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The “VIP Flash Access” Protocol: The Velvet Rope Strategy
Reward your highest-value customers with exclusive, time-limited access delivered through WhatsApp
Goals
Improve monetization, revenue and lifetime value
Improve customer satisfaction and loyalty
Encourage repeat sales
Industries
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Tags
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Description
This use case enables brands to create true exclusivity by granting top customers access to hidden product drops via WhatsApp. A tightly controlled, time-limited message reaches only High LTV contacts, turning loyalty into immediate action. WhatsApp’s high visibility makes it ideal for flash events where timing and attention are critical. The strategy strengthens emotional loyalty while driving incremental revenue from your most valuable audience.
Implementation Effort
Impact on a goal
Assets
No items found.
Outcome
Increased revenue from high-value customers
Stronger loyalty among VIP segments
Higher engagement during flash sales
Detail user scenario
On a predefined calendar date, the system targets only contacts belonging to the High LTV segment who have a valid phone number and WhatsApp consent. These contacts receive a WhatsApp message inviting them to a secret product drop available for a limited time. The shared links lead to hidden products that are not accessible through the regular website navigation. The short availability window reinforces urgency and reinforces the feeling of exclusive access.
Step-by-step
1
High LTV segment qualification:
The system evaluates contacts based on calculated Total LTV from delivered orders and assigns them to the High LTV segment once the defined threshold is reached
2
Consent and channel eligibility check:
Before sending any message, the automation verifies that the contact has a valid phone number and Consent WhatsApp set to TRUE
3
Scheduled flash access trigger:
On the specified calendar date and time, the automation launches exclusively for contacts in the High LTV segment, ensuring no broader audience exposure
4
VIP WhatsApp message delivery:
A WhatsApp message is sent containing “secret drop” links that unlock hidden products, available only for a short flash window of one to two hours
5
Exclusive access experience:
Contacts who click the link gain access to products invisible to standard users, reinforcing exclusivity and encouraging immediate purchase decisions
Detail user scenario
Step-by-step
1
High LTV segment qualification:
The system evaluates contacts based on calculated Total LTV from delivered orders and assigns them to the High LTV segment once the defined threshold is reached
2
Consent and channel eligibility check:
Before sending any message, the automation verifies that the contact has a valid phone number and Consent WhatsApp set to TRUE
3
Scheduled flash access trigger:
On the specified calendar date and time, the automation launches exclusively for contacts in the High LTV segment, ensuring no broader audience exposure
4
VIP WhatsApp message delivery:
A WhatsApp message is sent containing “secret drop” links that unlock hidden products, available only for a short flash window of one to two hours
5
Exclusive access experience:
Contacts who click the link gain access to products invisible to standard users, reinforcing exclusivity and encouraging immediate purchase decisions
How to implement it?
Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:
Used Modules
Pop-Ups
Collect information from your visitors and navigate them on the website.
SMS Messages
Automate SMS delivery based on user actions or specific conditions.
Push Notifications
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
Contact attribute is a named data field that describes a specific property of a contact stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name
Attribute type
phone_number
(standard) phone number
Consent WhatsApp
(custom) boolean
LTV
(custom) string
Segments
Segments are dynamic groups generated based on predefined criteria, which update in real-time as contacts behaviors and attributes change.
Segment name
Segment definition
High LTV
LTV is greater than 5000
Orders Delivered
Deals on stage Completed
No items found.
Join others who leveraged this use-Case
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Warning
Things to take into consideration when leveraging this use-case
Adjust the copy and links in the WhatsApp campaign
Adjust the "High LTV" segment to your business scenario
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