Analyze the channels that lead to conversion on the most granular level and optimize your spendings.
While there are many benefits to implementing marketing automation, we feel the following are some of the most important:
- Boost your sales.
- Reduce errors; (people miss things, computers don't.)
- Reduce staff costs by automating repetitive tasks.
- Create more opportunities for upselling.
This automation starts when a user’s UTM attribute value changes.
Wait a couple of seconds to make sure all tags have been saved in the user’s profile.
Check if the user already has a value assigned to 'first UTM tag attributes'.
Update the value of ‘first UTM’ attributes with UTM tags.