Positive User Blog

Conversational shopping: how to get recommended by AI and convert the traffic it drives

AI-powered trip planning: how to become a recommended destination and turn that traffic into bookings

Sales workflow automation: what to automate and what to keep human

Which sales tasks to automate, which moments to keep human, and a 6-step method to automate your sales process without losing the personal touch.

Measuring the True ROI of Marketing Automation: Developing a Framework for Tracking Key KPIs

Measuring true Marketing Automation ROI requires a framework beyond revenue. Align goals and track KPIs (Revenue, Engagement, Efficiency, Retention) for holistic value and long-term success.

How to Tackle Passive Aggressive Approach in Customer Service

Learn how to manage passive aggressive behavior in customer service. Use direct communication and expert solutions to boost customer satisfaction.

Email Unsubscribe Rate: What It Means and When to Worry

Your unsubscribe rate tells you how many people opted out after a specific send. Here's how to interpret it, what benchmarks look like, and the five main causes behind high rates.

Email Personalization and Segmentation: A Practical Guide

Segmentation divides your audience into groups. Personalization tailors the content each group receives. Together they are the most direct route to better email performance at every level.

Email Reply Rate: What It Is, What Is Normal, and How to Improve It

Reply rate is the most active engagement metric in email marketing. Here is what it measures, what a realistic result looks like, and the tactics that actually move the number.

The Real Advantages and Disadvantages of Email Marketing

Email marketing's ROI numbers are hard to argue with. But it is not without real challenges. Here is what you need to know before committing to it as a primary channel.

Email Conversion Rate: What It Is and How to Actually Improve It

Conversion rate is the email KPI most directly tied to revenue. Here is what it measures, what affects it most, and the tactics that genuinely move the number.

Email Marketing Mistakes: What to Do When You Have Already Sent

Everyone sends a bad email eventually. Here is how to assess the damage objectively, decide whether a correction is worth sending, and handle the situation without making it worse.

Email Click-Through Rate: What It Means and How to Improve It

Email CTR is a more reliable measure of engagement than open rate. Here is what it actually measures, how to benchmark it honestly, and what moves it most.

DMARC Explained: What It Is, How It Works, and Why It Matters Now

DMARC is the protocol that protects your domain from email spoofing and phishing. It is now required by Gmail, Yahoo, and Microsoft. Here is what it does and how to implement it.

Email Accessibility: How to Make Your Campaigns Work for Everyone

An accessible email is more readable, better structured, and more likely to be understood by every subscriber. Here is what email accessibility means in practice and how to apply it.

How Chatbots Improve Customer Experience: A Practical Overview

A well-deployed chatbot handles the high-volume, low-complexity requests that slow your support team down, so your team can focus on the conversations that actually require human judgment.

Animated Emails: How to Use GIFs and Video to Drive More Clicks

Animation in email captures attention in a way static images cannot. Here is how to use GIFs and video effectively, what the compatibility limits are, and how to avoid the common mistakes.

Klaviyo vs Mailchimp: which marketing platform should you choose?

Full comparison of Klaviyo vs Mailchimp: features, pricing, strengths and limitations of each solution to help you make the right choice.

Marketing Automation: The complete guide for 2026

What marketing automation covers, which workflows to build first, and how to choose a platform.

AI Overviews just launched in France: how to stay visible and stop losing qualified visitors

Email marketing: the complete guide

What email marketing is, how to build and segment a list, and what decides whether your mail arrives.

SMS marketing: the complete guide

What SMS marketing costs, what the rules require, and which messages to switch on first.

Omnichannel marketing: the complete guide

What omnichannel marketing is, which channels to connect first, and how to judge a platform.

Transactional SMS: what it is, examples and how to set it up

Transactional SMS are text messages triggered by a customer's action, such as an order, a booking or a login. Here is how they differ from promotional SMS and how to set them up.

What is a newsletter? Definition, types and examples

What a newsletter is, how it differs from a campaign, the main types and examples, and how to create one subscribers keep reading.