RFM Segmentation
Organize customers in your database into segments based on recency, frequency and the total value of their purchases.
Boost sales
aż do12%
Maintain an accurate, organized, and up-to-date database. Automate RFM segmentation and focus your sales efforts accordingly.
While there are many benefits to implementing marketing automation, we feel the following are some of the most important:
- Reduce staff costs by automating repetitive tasks.
- Gain insight into your users’ behavior, needs, and preferences.
- Generate more leads.
Possible adjustments
Starting point
This automation is triggered when a user makes a purchase.
Attribute change
Select the attribute you wish to reflect the data collected by the Frequency aggregator.
Filtry
Segment your users according to criteria you define.
Opóźnienie
Set the variables according to the levels of recency and frequency you wish to measure.
Agregator
Calculate the number as well as the total value of a particular user’s purchase(s).
Attribute
Update the custom attribute ‘recency’ when a user completes their purchase.
Pomysły na automatyzacje
Maksymalizuj wyniki na każdym etapie ścieżki sprzedaży dzięki automatycznej, ale spersonalizowanej komunikacji w odpowiednich kanałach.
