E-commerce
Email
Konwersja
Retention
E-commerce i handel detaliczny
Use-CasesPrice Drop Notification on Past Buys
Email
Email
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Price Drop Notification on Past Buys

Re-engage past buyers with timely, personalized price drop alerts
Cele
Improve conversion and sales
Encourage repeat sales
Improve personalization and the customer experience
Improve customer satisfaction and loyalty
Branże
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Tagi
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Opis

Turn your customers’ past purchases into new sales opportunities. This automation detects when a product a contact previously bought has recently dropped in price – and automatically sends them a personalized email highlighting those deals. It’s a smart way to reconnect with existing customers, boost satisfaction, and drive repeat purchases without any extra effort. A built-in 7-day capping ensures that messages stay relevant and non-intrusive, maintaining great customer experience.

Wysiłek wdrożeniowy

Wpływ na cel

Assets

No items found.
Outcome
Increased repeat purchase rate through personalized price-drop alerts
Improved customer satisfaction and loyalty
Automated follow-ups with precise targeting

Scenariusz użytkownika

Every day, the system checks if contacts who previously purchased a product match three conditions: the product’s price dropped yesterday, their last purchase happened between 30 and 365 days ago, and they have email consent. If the contact isn’t in the Capping email segment, the system sends an email with products they’ve previously purchased that are now cheaper. Once the message is sent, a Capping email event and segment are added to pause further messages for seven days.

Krok po kroku

  • 1
    Daily check: Each day, the system scans the database for users who have purchased products with a price drop date = yesterday
  • 2
    Condition validation: For each matching product, the system checks that: The user’s last purchase occurred between 30 and 365 days ago The user has Consent email = TRUE The user is not in the Segment: Capping email
  • 3
    Email sending: If all conditions are met, the user receives an email listing their previously purchased products that recently dropped in price. Each product is displayed with its name, image, product URL, and updated sale price
  • 4
    Marketing pressure control: After the email is sent, the system logs an Event and Segment: Capping email, preventing the user from receiving additional price-drop messages for 7 days

Szczegółowy scenariusz użytkownika

Krok po kroku

  • 1
    Daily check: Each day, the system scans the database for users who have purchased products with a price drop date = yesterday
  • 2
    Condition validation: For each matching product, the system checks that: The user’s last purchase occurred between 30 and 365 days ago The user has Consent email = TRUE The user is not in the Segment: Capping email
  • 3
    Email sending: If all conditions are met, the user receives an email listing their previously purchased products that recently dropped in price. Each product is displayed with its name, image, product URL, and updated sale price
  • 4
    Marketing pressure control: After the email is sent, the system logs an Event and Segment: Capping email, preventing the user from receiving additional price-drop messages for 7 days

Jak to wdrożyć?

Wdrożenie automatyzacji przypadków użycia obejmuje kilka kluczowych kroków i narzędzi. Oto obszerne zasoby, dzięki którym możesz zacząć:

Używane moduły

Wyskakujące okienka

Marketing na nowym poziomie z pięknym wizualnym kreatorem przeciągania i upuść.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Marketing e-mailowy

Wysyłaj spersonalizowane e-maile, które rezonują z Twoimi użytkownikami w idealnym momencie.

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Formularze osadzone

Marketing na nowym poziomie z pięknym wizualnym kreatorem przeciągania i upuść.

In-app Messages

Show pop-ups inside your mobile app to guide or inform your users.

Deals

Deals help you track sales opportunities and manage your pipeline efficiently.

WhatsApp

Launch personalized, automated WhatsApp campaigns.

Mobile Wallet

Reach customers effortlessly through Apple and Google Wallet.

Coupons

Create promotions, import unique codes, and assign them automatically.

Wymagania wstępne
Przewodnik krok po kroku
Napisane przez

Skorzystaj z przewodnika
Zalecana struktura danych
Contact Attributes
Contact attribute is a named data field that describes a specific property of a contact stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name Attribute type
email (standard) string
Consent email (custom) boolean
Product Attributes
A product attribute is a data field describing a property of a product, such as price, size, or color. It is stored on the product profile and can be used for segmentation, personalization, reporting, and automation.
Attribute name Attribute type
Name (standard) string
Product URL (standard) string
Image URL (standard) string
price (custom) floating-point number
sale_price (custom) floating-point number
Price drop date (custom) date
Events
An event is a custom piece of information about something your contact does.
Event name Event attributes
Capping email
Product Events
A product event is information about a contact’s interaction with a specific product, such as a view, cart addition, or purchase.
Product Event name Customer path
Purchase order completed with the product
Segments
Segments are dynamic groups generated based on predefined criteria, which update in real-time as contacts behaviors and attributes change.
Segment name Segment definition
Price drop date yesterday Price drop date is exactly yesterday
Capping email Manage the marketing pressure of email - for 7 days
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