only contacts newly crossing the milestone receive the celebration and prevents retroactive triggering for existing high-usage sontacts
Jak to wdrożyć?
Wdrożenie automatyzacji przypadków użycia obejmuje kilka kluczowych kroków i narzędzi. Oto obszerne zasoby, dzięki którym możesz zacząć:
Używane moduły
Wyskakujące okienka
Marketing na nowym poziomie z pięknym wizualnym kreatorem przeciągania i upuść.
SMS Messages
Automate SMS delivery based on user actions or specific conditions.
Push Notifications
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
User attribute is a named data field that describes a specific property of an user stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name
Attribute type
email
(standard) string
FCM key
(standard) string
Web push subscription
(standard) boolean
Consent email
(custom) boolean
Product usage count
(custom) integer
No items found.
Dołącz do innych którzy użyli ten Use-Case
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Cheat Sheet
To bring your use-case to the next level check how you can use the following methods:
Once the milestone notification is triggered, bring users to a Milestone Details page where they can unlock badges, view progress, and enjoy gamified rewards that motivate continued engagement. This significantly boosts retention and delight.
Odkryj idealny przypadek użycia dla Twojej firmy
Nie trać czasu na powtarzalne zadania. Pozwól automatyzacji sobie z tym poradzić.
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