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DMP & Tracking: Understand each visitor

Know everything you need about each of your visitors and store this information in their own, separate profiles.

Most important features

Scoring

Add, subtract or set certain score points based on specific actions your visitors and customers take.


User timeline

See real-time data and all the historical interactions a customer had with your company.


Segmentation

Group your users in dynamic segments and use tags/lists to keep your database organized.


Enhanced eCommerce

Connect your Enhanced e-commerce to User.com and use website events in communication and automations.

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Filters

You can find users that meet extremely specific criteria by setting filtering rules.

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User behavior tracking

User.com tracks lots of actions your visitors perform on and outside of your website.

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Browser and device information

Automatically gather information about referring page, language, location, OS, screen resolution, device and IP.

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Dynamic Segments

You can track your sales funnels and target specific groups without the need to set filters every time.

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Lists

You can create lists of contacts to group users for later analysis or communication purposes.

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Tags

Easily tag people to differentiate them in any way you want (e.g. VIPs or those who shouldn’t receive any automatic messages).

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Custom Events

Add your custom events in JS to track behaviors like registering or adding a product to the cart.

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Custom Attributes

Create your own user attributes in which you’ll store information specific for the particular user (e.g. first utm_source)

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Full API

Integrate your system with User.com database to exchange and manage user data, connect with automation etc.

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Call logs

See all the history and costs of previous calls.

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Social Media info

With the FullContact integration, User.com can automatically search through all social media profiles.

Visitor tracking use cases

A quick glance at how working with visitor tracking looks like in practice.

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Get to know your visitors