On site
On site
WhatsApp
WhatsApp
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Gamified Product Reveal & WhatsApp VIP Opt-in

Build excitement around a new product launch while growing a high-intent WhatsApp VIP audience
Goals
Acquire more customers more efficiently
Improve conversion and sales
Nurture prospects
Industries
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Tags
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Description

This use case combines gamification and exclusivity to turn product curiosity into high-quality WhatsApp opt-ins. A playful reveal mechanic captures attention, while a gated VIP offer motivates contacts to share their contact details and consent. Immediate WhatsApp confirmation reinforces trust and anticipation ahead of the launch. The result is a segmented VIP list ready for early-access communication and higher launch-day conversions.

Implementation Effort

Impact on a goal

Assets

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Outcome
Higher-quality WhatsApp opt-ins
Stronger product launch engagement
Increased conversion from VIP audiences

Detail user scenario

When a contact encounters a gamified pop-up on the website, they are invited to interact with a riddle or blurred product teaser. Upon interaction, the product is revealed together with an exclusive VIP offer, which is gated behind a WhatsApp sign-up form. After submitting the form, the contact instantly receives a WhatsApp confirmation message and is tagged as a VIP. This ensures they receive early access and exclusive pricing while being excluded from general launch communications.

Step-by-step

  • 1
    Gamified pop-up display: A pop-up appears on the website featuring a riddle or blurred product image with a call to action such as “What am I?”, designed to spark curiosity and interaction
  • 2
    Product reveal with gated VIP offer: After interaction, the pop-up updates to reveal the new product along with a VIP-only -15% offer. To activate the offer, the contact must complete a WhatsApp sign-up form
  • 3
    WhatsApp opt-in form submission: The contact submits the form by providing their name, phone number, and explicit consent to receive messages via WhatsApp. The submission triggers the VIP registration event
  • 4
    Instant WhatsApp confirmation: Immediately after form submission, a WhatsApp message is sent confirming VIP list entry and reassuring the contact that they will receive the -15% discount code before the general public
  • 5
    Tagging and launch segmentation: The contact is tagged with whatsapp_vip_launch_list, ensuring exclusion from general launch-day campaigns and guaranteeing delivery of the promised VIP discount code

Detail user scenario

Step-by-step

  • 1
    Gamified pop-up display: A pop-up appears on the website featuring a riddle or blurred product image with a call to action such as “What am I?”, designed to spark curiosity and interaction
  • 2
    Product reveal with gated VIP offer: After interaction, the pop-up updates to reveal the new product along with a VIP-only -15% offer. To activate the offer, the contact must complete a WhatsApp sign-up form
  • 3
    WhatsApp opt-in form submission: The contact submits the form by providing their name, phone number, and explicit consent to receive messages via WhatsApp. The submission triggers the VIP registration event
  • 4
    Instant WhatsApp confirmation: Immediately after form submission, a WhatsApp message is sent confirming VIP list entry and reassuring the contact that they will receive the -15% discount code before the general public
  • 5
    Tagging and launch segmentation: The contact is tagged with whatsapp_vip_launch_list, ensuring exclusion from general launch-day campaigns and guaranteeing delivery of the promised VIP discount code

How to implement it?

Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:

Used Modules

Pop-Ups

Collect information from your visitors and navigate them on the website.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Prerequisities
Adjust the copy and links in the WhatsApp campaign
Before launch, make sure to send a promised coupon code to the contacts who are tagged whatsapp_vip_launch_list
Step by Step Guide
Written by

Read the guide
Recommended data structure
Contact Attributes
Contact attribute is a named data field that describes a specific property of a contact stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name Attribute type
first_name (standard) string
phone_number (standard) phone number
Consent WhatsApp (custom) boolean
Events
An event is a custom piece of information about something your contact does.
Event name Event attributes
Pop-up submit (string) name; (string) email; (string) phone number; (boolean) consent SMS
Capping pop-up
WhatsApp VIP launch list registration
Segments
Segments are dynamic groups generated based on predefined criteria, which update in real-time as contacts behaviors and attributes change.
Segment name Segment definition
Capping pop-up Manage the marketing pressure of pop-up - for 3 days
Tags
Tag is a customizable, flexible tool used to label and categorize contacts, companies, deals, and other objects to streamline management and enhance targeting capabilities.
Tag name Tag definition Tag update method
whatsapp_vip_launch_list User is on WhatsApp VIP launch Adding - N35 automation
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