Category Entry with Countdown Promo Widget

Increase category-level conversions with a persistent, time-limited promotional message displayed at the moment of user intent

Goals

Improve conversion and sales

Improve monetization, revenue and lifetime value

Improve personalization and the customer experience

Industries

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Description

This use case enables e-commerce teams to deliver time-sensitive promotions exactly when contacts enter a relevant product category. A non-intrusive top bar or floating widget with a real-time countdown creates urgency without disrupting the browsing experience. By aligning promotional messaging with category intent, brands can increase engagement and drive faster purchase decisions. The solution is easy to adapt across categories and campaigns, making it ideal for seasonal or flash promotions.

Implementation Effort

Impact on a goal

Assets

No items found.

Outcome

Higher category-level conversion rates

Increased engagement with promotional offers

Shorter time to purchase decision

Detail user scenario

When a contact navigates to a specific product category on the website, the system immediately detects the URL pattern and displays a non-blocking promotional widget. The widget presents a category-relevant offer together with a real-time countdown timer indicating when the promotion expires. The message remains visible while the contact scrolls and explores products, reinforcing urgency without interrupting interactions. Once the countdown ends or the contact leaves the category, the widget is no longer displayed.

Step-by-step

1
Category page entry detection: When a contact lands on a predefined category or tab, identified by a specific URL pattern, the system recognizes the visit and triggers the onsite automation linked to that category
2
Countdown promo widget display: A non-blocking top bar or floating widget is displayed immediately on the page, showing a promotional message and CTA related to the current category along with a real-time countdown timer
3
Persistent but non-intrusive visibility: The widget remains visible while the contact scrolls and browses products within the category, without blocking page content or preventing interactions with the store
4
Time-based promotion logic: The countdown dynamically reflects the predefined end date and time of the promotion. Once the timer expires, the widget automatically stops displaying or updates according to the campaign rules
5
Exit or category change handling: When the contact leaves the category or navigates to a different section of the website, the widget is hidden to ensure relevance and avoid unnecessary repetition

Detail user scenario

Step-by-step

1
Category page entry detection: When a contact lands on a predefined category or tab, identified by a specific URL pattern, the system recognizes the visit and triggers the onsite automation linked to that category
2
Countdown promo widget display: A non-blocking top bar or floating widget is displayed immediately on the page, showing a promotional message and CTA related to the current category along with a real-time countdown timer
3
Persistent but non-intrusive visibility: The widget remains visible while the contact scrolls and browses products within the category, without blocking page content or preventing interactions with the store
4
Time-based promotion logic: The countdown dynamically reflects the predefined end date and time of the promotion. Once the timer expires, the widget automatically stops displaying or updates according to the campaign rules
5
Exit or category change handling: When the contact leaves the category or navigates to a different section of the website, the widget is hidden to ensure relevance and avoid unnecessary repetition