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In-app message about new Features in the Mobile App

Keep your users informed and engaged by highlighting new features directly inside your app
Goals
Industries
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Description

Keep your users in the loop and maximize the value they get from your mobile app. With an automated in-app notification that highlights new features, you make sure customers know what’s new, how to use it, and why it matters. This drives adoption, increases stickiness, and helps fight churn by continuously proving your app’s value.

Implementation Effort

Impact on a goal

Assets

Today 9:41
9:41
now
Automation
Today 9:41
9:41
now
We’ve upgraded your experience 🚀
See what’s new
In-app message
Outcome
Higher feature adoption rates
Increased user engagement in the app
Improved retention and reduced churn

Detail user scenario

When a user opens the mobile app, the system first waits for five seconds to avoid interrupting their initial interaction. After this short pause, an in-app notification is displayed, highlighting the availability of new features. The message encourages the user to explore and test the feature right away, directly within the app.

Step-by-step

  • 1
    A user opens the mobile app
  • 2
    The system waits 5 seconds to avoid interrupting the first interaction
  • 3
    An in-app notification appears, informing the user about new features
  • 4
    The user is encouraged to explore and test the feature directly within the app

Detail user scenario

Step-by-step

  • 1
    A user opens the mobile app
  • 2
    The system waits 5 seconds to avoid interrupting the first interaction
  • 3
    An in-app notification appears, informing the user about new features
  • 4
    The user is encouraged to explore and test the feature directly within the app

How to implement it?

Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:

Used Modules

Pop-Ups

Collect information from your visitors and navigate them on the website.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Prerequisities
Step by Step Guide
Written by

Read the guide
Recommended data structure
Events
An event is a custom piece of information about something your user does.
Event name Event parameters
Mobile screen view Event is sent when the user opens a specific screen in the mobile app. It works similarly to a page view on a website.
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