Every day, the system checks if contacts who previously purchased a product match three conditions: the product’s price dropped yesterday, their last purchase happened between 30 and 365 days ago, and they have email consent. If the contact isn’t in the Capping email segment, the system sends an email with products they’ve previously purchased that are now cheaper. Once the message is sent, a Capping email event and segment are added to pause further messages for seven days.
Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:
Collect information from your visitors and navigate them on the website.
Automate SMS delivery based on user actions or specific conditions.
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.
| Attribute name | Attribute type |
|---|---|
| (standard) string | |
| Consent email | (custom) boolean |
| Attribute name | Attribute type |
|---|---|
| Name | (standard) string |
| Product URL | (standard) string |
| Image URL | (standard) string |
| price | (custom) floating-point number |
| sale_price | (custom) floating-point number |
| Price drop date | (custom) date |
| Event name | Event attributes | |
|---|---|---|
| Capping email |
| Product Event name | Customer path | |
|---|---|---|
| Purchase | order completed with the product |
| Segment name | Segment definition | |
|---|---|---|
| Price drop date yesterday | Price drop date is exactly yesterday | |
| Capping email | Manage the marketing pressure of email - for 7 days |
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