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Email Subscription Management
Keep your subscriber data accurate and compliant – automatically
Goals
Improve deliverability and engagement
Gain a unified view of the customer
Improve personalization and the customer experience
Industries
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Description
This automation keeps your email consent data clean, synchronized, and always compliant.
Whenever a user subscribes or unsubscribes, their attributes and list memberships update automatically – ensuring that no one receives unwanted messages and every consent is correctly tracked. It’s a simple but essential layer of marketing hygiene that protects your sender reputation, improves deliverability, and keeps your data consistent across systems.
Higher data accuracy for reporting and segmentation
Detail user scenario
This use case manages the synchronization between a user’s consent, subscription status, and newsletter list.
When the Consent email attribute changes, the system automatically adjusts the Unsubscribed from emails status, updates the Newsletter list, and logs relevant events for traceability.
It also ensures that unsubscribing from emails updates all related attributes consistently across your database.
Step-by-step
1
When the user gives email consent (Consent email = TRUE):
The system automatically updates the user’s profile: it sets Unsubscribed from emails = FALSE, adds the user to the Newsletter list, and creates an event “Consent email change” with the value TRUE. This confirms the consent and activates the user for email communication.
2
When the user unsubscribes (Unsubscribed from emails = TRUE):
As soon as the unsubscribe action happens, the system changes the attribute Consent email to FALSE to maintain consistency – making sure no further campaigns are sent to this user.
3
When the email consent is revoked (Consent email = FALSE):
The user is automatically removed from the Newsletter list. Two events are logged: “Newsletter unsubscribe” and “Consent email change” (value: FALSE), ensuring full traceability of the consent change and maintaining accurate records.
Detail user scenario
Step-by-step
1
When the user gives email consent (Consent email = TRUE):
The system automatically updates the user’s profile: it sets Unsubscribed from emails = FALSE, adds the user to the Newsletter list, and creates an event “Consent email change” with the value TRUE. This confirms the consent and activates the user for email communication.
2
When the user unsubscribes (Unsubscribed from emails = TRUE):
As soon as the unsubscribe action happens, the system changes the attribute Consent email to FALSE to maintain consistency – making sure no further campaigns are sent to this user.
3
When the email consent is revoked (Consent email = FALSE):
The user is automatically removed from the Newsletter list. Two events are logged: “Newsletter unsubscribe” and “Consent email change” (value: FALSE), ensuring full traceability of the consent change and maintaining accurate records.
How to implement it?
Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:
Used Modules
Pop-Ups
Collect information from your visitors and navigate them on the website.
SMS Messages
Automate SMS delivery based on user actions or specific conditions.
Push Notifications
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
User attribute is a named data field that describes a specific property of an user stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name
Attribute type
unsubscribed from emails
(standard) boolean
Consent email
(custom) boolean
Events
An event is a custom piece of information about something your user does.
Event name
Event attributes
Newsletter unsubscribe
Consent email change
(boolean) value
Lists
A list is a way to organize users into groups, not necessarily using the same filters for all of them.
List Name
Criteria
Newsletter
List with confirmed newsletter subscribers.
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Cheat Sheet
To bring your use-case to the next level check how you can use the following methods:
Use API calls to send consent changes to other systems
Discover the Perfect Use-Case for Your Company
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