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Email Subscription Management
Keep your subscriber data accurate and compliant – automatically
Cele
Improve deliverability and engagement
Gain a unified view of the customer
Improve personalization and the customer experience
Branże
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Tagi
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Opis
This automation keeps your email consent data clean, synchronized, and always compliant.
Whenever a contact subscribes or unsubscribes, their attributes and list memberships update automatically – ensuring that no one receives unwanted messages and every consent is correctly tracked. It’s a simple but essential layer of marketing hygiene that protects your sender reputation, improves deliverability, and keeps your data consistent across systems.
Higher data accuracy for reporting and segmentation
Scenariusz użytkownika
This use case manages the synchronization between a contact’s consent, subscription status, and newsletter list.
When the Consent email attribute changes, the system automatically adjusts the Unsubscribed from emails status, updates the Newsletter list, and logs relevant events for traceability.
It also ensures that unsubscribing from emails updates all related attributes consistently across your database.
Krok po kroku
1
When the contact gives email consent (Consent email = TRUE):
The system automatically updates the contact’s profile: it sets Unsubscribed from emails = FALSE, adds the contact to the Newsletter list, and creates an event “Consent email change” with the value TRUE. This confirms the consent and activates the contact for email communication.
2
When the contact unsubscribes (Unsubscribed from emails = TRUE):
As soon as the unsubscribe action happens, the system changes the attribute Consent email to FALSE to maintain consistency – making sure no further campaigns are sent to this contact.
3
When the email consent is revoked (Consent email = FALSE):
The contact is automatically removed from the Newsletter list. Two events are logged: “Newsletter unsubscribe” and “Consent email change” (value: FALSE), ensuring full traceability of the consent change and maintaining accurate records.
Szczegółowy scenariusz użytkownika
Krok po kroku
1
When the contact gives email consent (Consent email = TRUE):
The system automatically updates the contact’s profile: it sets Unsubscribed from emails = FALSE, adds the contact to the Newsletter list, and creates an event “Consent email change” with the value TRUE. This confirms the consent and activates the contact for email communication.
2
When the contact unsubscribes (Unsubscribed from emails = TRUE):
As soon as the unsubscribe action happens, the system changes the attribute Consent email to FALSE to maintain consistency – making sure no further campaigns are sent to this contact.
3
When the email consent is revoked (Consent email = FALSE):
The contact is automatically removed from the Newsletter list. Two events are logged: “Newsletter unsubscribe” and “Consent email change” (value: FALSE), ensuring full traceability of the consent change and maintaining accurate records.
Jak to wdrożyć?
Wdrożenie automatyzacji przypadków użycia obejmuje kilka kluczowych kroków i narzędzi. Oto obszerne zasoby, dzięki którym możesz zacząć:
Używane moduły
Wyskakujące okienka
Marketing na nowym poziomie z pięknym wizualnym kreatorem przeciągania i upuść.
SMS Messages
Automate SMS delivery based on user actions or specific conditions.
Push Notifications
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
Contact attribute is a named data field that describes a specific property of a contact stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name
Attribute type
unsubscribed from emails
(standard) boolean
Consent email
(custom) boolean
Events
An event is a custom piece of information about something your contact does.
Event name
Event attributes
Newsletter unsubscribe
Consent email change
(boolean) value
Lists
A list is a way to organize contacts into groups, not necessarily using the same filters for all of them.
List Name
Criteria
Newsletter
List with confirmed newsletter subscribers.
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Dołącz do innych którzy użyli ten Use-Case
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Cheat Sheet
To bring your use-case to the next level check how you can use the following methods:
Use API calls to send consent changes to other systems
Odkryj idealny przypadek użycia dla Twojej firmy
Nie trać czasu na powtarzalne zadania. Pozwól automatyzacji sobie z tym poradzić.
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