Widget with the discount code for a specific category

Display a non-blocking pop-up with a discount code when visitors browse a chosen product category to lift on-page conversion without interrupting the shopping flow.

Objectifs

Improve conversion and sales

Secteurs

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Balises

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Descriptif

Convert more shoppers at the moment of intent by surfacing a contextual discount code on the exact category page where they are browsing. This lightweight, non-blocking widget respects the user experience while presenting a clear incentive to add to cart and complete checkout. Configure a fixed sitewide code such as “10%OFF” or switch to individual codes for stricter control and abuse prevention. URL-based targeting, frequency capping, and event tracking make optimization straightforward for marketers without developer support.

Effort d'implémentation

Impact sur un objectif

Assets

Today 9:41

9:41

now

Automation

Today 9:41

9:41

now

Pop-up

Scénario utilisateur détaillé

A visitor lands on a specified category page. The system detects the category via URL rules and immediately shows a small, non-blocking pop-up widget with a discount code and clear usage instructions. If the setup uses individual codes, one is assigned per cookie and surfaced in the widget; otherwise, the fixed code “10%OFF” is shown and redeemed at checkout. The pop-up is frequency-capped to avoid overexposure, and all impressions and conversions are tracked for reporting.

Étape par étape

1
Category URL detection: When a visitor navigates to a targeted category (e.g., /women/shoes/), Automation triggers based on URL rules configured in both the entry trigger and the “show pop-up” step to ensure precise matching
2
Widget display (non-blocking pop-up): A small, non-modal pop-up appears in a screen corner, presenting the incentive headline and the discount code. The widget includes brief terms (e.g., “applies at checkout”) and a close/minimize action to keep the browsing experience uninterrupted
3
Code assignment and persistence: If using a fixed code, the widget shows “10%OFF.” If using individual codes, the system assigns a unique code to the visitor’s cookie and persists it for the session, preventing duplicate distribution and enabling one-to-one attribution
4
Redemption and tracking: Clicking the widget copies the code and logs an engagement event; the shopper proceeds to checkout where the code is applied. The system records impressions, clicks, and order conversions tied to the category session for performance analysis and optimization

Detail user scenario

Step-by-step

1
Category URL detection: When a visitor navigates to a targeted category (e.g., /women/shoes/), Automation triggers based on URL rules configured in both the entry trigger and the “show pop-up” step to ensure precise matching
2
Widget display (non-blocking pop-up): A small, non-modal pop-up appears in a screen corner, presenting the incentive headline and the discount code. The widget includes brief terms (e.g., “applies at checkout”) and a close/minimize action to keep the browsing experience uninterrupted
3
Code assignment and persistence: If using a fixed code, the widget shows “10%OFF.” If using individual codes, the system assigns a unique code to the visitor’s cookie and persists it for the session, preventing duplicate distribution and enabling one-to-one attribution
4
Redemption and tracking: Clicking the widget copies the code and logs an engagement event; the shopper proceeds to checkout where the code is applied. The system records impressions, clicks, and order conversions tied to the category session for performance analysis and optimization

Comment le mettre en œuvre ?

La mise en œuvre de l'automatisation des cas d'utilisation implique plusieurs étapes et outils clés. Voici des ressources complètes pour vous aider à démarrer :