DMP & Tracking: Understand each visitor
Know everything you need about each of your visitors and store this information in their own, separate profiles.
Most important features
Add, subtract or set certain score points based on specific actions your visitors and customers take.
See real-time data and all the historical interactions a customer had with your company.
Group your users in dynamic segments and use tags/lists to keep your database organized.
Connect your Enhanced e-commerce to User.com and use website events in communication and automations.
You can find users that meet extremely specific criteria by setting filtering rules.
User behavior tracking
User.com tracks lots of actions your visitors perform on and outside of your website.
Browser and device information
Automatically gather information about referring page, language, location, OS, screen resolution, device and IP.
You can track your sales funnels and target specific groups without the need to set filters every time.
You can create lists of contacts to group users for later analysis or communication purposes.
Easily tag people to differentiate them in any way you want (e.g. VIPs or those who shouldn’t receive any automatic messages).
Add your custom events in JS to track behaviors like registering or adding a product to the cart.
Create your own user attributes in which you’ll store information specific for the particular user (e.g. first utm_source)
Integrate your system with User.com database to exchange and manage user data, connect with automation etc.
See all the history and costs of previous calls.
Social Media info
With the FullContact integration, User.com can automatically search through all social media profiles.
List of all interactions
User.com tracks various interactions to equip you with all the information you need.
Each page view is recorded with a precise timestamp
Every link in an email has a special tracking redirection inside
If you create events they will all be visible in user timeline.
Email unsubscribes are saved and showed in user profile
In user timeline you can see sent and received messages
Forms filled out
See form submits and information they carry
See email messages a particular person received
You can add notes for your team inside the user profile
See information about your phone calls and recordings
Emails sent by user
With IMAP connection you can see emails sent by the user
See text messages the person received from you
Each deal opportunity is shown in user profile
Each activity, past or scheduled, is visible on the timeline
Visitor tracking use cases
A quick glance at how working with visitor tracking looks like in practice.