RFM Segmentation

Organize customers in your database into segments based on recency, frequency and the total value of their purchases.

Boost sales

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Maintain an accurate, organized, and up-to-date database. Automate RFM segmentation and focus your sales efforts accordingly.

While there are many benefits to implementing marketing automation, we feel the following are some of the most important:

  • Reduce staff costs by automating repetitive tasks.
  • Gain insight into your users’ behavior, needs, and preferences.
  • Generate more leads.

Possible adjustments

Starting point

This automation is triggered when a user makes a purchase.

Attribute change

Select the attribute you wish to reflect the data collected by the Frequency aggregator.


Segment your users according to criteria you define.


Set the variables according to the levels of recency and frequency you wish to measure.


Calculate the number as well as the total value of a particular user’s purchase(s).


Update the custom attribute ‘recency’ when a user completes their purchase.

Przykład w aplikacji