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Newsletter Pop-up with discount code for anonymous traffic
Convert anonymous visitors into subscribers with a timed pop-up that triggers double opt-in and delivers a discount code.
Goals
Acquire more customers more efficiently
Improve conversion and sales
Nurture prospects
Improve targeting and segmentation
Industries
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Description
Invite anonymous visitors to join your newsletter with a compelling discount incentive. After a brief delay, an onsite pop-up targets users without an email on file and, upon submission, launches a double opt-in flow that assigns and sends a unique code. A capping tag prevents overexposure, ensuring a clean experience and better deliverability for your email program.
Better deliverability through double opt-in and clean data
Instant conversion uplift from first-purchase discount codes
Detail user scenario
After five seconds on the site, a pop-up appears for visitors who don’t have an email recorded and aren’t in the Capping pop-up segment.
When they submit the form, the system triggers the Double opt-in with discount code automation and records the interaction.
A capping event temporarily hides the pop-up for three days, balancing visibility and user experience while boosting conversions.
Step-by-step
1
When a user enters the webpage, the system waits 5 seconds and checks whether the user is anonymous (email unknown) and not in the “Capping pop-up” segment. If both conditions are true, the system displays the pop-up with the discount incentive
2
When the pop-up is shown, the system logs the “Capping pop-up” event and assigns the user to the segment to suppress further pop-ups for 3 days
3
After the form is submitted, the system logs “Send opt-in with discount,” triggers the double opt-in automation with the discount code, and logs the “Pop-up submit” event
4
In the double opt-in flow, the automation sends the confirmation email and assigns a unique coupon code
Detail user scenario
Step-by-step
1
When a user enters the webpage, the system waits 5 seconds and checks whether the user is anonymous (email unknown) and not in the “Capping pop-up” segment. If both conditions are true, the system displays the pop-up with the discount incentive
2
When the pop-up is shown, the system logs the “Capping pop-up” event and assigns the user to the segment to suppress further pop-ups for 3 days
3
After the form is submitted, the system logs “Send opt-in with discount,” triggers the double opt-in automation with the discount code, and logs the “Pop-up submit” event
4
In the double opt-in flow, the automation sends the confirmation email and assigns a unique coupon code
How to implement it?
Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:
Used Modules
Pop-Ups
Collect information from your visitors and navigate them on the website.
SMS Messages
Automate SMS delivery based on user actions or specific conditions.
Push Notifications
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
User attribute is a named data field that describes a specific property of an user stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name
Attribute type
email
(standard) string
Events
An event is a custom piece of information about something your user does.
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