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Recover Abandoned Carts with Emails

Recover lost revenue by automatically re-engaging shoppers who leave without completing their purchase
Goals
Improve conversion and sales
Manage leads and accelerate the sales funnel
Industries
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Description

Every abandoned cart is a missed sales opportunity. With an automated cart recovery email, you can re-engage hesitant buyers and bring them back to finish their purchase. User.com automatically checks if the customer hasn’t bought within the last two days, and if they’ve given consent, sends a personalized email showing the last three products they added to their cart. It’s a simple yet powerful way to recover revenue and boost your conversion rates.

Implementation Effort

Impact on a goal

Assets

Today 9:41
9:41
now
Automation 1.1
Today 9:41
9:41
now
Automation 1.2 (for email capping removal)
Today 9:41
9:41
now
Email
Outcome
Higher cart recovery rate
Increased revenue per customer
Improved customer retention

Detail user scenario

When a user adds a product to the cart, the system waits one hour and checks for a recent purchase or an active capping_email tag. If neither is found, and the user has a valid email and consent, an automated message is sent showing the last three products added. The capping_email tag is then applied for seven days to prevent oversending, after which the user becomes eligible for the flow again.

Step-by-step

  • 1
    A user adds a product to the cart
  • 2
    After 1 hour, the system checks if the user has completed a purchase within the last 2 days or already has the capping_email tag
  • 3
    If no purchase was made and no capping tag is active, the system verifies that the user has an email address and valid consent
  • 4
    If conditions are met, an automated email is sent showing the last three products added to the cart within the last 2 days
  • 5
    Once the email is sent, the capping_email tag is applied to the user to prevent oversending. After 7 days, this tag is automatically removed, making the user eligible for the flow again

Detail user scenario

Step-by-step

  • 1
    A user adds a product to the cart
  • 2
    After 1 hour, the system checks if the user has completed a purchase within the last 2 days or already has the capping_email tag
  • 3
    If no purchase was made and no capping tag is active, the system verifies that the user has an email address and valid consent
  • 4
    If conditions are met, an automated email is sent showing the last three products added to the cart within the last 2 days
  • 5
    Once the email is sent, the capping_email tag is applied to the user to prevent oversending. After 7 days, this tag is automatically removed, making the user eligible for the flow again

How to implement it?

Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:

Used Modules

Pop-Ups

Collect information from your visitors and navigate them on the website.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Prerequisities
Step by Step Guide
Written by

Read the guide
Recommended data structure
User Attributes
User attribute is a named data field that describes a specific property of an user stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name Attribute type
email (standard) string
Consent email (custom) Boolean
Product Attributes
A product attribute is a data field describing a property of a product, such as price, size, or color. It is stored on the product profile and can be used for segmentation, personalization, reporting, and automation.
Attribute name Attribute type
Name (standard) string
Product URL (standard) string
Image URL (standard) string
Product Events
A product event is information about a user’s interaction with a specific product, such as a view, cart addition, or purchase.
Product Event name Customer path Update method
Add to cart added the product to the cart JS SDK
Purchase order completed with the product API
We have noticed a positive impact of the use of automation on sales growth. Some of the orders made daily come from activities supported by marketing automation. The "bring back" campaign alone achieves a CTR of 10% and an OR of 56%.
Bartłomiej Foszer
Pomelo Food Company
Join others who leveraged this use-Case
Cheat Sheet
To bring your email sequence to the next level check how you can use the following methods:
Assign discount/coupon code and send it with Email Campaign.
Read more
Consider using social proof in one of your email campaigns.

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