A clean, accurate, and up-to-date database of your users means a higher chance of success and a lower chance of error.
While there are many benefits to implementing marketing automation, we feel the following are some of the most important:
- Gain insight into your users’ behavior, needs, and preferences.
- Gather actionable data.
- Filter users for targeted campaigns.
This automation is triggered when there is a change to a user’s custom attribute.
Update an attribute with data from the GDPR agreement.