What are the best marketing questions to ask customers?

28 de Enero de 2019 a las 12:41

1 Respuesta


23 de Febrero de 2019 a las 19:31

Asking the right questions in the right way is undoubtedly the seller's most important skill because it allows him to gather information about the client. And it is from the best source - because from the client.

The questions asked during the service process are to lead to the achievement of the sales goal (which is usually the sale of the product, although it can be an intermediate step, eg. Taking a sample, catalog or arranging a meeting).

It is important to pre-interview with the client before starting activities. This is when we define the most important elements of the future campaign: we select tools and prepare the strategy of activities. The initial interview allows for understanding the client's needs, the specificity of the industry and the actual goal of marketing activities.

 

  1. What was the biggest argument that influenced your decision?

This question will expose the reasons for your success or failure at the most superficial level. Keep in mind that, although you are perfectly familiar with your product and its advantages and disadvantages, potential buyers do not have the same experience and knowledge behind the shoulders.

 

  1. How well have we adapted our presentation/product/ service to your needs?

Today, personalization is another name for sales. Instead of preaching a uniform approach to all potential customers, companies should focus on optimizing every detail of the interaction to the needs of each person.

 

  1. What are your decision criteria?

Managers do not always have access to the full list of requirements that potential customers impose on the product. However, knowing how customers value your product or service can help you decide on which features or aspects of the product you should focus on the buyer next time.

 

It is important to pre-interview with the client before starting activities. This is when we define the most important elements of the future campaign: we select tools and prepare the strategy of activities. The initial interview allows for understanding the client's needs, the specificity of the industry and the actual goal of marketing activities.