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Newsletter Pop-up with discount code for anonymous traffic

Convert anonymous visitors into subscribers with a timed pop-up that triggers double opt-in and delivers a discount code.
Cele
Acquire more customers more efficiently
Improve conversion and sales
Nurture prospects
Improve targeting and segmentation
Branże
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Tagi
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Opis

Invite anonymous visitors to join your newsletter with a compelling discount incentive. After a brief delay, an onsite pop-up targets users without an email on file and, upon submission, launches a double opt-in flow that assigns and sends a unique code. A capping tag prevents overexposure, ensuring a clean experience and better deliverability for your email program.

Wysiłek wdrożeniowy

Wpływ na cel

Assets

Today 9:41
9:41
now
Automation
Today 9:41
9:41
now
Pop-up
Today 9:41
9:41
now
Thank you pop-up
Outcome
Higher subscriber growth with a clear incentive
Better deliverability through double opt-in and clean data
Instant conversion uplift from first-purchase discount codes

Scenariusz użytkownika

After five seconds on the site, a pop-up appears for visitors who don’t have an email recorded and aren’t in the Capping pop-up segment. When they submit the form, the system triggers the Double opt-in with discount code automation and records the interaction. A capping event temporarily hides the pop-up for three days, balancing visibility and user experience while boosting conversions.

Krok po kroku

  • 1
    When a user enters the webpage, the system waits 5 seconds and checks whether the user is anonymous (email unknown) and not in the “Capping pop-up” segment. If both conditions are true, the system displays the pop-up with the discount incentive
  • 2
    When the pop-up is shown, the system logs the “Capping pop-up” event and assigns the user to the segment to suppress further pop-ups for 3 days
  • 3
    After the form is submitted, the system logs “Send opt-in with discount,” triggers the double opt-in automation with the discount code, and logs the “Pop-up submit” event
  • 4
    In the double opt-in flow, the automation sends the confirmation email and assigns a unique coupon code

Szczegółowy scenariusz użytkownika

Krok po kroku

  • 1
    When a user enters the webpage, the system waits 5 seconds and checks whether the user is anonymous (email unknown) and not in the “Capping pop-up” segment. If both conditions are true, the system displays the pop-up with the discount incentive
  • 2
    When the pop-up is shown, the system logs the “Capping pop-up” event and assigns the user to the segment to suppress further pop-ups for 3 days
  • 3
    After the form is submitted, the system logs “Send opt-in with discount,” triggers the double opt-in automation with the discount code, and logs the “Pop-up submit” event
  • 4
    In the double opt-in flow, the automation sends the confirmation email and assigns a unique coupon code

Jak to wdrożyć?

Wdrożenie automatyzacji przypadków użycia obejmuje kilka kluczowych kroków i narzędzi. Oto obszerne zasoby, dzięki którym możesz zacząć:

Używane moduły

Wyskakujące okienka

Marketing na nowym poziomie z pięknym wizualnym kreatorem przeciągania i upuść.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Wymagania wstępne
Przewodnik krok po kroku
Zalecana struktura danych
User Attributes
User attribute is a named data field that describes a specific property of an user stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name Attribute type
email (standard) string
Events
An event is a custom piece of information about something your user does.
Event name Event attributes
Send opt-in with discount
Pop-up submit (string) Name; (string) email: email; (string) Phone number: phone_number; (boolean) Consent SMS: true
Capping pop-up
Segments
Segments are dynamic groups generated based on predefined criteria, which update in real-time as user behaviors and attributes change.
Segment name Segment description
Capping pop-up SMS consent Segment to manage marketing pressure linked to Pop-up asking for SMS consent
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