Everyone loves to feel special on their birthday – and your brand can make that moment unforgettable. This automation sends a personalized birthday message to each user, complete with an individual discount code. Based on their communication preferences, they’ll receive either an email or SMS with their offer. If a coupon can’t be assigned (for example, if your code pool runs out), the system instantly notifies your team, so no customer misses their celebration. It’s a simple way to create delight, boost retention, and drive repeat purchases – all automatically.