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Eager to up your sales? Through the judicious utilization of automated email campaigns, it's possible!
With the aid of an effective email marketing strategy, you can exponentially expand your company's growth.
Utilizing cleverly designed automations, you'll be able to boost revenue by a considerable margin and generate considerable excitement among subscribers. Why spend resources manually crafting messages when we have created pre-built templates that will get the job done effortlessly!
1. Automate campaign creation and sequence
Our last recommendation is key to ensuring success with any email marketing; create automated email campaigns that are dynamic and tailored for your customers' needs.
Don't stick rigidly to a sequence. Rather, experiment with creating customized sequences for each campaign you send out. You may not even need to take several actions each time a customer contacts you - but it's always prudent to make allowances for their preferences and expectations!
2. Use automated email campaigns to prospect and nurture
These marketing tools can be utilized to automatically send messages from your email list to the individuals who have opted in. When deployed, there is no need for human intervention; this frees up time for you!
Utilizing automation instead of relying on a human-driven process allows businesses to focus their attention on areas where it's most needed. With minimal interaction required between customer service reps and prospects, it becomes possible for company representatives to devote more efforts towards cultivating relationships with potential clients.
This is an excellent method for utilizing email lists as a prospecting tool. By simply prompting recipients to opt-in again, you'll stimulate the desire within them to learn more about what they missed out on during the last campaign. You can use email verification to check if your emails actually hit the inboxes as desired.
3. Include sales-y content in your automated emails
Are you accustomed to seeing your company's emails littered with articles about the latest ways to utilize their service? The reality is that incorporating useful content in your automation series can help generate engagement with prospective customers and expedite conversions.
For example, if we were to send an email promoting our enterprise concierge service, we could include a helpful call-to-action at the bottom of that message which directs the recipient towards their complimentary consultation.
4. Post launch
After your email campaign has ended, you may want to continue nurturing leads. This can be accomplished through a spot of social media chatter with customers and their friends, or even more useful yet - sending an e-mail message to your contacts!
Don't forget about the ultimate post launch enhancement: free consultation calls. The goal here is not only to get in touch with leads who have shown interest but also generate conversations with them concerning any issues they may be facing within your organization.
By using automation, you can ensure that all communication channels are consistently utilized as part of your sales process. Streamline your sales & support team's communication by using ControlHippo.
Once your email campaign has completed, it is time to assess its success. Are there any recipients that didn't open the emails that promised a high ROI? If so, send them a follow-up message inviting them to attend an upcoming webinar or event.
We typically provide customers with a few options when they sign up for our product. First, we want to ensure they're opting into receiving periodic emails from our brand. Second, if they do choose this option - what subsequent actions should we take with new contacts who provide access to their data? This can include tasks like scheduling calls with them or even writing follow-up emails!
5. Do It with AI in place
While AI technology is not a necessity for using automated emails, it does come in handy when it comes to providing customers with tailored content.
With the assistance of an email marketing app or a CRM for small business, you can send personalized and contextualized messages without any effort on behalf of your customers - all while avoiding miscommunications or any unwanted disruptions in communication.
If you're expecting a client to make a purchase right away, what's the best way to increase their chances? By providing value and encouragement! With an automated email campaign, Gmail can be harnessed for creating an array moments with which sales teams can delight prospects and nurture loyal customers.
Are your customers more likely to buy when they receive a follow up from you following their initial contact with your business? That's where automated emails come in! Your team can use them to create a pleasant interaction between both parties, fostering trust and encouraging customers who are on the fence about making an investment.
By using an AI email writer and creating these automated email campaigns, you can offer just enough value that it makes sense for your customer to take action. From there, it's all about creating powerful content around this message and adapting it to each market as needed.
6. Send double opt-in (DOU) follow up sequences
Sending double opt-in sequences after a sale, is an excellent way to ensure that your customers are pleased with their experience and satisfied with the product or service.
If you don't use DOU sequences, then all of those email addresses you acquired during the course of your campaign could end up going inactive.
7. Automate your post purchase service and delivery
In the post purchase phase, you can automate an email campaign to deliver valuable content. Send out messages that target your customers' anticipated questions or concerns with assurance that they will receive all the answers before completing their purchase.
Customers often perceive a lack of trust when it comes to buying something online - and rightfully so! With the prevalence of automated service emails, businesses can effectively address any lingering questions that may arise during the transaction process. By providing reassurance and clearing up any concerns before the customer makes their final decision; you allow them to make an informed decision while also fostering trust in your brand once again!
8. Use automation to schedule appointments
The e-mail automation tool allows you to schedule appointments in real time. This can be achieved through a simple catch-all email or by sending personalized messages.
Ensure that your team is well-versed in the art of engaging customers before scheduling appointments. By introducing them to their service, they can easily identify common questions when it comes time for an appointment and make sure that they have any needs taken care of beforehand so as not to create any unnecessary stress.
In our rush to succeed online, it can be tempting for us to overlook the importance of a fundamental component: customer experience.
This, however, is where all the magic happens; it's why e-mails are so effective. At their core, these messages provide content from which customers can derive learning, gain insights and even take action - thereby enhancing their relationship with your brand!
Conclusion
Delighted to have you on the email marketing journey! With a little planning and ingenuity, we can craft an ideal experience for your customers and prospects.
Are you eager to witness the triumphs of the 8 practices? We are! Come visit us at our blog and leave a comment if you'd like to share your success story.