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Lead Magnet Landing Page
Capture qualified leads with a high-value resource and clean consent process
Objectifs
Acquire more customers more efficiently
Nurture prospects
Improve deliverability and engagement
Gain a unified view of the customer
Secteurs
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Balises
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Descriptif
This automation connects your lead-generation form with a fully automated double opt-in and lead delivery flow.
When a contact fills out a Landing Page form to access your lead magnet (e.g., ebook or checklist), the system automatically verifies their consent status – sending the content immediately to existing subscribers or guiding new contacts through a short, compliant double opt-in process.
Once confirmed, contacts receive the resource straight to their inbox and are seamlessly added to your newsletter list.
It’s a simple, elegant, and fully GDPR-compliant way to grow your email base with genuinely engaged leads.
Effort d'implémentation
Impact sur un objectif
Assets
No items found.
Outcome
More high-quality leads via valuable gated content
Automatic double opt-in for GDPR compliance
Clean database and improved deliverability
Nurtured prospects ready for further communication
Scénario utilisateur détaillé
When a visitor submits the landing page form, the system checks whether they’ve already granted email consent.
If consent is present, they immediately receive an email with the lead magnet and an event confirming the delivery.
If consent is missing, the system triggers a double opt-in sequence – sending a confirmation email and updating the consent status once the contact clicks the verification link.
After confirming, the contact receives the magnet email and is added to the newsletter list automatically.
Étape par étape
1
Landing Page submission:
When a contact fills out the form on the Lead Magnet Landing Page, the system immediately triggers the automation and logs the interaction as a landingpage_conversion event
2
Consent verification:
The system checks whether the contact already has Consent email = TRUE.
If consent is present, the lead magnet email is sent automatically, delivering the promised resource and creating the event Lead magnet sent (scenario: landing page)
3
No consent – double opt-in path
If the contact’s consent is FALSE, the system first updates Unsubscribed from emails to FALSE and sends a double opt-in email containing a confirmation link (e.g., opt-in-magnet-XYZ=true)
4
Confirmation step:
When the contact clicks the confirmation link or lands on a confirmation page with opt-in-magnet-XYZ=true, the system rechecks consent status. If it remains FALSE, it switches to TRUE, sends the lead magnet email, and creates two events: Lead magnet sent and Newsletter subscription (scenario: double opt-in)
5
Tracking and visibility:
All actions – from form submission to opt-in confirmation and content delivery – are tracked through dedicated events, providing a complete picture of each lead’s journey and consent history
Detail user scenario
Step-by-step
1
Landing Page submission:
When a contact fills out the form on the Lead Magnet Landing Page, the system immediately triggers the automation and logs the interaction as a landingpage_conversion event
2
Consent verification:
The system checks whether the contact already has Consent email = TRUE.
If consent is present, the lead magnet email is sent automatically, delivering the promised resource and creating the event Lead magnet sent (scenario: landing page)
3
No consent – double opt-in path
If the contact’s consent is FALSE, the system first updates Unsubscribed from emails to FALSE and sends a double opt-in email containing a confirmation link (e.g., opt-in-magnet-XYZ=true)
4
Confirmation step:
When the contact clicks the confirmation link or lands on a confirmation page with opt-in-magnet-XYZ=true, the system rechecks consent status. If it remains FALSE, it switches to TRUE, sends the lead magnet email, and creates two events: Lead magnet sent and Newsletter subscription (scenario: double opt-in)
5
Tracking and visibility:
All actions – from form submission to opt-in confirmation and content delivery – are tracked through dedicated events, providing a complete picture of each lead’s journey and consent history
Comment le mettre en œuvre ?
La mise en œuvre de l'automatisation des cas d'utilisation implique plusieurs étapes et outils clés. Voici des ressources complètes pour vous aider à démarrer :
Modules d'occasion
Pop-Ups
Collect information from your visitors and navigate them on the website.
SMS Messages
Automate SMS delivery based on user actions or specific conditions.
Push Notifications
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
User attribute is a named data field that describes a specific property of an user stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name
Attribute type
email
(standard) string
unsubscribed from emails
(standard) boolean
Consent email
(custom) boolean
Events
An event is a custom piece of information about something your contact does.
Event name
Event attributes
Event occurrence
landingpage_conversion
Newsletter subscription
(string) scenario
defines what is the source of the newsletter subscription
Lead magnet sent
(string) scenario
No items found.
Join others who leveraged this use-Case
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Cheat Sheet
To bring your use-case to the next level check how you can use the following methods:
A high-value ebook your audience will love - ideal to attach to the email campaign
Discover the Perfect Use-Case for Your Company
Don't waste time on repetitive tasks. Let automations handle it.
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