Joined: Dec. 10, 2018, 3:56 p.m.
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- How fast my website loads?
The speed of loading pages is now a very significant signal for search engines. Everyone knows that the slow work of the site is bad. If the site periodically slows down, then the visitors have serious problems in solving their problems, and plus it just annoys. Improving the speed of the site can not only get the pros in the ranking but also get more confidence and conversion rates. But even if the situation with the web resource is relatively normal (the site loads quickly on most devices), then small delays in the site display cause a loss of the audience and a fall in the conversion percentage. For example, Amazon experts found out that when the download speed drops by 100 ms, sales immediately drop by 1%. Well, the technical aspect of the problem is also very important. It should be understood that slow sites generally use more resources on hosting. And this is an additional cost. Delays in the processing of data by servers can reduce the peak loads on the site. The speed of loading pages of sites from the very appearance of the Internet has played an important role for users who wanted to get the information they need as quickly as possible. Now, however, search engines have begun to take this parameter into account when ranking, especially when it comes to commercial queries. A record of this appeared in the official Google blog on April 9, 2010: You can find out how fast your online store's website works by using a test that can be carried out by special tools available online. Such an analysis usually helps not only to measure, in fact, the speed of the site but also to get recommendations for eliminating errors and optimizing individual elements that slow down its work.
- Dec. 13, 2018, 12:03 p.m.
- How to build strong customer relationships?
Acquiring a customer is just a first step in a hopefully long and profitable relationship. You should know how to build and maintain a strong relationship with people after they make their initial decision to trust you. Here are a few pieces of advice on how to do that. #1 Set up convenient communication channels and use them. Create profiles on social media, including your email address whenever possible and create convenient contact forms on your website. Become available. Respond to emails in a timely fashion. Acknowledge feedback like reviews and complaints. Make your customers used to the idea they can talk to you. In case of a mishap, they will likely do that before deciding to choose your competitor. #2 Show appreciation. Create incentives for future purchases, by offering small discounts after the first transaction. Establish a loyalty program. “Free shipping every third purchase!” sounds alluring and will make your customer come back to you to not miss out on his reward. Try to make post-purchase emails feel personalized. The point is to create a connection your customer will want to maintain. Spamming his inbox daily with obnoxious messages is definitely not the way to go. Make them feel special and worthwhile. Combine plain text with subtle, HTML based recommendations. #3 Be consistent. Popular advice to “under-promise and over-deliver” has its merits at the beginning of a relationship, but is not necessarily a good long-term practice. The initial appreciation will quickly turn into a new baseline expectation. And if you don’t keep over-delivering, you’ll disappoint. So promise what you know you can deliver consistently, and don’t slip up. If there is an unavoidable delay, inform about it and apologize. Trust is the key to return purchases, good online reviews and building your reputation.
- Dec. 19, 2018, 11:14 a.m.
- How to get customer reviews?
From the customer’s perspective, online reviews are among the most sought-after sources of information about your products. They are proof of quality and credibility. Lack of reviews can scare people off, despite a good price and a thorough item description. If you think your customers are happy with their purchases, give them a chance to express it. #1 Create places to leave reviews Setting up a Facebook page for your company and using Google My Business is the first step in ensuring your visibility online. Both those services allow users to rate and review their experience for others to see. Google can even recognize people who visited your location and send them a request to give it a rating. Your own site should also have features allowing visitors post comments, reviews, and ratings of products. For ease of access make it a prominent part of the layout. #2 Ask for reviews Asking for a review is historically proven to be an effective call to action. Doing it in person is definitely the best way of going about it. If the nature of your business allows for direct contact with a customer, inform him that such review will be very helpful. For example, after installing a new ventilation system, your employee could mention that he will get a bonus if he’s mentioned by name in a review. Tipping culture applies in such situations. In many situations, however, an email request will be more feasible. Send such request a few days after purchase, when your customer already had some time to appreciate your product. #3 Create incentives Making reviewing a social activity is crucial. Make sure comments are visible to other users. Allow others to rate reviews based on their usefulness. Thank for compliments and respond to criticism. Engagement is key. You can give people points for posting reviews, which can later be exchanged for discounts or gifts. If you have the ability to monitor your users, send the most active ones special offers with review requests attached. Be creative and get the ball rolling.
- Dec. 19, 2018, 11:23 a.m.
- How to speed up Google Chrome page loading?
When Google Chrome first launched it claimed to be the fastest browser on the market. Whether or not it’s still the case is up for debate, but you can be sure it’s not as fast as when you ’ve opened it for the first time. Just like the OS, browsers get cluttered and need freshening up from time to time to stay efficient. Your browsing habits also play a role. Here are some simple tips to help you improve your browsing experience. -> Keep your tabs bar clean Depending on your CPU speed and the amount of RAM available, you can experience significant slowdown when you have too many tabs opened at the same time. Some tabs are heavier than others. YouTube and sites utilizing Flash can be especially troublesome. -> Disable unnecessary plugins, extensions, and apps Over the course of time, people install many additional features for their browser. Some of them are useful, but often times they’re just the opposite. Single-use features and toolbars which are basically adverts can be removed without much regret. Go to the following pages, review what you have, and disable or remove anything that you do not use. If you ever find yourself in need of some them, you can simply enable them again. Type “chrome://plugins” in your Chrome’s address bar and click Disable where needed Type “chrome://extensions” in your Chrome’s address bar. Click the Trash icon or untick the Enabled option. Type “chrome://apps” in your Chrome’s address bar, right click on the appropriate app, select Remove from Chrome and confirm by clicking the Remove button. -> Enable or disable prefetching Prefetching is a feature that allows pages to preload before you visit them, speeding up their perceived loading time. It can be resource heavy, so enabling it is useful if your computer is fast. If it’s not, disabling it can improve your browsing experience. Go to Options > Settings > Show Advanced Settings and check or uncheck the box marked “Use prediction service to load pages more quickly”. If those things don’t help, the issue may lay outside of your browser. Run a virus scan, uninstall unnecessary programs and clear up your system partition.
- Dec. 19, 2018, 11:26 a.m.
- What is a lead magnet?
Lead magnets are means of getting people to give you their email address, and if possible, any other additional information. They’re tools used to expand your mailing list and personally, I use some of them. So what are lead magnets? There are a lot of popular kinds of link magnets, and many more can be thought of depending on your ingenuity. Most common include ebooks, newsletters, podcasts, and video presentations. The point is to make it desirable, so people will be willing to give their information in exchange. Perhaps a competition or a raffle? Think about something you can realistically create. Podcasts require time, equipment and talent. So do videos. Competitions are much easier, but not everybody likes to play games in which odds of winning are unknown. They also don’t give you emails of people who are necessarily interested in your product. Access to video guides about a specific topic will be alluring to a specific crowd. This is valuable data. The same goes for ebooks and newsletters. In essence, when deciding an a magnet, think about what you can deliver and what you want to get. What else? Lead magnets need to be specific to the people will know what they are getting. They need to be quickly accessible, so they won’t scare people off with a prospect of a lengthy process of filling applications and downloading files. They need to guarantee a quick solution to a real problem. And most importantly, they need to attract with a promise of quality and professionalism your company wants to be associated with. Unless you’re okay with making them funny, which can also work. If it was your introduction to the concept of a lead magnet, you’ll now probably notice the Internet is full of them. You might’ve been using them without even realizing their purpose. Look for those magnets during your daily browsing and try to assess which are worth incorporating into your marketing strategy.
- Dec. 19, 2018, 11:35 a.m.
- What is a CRM? How does it work?
Modern customer-relationship management (CRM) systems are digital platforms designed to monitor and interact with current and potential customers. They compile data from various sources and allow to better understand customers’ behavior and needs. CRM collects many types of data: from gender, age, education, and place of residence to purchase history, spending power and level of satisfaction, can be used in making a detailed customer profile. Monitor how people access your services, how much time they spend on your site, whether or not they respond to calls to action. All those things, and much more allows you to customize your approach. But for all this information to be useful, it has to be properly categorized, readable and put into a system which is able to utilize it. Once your system has data it can work with, you can use it for a variety of purposes. For example, call centers select their targets based on this data. They also refer to it during calls to adapt their approach. Separate email sending lists can be created to better fit specific groups of clients. Many issues can be foreseen and resolved by analyzing trends, like an increased number of complaints among a certain demographic. One of the most valuable benefits of a good CRM system is the ability to get everyone in your company on the same page. It’s easy to convey strategy, coordinate efforts and monitor progress, when information is readily available, even on mobile devices. Unfortunately, It’s difficult to keep the data pool clean from outdated and duplicated entries. Poorly organized and analyzed data can lead to erroneous conclusions and misguided actions. Storing customer information can also require expensive legal support, to avoid misconduct. Many companies don’t use their CRM systems despite good intentioned initial efforts to do so. They are a powerful tool, but they need proper maintenance to be effective.
- Dec. 19, 2018, 11:41 a.m.
- How to start one to one marketing?
1:1 marketing, also known as individual marketing, is the marketing approach in which there is a direct communication between a customer and a company’s representative. It can also apply to data collection and analysis strategies focused on obtaining information about individual clients, as opposed to entire groups of them. The goal is the same. Getting to know a singular client and delivering him products and services based on this information. 1:1 Pros for the company: Due to the progress in technology, gathering individualized data is easier and more effective than ever. Automated email communication allows you to respond to specific actions of your customers. You can offer them another product after they made a purchase, or even send them a birthday gift card, to build loyalty. Be it in person, or by using information gathered digitally, you can adjust your offer and demeanor to customer expectations. Psychological sales techniques are also more effective in this way, especially in person. 1:1 Pros for the customer: Despite the convenience of online shopping, many people feel the need to be treated individually. They value the ability to ask direct questions, get recommendations and even haggle. Trained salesmen can accommodate those needs. He can build a personal relationship with a customer, making him comfortable and more likely to return ( and spend more money). To a certain degree, automated systems like chatbots and personalized emails can satisfy those needs. But direct person to person contact (not necessarily in person, thanks to phones and text communicators) is usually appreciated much more. 1:1 Cons: Focusing on singular clients can be limiting, inefficient and technologically overwhelming. Trained retail assistants are expensive and have limited capacity to service customers. To maintain and utilize a customer database you need a proper CRM system. Sloppy implementation of such a system can severely limit its benefits. You need to consider whether or not you have the ability and need to go all in on one to one marketing.
- Dec. 19, 2018, 11:46 a.m.
- Cyber Monday Marketing Ideas?
Cyber Monday is Monday, coming after Black Friday, which gives the start of the sales season in the United States, between Thanksgiving Day and Christmas. If Black Friday is associated with the traditional peak of retail sales in regular stores, then Cyber Monday means a busy day in the online retail segment, in online stores that offer products at discounted prices. For several years this has been the most profitable day for the e-commerce industry in the United States. If you run an online store, it is definitely worth being interested in this holiday, which is gaining more and more popularity. On this occasion, there are a few examples of effective marketing campaigns, tips, and advice that will help you attract customers to your store. Remember - once a customer can turn into a regular customer who will come back to your website or store many times! First of all - email marketing! What you should focus primarily on is properly structured and prepared mailing. This is extremely important, Research shows that most online stores send mailing only on public holidays, which is not an optimal situation - a campaign conducted in advance has a better chance of success. Second - social media! Social media also give amazing opportunities to promote our activities related to Cyber Monday. Their great advantage is the ability to present the latest promotions and stock status of products in real time. Third - landing page! A very interesting marketing solution related to Cyber Monday is to create a landing page related to this holiday. The websites that introduce limited time sales, along with the time counter, which remained until the end/start of a new sale, are very popular among customers. These types of websites have the element of fun, a game that makes users willing to stay on them for a long time. Remember that Cyber Monday primarily involves simple tricks - attracting the customer with price and promotions. Hence the most important and basic steps you need to think about are: discounts, free gadgets free shipping loyalty program special service method Do not forget about these steps, combine them with appropriate communication using social media and mailing, and the success associated with Cyber Monday will exceed your expectations.
- Dec. 19, 2018, 12:01 p.m.
- How to become a copywriter?
Writing content is done by copywriters - people who know how to competently express their thoughts, have a broad outlook and are versed in various topics. On the Internet, you can read a lot of tips on how to become a copywriter. The overwhelming majority of authors who most recently reflect on how to become a highly paid copywriter first earn from 10 to 50 dollars per month of hard work. However, this amount is constantly increasing with increasing skill and the emergence of new, grateful customers. In my opinion, novice copywriter should: > Learn the basic rules of writing texts (independently or through courses, free newsletters) > Register on several exchanges - it is necessary to search for orders, find the most optimal interface with which it will be comfortable to work; > Open an electronic wallet for withdrawing money using WebMoney - a system for payments on the Internet; > Create a high-quality portfolio (examples of completed work), ideally, these are already posted online articles with attribution. The rest will depend on the punctuality, efficiency, and ability to learn. It is not necessary to immediately carry out serious orders. You can start working with writing posts, comments on blogs and forums. On the Internet, you can find many exchanges for copywriters and freelancers. For some, you can register as an executor only after completing the test task, but there are many resources with free access. It is through specialized exchanges that most authors find their customers. As a rule, the administration of the resource guarantees payment for the work performed. It is best to fulfill orders for well-known topics, but you can write articles yourself and put them up for sale. A real author is not just a person who once read the recommendations on how to become a good copywriter and who decided to make money on the Internet. Top authors necessarily feel the pleasure of the process of creativity. They seek to do the work outside the box, with a soul, thereby attracting the attention of potential visitors to sites.
- Dec. 19, 2018, 12:06 p.m.
- How to build mailing list?
The mailing list is a valuable asset for any business. It allows you to communicate with customers, encourage repeat business and quickly send information to thousands of people. Although creating an email list takes time, you can develop and double your list within a few months of learning how to ask people to provide their email addresses. Here are some ways to help you integrate email marketing into a website and stay in touch with potential customers: Free materials. One of the most effective methods for building a mailing database is to provide users with downloadable materials in exchange for providing an e-mail address. In this way, you can create special materials, such as guides, e-books, reports, tips or articles-counting, for example, 5 rules that increase the effectiveness of e-mails. Offered materials will be available only to people who will provide an e-mail address. It is a fair exchange. You offer attractive, valuable materials to your recipients, and the user rewards you with his e-mail address in return for your work and contribution. Discount, free, gadget A similar technique to the above, however, the user receives a bonus in exchange for providing an e-mail address. The recipient leaves you his address, and you can offer him all kinds of bonuses. With an online store, you offer free delivery, a discount coupon for another product or an advertising gadget for free. Contact form. If you have your own online store, the user must provide an e-mail address when creating an account in the store or when ordering. This is a great opportunity to use this address for e-mail marketing purposes. All you need to do is place a field with the appropriate information (see the above sub-clause "Consent to data processing"). A similar scheme of activities for building a mailing database can be used in all types of contact forms that you have on your own website. Competitions. The next method for successful building of a mailing database is organizing contests. For example, you can create a contest that every twentieth person will receive free (see item 4). If it is worth paying attention for free, there are certainly potential users who want to take part in the game. You can also make a similar contest publicize on social media. It may consist, for example, in providing an e-mail address and liking your profile. Similarly to the above, everyone wins, receiving a bonus from you. Presentation of an example message. You can also increase the chance of leaving your e-mail address by presenting a newsletter to a potential subscriber. Thanks to this, he will have an overview of what content he can expect and what you send in the mailing campaign. In this way, you will eliminate signing in by people who are accidental or those who will not be interested in the newsletter. If the recipient is interested in your demo, he will certainly sign up and you will gain a valuable subscriber. Making forms into the content of the page. Building a mailing base can be based on placing short forms in the content of your website. Two fields (name, e-mail address) and a short, encouraging message are enough to allow the recipient to be tempted. Trust content marketing. Content marketing can also be used to increase the chances of successfully building a mailing database - You can reach people who have already shown interest in your opinion. Some marketing newsletter service providers offer specific blog plugins that allow you to add subscription features to your newsletter quickly and easily.
- Dec. 19, 2018, 12:10 p.m.
- How to engage the audience on Facebook?
Facebook, with more than 1 billion active users, is the main social network where every business can find its audience. Has your Facebook page stalled? Now is the time to try the social network features, discard too much and concentrate on what really works. Here are ten tips on how to expand your audience on Facebook. # 1: Collaborate with administrators of other pages. This is a very effective tactic - to build links with administrators of pages with a similar target audience. Among other things, you can provide each other cross-promo. Collaborative projects will help strengthen ties. Organize a webinar with another company with the same as your target audience. This, by the way, can be a good way to express yourself to this audience. # 2: Share interesting information Information still rules the world, and when people share your publication with themselves, the name of your page travels along with the post. As an option, original photos or images can diversify your posts. It can be either footage from the first hands, or photos from behind the scenes of your business, to which you ask for a signature. You can also add an inspiring or suggestive quote to the photo. The name of your page and comments to the photos will be distributed on the network along with the image. # 3: Put an active link to the page in your personal chronicle or publication Make sure your friends easily become a follower of your page. As we know, page updates do not always appear in the feeds, so what should the page administrator do? If you give a link to your page, people can become a subscriber without leaving your news feed. # 4: Add a link to the page in your personal profile Although this is a very simple step, many people skip it. If users search for you on Facebook, thanks to this they will be able to find not only your personal profile but also your page. When people indicate their place of work in the profile and do not put an active link directly to the page of the company in which they work, a certain “community page” is automatically created with the name of the company and the avatar in the form of a portfolio. As a result, people click "I like" on this page, and not at all on this page of the company. # 5: Add the page address in Facebook to your email signature. How many emails do you send every day? Add a link to a Facebook page to your signature, especially since many email programs, such as Gmail, allow you to create and add clickable icons to your signature: # 6: Comment (thoughtfully) on other pages on behalf of your page This is a great way to become known to your target audience. Participate in discussions on those pages where your potential subscribers communicate. Search for related pages and subscribe to them on behalf of your page. Then follow the posts in the news feed of your page and comment on the publication. Use the business page in the same way as you use your own Facebook chronicle: to establish links and organize discussions on the page. # 7: Organize a contest Organizing a contest is another good way to attract new subscribers. This requires a financial investment, but I hope you have a marketing budget to promote your company. A large number of applications for competitions in Facebook # 8: Add a QR code to your business card Do you give a lot of your business cards? Give the people you met to contact you through your page. It is easy to generate a QR code and it is not worth a penny on such sites as Kaywa and QRStuff. Insert a link to your Facebook page and the code will be generated automatically. Then you can place it on the back of your business card. # 9: Advertise your Facebook Page Facebook today offers many advertising opportunities. In order to achieve the maximum effect from advertising - attracting new subscribers to the page - I suggest using such a function as "Advertising News". Your page is advertised to friends of your subscribers. Create your advertising and calculate the budget simply to assess the effectiveness of this advertising before you spend every last penny. # 10: Add the like button (plugin) to your site If the site has good traffic, the “Like” button placed on it will be one of the main sources of new subscribers to the page. Add a button (plugin) is very simple using the appropriate section on Facebook - http://developers.facebook.com/docs/reference/plugins/like-box/, enter the address of your page on Facebook, edit the settings depending on how You want to see this plugin on the site, and click "Get Code". Find out where your subscribers come from, and develop this direction. Track traffic by creating short links, for example, bitly, which attract traffic to your page, and see if it provides you with many clicks.
- Dec. 19, 2018, 12:15 p.m.
- How to increase conversion rate?
The secret of successful sales is very simple: it is in understanding the client's psychology, how he thinks and what he wants. In this article, there are some tips on how to motivate a client, which are based on current psychological research. They explain how to influence the maximum number of visitors so that they can start using your product. 1. Help clients overcome the “fear of committing an action” by setting minimum requirements. Remind your customers how easy it is to start working with you (“Use our product for the first month for free!”) To help them overcome the “fear of committing an action” 2. Highlight your customers! During the study of behavioral patterns in the voting, scientists concluded that people, randomly designated as "politically active", were 15% more likely to vote. Despite the fact that they were chosen completely by chance, it was their selection among other people that predetermined their further actions. Highlight your customers, make them part of a VIP group, and actions will match their characteristics. + 3. There are three types of users. Experts in neuroeconomics have conducted studies according to which all buyers can be divided into three types: misers, spenders, and average buyers. Spenders are actively buying at the wow-effect and immediately, so strive to raise their average bill and offer several products in addition to what they were initially interested in. 4. Highlight your strengths while acknowledging weaknesses The researcher concluded that customers are loyal to companies that occasionally admit their mistakes, as they are really trying to correct the shortcomings, instead of looking for the problem in others. Right: We can do better! Wrong: This is not our fault! 5. Be persistent, but in moderation It is the persistence of company representatives and the scarcity of goods that drive successful sales. According to a study by Howard Levental, users tend to block persistent messages if they are not given clear information about subsequent actions.
- Dec. 19, 2018, 12:17 p.m.
- How to make effective social media marketing?
How to make effective social media marketing? With the growing popularity of social networks (such as Facebook, Google+ and others), marketers' interest in these sites has increased as a new source of a target audience for promoting brands and companies. Very quickly, social media marketing (Social Media Marketing (SMM)) has become one of the elements of the Internet marketing mix. It is used to attract visitors (and therefore potential new customers) to the company's website from social media environments. But positioning on these platforms and methods of promotion in them have a number of features. You can list a few basic steps in planning a strategy for an SMM company on the Internet 1. Use the power of social connections - Consumers are more likely to respond to the recommendations of their friends than to advertisements. 2. Remember the reach of mobile device owners. 3. Avoid outright advertising and imposing your product. Remember, your consumers are as smart as you are. They are well aware of any advertising tricks. Moreover, consumers do not trust advertising and people broadcasting advertising information. Social media users are looking for content and useful information that will allow them to make their own choices. You may be surprised, but we have material that reveals this topic in detail. 4. Actively use photos Photos are a real magnet for the audience. Many researchers claim that illustrations are one of the most effective business tools in social networks. They attract the attention of 44% of community visitors. 5. Continue social media communication via e-mail. According to Monetate, email has a higher conversion rate compared to social sites (see illustration). In other words, calls for making purchases have low effectiveness if they are published in online communities. Realize the growing consumer activity of social media users. This will be your first step in increasing the effectiveness of your marketing campaigns. Use social networks to attract the attention of the audience and establish a relationship of trust with potential buyers. Try to continue to communicate with them via e-mail to increase the likelihood of transactions.
- Dec. 19, 2018, 12:58 p.m.
- How to use LinkedIn for business?
In net, professional social network LinkedIn has a reputation as a resource for finding work and employees. However, the creators of the platform are positioning it as a universal social platform that can be used to develop a network of personal contacts, distribute and receive useful information, and organize sales in the B2B segment. Want to unlock LinkedIn's potential? Use the tips below. Tip # 1: Optimize Profile URL By default, your LinkedIn profile URL includes an id, which consists of a set of numbers and letters. You can use a short and memorable id, for example, your first and last name. To do this, follow the link and use the "Create a personalized URL" menu. Tip # 2: Add a background image On Facebook and Twitter, you can use a cover and a cap, respectively, to make your profile more attractive, and on LinkedIn, there is a background image for this purpose. Use the menu "Edit profile - Add an image for the background." File size should not exceed 4 MB. The recommended resolution is 1400 by 425 pixels. Tip # 3: Add a logo to your personal website or blog. To do this, click on the link, select the button, copy the code and paste it into the site. Tip # 4: Optimize links to your website or blog. Select the menu "Edit profile - contact information." In the drop-down menu "Websites" specify the option "Other." Now you can write anchor text and add a link. Tip # 5: Include key phrases in profile descriptions If you want users to find you for certain requests, include them in different sections of the profile description. Use the keys naturally so as not to annoy robots and live users. Tip # 6: add examples of work You can do this in the “Publications” and “Work Experience” sections. Examples can be added as a link, document, video or presentation. Tip # 7: Swap Profile Sections Imagine that you know 25 foreign languages. Probably, you want all users viewing the profile to see it. Drag the section to the top of the profile. Tip # 8: Use the Save Search feature. This feature allows you to save the results of the issue. You can quickly play them at your convenience. You can also receive updated search results by e-mail with the frequency you specify. Tip # 9: Quickly turn your profile into a resume Use the Resume Builder for this. Log in to the application using your LinkedIn account. The system will do the rest for you. It remains only to choose a suitable template and print the document. Please note that the system uses templates in English. If you plan to send a resume to a Russian company, make it yourself. Tip # 10: look for a job in the "Jobs" Go to the "Jobs" section. Select the advanced search option. Here you can specify the country, industry and desired position. Also, enter in the search box keywords related to the job.
- Dec. 19, 2018, 1:03 p.m.
- What is customer retention rate?
Retention rate is measuring how many customers your company retains at the end of a given period, how many new customers you got and the number of customers who left your company. The formula for counting your customer retention rate looks like this: ((CE-CN)/CS))x100. where: CE = number of customers at the end of a given period, CN = number of new customers acquired during a given period, CS = number of customers at the start of a given period. Counting your retention rate might look complicated at first glance (especially if this is the first time you read about it), but it will get much easier to use with time. If your customer retention rate is low, it means you need to give much more effort to build a relationship with your customers – regular customers buy more (and more often from you), they are more forgiving in case you make a mistake, and they are happy to recommend your product or service to their friends and families. What is more, it is estimated that 20% of customers of a given company are the source of 80% of the company’s overall profits.
- Jan. 3, 2019, 3:24 p.m.
- What are hashtags and how to use them?
A hashtag is a label that is used to distribute messages by topic in social networks and blogs. Marking their messages with a hashtag, netizens tag them and enable other users to find thematic information through a search. Hashtag properties: 1. Highlight the main message thought using keywords. 2. Group information by topic. 3. Provide a quick search on topics of interest. How to put a hashtag? Outwardly, hashtags look like a word or several words, preceded by a # symbol (example: # hashtag, #Internet, #acades). Lattice turns a word or phrase into a link. If you click on this link, you can view all messages marked with this hashtag. How to use hashtags in social networks? Hashtags are a useful and useful internet marketing tool for working in social networks. Understanding how to place a hashtag correctly, you can reach a large audience and easily organize information in groups. Hashtags make it easy to find the right information among an endless stream of posts and help draw attention to the brand. Rules of using hashtags Hashtags can be anywhere in the text (at the beginning, inside the message, at the end). For and Facebook, it is more convenient to use hashtags at the end of the post, but on Twitter, it is considered convenient if the hashtag is entered in the message (due to the limitations of 140 characters). A hashtag is a useful tool, but it should not be misused. It is better if it is short, 10-15 characters. On Twitter, it is not recommended to use more than 3 hashtags so that the tweet is readable. Try to use only those hashtags that actually reflect the essence of your message. Do not use too general words, they are very popular and, most likely, your message will simply be lost in the general flow of the information channel. In our work with social networks, we use hashtags to make the message more visible, increase the reach of the audience, or identify an audience with certain interests. Hashtag search also gives us the opportunity to explore the market before planning advertising campaigns in social networks.
- Dec. 19, 2018, 1:05 p.m.
- What is A/B testing in marketing?
As you know, in business there are no static states. The company must constantly evolve to meet the current market situation, the needs of customers and owners. Having stopped development, the project starts to deteriorate at the same second. For example, you cannot create an online store, add 200 products to the site and make a monthly profit of 100 thousand rubles. In order for the project’s profitability to at least not fall, the entrepreneur needs to constantly expand the product range, increase the audience’s reach by advertising and publishing useful content, and improve the website’s behavioral metrics and conversion rate. One of the tools for the development of web projects is A / B testing. This method allows you to measure audience preferences and influence key performance indicators of a site, including conversions, users' time on the page, average order amount, bounce rate, and other metrics. In this article, you will learn how to properly conduct A / B testing. A / B testing is a marketing method used to evaluate and manage the performance of a web page. This method is also called split testing (from the English. Split testing - separate testing). A / B testing allows you to evaluate the quantitative performance of the two options on a web page, as well as compare them with each other. Split testing also helps to assess the effectiveness of page changes, for example, adding new design elements or calls to action. The practical meaning of using this method is to search for and implement components of a page that increase its effectiveness. Notice again, A / B testing is an applied marketing method by which you can influence conversion, drive sales, and increase the profitability of a web project. Split testing begins with evaluating the metrics of an existing web page (A, test page) and finding ways to improve it. For example, imagine the landing page of an online store with a conversion rate of 2%. The marketer wants to increase this figure to 4%, so he plans changes that will help solve this problem. Suppose a specialist assumes that by changing the color of the conversion button from neutral blue to aggressive red, it will make it more visible. To check whether this will lead to an increase in sales and conversion, the marketer creates an improved version of the web page (B, new page). Using split-testing tools, the expert randomly splits the traffic between pages A and B into two approximately equal parts. Relatively speaking, half of the visitors get to page A, and the second half to page B. In this case, the marketer keeps in mind the sources of traffic. To ensure the validity and objectivity of testing, you need to direct to pages A and B 50% of visitors who come to the site from social networks, natural search, contextual advertising, etc. Having gathered enough information, the marketer assesses the test results. As stated above, page A conversion rate is 2%. If on page B this indicator was 2.5%, then a change in the conversion button from blue to red really increased the effectiveness of landing. However, the conversion rate did not reach the desired 4%. Therefore, the marketer is further looking for ways to improve the page using A / B testing. In this case, a page with a red conversion button will act as a control.
- Dec. 19, 2018, 1:39 p.m.
- What is brand loyalty and how to increase it?
Buyers choose brands that they know. Even if your product is cheaper or better, the customer often chooses the brand to which he is loyal. How to use this effect to your advantage? To increase the loyalty of the audience to the brand. Let us see how social networks can help. Loyalty - the concept of marketing, commitment, customer loyalty to the product or brand. Definitions add such conditions: the frequency of purchases of goods of a certain brand, the attitude of the consumer to the brand (brand attitude), the probability of switching to another brand. Some marketers define loyalty as a person’s resistance to the marketing activities of competing companies, caused by emotional brand loyalty. What is worth knowing about loyalty: The emotional component prevails over the emotional A loyal consumer is ready to make repeated purchases of the brand The consumer is completely satisfied with the product and service of the company Allocate behavioral and relational brand loyalty It is impossible to create a brand without the main attributes: logo, corporate colors, legends. Develop a corporate identity and use it in all advertising materials, in illustrations, on ads. How to increase brand loyalty? - Creating a page or group of the company on which interesting content will be published. If the user is a fan of your brand, he will be happy to know any news about your company. Engagement is the key to increase loyalty. Hidden marketing in the thematic communities, writing positive reviews and working with negative. - Organization of interesting contests and promotion. Everyone loves the opportunity to win a prize. Sometimes a stock small by the standards of a company's turnover can attract hundreds and thousands of loyal potential customers. As you can see, increasing customer loyalty is a rather painstaking job that takes a lot of time and money. However, all this will help in a short time to increase brand awareness, organize a community of fans of your company and attract new partners. In short, cooperation with our team will take your business to a new level.
- Dec. 19, 2018, 1:41 p.m.
- What is content curation?
Content curation is the search, collection, and display of digital content on a specific topic. Using various tools, the content curator collects digital materials in various formats (text, image, audio, video, and so on), assesses their quality, and groups them according to one or another principle. The curator can both collect content for his personal needs, as well as to share his findings with others. Content management is an action aimed at finding, collecting and displaying digital content that is related to a specific topic. Despite the fact that for many this phrase is a novelty in the world of content, content management becomes a marketing tool for many successful companies that use it to determine and improve their positions online. Unlike content marketing, content curation does not have to be accompanied by the generation of new content, but rather its collection from a huge number of sources and the presentation of material in an organized, convenient, beautiful form. The content curator is responsible for finding relevant content that is related to a specific category and presenting the material to readers in the form of a beautifully designed flow of information. >> What are the secrets of successful content curation? It's no secret that a lot of information on the Internet. But the problem is that it is not decomposed, so to speak. Some great resources generate interesting content, yes, but there are many small sites, news resources, the existence of which no one is aware of. At the same time, they carry high-quality information, have excellent flow. And this is a chance to talk about them, to share. After all, it is not important where you take the information, but how important, interesting, specialized it is! It is important to show only the best, most relevant and interesting at the moment. Sites that use content management tools, do not remain without a reward from search engines, who are more willing and more likely to index their pages. Moreover, the content you supervise and create often includes keywords that help your business grow. In order to more effectively control content, you can use services such as paper. li, redux, which will assist you every day and deliver interesting and relevant content to your door.
- Dec. 19, 2018, 1:47 p.m.
- What are the most useful tools for the marketing manager?
There are a lot of tools that are useful for a marketing manager. Every day new ones appear and some old ones die. But there are tools that have become classic. The article will be useful for those who do not know whether he has implemented everything on the site, or where to start and what to strive for. ONLINE CHAT ON THE SITE After the site is ready, you need to install a chat on it. Through the chat on the site, you can trade as in the market. In the chat, you see which page the visitor is on, and you can write an address to this person. GOOGLE TAG MANAGER Google Tag Manager is a convenient container for codes on the site. You need to install Google Tag Manager once, and all subsequent codes can be installed on the site without the help of programmers. That is, the container makes it possible to put on the site any codes, not only from Google. GOOGLE ANALYTICS Google Analytics has excellent multichannel sequence reports that show how many times and from what sources a user has visited the site before leaving a request. PAID ADVERTISING After the site is ready, the tools for communicating with the audience and recording information about the visits will be set up, we will connect the advertising channels. The following discussion focuses on the classic advertising tools on the Internet. BROADCASTING We are talking about email mailings on our base - for those people who were on your site and subscribed to news or for those who are already your customers. Newsletters are an amazing way to meet your customer yourself and introduce your product to the customer. Mailings are suitable for sales in complex services and online stores. Mailings do an excellent job with the client's “warming” function, and, of course, this is a great tool for repeat sales. Use tools comprehensively. Think over the channels of attracting the audience to the site, ways to increase the conversion of the site, ways to “warm” clients.
- Jan. 2, 2019, 10:33 a.m.
- What is content marketing?
Do not believe, if they tell you that content marketing is the future of business. This is already present. Today, Western analysts are talking about the explosive growth of this area of Internet marketing. Content marketing is a marketing technology for creating and distributing popular content to attract the target audience. The task of the technology is to induce the consumer to target actions, to involve him in your conversion scenario. Content marketing is information received by your potential customer at the right time and place. The main advantages of content marketing: - Indirect sale through content demanded by customers. - Content marketing does not work on your brand directly but makes it recognizable. - Brand promotion requires a smaller budget than through classic advertising methods. - Improved position in the issuance of search engines. They are like natural links! - Increased search traffic due to growth - because content marketing implies a constant increase in the number of new materials on the site, which means that the number of promoted requests increases. - The credibility of your company or brand is enhanced, the creation of high-quality content will make you an expert in the eyes of both consumers and competitors. Content marketing is natural! This is not pressing the issuance of search engines through SEO-links. So, in the long term, this is exactly what will be in demand by search engines. As you can see, there are some advantages. Content marketing creates trust, authority, which, in turn, destroys the "resilience" of the client. The required information is a description of the benefits that the customer will receive from a particular product or service. Content "taxis" on the Internet, because consumers are looking for information that can solve their problems.
- Dec. 19, 2018, 1:53 p.m.
- What is customer lifetime value and how to calculate it?
What is customer lifetime value and how to calculate it? One of the most important metrics that every marketer should know about IS customer lifetime value, CLV (customer lifetime value) or LTV (lifetime value). Customer Life Value (CLV) is the total income from one customer over the entire duration of the relationship with him. In the case when the term of the relationship with the customer is not known in advance, the CLV will be an estimated value that is calculated based on other metrics: average check, average monthly revenue, average number of purchases per customer, the percentage of outflow. The calculation of CLV is most relevant when it is not carried out for all of your customers at once, but for individual segments. Segmentation can be carried out, for example, according to the period of the beginning of relations with the customer, according to the channel of attraction, according to the tariff plan, or using RFM-segmentation. How to calculate LTV? There are several approaches to calculating LTV. There are quite complex and complicated, and there are simple but less accurate. Below are four formulas, each of which has the right to exist. The basic formula LTV = (average sales price) x (average number of sales per month) x (average customer retention time in months) The calculation of LTV on the basis of net profit in the long run and shows the actual profit that the client brings to your company. Here is taken into account the cost of customer service, and the cost of retention, and the cost of attracting, etc. The result is a whole set of calculations based on individual data. The total profit earned from one customer all the time will give you a precise understanding of the profitability of your customers today. Predictive formula Algorithms predicted LTV will give you the opportunity to get a more accurate indicator of LTV due to the forecast of total revenue, which over time will bring you a client. In practice, it can be quite difficult to achieve the necessary conditions, given the ever-changing discounts, etc. There are many ways to calculate a predicted LTV, and many of them are extremely complex and confusing. Below is one of them. LTV = ((T x AOV) AGM) ALT, where T = average number of orders (sales) per month AOV = average receipt ALT = average duration of customer interaction with the company (in months) AGM = share of profit in revenue. It is correct to express LTV as the sum of all future revenues minus all costs for attracting and retaining customers brought to today. Because future income depreciates. However, bear in mind that this formula cannot be completely accurate, as it only gives a forecast.
- Dec. 19, 2018, 2:11 p.m.
- What are upselling and crosseling?
Upselling it is persuading a customer to buy an upgrade or add-on to a currently chosen product or to select a more expensive product than the one customer wants initially. You probably see this daily, but you didn’t think of it as up-selling: if you go to a pizzeria and order a pizza, you are asked about extra cheese, any additional toppings or a fizzy drink right? That’s up-selling! When you went to a fast food brand and asked “Do you want fries with that?”, That’s up-selling! Longer guarantee for your mobile phone? That’s up-selling! While Cross-selling it is offering an additional item to a customer who already bought something. The important thing here, the additional item must match with what customer bought earlier. If a customer bought a laptop, he could get offered to buy a new mouse or keyboard. If he purchased a mobile phone, maybe he would be interested in buying a phone case? A large number of e-commerce stores websites use those techniques - for example when depending on the item you bought or watched, you get additional items show as “You might be interested in.”
- Jan. 3, 2019, 3:26 p.m.
- What is dynamic page content?
Recently, conversations about dynamic content have been gaining momentum. Landing production studios prove that this is almost a panacea for increasing conversion and independent experts and techies - that the dynamics have a detrimental effect on SEO, even ban search engines and a rapid decrease in ranking. Dynamic content adapts to any type of data. It can be created on the basis of demographic data, geography, behavior, username. Dynamic content (dynamic content) is a subtype of advertising content that is constantly updated depending on individual user factors: geo-location, online behavior and interests of the user, his gender, age, shopping history, current weather, etc. With the help of dynamic content, it is possible to effectively improve interaction with consumers, providing them with information that is most relevant at the moment - no wonder this type of content is also called adaptive or smart content. You can use dynamic content on website pages, in email newsletters, advertisements, banners, pop-up windows, etc. Advantages of introducing dynamic content: 1. Increases conversion. Dynamic content makes the user experience more relevant and intuitive. He is able to increase the response of the reader (to make a donation, subscribe to the organization’s newsletter). 2. Keeps users on the site. This kind of content takes personalization to a new level. This means that your reader sees unique blocks formed on the basis of his preferences (interests, actions, habits). Attention user attracts precisely the uniqueness of the content and its presentation. 3. The reader feels special. Dynamic content allows you to individually refer to each user. The content of your letter in the email newsletter or pop-up banner on the site may be different depending on whether a woman or a man comes to your site. The reader will be pleasantly surprised at how well you know his desires and needs. Of course, the development of dynamic content is somewhat more expensive than static (not updated) - however, in most cases, all costs quickly pay off, because “guessing” the desires of users can significantly increase sales. Using dynamic content, you can change already existing audiences, as well as create new segments in them in accordance with one or several necessary conditions. In addition, there is no need to carry out several campaigns, because instead, you can work effectively with only one, simply including the required number of criteria at each stage.
- Dec. 19, 2018, 2:28 p.m.
- How to generate more leads?
Effective lead generation allows you to load your sales funnel with targeted traffic, which will help increase sales. As a rule, the process of generating leads consists of several key stages. If you have nowhere to get ideas for attracting leads, follow some tips. 1. Take care of your presence in social networks Try to focus on visual marketing. Use platforms such as Instagram and Pinterest to attract the attention of consumers and potential buyers. Share attractive photos of your products, reveal the faces of your employees and share everything that might be interesting to potential leads. Remove the barrier between you and your audience, and try not to be another "soulless" corporation. Use the human factor for your own benefit. 2. Increase the number of optional offers on the site. The more you offer to your audience, the more your audience will be. We do not recommend that you fully rely on subscription forms in sidebars or in the basements of pages, even though users often pay attention to them. Each piece of content can be turned into a function. The point is to make the offer so attractive that your visitors could not hold back, and download the proposed resources. PDF documents, e-books, reports, articles, webinars, demo versions - try to offer users as much as possible, and always keep track of what content they like best. 3. Exclude all unnecessary from the form of subscription Even the most loyal visitors are unlikely to want to fill out long forms on your site. Subscription forms should be as simple as possible so that no one has to go back and correct mistakes. If possible, use the functionality that automatically highlights the incorrectly filled form fields. In addition, you should reduce the number of fields to a minimum. The more fields you need to fill in, the fewer users will be ready to do it. 4. Answer questions in Quora It is important at an early stage of development of your business to engage in brand promotion outside the site. In addition to guest posting, try to answer questions in Quora service, it will help you take your place in the industry and collect more subscribers and followers. Quora is a “question-answer” forum that discusses all sorts of topics. Using the keyword search, you can find topics that fit your activities and help people. The more you interact, the more people are interested in your profile, where you can enter all the additional information and, of course, a link to your website or social networks. 5. Learn the basics of psychological color perception. Colour is much more important than you might think, especially when it comes to CTA elements. For example, a yellow color is associated with fun and humor, green can cause a feeling of love and harmony. In other words, a simple button is more than a button. It's not just the text that will be written into it. The effectiveness of the button depends on its location, shape, and color. Contrasting colors are well suited for CTA-buttons, and smooth pastel - for smaller buttons. As a result, you will receive not only an increase in sales and a satisfied customer but also more weight in the market for goods and services. As an option, a satisfied customer can always leave positive feedback on your business online or recommend it to your friends, which will have a positive effect on the company's sales. It will be difficult for you to generate ideas for attracting leads if you do not pay enough attention to this area. Implementing an idea can also take a lot of time, but if you accurately capture the essence of the whole process, the conversion rates will increase. To create a constant influx of leads, you need to constantly make efforts. Experiment, test, customize, rework, watch your own strategies. Try to find the right balance, but do not expect that everything will work out the first time.
- Dec. 19, 2018, 2:39 p.m.
- What is RFM in marketing?
Segmentation and targeting are alpha and omega marketing, and email marketing is no exception. Even if you have a client base accumulated over the years of work, fan mailings can do you no less harm than good. You need to be able to send exactly those letters that your customers will need and will bring you the necessary sales or, for example, register on the site without filling up your customers' boxes with unnecessary messages that they would perceive as spam. To do this, you must clearly understand to whom and why you are sending each of your letters. In classical marketing, there is a technique of RFM analysis, which is used to predict customer behavior based on his past actions. RFM - an abbreviation of the words Recency (novelty), Frequency (frequency), Monetary (attachments). > Recency is the time elapsed since the client’s last activity, be it a purchase, a link, or just a letter opening. > Frequency - the number of actions performed by the client. > Monetary - client's cash costs for the company's products and services. It is assumed that a client who has recently manifested himself, shows increased activity from the moment of his registration or spends more money on your products will be more interested in your advertising campaign. Separate communications need to be built with each group: setting up different advertisements for each group and make separate emails. For example, a group of customers who buy from you often and much can send special offers, and to customers who have not bought for a long time - a motivating discount, and target them with advertising. Therefore, from time to time it is necessary to revise the segments, to make RFM analysis in a new way. If you are a large online store with a huge number of customers and frequent purchases, you can update the data once a month or two. If customers rarely order, then updating the analysis once a quarter or even every six months will be enough. The meaning of the new RFM analysis is to see which of your customers have changed their status.
- Dec. 19, 2018, 2:45 p.m.
- What is sales funnel?
Sales funnel - the principle of customer distribution by stages of the sales process from the first contact to the conclusion of the transaction. The sales funnel is a graph resembling an inverted pyramid: the upper broad part shows how many customers are at the initial stage of the sales process (express interest, negotiate, etc.), and the lower part - how many customers have already concluded an agreement. Sales funnel allows you to draw conclusions about the quality of management and the need to intensify efforts at any of the stages of the sale. If the total number of buyers is not large enough, you need to take action to attract more potential buyers. If at one of the stages of the sale a significant, unjustified narrowing of the sales funnel occurs, this means that the previous stage of the sale. the quantity and quality of management are insufficient, the sales process is not optimal and it needs to be revised. The sales funnel is almost a universal sales management tool and allows you to solve a much wider range of tasks than mentioned above (for example, sales forecasting tasks, creating sales schedules, etc.), however, to build it, you need to implement technology in the company which will allow collecting statistics on the stages. If we talk about sales support marketing, then the sales funnel is a universal tool for planning the number of contacts at each of the sales stages, the necessary amount of advertising materials. There are several types of sales funnels that are designed for different business segments. The most relevant are the following types: Funnel "from attracting to closing the transaction." This sales funnel shows the stage of the first manifestation of interest in the product, and the stages of preliminary work (for example, sending out information sheets, preliminary telephone calls, etc.). Moreover, it is possible to attract interest both to certain products and to the whole product group represented by one manufacturer (company). Funnel "only sales". This type of funnel is designed for the sales cycle. To use this tool, preliminary data on the demand for a product or the direction of potential customer interest in a particular product must be known. Funnel "sales + sales". This type of funnel includes steps related to the sale of goods: delivery, assembly, connection, provision of guarantees, etc. This sales funnel is directly related to the motivation system, i.e. but also in the full implementation of the project. Funnels "cross-sales and pre-sales." These funnels can be considered classic. The exceptions are cases when using cross-selling methods that are different from the methods of the main implementation process. With the help of the funnel, we track how many people came to the site, how many left the application, how many completed the order. Next, we analyze the indicators and work to eliminate the shortcomings. We gain competitive advantages and take the lead. The goal of any entrepreneur is to make the sales funnel look like a pipe so that almost all potential consumers become real.
- Dec. 19, 2018, 2:50 p.m.
- What is virtual reality?
Virtual reality is a world that does not actually exist, created by technical means artificially. With the help of virtual reality systems and tools, a person, immersed in it, can perform the same actions as in real life, interact with the outside world. Virtual reality is also called artificial, electronic, computer reality and is often confused with augmented reality. But augmented reality (eng. Augmented reality, AR - “augmented reality”) only complements the real world, introducing elements of artificial reality into it, while the virtual reality world is completely artificially created. Virtual reality can be of several types: - passive BP - this is just an image and its accompaniment with sound, a person in such a BP does not control anything, - the examined BP - in such a BP a limited choice of scenarios of sound and image, as well as human actions, - interactive BP - the user chooses scripts, manages such a BP. Full immersion in virtual reality and interaction with its objects is achieved only with the use of special devices. Such devices that provide complete immersion in virtual reality and mimic human interaction with it through all the senses: eyes (vision), ears (hearing), tongue (taste), nose (smell), skin (touch), are called BP systems. Despite the already impressive achievements in the field of virtual reality modeling, it is still too early to talk about the complete reproduction of the real world: full 3D virtual reality is still impossible. Even the most modern BP devices that provide the transmission of sounds and images, actions and tactile sensations, cannot yet provide the full effect of immersion in BP, which would completely repeat the reality. But progress does not stand still, every year new technologies appear and devices for VR are being improved, including virtual reality for the smartphone, and, who knows, maybe a virtual world will soon appear that is indistinguishable from the real one.
- Dec. 19, 2018, 3:02 p.m.
- How to become a great storyteller?
The first thing you start with is realizing the fact that you are a Storyteller, but not an Inventor. You have to tell a story to your readers and not create it. It is important to be honest while writing the text and present the brand, the products, and services in the best way. When the target group is clearly defined – think what they want to read about. Do think twice what kind of information catches their attention and forces them to read until the last sentence. What is even more important is that reading the story must become a motive to act. The reader has to be assured that this company is the best on the market without any doubts. By telling the story, you build the trust. It is senseless to present information that is well-known and repeat it – the story is a new message, rethinking, introducing brand experience in a new light. The information you present has to be absolutely new and fresh; the story never appears two times – it is a unique material. It is worth telling in an understandable and powerful language why you exist as a business and what for; what are the products and services and why they should work for customers. Show them – why the win buying what you propose. The core of the story is what will be attracted to the readers and that is strongly connected to the needs and interests of your target group. Readers may appear in your stories as characters and due to this reflection, they will be more inspired and motivated to DO. As a storyteller, you play the role of Harry Potter with a magic wand that turns the simple set of sentences into the catching story that makes to act.
- Dec. 19, 2018, 3:18 p.m.
- How to get more likes on Facebook page?
IMO there are 5 main ways that work really well: 1/ Contacts. In order to get more likes to think about inviting all Facebook users you know - it can be your friends, family members, colleagues, ex-group and classmates. You can send them an invitation to like the Page and then follow the updates. Ask all of the employees to do the same and the auditory will become bigger. What is more, your Facebook page can be promoted in the partnership or other offline connections. When you cooperate with other companies you can invite clients, customers to like your Page as well. 2/ High-quality content. Sending an invitation to people is not enough to save your followers. They have to see good content and stay your ‘fan’ during a long time. That is why work on the posts you have, make it interesting and involving. Find relevant articles, statistic data, pictures and share information with the readers. Show your products in videos, organize presentations with live stream, make animations. Materials you share have to be interesting to that extent that users want to see it again and again; then they stay your subscribers and you get more likes. 3/ Competitions. More likes and subscribers you get by organizing online competitions where participants should follow requirements in order to have a chance to win a present. They can share your posts, like the Page and invite their friends to be in the list of potential winners. Then you get more likes for the Page but remember: they will unsubscribe If your content is not catching so read the paragraph above again. 4/ Cross-promotion. The brand usually has its pages on more than one social media website so you can promote the links to your Pages in other places as LinkedIn and Twitter. 5/ Facebook Ads. Use that Facebook advantage to promote your page and attract new followers. The more detailed you describe your target group and prepare your promoted post – the more likes you get.
- Dec. 19, 2018, 3:33 p.m.
- How to write good Instagram captions?
Instagram is primarily for visual effect; however, it does not mean it is just about pictures and video materials. Good selection of photos is the first and an important step in creating your content for Instagram – but do not forget about writing appropriate captions. What is Instagram Caption? It is a text that you find under the photo/picture/video that includes the information about the brand/person, invitation to participate in the competition or event, useful information or whatever. The most important thing is how few sentences or long text are constructed with the usage of right words, vocabulary, and emojis. There are necessary elements of good Instagram captions: - The captions have to be brief and informative at the same time; - Followers have to be invited to react and compelled to take action; - Reading the captions is easy; language is understandable and similar to the language followers use; Using the hashtags is necessary, but how many is enough? Different sources say four to thirty hashtags per one caption but we should shift the focus on the quality of hashtags and choose only relevant to the post and target audience. Think about which words place at the beginning of the caption – interesting beginning means the reader will open the full text and finish the reading that is already half of success. If the reading follows by the action – you have done your mission ☺ The last but not the least – use emojis, questions and popular among your target group words. Emojis catch attention and strengths the text, questions guarantee followers’ feedback and the usage of special words or lexicon show you are ‘in the topic’. General rules are thinking carefully before writing a caption, check the text and do not forget to promote other social channels!
- Dec. 19, 2018, 4:12 p.m.
- How to give negative feedback?
Psychologists tell it is very hard for the person to tell someone what was wrong in his behavior, but who will do that instead of us If you have such responsibilities? Imagine you are a manager who must give feedback to the employees and this feedback can be negative. We do not have any problem saying positive comments on someone’s work as we know the reaction of another person – he will be glad to receive compliments. However, we have to be careful with giving negative comments – they can hurt someone’s personality and simply influence future co-working. If this happens, especially in a team, there is a risk to destroy the whole teamwork and do not come to desired results. So how to be a polite but critical manager? One of the rules focuses on behavioral moments and give real arguments of why it is impolite or incorrect to do in the way someone does. It will be effective to emphasize that there are consequences and outcomes of workers acts or mistakes and that is the main problem. Until you do not say anything on the personality you are not a jerk. You cannot critics someone as a person but you can correct behaviour and to ask to accept the critic objectively. Choose the right time – do this not at the beginning of a conversation but in the middle. Try to be open-minded and have a positive mind that person feels it is not a punishment or lecture of how to do right but more as colleague advice. It is also good to present this information with the instruction of how to improve the behavior but not only what wrong. Then the person will definitely accept it as advice.
- Dec. 19, 2018, 4:23 p.m.
- How to use Instagram stories?
One of the new online marketing tools is Instagram Stories – temporary posts that are available for 24 hours. With this instrument, you can capture short moments adding some design, effects or text. These short video series or temporary photos have any advantages but the biggest that they get a ton of engagement and views. What you should do? Choose the ‘plus’ on the left corner at the top of the screen when your Instagram app is open, record maximum 15 seconds video or make a photo that will appear for 10 seconds on the screen. The first step is done ☺ And this step is one of the most important because it is a part of your big content but we will come to this point later. Then you can edit your photo or video with an effect; add stickers, emojis, gifs; complete material with the text or simply add a hashtag or location. Why it is useful? It makes your photo more interactive and emotional. What is more, Stories can be recorded not only in standard mood but as a boomerang, superzoom, rewind. All of these video effects play an important role in visualization and perception of the information you share. After posting stories you will not get any likes: just views or direct messages. Statistics will be feedback you get after post. You can also see who is your viewer and you can describe your target group. The main question is what to post on Instagram Stories? For your business, it will be the best option to post office events, demonstrate the products, and promote the events you organize. Do not forget – you can make a live broadcast there – and this option is more popular on Instagram than on Facebook among the users.
- Dec. 19, 2018, 4:27 p.m.
- How to write a cover letter?
Most of the recruiters demand from the candidate to submit along with a CV a cover letter – sometimes it is mandatory and sometimes – candidate’s choice. There are no doubts that it is always better to apply with as many documents as possible – it multiplies your chances to be admitted and to achieve your potential. Nowadays recruiters count on the cover letter and they find there the answer on a question whether the candidate fits the position. A cover letter is a balance between showing your best sides, talking about yourself and staying objective and know your self-worth. You have to emphasize your advantages, strongest skills and knowledge. In case of having successful projects done by you that are relevant to a new job – mentioning is mandatory! It is also about your understanding of the job position you apply for and the company you want to work with. Show them your interest in their values and goals, awareness of the strategies and appreciation of the uniqueness of the products/services they offer. A modern word cannot be imaged without social media. You are connected to social media websites and you do not need to hide this! Share the links and show that you are a social person who is in the trends; even if your job is not connected with social media at all you have to mention your activity. Recruiters and potential employers are always Wonder how your social life looks like. Starting the job you become a member of a team but not only a worker who follows the tasks. A cover letter can be prepared in text form or colorful format as a picture including main points of your application. Creativity is that always appreciated by the recruiters – it is a sign – you differ from other candidates.
- Dec. 19, 2018, 4:32 p.m.
- How to start using video in marketing?
Have you ever thought about why YouTube is one of the most popular social media technologies nowadays? There may be many answers on that question, but two of them – the most appropriate. First of all, users accept visual information easily; they are also able to concentrate on video material because of physiological features. Video affects human brains’ processes, emotions, and mood and can encourage acting. Then, the second argument why video is so powerful is that people can see the real picture or action that happen or may happen in their life; they see real personalities who tell something that creates an image of real conversation. Why do not use video in marketing strategy then? Before asking yourself about HOW to make a video there should be a clear understanding of WHAT you want to show. There are different ways of presenting your company or products through the videos. One of the options is demonstrating products and the way they can be implemented. It is important to see not only the photo but video where this product looks like in reality. The stronger effect will be in case of demonstrating the product by real customers. By the way, customers who express their emotions, share the feelings and opinion – the proven way to your successful video marketing strategy. Along with customers experts can be invited to participate as well. Another strong video trick is providing live streams from the events or Q&A sessions, conversations with influencers, etc. Live broadcasts become more and more popular on Instagram and Facebook; they let people feel part of the event without being present there just having a phone with a good Internet connection. Do not forget - always show to the customers that they are the part of your business and be always thankful to them for their devotion.
- Dec. 19, 2018, 4:42 p.m.
- How can I improve SEO on my website?
Existing of the website does not mean it functions well – it requires a regular check of statistics, content, and design that is called improving SEO or website audit. Search engine optimization (SEO) is directed itself to the proper work of any website, however, it is needed to examine page performance according to SEO in order to identify and find opportunities that were missed while website functioning. Two main factors are counted in that re-focus of SEO effects: influence on users and search engines work. This process can be divided into different parts. Here will be proposed three blocks of that audit that we can make for the page via special programs. 1. In order to analyze users behavior and improve the website work, there should be reviewed all statistic connected to the number of users that visit the website, how much time they spend, which pages and in what order they visit. This helps to find lacks of website and unpopularity of some pages. Finding that pages mean they can be reviewed later with a view to design, the content, etc. 2. The contest of the whole website should be revised because its main goal is to satisfy users need and answer their questions. Everything you publish has to solve visitors’ problems. In order to reach that goal keywords and traffic connection, titles, originality of design are taken into analyze and revised further. 3. The last step is making a high-quality evaluation by a good IT specialist. His task is to count all analyzed questions: website performance, SEO, users’ rate, design, and content and make a conclusion. All of those tasks aimed at maximizing user experience. There are services you can use: - SE Ranking Website Audit - MySiteAuditor - Marketing Grader
- Dec. 19, 2018, 4:47 p.m.
- What is exit intent popup?
As you probably know, Internet users attention span is low and it's really difficult to catch someone's interest. Plenty of website visitors forget what did they want from the page they are browsing, so they click the X button and leave the website. Now you can let the visitor go away and hope they will return at some point or try very effective marketing trick which is an exit-intent popup. It's a window that appears on the screen when a user indicates he is going to leave the website by moving their mouse either in the direction of the upper part of the browser. Remember that your visitors are smarter nowadays than in the first years of Internet and you can stop them only offering catchy content or call to action button. Here I listed best working ideas for exit-intent popups usage: - offer special discounts for those who get back to their shopping cards - propose product upgrade - suggest related content or similar products (if you are e-commerce) - offer a free trial - or extra shopping coupon - free shipping for finalizing the purchase - ask for feedback/filing the survey - ask for following your social media account - give your clients the chance to win something Usually, exit-intent popups increase conversion by around 5-10% (according to Venture Harbour). Don't be annoying with your visitors, don't show them popups too often or without X button to close the window. Creating a popup message probably seems to be easy but in fact, it's better to think twice. You won't interest every single user but even these few % can make a real difference in your sales and conversion rate. You have little to lose but a lot to gain with exit-intent popups, just give them a serious try.
- Dec. 20, 2018, 12:23 p.m.
- How to start a blog?
Are you thinking of starting a blog to promote your business or career? Or do you want to share your thoughts about something loved? In this article, you will learn how to get started. Here are a few ideas on how a blog can win over potential readers 1. The most important thing to start with is to clearly understand what you will be writing about. Whatever you choose: fashion, interior design, cosmetics, travel .. You must be competent in this subject and love what you will talk about. Otherwise, your opinion will not be trusted, you will not be interested in reading, and your interest will quickly fade away. 2. If you started to write, then you should understand that having begun - you have no right to stop. Your blog should be constantly updated, you can not write a single article and torment people with waiting months. Of course, you do not have to write daily - it is difficult and at least unnecessary. Choose the best option for yourself: once a week, twice a week, on weekends or every two days. 3. Find something that will inspire you: videos on YouTube, other blogs, Instagram, Pinterest, and even a short walk around the city or park. It can be anything. But you have to get new ideas, inspired by other things. This is important especially in those moments when it seems to you that there is already nothing to write about. 4. Another main point - you must find a perfect place for writing. It should be really comfortable for you, but at the same time not distracting from important business! 5. One of the most difficult and important things - is the name of the blog. It is trite but very important! Your name should be simple and memorable, It can be some word, a combination of words or your first name with the last name. It will probably have some meaning, and maybe acquire it in the process.
- Dec. 20, 2018, 2:39 p.m.
- How to become a professional blogger?
In general, blogging is about sharing a knowledge with the world. But nowadays it is also a profitable business, that allows to make money from home and find a community to share hobbies or interests with. Now when competition grows fast, you need to create a good strategy to run a successful blog: #1 Chose blogging area and your website name What kind of content would you like to publish? It would be your personal blog, a page about a hobby or life experience and tips. When it comes to the website name, you can choose between using your full name and brand yourself by blog or pick some descriptive phrase that shows the blog topic. Both options are good as long as the name is easy to remember. #2 Register Select hosting and register the blog. Chose the software to build the blog. It’s the time to decide if you need an advanced platform offering multiple features or rather something simple and easy to manage. #3 Personalize your blog Here the fun starts! You need to choose a template for your blog and add personality to your blog. #4 Publish your first post. The fun part! Your first post should be different than others. If you want that people trust you and read what you published, tell them who you are. Present yourself, write about your previous experiences. Who you are as a person? Tell your audience what do you want to blog about and don't hide behind the words. People appreciate the truth. #5 Promote your blog Fan page in social media is a must if you want to stay in touch with your visitors. It’s also the best way to find new followers. To be authentic for your audience, you need to communicate on all your social media profiles, in the same way, like on your blog. Don’t think that email marketing is only for e-commerce companies! Collect email addresses from your followers and use them to promote new posts. Implementing these tips is 50% of your success as a professional blogger. What's the other 50%? It’s a passion! If you love what you do, people understand it instantly. Good luck!
- Dec. 20, 2018, 2:41 p.m.
- How to write an introduction?
Why do you want to know how to write an introduction? We may suppose you want your reader know the topic of your post and you are afraid to lose him in the middle of the reading the text. That is why you need to know how to write an introduction. The idea is that there have to be three elements of introduction: catching beginning, presenting the topic or the problem, explaining the solution to the problem. The introduction should be not so long but consist of all necessary brief information about further reading. First of all, you need to catch readers attention. It is your choice how to do it but you can start with an interesting question or sunny joke. You can tell a story or express emotions regarding your topic. Another way is to present a fact or statistic data or write a quote of a famous and influential person. All these tricks may work depending on a context or topic of your post. You should also pay attention to your target group and main message you want to pass to them; probably it is not a good idea to start the introduction with a joke when you raise you the question of world terrorism and methods of fighting against it. Secondly, introduce the main topic and the reason why you write that text. While creating any post or article we know why we want to write it automatically – we are the authors – but how do the readers know? Purpose of the post should be mentioned in the introduction that ensures the understanding by the readers. Thirdly, write briefly what is the solution of the problem you propose in the text. This information will explain how the post addressed to the problem and what are the ways of developing this topic.
- Dec. 20, 2018, 2:46 p.m.
- How to make my blog go viral?
Creating a blog is a great way to get exposure on the Internet. Writing content that is shared from one screen to another and through all social media channels is the dream of all bloggers. Get a writing that goes viral is not easy but is possible, and you just need to start from the general guidelines that have a direct influence on the blog popularity increase. Don’t waste your precious time trying to reinvent the wheel, see what other bloggers do: #1 Is your blog post viral worthy? Chose a topic that isn’t covered too frequently but is interesting for a large group of people. Do a proper research, including a case study and surprising statistics to your content. #2 Watch trends and news. Point 1st sounds complicated? Watch trends and write about current events, this is the best way to find new topics. Remember to be quick because being the first put you in the position of expert. #3 SEO is a must! If your blog has no chance of being seen, how do you expect people to find it? When writing a blog post that you hope will go viral, make a keyword research and include the most popular phrases in your text. Use free tools like for example, Google Keyword Planner, it’s free and helpful when you aren’t sure about your SEO skills. #4 Share it everywhere! Make sure your blog has profiles on social media. Be present on Facebook, Twitter, LinkedIn, Instagram, or any other place that is relevant to your audience. Share your blog with everyone - your colleagues, family, other bloggers that you know. Make it visible and commented on the Internet. A great blog can be a huge asset to you. It brings the attention to what you’re doing and increases your recognizability on the Internet. Altogether there’s only one, basic way to helps your blog post go viral - creating great content that can change people lives!
- Dec. 20, 2018, 2:49 p.m.
- Are You Actually a Good Listener?
Maybe you think you can listen well. People evaluate their own listening skills in a similar way as the ability to drive a car - the majority of adults think that it is above average in this area. But is it really so? We know from experience that most people think that good listening comes down to the following three issues: Silence when others say. Showing the speaker that we are listening to him using facial expressions or verbal signals ("Mmm, hmm") The ability to repeat what the interlocutor said, almost word for word. Good listening is much more than just silence when the other person speaks The best listeners are those who from time to time ask questions that allow them to get information and a better understanding of the situation. These questions gently, but constructively, question previous assumptions. Sitting alone and nodding is not a guarantee of listening. Good listening builds the self-esteem of the interlocutor The best listeners made the conversation a positive experience for the interlocutor, which was impossible if the listener played a passive (or critical!) role. Good listeners show their support and trust to their interlocutors. Good listening means creating a safe environment where you can openly discuss problems and differences of opinion. Good listening is revealed in a cooperation-based conversation In such interactions, feedback flows freely in both directions, and neither side takes a defensive attitude. For a change, weak listeners are perceived as rival people - those who listen only to point out mistakes in reasoning or logic or also use silence as an opportunity to prepare another retort. Thanks to these features you can be great at debating, but you will not learn to listen well. People who listen well may question assumptions or disagree with interlocutors, but they will feel that listeners are trying to help, not just win in the discussion. Are you a good listener? Invest some time and energy to become a better listener. You will be surprised how many things will become understandable to you and how many people will be closer.
- Dec. 28, 2018, 4:27 p.m.
- How to use color psychology in marketing?
As research shows, more than 65% of customers consider color as the most important motivating element to purchase when choosing a product. Specified colors affect selected consumer behaviors. This is due to the fact that elements such as personal preferences, experience, upbringing, cultural differences, context etc often determine the impact of certain colors on us. Therefore, you should use the colors in the right way, at the right time, to match the right recipients and a specific purpose. The colors in the ad meet certain functions: - Technical function - the colors should not cause eyes to the pain and force them to strain their eyes - Information function - colors must facilitate the transfer of information - Construction function - colors should form a coherent whole - Aesthetic function - colors should be pleasing to the eye, give the impression of harmony and increase the customer's interest COLOR ASSOCIATIONS 1. Blue is the color of trust, peace, order, loyalty and also evokes the feeling of silence and self-control. 2. Yellow, although it is referred to as the color of joy and friendship, is used for warning. It is often said that it causes children to cry and annoys adults. 3. Green refers to nature. Interestingly, research shows that green stimulates creativity and is also associated with it. If your site has anything to do with nature, green is a good choice. 4. Orange color arouses haste and prompts impulsive behavior. It can be used as a color of joy, as well as to stimulate physical activity, competition, self-confidence and immediacy. Sometimes orange suggests that something is cheap. 5. Red is used to communicate passion, excitement, love, blood, warning - for example as a stop light at a pedestrian crossing. Red is absolutely eye-catching. 6. Black is luxurious, elegant, sophisticated and timeless. Black is a classic suitable for selling high-quality products, such as expensive watches, luxury cars, and exclusive clothing. We presented an analysis of selected colors and their importance in marketing. Remember to test different colors and shades to find the most effective one. As you can see, the psychology of colors has power! Use it for your business :-)
- Dec. 28, 2018, 4:31 p.m.
- What is the best day to send a marketing email?
Sadly, I can’t give you a definite answer. There are dozens of surveys, researches, and stats on this topic and as for now, the results are fairly inconclusive. One study says that you shouldn’t send emails on Fridays because people are busy and are likely to miss it. The other one says that you definitely should send emails on Fridays because people are in a better mood then. Another survey says Thursday is the most popular day to send emails. And another says you definitely shouldn’t send emails at Thursday because everyone sends their bulk emails on Thursday and yours might not be noticed. It all depends on people who are your customers. With me for example, sending emails at weekends is a bad idea because I rarely check my email during the weekend. If it’s an email asking me to do something (like answer a survey or give feedback), Mondays and Fridays are out of the question. There’s only one way to learn what is the best time to send YOUR emails to YOUR customers: A/B testing. Send your email to customers at a different time and then analyze the results: on which day your emails get opened most often? When you get the lowest number of responses? Of course, it will take time and effort, but the results will be vital for you and your company.
- Jan. 3, 2019, 3:28 p.m.
- Does Instagram make people feel worse?
Depression, anxiety, loneliness, a disturbed perception of one's body - this is a side effect of communing with Instagram. From social media, he is the most destructive influence on the psyche. Snapchat, Facebook and Twitter ruin it less spectacularly. And only YouTube comes out with a defensive hand because it can act therapeutically. BBC News informs about this, citing the results of the British research for the Royal Society for Public Health. Although Instagram allows you to capture and stop moments, share with other memories, it has one big drawback: its users put filters on pictures, slim down their already slim bodies, and make up for the muscles that are not real. This retouch distorts our aesthetics. A sick pursuit of perfection may end up with a lack of self-confidence, depression, and a desire for isolation. Almost all Instagram users only show the perfect snapshots of their lives, and even if the cadres lack something of perfection, you can always use a filter that will fine-tune the reality. This makes the viewers feel not only jealousy but even fall into depression. They perceive their own world as gray, boring and uninteresting. People tend to compare themselves with others. Although it is senseless and usually only serves to depreciate yourself. And already comparing your reflection in the mirror to the faces of people presented on Instagram, is a guarantee of a bad mood. It seems that each of us knows that filters are applied to photos, that they have been retouched, and before the photographing faces and bodies are well-lit. Our mind registers the image and immediately starts the comparison. Especially young people can become victims of Instagram. They build a vision of the world in which everyone has a flawless complexion, wears clothing in size zero and drink kale juice every day. And that's not anyone's life!
- Dec. 28, 2018, 4:34 p.m.
- How does network in small businesses work?
In the modern global economy, a small business network should lead to reducing operating costs. Should provide opportunities for quick response to market changes and customer needs. Must be ready for tasks of the near future. Thanks to routers and switches your small business network will provide the following important features. 1# Work anywhere in the world A variety of technologies, such as virtual private networks (VPN) provide employees mobility as well as secure network access from home, on the road or in the offices of customers in case of remote work. 2# Enhanced security Reduce risks and protect valuable commercial information using online solutions with switches and routers. For example, routers can protect your network through the built-in firewall and prevention systems intrusions (IPS) – specialized software that analyzes incoming data and protects the network from attacks. 3# Lower operating costs Routing and switching technologies can make a positive impact on your financial results. You save thanks to sharing equipment and services: printers, Internet, servers and services. Besides, a reliable network can grow with your business, eliminating the need to replace it as your growth needs. 4# Faster access to information Timely accurate information is important for making business decisions. Routing and Switching provide ample opportunity monitoring and control of commercial indicators in real time and provide a solid foundation for effective decision making. 5# Improving customer service Today, customers expect a quick response to your requests and individual service every interaction with your company. To provide your employees quick access to customer information need a flexible and reliable network small businesses. 6# Access to customer data at any time and from any place Secure Small Business Network allows you to enter, update and view customer information in the database. Running a small business and employing several employees, the entrepreneur will not need to create a wide internal network on the basis of Intranet. This does not mean, however, that he will not want to create an internal network at all, to improve the work of all employees.
- Dec. 28, 2018, 4:38 p.m.
- What are the most common email marketing mistakes?
Are you responsible for sending mailing campaigns? Once again, you can see a text about how not to make mistakes in e-mail marketing - but you do not intend to read it, because you think it does not concern you? However, if you find a few minutes to read this article, you will come across 11 mistakes that you may be making. Familiarize yourself with them, save, remember and I assure you that your campaigns will be more effective. 1. Shipment of a mailing campaign despite disagreement If despite a disagreement, you have decided to send emails to your database with your offer, you risk a lot. And not only with your reputation or falling into SPAM, but also breaking the law. 2. Lack of required elements of the message Another mistake, which is one of the most serious, is the lack of two important elements that should appear in the message - namely the footer containing information about your company and the unsubscribe link from the newsletter. 3. Technical errors in the content of the message There is one more type of error that should not happen in your template. They can reduce conversion from your mailings. I am talking about such errors, such as links that do not drive anywhere, or CTA buttons, which are not really buttons at all. 4. No strategy Lack of strategy or a coherent vision of e-mail marketing communication is really short-term. Sending mailings only when you remember about it will not help you build relationships and loyalty of your recipients. Irregular shipping will also cause that your subscriber can forget about you and when you receive another message - he will simply unsubscribe from the newsletter. 5. Sending the graphic itself If you send to recipients only one large graphic - then you should change your tactics immediately. This is the first step to finding a place in the SPAM Folder. As you can see, there are many mistakes in email marketing that can greatly reduce the results of your campaigns and which could easily be avoided. I will not save you from everyone but remember those few mentioned. I hope that thanks to this your campaigns will be even more effective and better converting.
- Dec. 28, 2018, 4:41 p.m.
- Google Ads: Pros and Cons
Google AdWords is theoretically one of many advertising systems available on the internet. Practically, it is the largest advertising network in the world in which both big companies and sole proprietors advertise. Let’s check the advantages and disadvantages of this intelligent system. The strength of Google AdWords is very quickly and efficiently targeting a selected target group. Sponsored links are seen by those who are directly interested in the industry. The whole is based on payment for every click on the advertisement. The upside is that it is possible to easily control expenses by which costs will never be higher than the amount that has been set. It's just that budget restrictions mean that once you've exhausted your daily funds, your ad stops being visible. At the same time, it's worth noting that just log in to AdWords to have access to many reports that allow you to control the entire campaign. Another strong point is the so-called Remarketing. Thanks to it, the client who has already visited the company's website has been encouraged to do so. These types of advertisements are considered a seasonal solution - a good way to intense but short promotion. However, to carry it out, we will need a much higher budget. We should choose this form of promotion when we want a large, but not long-term increase in sales. With the end of financing the AdWords campaign, it ceases to bring any results. The cons are also the fact that clients usually go into the open sponsored content with greater distance. What is more, the big disadvantage is a limited number of characters. This is another limitation that Google AdWords imposes on the advertiser. Ad headline consists of a maximum of 25 characters, two subsequent lines have 35, and finally, there is the address of the page to which we refer the Internet users. There are also graphics options that can be displayed on websites, but they also do not give too much opportunity when it comes to text. Google AdWords is a great opportunity for many beginners in the network of companies. With proper planning of the campaign and matching keywords, we can win many clients for little money. So it's worth spending a lot of time planning your AdWords campaign.
- Dec. 28, 2018, 4:48 p.m.
- Key characteristics every social media community manager should have
What should be the ideal candidate for running a profile on social media? What character traits and what skills should such a person have? Below you will find the most-wanted skills that you can become the best Social Media Community Manager. 1. Empathy in communication The Community Manager must be able to see the company from the point of view of its recipient, to then use it in motivating the recipients to act, individually and collectively. The ability to efficiently formulate messages of varying length and tone is "only" the result of a proper understanding of the recipients. 2. Sober judgment Corporate community management is collecting information from various sources, following numerous discussion threads, various topics, and ad hoc tasks. This requires not only a smooth movement in a very dynamic reality, but also a sober assessment of what content and events are important from the point of view of the recipients, and which will not have such meaning. 3. Flexibility and self-control The community is made of people, and there will always be someone who is uninformed, who does not want to look for who will ask the same question for the hundredth time. The patronage of the community requires patience, self-control, the right distance to yourself and reality, which allow you to react accordingly depending on the situation. 4. Analytical skills The statement that you can not manage what you do not measure is also applicable to corporate communities. Analytical skills are useful for assessing how effective are activities involving the community, or even how many people reach individual messages. 5. Eyes and ears constantly open The tasks of a community guardian cannot be closed within specific working hours and a clear description of the position - you just have to love what you do and have an internal need to constantly search for knowledge. Communication in communities means not only providing content, but also the ability to obtain information, engage in specific initiatives, build relationships within the community and strengthen the identification with the company itself.
- Jan. 2, 2019, 10:35 a.m.
- How people find their marketing dream jobs?
How do you find your sense of life, your personal mission, and vocation to achieve fulfillment and survive? Start by designing your dream life by getting your dream job, for example in marketing. Here is some piece of advice on how to gain this purpose. 1) Analyze yourself, identify your strengths and weaknesses, opportunities that open up to you, as well as threats resulting from your experience, education and work situation. Prepare a list of your unique traits, skills and work experience that distinguishes you from other candidates on the market. 2) Specify the target market, i.e. the industries in which you would like to work and select the appropriate segment of this market (your dream companies). Remember that there are no universal products and not every one of them can be positioned on the highest shelf. Think about what kind of employers may be interested in you and why. 3) Specify your price. Determine how much you can be worth considering, how much someone can pay for you. 4) Prepare a marketing plan for yourself and communication materials - an appropriate professional CV and cover letter. Remember you are innovative, it's a fashionable word lately. 5) Adjust the appropriate MIX marketing: - Browse ads on the Internet and in the daily press, send your applications only where you know you could work. Do not send the application wholesale for every ad appearing. - Use business portals, social networking such as Facebook. Put your profile there (if you do not have it yet), show yourself from the best part, let yourself be found. - Get recommendations from friends, maybe you'll get a phone number from them to the recruiter. As a person on command, you will always be treated differently. Only from you and from your commitment the success of achieving your dream life goal.
- Dec. 28, 2018, 4:51 p.m.
- How to avoid burnout at work?
The phenomenon of occupational burnout is getting wider and wider. Burnout as a psychological stress syndrome spreads like a fire. It leads not only to exacerbation but also destroys personal relationships, causes fatigue, anxiety and even leads to depression. How to prevent occupational burnout? Set clear boundaries If you always try to perform all the tasks at the highest level and be as efficient as possible, you may be burned out. Remember that doing anything wrong is worse than refusing to do the task in advance. The art of assertiveness is a useful skill in defining your borders while respecting the rights of others. Be convinced about your own effectiveness Our own effectiveness can be understood as our own ability to personally accomplish goals and tasks. If you want to reinforce the conviction that you can act effectively, start formulating positive statements about yourself, create helpful habits in thinking or try to play the role of a person who can cope with any situation. Take care of your development Although a career change at a mature age can be difficult, it can sometimes be beneficial. On the other hand, think about opportunities to grow outside the workplace. By developing your hobby and interests outside the office, you will feel happier and more fulfilled. Be aware of your life goal and remember to update your skills. Take breaks It is extremely difficult to control stress at work, just sit back and relax in a situation where you have the feeling that there is still so much to do. If you work at the computer, do exercises that will keep you in good eyes, go for a walk or a gym. Work on your creativity Occupational burnout reduces the effectiveness of activities and increases the stiffness of thinking. Try to perform your duties on a daily basis, or at least in a different order. If you are not able to stimulate your creativity to work, at least work on the creative possibilities of engaging and motivating. If you notice that work ceases to give you satisfaction, and the hours spent in it put you in a state of irritation, act immediately. Ask yourself questions about your needs and desires. Thanks to that, you will increase self-awareness, and this is a step towards feeling happy with the activities performed.
- Dec. 28, 2018, 4:53 p.m.
- How to become a better leader?
Real leadership is a forgotten art. Leaders do not have to lead us to a place, because the purpose of the journey is different - it is about understanding and perfecting our self. In a world marked by uncertainty, leadership is basically an act of love. 1# Make others feel free to speak Often, leaders intimidate colleagues with their position and strength when they enter the room. The best leaders distract each other and encourage others to express opinions. They are experts in making employees feel comfortable, confident and willing to present their points of view. 2# Make decisions Effective leaders are decision-making experts. Either they facilitate dialogue, to support their colleagues in reaching strategic conclusions, or they do it themselves. They focus on making "something happen" all the time - making decisions about acting. The best leaders do not waste time on matters that disrupt the dynamics of development. They can take 30 decisions in 30 minutes. 3# Motivate people to think The best leaders understand the attitude and capabilities of employees, and they can also identify areas in which they can develop. They use this knowledge to motivate their teams and encourage them to reach for more. Such leaders do not allow employees to feel excessively comfortable, because it could inhibit their development. 4# Evaluate and reward work The best leaders are strongly focused on the business attitude and people who do their best. They not only pay attention to the numbers and effectiveness of action but are also aware of hard work and commitment (regardless of the result). The best leaders never accept consistent work for granted and are aware that they must be rewarded. 5# Solve problems Good leaders face problems with a raised head and know how to get to the heart of the matter. They do not postpone, thanks to which they become proficient in solving problems. They learn not to avoid uncomfortable circumstances. Breaking through life is about doing things that others do not like doing. We get to know good leaders when we work with them, but usually, we can not fully determine what makes their leadership effectiveness. A good team leader is distinguished by a dynamic personality that combines many features and skills from various fields.
- Dec. 28, 2018, 4:56 p.m.
- How to become more credible for customers?
The credibility of the communicator (who sells the goods, arousing the spirit of the employees, persuading to vote for the party) is a key element of the influence. The listener must be convinced that the influenced person is a professional and an honest man. 1# Integrity Be ethical, obey the rules of law, and customs adopted in a given society (professional, social and religious group). Follow the procedures, but do not present the official attitude. 2# Manners Meet and follow the rules of savoir-vivre. Use of courtesy, commitment, respect and partnership for and for each client. Be nice regardless of your mood. Knowledge of the principles of welcoming and behaving among people of higher status, the ability to adapt their way of being to different environments, is a significant ability to sell, gain an advantage over others. 3# Personality Shape your personality consciously throughout your life. The ability to talk on many topics, vast horizons, openness to the world are the qualities of a good salesman. This is not only important in the context of the salesperson's work, but in our life in general. You never know what topic the conversation will come down. I remember how at a meeting with the president of a large company I noticed a very nice room in which we talked with the client. There were copies of Impressionist paintings on the walls, so before we went to business, we had a chat about Monet, Van Gogh, and Renoir. It is good to have broad horizons, to know about history, sport, politics, art or music. 4#Apperance To look good is art. The ability to choose the right cut for yourself, no mistakes in the color selection of your wardrobe suited to our type of color, which determines the color analysis. An external image is the whole field of knowledge. Like details, but significant details. Therefore, remember that the principle how they see us so much about us is timeless, and the effect of the first impression can be achieved only once. There is a saying that we have good contact with another human being when we are able to look at reality from his point of view. Check it out in practice and notice how much you can gain together when you apply the above rules.
- Dec. 28, 2018, 4:59 p.m.
- How to create content that sells?
You must create a set of content that will allow you to establish a strong relationship with your recipients and engage them enough that they will become part of your business knowingly buying your next products. 1. SAY ABOUT THE BENEFITS, SHOW SOLUTIONS Regardless of what you want to sell (product, service, event ticket), focus on the benefits your client will get after buying. Avoid boring descriptions, complicated terminology and unnecessary details. Focus on the most important things, that is what you offer and what your client will receive, what he will learn and what problem he will solve. 2. SHOW DIFFERENT PROSPECTS Have fun with form! Show different perspectives, write about the product in a not entirely obvious way, emphasize different benefits, create stories, present opinions of your clients, discuss case studies, just say "NO" boring communication! If the two content you publish is almost identical, you can be sure that no one will read the third one anymore. Therefore, take care of diversity! 3. DO NOT GIVE UP Do not write that the client can not manage without your product, that without him, he will never improve his life and end up without a family and a roof over his head. Do not be afraid that your offer, which you present now will never be available if you plan to release the next edition in half a year. Of course, be honest, say openly that soon the price will change or that you will have to wait for the next edition, but do not resort to treatments that will simply destroy the trust in you and your brand. To ensure a steady flow of readers, you should be distinguished by the quality and accessible form of the published content. That will help you to create content that sells.
- Dec. 28, 2018, 5:01 p.m.
- What is customer acquisition cost?
If you plan to conduct an advertising campaign and do not spend money on anything, then you definitely need to know about such a key indicator as the cost of attracting a client. By calculating it, you will be able to achieve the effectiveness of any promotional activities carried out by your company, forecast advertising budgets for the future, thereby ensuring your business a successful development. Having learned to calculate the cost of attracting a client, you will understand which of the used channels of attraction are effective and which ones are better not to use. Every internet business wants to know how much profit it can generate from investments in marketing campaigns. When you invest money in promotion in social networks, in contextual advertising, in search engine promotion, in media advertising or in email marketing, first of all, you should know what the return will be. Considering the return from one client in the perspective of time, that is, for the entire life cycle of the client LTV (Lifetime value of a client), you can see whether your money paid off in the acquisition of this client. This miscalculation will also show which marketing channels for your business are more effective. If you are an entrepreneur planning your next business, you cannot afford to ignore the cost of attracting a client. The sooner you start working on this, the better, so different approaches to optimizing the cost of attracting customers will require you to build your product in different ways. It is also important to ask yourself the question as early as possible: can my business earn from clients more than the cost of attracting them? In terms of investment opportunities, your chances will increase dramatically once you prove that you have a viable business model. As soon as you prove the viability of your business model, press on the gas and invest as much as you can afford. You will want to take the market as quickly as possible before competitors understand what you have done and try to steal your market.
- Jan. 2, 2019, 10:13 a.m.
- What is Customer Satisfaction?
Customer satisfaction is the key to success and should be the goal for every company. Every company wants to gain a hassle-free customer who constantly buys and recommends. Customer Satisfaction is usually measured by CSAT metric. It measures the level of satisfaction from 1 to 5 or 7 point scale on how clients feel about customer experience. Why is it so important to every brand? Customer Satisfaction helps you to: - Stand out of the competition - Knowing your clients, you can adapt to their needs. You just give them what your competition cannot give. You can also predict the movements of competition, especially those destructive to your business. - Identify unsatisfied customers. By analyzing negative feedback and defining your mistakes and shortcomings, it’s easy to see where you can improve business and get more customers. Of course, reading negative reviews or talking to dissatisfied customers is not the most pleasant job, but these opinions will give you more information than positive recommendations. Criticism can teach a lot about running a business. Identify happy customers: Thanks to the opinions of satisfied customers, you know what your successes are. This allows you to set priorities to focus on. Knowing your strengths and weaknesses, we know where we should go and what we are better than the competition. Plan priorities: Thanks to the knowledge about the customer experience, you can quickly locate the problems and focus on solving them. Defining the priorities, we focus on development to remove the negative elements. Know how to wow your customers: Satisfying customers and making them happy with services or products is one thing. Knowing what they expect, what they dream about, we can think of ways how to surprise them even more. Such small elements of positive surprise are much more likely to impress new customers.
- Jan. 2, 2019, 10:17 a.m.
- How to fire a customer in the right way?
It’s not a secret: most of our clients keep the business going. However, sometimes there are a few clients without whom we would be much better. They may harm our business and stop its growth. Of course, most customers are profitable for firms and no one wants to give them up too quickly. When the customers complain or aren’t profitable, it is definitely worth saying goodbye and start looking for a prospering replacement. But how to do it the right way? 1. Plan it In this case, spontaneity is not a good idea. Consider it earlier and do not make decisions in anger. Enemies in business are really not the perfect idea. Think about the best time and way to convey this message. 2. Offer the replacement Suggest your replacement, recommend someone from the industry or give contacts to other companies. Show him that you care about the future of his business. 3. Be personal and appreciative Thank you for your cooperation in person and appreciate the time that you both devoted. 4. Be specific but sympathetic Give specific arguments but keep emotions in check. Sometimes it’s easy to get carried away, especially when the client undermines what you are saying. It is better not to engage in discussions and clearly express your decision. 5. Extend goodwill Give something extra. Offer to refund fees or cancel the last invoice. Remember that your decision is probably a problem for his company, so let him go through this moment and try to help in this situation. 6. Wish him luck Saying goodbye with dignity is a promise that you will not cause problems with each other. After all, do you really want to wish him badly? Forget about each other and seek the best replacements. Letting go of one toxic customer makes some space to find new, better ones. After all, it is your aim, isn’t it?
- Jan. 2, 2019, 10:21 a.m.
- How to turn a bad day around?
Unsuccessful days happen to everyone, but we can turn them into good ones. In this article, we will talk about ways that help to see the positives in the most unpleasant situation. 1. CHOOSE POSITIVE SETTING When we think only of the bad, we feel frustrated and cannot bring ourselves to do something useful. Try to look at the troubles from a different angle: it is an experience that will help you avoid mistakes in the future. 2. DON'T WAIT FOR ANYTHING THAT SOMETHING IS GOOD Every minute something happens, regardless of our expectations, plans, and intentions. The sooner we realize this, the sooner we begin to appreciate the joy. 3. PAY ATTENTION TO DETAILS Focusing on the small things and small steps, you not only speed up the path to the goal but also make it enjoyable and interesting. If you are so busy that you can not stop for a while, then one day a moment will come when you look back and ask yourself: “Why did I run all the time, instead of enjoying life?” 4. MAKE KINDLY EVERY DAY The poet and philosopher Ralph Waldo Emerson wrote: "Happiness is like spirits that cannot be poured onto others and not spilled a bit on themselves." Get into the habit of doing something good every day. 5. ACCEPT YOUR FEELINGS, INCLUDING NEGATIVE You should not be ashamed of your anger or sadness and try to ignore them. Try to realize, accept and experience them. Accepting the whole range of feelings helps to treat life positively. Love life, appreciate the world in all its manifestations. Find reasons for joy in everything, notice what others do not see. Be able to enjoy simple things and do not pursue happiness. Just do not bother yourself to be happy. So keep calm and stay positive. Good or bad, but today will never happen again!
- Jan. 2, 2019, 10:45 a.m.
- How to optimize marketing emails?
An e-mail marketing is one of the most effective disciplines to reach large groups of Internet users. Many companies create mailings characterized by professional structure and thoughtful content. So what methods to use to increase the efficiency of mailing? Here is a list of good practices that should be remembered for e-mail marketing to yield the desired results: 1. Take care of the mailing list Creating a mailing list is essential! It is worth using all the possibilities to get these e-mails. The first of these is, of course, the website. Encouraging to subscribe to the newsletter is widely used, but should not forget about offering something in return. The second option is to use social media, which is also a great source of e-mails. 2. Take care of the quality of content The content provided should be valuable to the recipient. Nobody wants to waste time reading emails that are of no interest and do not provide the information they need. It is worth to speak the language of benefits and become a brand that cares about the needs of its clients and provides the solutions they need. 3. Engage your audience Feedback can provide a lot of interesting information about our recipients, as well as allow us to improve our product or service. It is therefore worth taking care to inform the recipients about the possibility of replying to the message. An additional advantage of engaging your audience is acquiring new ones! 4. Test your campaigns What style of communication better appeal to the recipients, who should be the sender of the message, what e-mail subject is more convincing to open it, at what time, which day of the week is it best to send e-mails? Thanks to testing, you can better prepare a mailing campaign and reach your recipients more effectively. 5. Measure the effectiveness of your campaigns Monitoring the activities carried out always provides valuable information on what works and what still needs improvement. Thanks to special programs, it is easy to check if the mailing has been effective. The information obtained in this way will help improve content personalization in the future. An e-mail marketing campaign is a complex process, however, following the above principles, you can count on high emission efficiency and achieving a specific goal.
- Jan. 2, 2019, 10:49 a.m.
- How to Be Persuasive with Customers?
Customers do not make purchases by looking at the features of products. They make decisions because of the advantages they can see in them. Unfortunately, a significant part of the sellers and marketers is not focused on customers but on products. So how to communicate with your clients and persuade them to buy? 1. Turn each feature into a potential advantage for different clients Consider what groups of customers are looking for a product you sell. Other functionalities will convince the mother of three children and others will reach students, right? 2. Personalize messages Don’t use the same advertising messages for every human being. Try to find something outstanding in them, so it will be easier to reach them. Talk to people with their own language, not some prepared definitions. 3. Speak directly to the customer Remember that the customer is more significant than the product. Without him, there would be no product at all. 4. Use a simple, understandable language Short, uncomplicated and clear messages sell best. The most effective well-known copies and taglines are simple and concise. The result? Everyone remembers them(such as Nike and “Just to it”). 5. Avoid big words Do not use such words as best, newest, wonderful, perfect and other “big”, meaningless adjectives. Your job is to convince your customers that the product is the best, but they have to admit it themselves. 6. Admit you were wrong or don’t have the knowledge Don’t makeup solutions and don’t lie. First of all, usually people can see it. Secondly, customers will be able to verify most things eventually. People usually trust those who openly admit their lack of knowledge and are able to believe them much more. 7. What if the customer disagree? Prepare earlier by making a list of potential objections and questions from customers and try to answer them. An unprepared seller can kill any transaction.
- Jan. 2, 2019, 10:52 a.m.
- What are the biggest marketing automation myths?
Many myths have arisen around the concept of Marketing Automation. Some say that it introduces mechanical communication that is difficult to use. These false judgments are the result of not only lack of knowledge, but also fear - fear of change, the need to redefine the entirety of activities by introducing a new tool before the learning process. MYTH 1: Small companies: Marketing Automation is too expensive for me. MA is not a luxury, the last one to pamper a website, a whim that only the biggest and the biggest budgets can afford. It is simply a functional tool that will allow you to optimize communication with your clients. Implementation is a matter of time - personalized content becomes standard and in a few years, it will be difficult to imagine sales without this component. MYTH 2: System learning. Marketing Automation requires competence. Marketers are afraid of confrontation with the system, the fact that it will be too difficult, that they will pay for it, and then they will not be able to use it. It can not be denied that MA systems require a bit of work - you have to learn them. The experience of our clients shows that mastering basic functionalities takes a month or two. MYTH 3: I do not want mechanical communication! The shape, content, frequency of your messages is always your creation. MA systems do not take control over your database and do not send bulk spam "BUY NOW 50% OFF NECESSARY". It is the database segmentation, Lead Nurturing programs, personalization, and dynamic e-mails that give the impression of individual customer treatment. Thanks to advanced analytics you will learn a lot about it. MYTH 4: I do not need Marketing Automation! What about niche businesses? Know, however, that such a state will not last forever. The customers will simply be saturated with your products, and the organic movement that attracts new ones may turn out to be too small. The competition will get into the niche and it will get crowded. That's why whenever you're good in business, you have to think about further development. Marketing Automation will not only give you a new tool to serve more customers at the highest level but also - by automating the tasks you have already done manually - will give you time for creative and conceptual work.
- Jan. 2, 2019, 10:56 a.m.
- How to stay productive offline?
Technology, laptops, smartphones and the Internet have become an integral part of our lives for us, but to increase your productivity, try to do as much as possible in your "offline" mode. Often such a simple disconnection from the computer and technology, writing by hand with a simple card and a pen, can benefit to affect your efficiency and stimulate your imagination. Create the main list Here are all the things that we think should be done. We do not use the system of priorities or organize them in any way. The only requirement - every item on the list must be a viable task. Create a list for today Open a blank card, enter the date, paste the Post-It tab. We are transferring onto paper everything that clutters our mind. The order does not matter. Now you can go back to the previous days, find all the non-completed (postponed) tasks and enter the to-do list for today. Working on a daily list We choose 3 or 4 main tasks and put in the middle of the dot. After completing them, we go to the next 3 most important tasks, etc. As with shopping lists, the condition is one - you only work on items on the list. If something new happens, you enter the list and check your priorities again. Reset If you need to move the entire context, start from the beginning, that is, return to the main list, delete cases that are no longer valid and then create new tasks. A good rest is the source of effective work. Choose one or several of the above methods and try them in practice to improve your productivity while staying offline. Thanks to this, it will be possible to achieve the intended goals without access to the Internet.
- Jan. 2, 2019, 10:58 a.m.
- How to optimize my blog for mobile?
Smartphones and mobile internet dominate our reality. Going by public transport, being in a restaurant or at a family meeting, it's hard not to meet a person who would not browse the internet on the phone. This raises some problems socially, but also a challenge for website owners and bloggers. To follow the user, you must have a service optimized for mobile. Do not underestimate this topic - a blog adapted to mobile devices can bring a lot of benefits. Adjust the viewport If the site does not have a viewport meta tag, modern mobile browsers will not detect an optimized version of the page and show the version for computers. As a result, the text on the page may appear too large. Website optimization for mobile devices should start with setting the viewport tag and setting the parameter width = device-width. Adapt the size of the content for the viewing area On mobile sites, users prefer to see vertical scrolling rather than horizontal scrolling. Specifying the viewing area, make sure that your content does not go beyond. Remember that there are many standards of width for screens of mobile devices. Use easily readable size fonts. The site on which visitors have to zoom in to read the text on the smartphone screen, can not be considered optimized. PageSpeed Insights checks if the font size on the site is suitable for users of mobile devices. Increase the size of the active elements on the page The touch area with touch controls is much larger than the mouse cursor, and it is not always possible to click the desired button or link. It annoys users of smartphones and tablets. Make sure that the size of the active elements allows you to hit them with your finger. Technical issues related to blogging can make you sleep on your eyes, but you need to take care of some of them to increase the site's accessibility for users. A blog adapted to mobile devices is one of those issues that should be considered at the stage of launching the website, later to enjoy the high viewership of the site both on standard desktops, as well as on smartphones and tablets.
- Jan. 2, 2019, 11:02 a.m.
- How to do Keyword Research for SEO?
When starting planning an SEO strategy, you should always analyze the website thoroughly. This is where we find information, which keywords best describe the services or products we offer. Before we start choosing keywords for positioning, it is worth determining what kinds of phrases we have to choose. When choosing the right keywords, you always have to think about how your products or services are looking for customers. It is us - entrepreneurs who need to adapt the website to the needs of our clients. At this stage, the question arises - how to choose the right keywords? The answer is very simple. All you need to do is think about what the need is for our product and what our potential customers care about most. You can consult current customers and friends on this topic. A good solution is to put yourself in the position of the client. Just take a moment to think about what we would type in looking for our product or service. If you are looking for running shoes in your favorite color - do you enter "shoes" or "black running shoes"? Once we have an outline of keywords for positioning (describing our offer), it is worth searching for our competition in the search for high positions in Google's results in the search results. Are you selling previously mentioned running shoes? Enter "running shoes" on Google and make a list of competing for online stores. Keyword analysis based on this list is a great source of knowledge. Many customers are wondering why they should be based on the keywords of the competition. Are you planning to implement a product that will also appear in the offer of other stores? Search for keywords now and plan your strategy. This can give you high positions before the competition starts working. Analysis of competition keywords is an absolute "must have" among the actions to be taken when planning a strategy and during periodic analysis of the visibility of our site. The choice of keywords at the beginning of the SEO activities will not give us success. The competition is constantly working and improving its methods of operation and the database of keywords it is positioned for.
- Jan. 2, 2019, 11:18 a.m.
- What Does Your Handwriting Say About You?
The way we write letters and words can define one of over 5000 different personalities. Graphologists in the analysis of the handwriting always prefer to use italics. It gives a much better view of the character of the person than the same written in print. Graphology is a field of knowledge dealing with the recognition of personality and tendencies based on the character of the handwriting. It analyzes the size, width, and inclination of the writing, the distance between letters, words and lines, how to tie letters, etc. The psychographer interprets the whole writing, not its individual features. The whole is important and how the individual elements of the writing influence each other. Therefore, you can not create an analysis based on only a few facts, because it will be distorted and as such - unusable. For example, big letters (pugnacity) leaning to the right (extrovert) can mean a person open to the world, looking for impressions, an optimistic self-confident. The same letters leaning to the left (introversion) may already mean a person who has a need to explore the world but it is a sphere of desires because its shyness inhibits pugnacity; it is open but for its internal experiences. Without analyzing the entire spectrum of all dependencies, it is impossible to create a reliable profile. Psychographers analyze not only the letters themselves but also often take into account the significance of the candidate for work or the so-called conference creativity or drawn spontaneous pictures and patterns. Each of us has a different type of writing. And that's why our letters are different from other people's letters. Everyone has their unique characteristics. It's like fingerprints because it's almost impossible to have identical features. Even if we really wanted, it would be difficult to change or hide those characteristic lines that come to us completely naturally, and which define our personality.
- Jan. 2, 2019, 11:21 a.m.
- How to quit your job in a professional way?
The reasons for leaving the employer are very different. If the lack of professional satisfaction is reflected in your private life is a clear sign to change something in life and move forward. How to quit a job in a professional way? 1# Notify about your plans much sooner Depending on the contract, your notice period is from 2 weeks to 6 months. However, it's worth letting you know about your plans to leave earlier. This will allow your company to prepare smoothly for all possible changes caused by your departure. You will also do elegantly, not throwing papers, and giving your superiors a known advance notice. 2# At the beginning, inform your immediate superior Employees who have close ties with their superiors should inform them first that they want to leave before the formal notice is given. First of all, it is worth caring for relationships and behaving fairly - it also means that it is a little unfair, when our supervisor, he will learn about our departure from the email from the HR department. 3# Be firm but do not criticize When you quit your job, you probably catch a better career opportunity. It is not so difficult to explain to your boss. What else if you quit because you are simply dissatisfied. It is worth talking about it with your immediate supervisor. First, maybe you will work out a solution. And even if the door handle is lost, avoid criticizing the entire company and structure. Focus on what you feel, which makes it difficult for you to find yourself in a given workplace. 4# Do not burn bridges Even if you are very dissatisfied and pissed off by the professional situation, it is better to describe it as if you were parting with an unwanted boyfriend, saying "it's not about you, it's about me". You never know who you will work within the future and it’s better to part in the best possible atmosphere for both parties The above actions will allow you to quit your job based on a professional approach.
- Jan. 2, 2019, 2:44 p.m.
- How to do summer holiday marketing?
Holidays are a weaker period for many companies. However, remember that you do not have to use all the opportunities. Choose 3-4 ideas for the whole year and complete them. 1# Organize an unusual event Many companies, especially the larger ones, decide to support various types of events. They act as a sponsor or partner in them. If you run a small business or are just starting out, you may not be able to afford such behavior. However, you can organize your own event. But let it be something extraordinary. Invite your employees (if you have one) to help, as well as friends and family. 2# Give away holiday gadgets During the summer customers do not think about shopping but make them think about you and your company. Before the summer, start handing out gadgets that may come in handy at this time. These can be, for example, beach towels with your logo. These can be sun protection hats, water bottles or beer openers. All this includes your logo and website address. 3# Take advantage of the weather Follow what is happening around you. You can use for this even the weather, which as you can see outside the window is quite variable. On hot days, offer your customers ice cream or iced coffee at meetings. If you run a restaurant or ice cream shop, then you can organize a 2-day action on 1 day. It's only one day, and can gigantically increase your turnover. 4#Gift cards and sales On the occasion of holidays, prepare a series of gift cards or promotional cards. However, do not make ordinary leaflets. Let, for example, be a stiffer card in the shape of a square. All this with a holiday motif. If you have the option, enter a series of cards to collect. When someone collects the set, they can get an additional discount, gadget or another product at a special price.
- Jan. 2, 2019, 11:24 a.m.
- Why people create podcasts?
Podcast fashion is growing over the years in terms of both number and audience. If you understand why a podcast is an important element of a blog and you start creating audio content, you will surely notice how much you can gain from it. Creating a podcast has very effective because: #1 It does not involve the recipient's eyesight You can listen and at the same time do something else - drive a car, iron, cook, paint an apartment, twist furniture from Ikea, run, and even ... swim (in waterproof headphones). It's the perfect solution for people who have a lot of things on their mind, and at the same time want to grow and be more productive. #2 It is a medium that requires nothing but the listener's attention With the lyrics, you have to look at them and it's hard to be on the move, you have to look at and listen to the video, and with the podcasts, headphones are enough and we can consume content in many places on the occasion of many activities. #3 It goes straight to the listener If you subscribe to a given podcast, new episodes appear automatically on your phone. In some applications, you can set the download immediately - then you can listen to them without access to the network. Downloading via the internet is also not a problem, because such files are many times smaller than in the case of video. Thanks to podcasts, you gain new knowledge and inspiration. The main purpose of many podcasts is to share an expert an experience. Not in the form of lectures or papers, but more often interviews. This form works brilliantly - it is not too long and tedious, and sufficiently concise. Often it is the knowledge that can be immediately used in practice or to note and later deepen interesting issues. The creators willingly invite guests to their podcasts, which means that you can get to know more experts from the same or similar field, and also get interested in a new topic.
- Jan. 2, 2019, 11:27 a.m.
- Is it worth to learn speed reading?
We live faster and faster, we have thousands of activities, and we spend our free time in the gym, courts and other fashionable places where we simply have to "need". When asked about why we do not read, we usually explain the lack of time. Under these circumstances, the ability to read quickly is more valuable than gold. We sign up for numerous courses that promise that we will consume a few hundred pages of "brick" in half an hour. But is it really so simple and, above all, an effective way of acquiring texts? As research shows, not necessarily. Fast reading is the subject of many courses that promise the skill, thanks to which you can speed up the development several times, devouring several books a week. Using this method, we are only able to roughly determine what the text was about because the brain is not able to process the content so quickly (for it is necessary to repeat individual words in mind). Does this mean that any attempts to learn to read quickly do not make sense? It's not exactly like that. The speed with which we do this is influenced by the number of texts we actually read in our lives. The more we practice, the more words we get to know and, consequently, we read them faster. It will also help to master the technique of browsing the text, ie learning the topic and key issues. Reading the headlines, titles, as well as the first and last paragraphs of the chapter, will be just as effective as mapping books to the beat of a pen. So if you lack time, consider whether it is worth sacrificing it to learn something that in itself will generate a further loss. Do not make better use of this free moment and just relax, slowly absorbing every word?
- Jan. 2, 2019, 11:30 a.m.
- What is link building and how to use it?
Before the activities related to obtaining links, one should answer the question of what the link really is. It is nothing else than a link placed on one website or in an electronic document, after clicking which we are transferred to another website or to another document. The link can be associated with a text fragment called anchor text, a graphic element or simply appear as a URL. In the positioning, anchor text was used very often, which was one of the most important factors that increased the value of websites on Google. This is the text that hides the link. At this point, most of the keywords that best describe our site are used and are most frequently used by Internet users to reach it. Link building is one of the basic ways to build a high position of a website in search results. It is also often called the SEO Off-Site or Off-Page process to emphasize the fact that it can happen without access to the website. It complements the On-site process (On-Page). As the name suggests, it consists in obtaining links leading to a given website. If we want to understand this process more closely, let's first explain what the link is. Link building is about creating valuable links that lead to our website. It is a strategy that is the driving force behind effective SEO activities. The right number and type of links can help our website achieve a high position in the search results, and thus increase the earnings of our company. An appropriate number of valuable links can help our website to take top positions in search results. In turn, creating poor quality links can lead to Google's penalty and cause a significant drop in organic results.
- Jan. 2, 2019, 11:32 a.m.
- What are best practices for creating podcasts?
A podcast is a form of an online audio or film publication, usually in the form of regular episodes. Podcasting gained popularity with the beginning of the 21st century and the development of mobile technologies. Working on a podcast is quite time-consuming. You need to find a topic, think about what you want to say, record it, assemble it, make a description, put it online and promote it. Take comfort in the fact that the video usually has more work. In addition, it is a long-term investment. New listeners see not only the latest episode of your podcast - but they also have easy access to the entire archive. If you build a library of interesting recordings, it will be easier to attract them. - Co-leader The most important is choosing the co-leader because he will exchange opinions with you in each episode. It's best if it's a person that you can get along very well with. It does not have to be someone you know for many years. It's about sharing a passion that lets you talk about similar topics every week. - Formula If the issue of the co-host is already settled, now you can go on to determine the formula. Of course, the most important thing is the topic you will talk about. It's best to establish a niche where you feel most comfortable and where you have the most to say. All the time, keep in mind that people will listen to you, and to attract their attention you have to talk about something interesting, or at least in an original way. - Technicalities The most demanding part is the technical part, in which you need to take into account the recording, clearing of paths, assembly, and completion of the metadata. After the start and polishing of the failures, recording podcasts is really simple and requires only your creativity and ability to maintain the attention of the recipient.
- Jan. 2, 2019, 11:36 a.m.
- How to deal with messy office?
You can not completely cope with the mess in your office? Are you perfectly aware of the fact that such chaos and chaos disturb you in performing professional duties? But you do not know where to start the cleanup? Relax, thanks to our advice you will learn how to tame it. The basis is a skillful organization of a workstation, which is usually a desk. We must leave only what is used by us at work every day. Thanks to modern technology, most of the materials we need can be stored in electronic form. Therefore, only the computer, possibly writing utensils, a notebook and a frame with your favorite picture should be placed on the top. Order and cleanliness must also prevail in his drawers and cabinets. It's good to look through everything you find there and throw away unnecessary and used utensils. To accommodate materials and objects that should not be on view, let's invest in functional and good quality furniture. The ideal solution will also be various types of cabinets and containers. The WUTEH Office Furniture Factory has a large selection on offer. They give many opportunities to organize functional office space. They are adapted to the height of desks, so they can be a perfect complement. Mobile containers are an interesting solution, which allows any setting, depending on the situation. For proper company management, the most important is the order in the entire documentation. If there is disorder in it, and we do not know where it lies, sudden, unannounced control can become the worst nightmare. Therefore, let's focus on the archiving of documentation, preferably arranging and arranging it according to a pre-determined key. Next, let's describe and place it in a safe place. We can not forget about taking care of cleanliness in our office. If we do not rent a cleaning company from the outside, let's get everything up to date. Do not forget about removing dirty dishes and removing items that you do not need at the moment. The office should be our showcase, which is why it is so important that it has an impeccable order. Whether or not it will depend only on ourselves.
- Jan. 2, 2019, 11:37 a.m.
- How to Write Better Headlines?
Creating good headlines or titles is extremely important. So how should a good title look like? It should be very curious at the same time, but at the same time, he can not mislead the reader. Below we present a list of tips that will help you achieve this goal. 1. Start with the working title Before you come up with a great, catchy title, think about a topic that will simply define what you're going to write about. This will give you some framework for what you want to describe or present but at the same time, you will not have to wait until you come up with the right title, which often comes to your mind when creating the content. 2. Do not mislead your recipients The title is a kind of promise about content. You can not promise to your recipient anything that you can not promise because they will become disappointed and eventually will ignore you. 3. The title must be attractive Just because you are not allowed to lie or manipulate the recipient does not mean that you have no right to try to interest him and charm you with his title. Not only do you have the right, but you should do it. 4. The appropriate length of the title The length of the title matters. If it is too long - it discourages recipients, if too short, it also generally arouses little interest. Statistics show that titles with a minimum of 4 words and a maximum of about 14 words works best. 5. Adjust the titles for social media In general, titles will naturally fit in terms of social media. It is worth remembering that they should not be too long, otherwise we may have a rasp in the case of Twitter. However, the nature of the header is such that its length should not exceed 120-130 characters, so we calmly fit in the limit set by Twitter. Writing a good headline is one of the most difficult tasks when creating any entries - regardless of whether it concerns a marketer or a journalist.
- Jan. 2, 2019, 11:41 a.m.
- How to create a great company Facebook page?
When a company makes its first steps on Facebook, inexperienced users of Facebook must remember to create a page for it, not an individual user profile. A website, or the English fan page, allows for having an unlimited number of fans, creating ads and accessing detailed statistics. An individual account does not provide such opportunities. So, one by one, how to create and run a legitimate company website on FB. Select a page category To get started, enter the name of your page and select one of the six main categories (each of them has its own subcategories). Depending on the category you choose, you get access to different functions. The Facebook Help Center provides a handy table listing the features available for each category. Add company information If you are creating a Facebook page for the first time, you will be accompanied by Assistant prompts. If you select the category “Local company or Place”, you can more accurately determine the category, add a description, the site address and the unique web address of your Facebook page. You will also have to confirm that your company really exists, and that you have rights to create its page. Add a call to action button Next to the like button is a call to action button. It can be configured in different ways: Book, Contact us, Use the app, Play, Buy, Subscribe, Watch the video. Each of these actions can refer to a specific URL where the action will be completed. To attract customers, you must be present on this social network. This can be done using your company page. You can create high-quality content and run ads. But there is something that is done for free and without much effort.
- Jan. 2, 2019, 11:44 a.m.
- How to make 'Thank you' pages that convert?
Remember that a properly built thank you page is the perfect place to create the perfect first impression. Nice design, nice words, appropriate direction for possible further steps. All this makes you grow your attachment to a given brand or simply to the whole situation. What elements does the perfect thank you page contain? 1. Gratitude Obvious, but how important. Fulfilling the assumed goal should be crowned with thanks. In addition, transferred in such a way that it does not look artificial. This is a good moment to create a personalized message suitable for a specific situation. 2. Presenting the benefits If we do any activities on the internet, we do it for something. We have a goal in this, we want to achieve something. So you should talk about the benefits that the user has (or only gets) by fulfilling your goal. 3. Consequence If you have your own colors, colors - just style - then your thank you page should not break out of this scheme. Design it so that it is an integral part of the website and does not look completely detached from the previous steps that the user went through. 4. Instructions If you require the user to take some additional action (such as confirming the subscription to the newsletter by clicking the link in the e-mail), then information about this should appear in the right place and in the right form. 5. Only the necessary content A thank you page is not a place for any content. You should only find what is required on it. In an accessible and easily absorbable form. Additionally, remember the rule that says the most important content should be visible "at the entrance". The user should not be forced to scroll the screen. 6. Information analysis A thank you page can be a great place to use a meter that will indicate what percentage of users reach this stage. You must know what percentage of people are doing this step. Of course, one of the basic ways to obtain this type of data is to use Google Analytics. As you can see, it can really depend on it. It is a pity, therefore, to ignore the possibilities that this sub-site uses.
- Jan. 2, 2019, 11:48 a.m.
- What are top social media marketing mistakes?
Today, maintaining profiles in social networks is part of the marketing strategy of any company, no matter what size it is and what it does. Social platforms, such as Facebook and Twitter, provide a unique opportunity to reach the target audience. And for a startup and a successful company, they are equally important, having a decisive impact on the recognition and reputation of a product or service. For this reason, it is essential from the very beginning not to make mistakes and not to alienate your audience. Common promotion mistakes in social networks: 1. Lack of promotion strategy A company without a social media strategy will never achieve effective communication with its audience because communication will be inconsistent and confused. Develop your particular style, measurable goals, a clear policy for maintaining profiles and a well-designed publication calendar. 2. Buying subscribers Quantity does not mean quality. Your goal is to build long-term relationships with people, and not get hung up on numbers. Attracting a large number of subscribers — and the social influence that accompanies it — takes time and great effort. But the purchase of followers can lead to unpleasant consequences. 3. Talking about your brand and nothing else An endless stream of information about your company alone is likely to alienate readers. Of course, you are promoting your products, but you should also share other useful information related to your niche. A good start-up scheme is “5-3-2”, a social sharing model that helps you keep subscribers' attention and attract new ones. 4. Wrong hashtags Using hashtags when promoting in social networks can help when it comes to creating the “visibility” of your brand. # But # using # their # too # intrusive # annoying. Limit the number of tags and always ask yourself if they are appropriate. 5. Publishing too often Placing one post after another for several minutes or even hours can push subscribers off. Your task is to correctly plan the frequency of publications so as not to overload the readers with information and not to be considered a spammer. Otherwise, do not be surprised if they unsubscribe from you and never return. The first impression is fast, sturdy and durable. Do not miss the chance and do your best to form pleasant associations. Subsequently, you can try to change the first impression, but it is better to avoid mistakes at the very beginning of the journey.
- Jan. 2, 2019, 11:55 a.m.
- How to figure out the next step in your career?
It is irrelevant whether you are just starting a job or if you already have a job, but you want to start all over again. The first and basic thing you should start with is, to be honest with yourself. The career path and its foundation are based primarily on self-awareness. Knowing your strengths and weaknesses, awareness of strengths and areas for development will allow you to make the right decisions when planning the next stages. #1 Set the direction A career path is impossible without planning your path. The most important element is to set yourself a short and long-term cell. They should be ambitious and at the same time realistic. Think about what gives you pleasure and satisfaction and (based on the SWOT analysis) what are your predispositions. #2 Create your brand It’s not just about the external appearance. It is important to create the image of a professional in their field. How to do it? First of all, you have to show yourself to the world. Get involved in your student and company environment. #3 Open yourself to others Once you define yourself and determine the direction of your development, try to "enter" the environment. Take advantage of trade fairs, job fairs, conferences or training. There you have the chance to meet many people with different experiences. Familiarity with them will allow you to move more confidently in the environment, and also gain the opportunity to learn many valuable things from them. A well thought out and designed career path should set clear goals. Consistency in action and the emphasis on self-development will allow us to create the image of a professional person, later to become a specialist and authority in a given field. Building a career path through networking and openness to everything new will create opportunities that will allow you to become a professionally fulfilled person.
- Jan. 2, 2019, 11:57 a.m.
- Why people hate marketers?
Modern clients don’t like most of the marketing activities and marketers because they feel like they are trying to force them something, what they do not need. Here are the reasons that make the profession of a marketer unappreciated. 1. DO NOT LISTEN TO CUSTOMER This happens not only during the conversation with the client but also during conversations with relatives. When someone speaks to you (eg customer in an e-mail, on a chat, on the phone) marketer is already thinking how to offer his product or service. He does not pay attention to people’s real needs. It is often the case that the client himself offers solutions to various problems (eg complaints), but marketer does not listen to him, he thinks about his solutions. 2. SUBJECT TREATMENT OF CUSTOMER The customer is not a wallet stuffed with money. It's a living being. If a marketer wants him to take out his wallet stuffed with money, he can not push the sale offer and encourage him to buy it. Treating people in this way makes the marketer's profession not liked and respected, 3. CUSTOMER CHEATING Marketers think that their clients are idiots and do not bump into a scam, in which by trading matches he makes the sale of last year's models at an exceptional price, while this year he will continue to trade the same matches. He is doing the "only chance" to buy a unique product, and this opportunity will last all year. Such lies negatively affect the general opinion about this profession. Considering the above arguments, it can be argued that the marketer's profession is not widely liked and respected because marketers do not treat their clients with proper care and proper approach.
- Jan. 2, 2019, 2:41 p.m.
- How to provide excellent customer service?
Conducting many projects in the field of customer service standardization, I often wonder what affects the overall level of customer service quality. If we think about the long-term impact on the quality of service in a company, we should pay attention to many factors. #1 Enter automation - advanced ACD system ACD are advanced systems for intelligent call forwarding. They can connect to external databases. In addition, they extract the sought information from them and, on their basis, divert the connection to the appropriate consultant. #2 Callback One of the most frequent assurances affecting the quality of customer service is the promise to contact the customer on a specific date and time at which the customer wishes to contact. To keep your word, just use the callback function in the contact center system. The system will save another contact with the customer in the calendar. Then it will automatically connect on a given day and time. #3 Listen to customer tips based on a satisfaction survey One of the situations that are very valuable for the company, which may translate into the quality of customer service is listening carefully to the customers' opinions on the services provided. You will learn what is most important in customer service. Thanks to the contact center system, this process can be automated. It is enough to recall the automatic SMS messages popular in telecommunication networks, asking for sending back a free answer in the form of a digit that assesses the level of satisfaction from the conversation. Customer expectations are growing, but a number of tools are being developed in parallel to facilitate and improve their service. A good seller must now follow changes in customer service standards (and it's best to overtake them!) As well as select appropriate solutions to meet the growing customer requirements.
- Jan. 2, 2019, 2:47 p.m.
- What is native advertising?
Native advertising is the use of ads that look, feel and function like the media format in which they appear. Unlike traditional banners or display ads, they just don’t look like ads at all. Native ads look like a natural part of the content environment. Benefits of native advertising: - Getting the brand image to the mind of the consumer as a natural part of his everyday reality - Dulling customers’ vigilance and induce them to perform predicted activities such as link clicks - Engage the audience through attractive content seemingly unrelated to the brand - Buzz-generating - Building awareness What are the main types of native advertising? - online sponsored articles - traditional press sponsored articles - online advertising videos - sponsored content - recommendations - promoted listings - native social media promoted posts What should you remember while creating native ads? If you want to make a really creative and engaging campaign, perfectly matched to your client’s needs, you have to expect higher costs. It is important to remember that in the digital world quality of the creations is extremely important and any bad creations are neglected by users. The second matter is the content itself. The engaging content from which your visitor can learn new and significant information is really the value. A well-created native ad does not look like an advertisement at all and that’s what attracts potential customers. You don’t put up a barrier that arises in contact with traditional sponsored material and that increases your chances of reaching the customer in a natural way.
- Jan. 2, 2019, 2:50 p.m.
- How to create marketing case study?
A marketing case study is an effective method for acquiring sales leads and, as a result, clients. The descriptions of your activities and the results achieved are a great way to gain new clients, become an expert or up-selling. A well-written case study creates the image of a professional company and business partner who is worth cooperating with. How to write a good marketing case study that will give real results? #1 Be authentic The first and most important rule. All the examples you describe must be true. The unreal stories can be verified, and then instead of the status of an expert, you will become a liar. #2 Prepare properly Collect interesting cases that you could analyze and think about your goals. Which of the examples will help you achieve these goals? Choose not only the most spectacular activities but all those that could bring real effects. #3 Create a plan Every good case study must consist of a few basic elements: background/introduction to the situation (company and market situation), defining a problem or need, an example of the applied actions together with arguments, and final effect. The result must be specific and visible immediately. Results in numbers are the best. #3 Tell a story Remind yourself the rules of storytelling and create the most personal story, which is not only an interesting example but also can bring some emotions. This is a guarantee that your case study will be remembered for a long time. #4 Do not forget about editing the text Well-formatted text with specifically visible headlines, good division into paragraphs, appropriate photos and graphics (and maybe even infographics) will make the case study not only interesting but also convenient to read. It’s best to read the whole finished text aloud and correct it to be as dynamic as possible.
- Jan. 2, 2019, 2:53 p.m.
- How to conduct A/B testing?
AB testing (also known as split-testing) is officially defined as “comparing two versions of a webpage to see which one performs better.” An AB test is currently a very simple method for testing different ways to improve any website and generate more conversions. When your purpose is to bring income and sales, it is worth testing elements such as call-to-action buttons, text and headlines, ways of product presentation, size and arrangement of elements and photos, colors, benefit, and feature lists, and language style. There are several rules that should be followed while doing AB testing: 1/ Do not assume anything: Things that you think will work, or just what works for you, will not necessarily affect your clients. Don’t try to predict the outcome, just focus on what this result can give you. 2/ Think about your specific goals: If your website is already existing for a while and you have a low conversion rate, think about the reason for this situation. What can and should be changed and tested with the AB test? 3/ Prepare two variants of the page: Remember that in order for the test work out correctly, the pages must differ in only one element that you are currently testing. 4/ Select the target group on which you will be testing: It’s best to do it on a new audience that has never seen your site before. 5/ Choose the source of traffic from which you will direct users: Google ads, Facebook, mailing, etc. 6/ Start the test: Remember that all elements (target group, sources, etc.) should be the same for both versions of the page. Only performing tests on the same conditions will give reliable results. 7/ Do not finish too fast: Even if the winner is visible immediately, do not finish the test too quickly. Without having a predetermined sample size, there is always a chance that the results will change at the last moment.
- Jan. 2, 2019, 2:57 p.m.
- How to get promoted in marketing?
At marketing workplace, moving up is the main goal. If you do an average job and do not try to constantly develop and improve your skills, it’s likely that you will not be noticed and appreciated by your boss. However, if you are looking for some ways to move up faster in your marketing career, there are several ways to stand out from other employees and get promoted quickly: Take care of the relationship with clients. This is much more important than the relations with co-workers, and sometimes even more important than with the manager himself. How you represent yourself affects on how the whole company is perceived by the clients. It is worth taking care of this relationship to make it as good as possible. Show that you want to develop constantly. Free courses, additional projects, new businesses – all this affects how the manager perceives us. Of course, we do not mean staying after hours just to show that we are workaholics. It is about a healthy commitment to duties and showing you want something more. Working is a continuous study. Have your own opinion. Marketing requires a lot of flexibility, but it’s worth defending your own opinion. The truth is never on one side and if you have an opinion on a subject, you should defend it. It shows that you are communicative and resolute, which is a good premise for promotion to managerial positions. Get involved in the social life of the company. This is not about the morning gossips next to a coffee machine during working hours (although sometimes they are also helpful), but about participating in company events and maintaining contact with employees, even those who have already left or are about to leave. It builds contact networks and not only facilitates getting a promotion but sometimes even a new, better job in the industry.
- Jan. 2, 2019, 3:06 p.m.
- How to deal with writer's block blues?
Regardless of whether you are a writer, copywriter, blogger or just author of any texts – everyone sometimes gets blocked. The deadline is chasing, the clock is ticking, the client or the boss is waiting and only you can do is stare at an empty document and wait for the words to appear magically themselves. However, there are a few things you can do to gain inspiration and deal with the writer’s block: 1. Remove any distractions Put down the phone, turn off all unnecessary browser cards, stop checking Facebook. Clean up on your desk. Nothing should distract you. 2. Change the environment Go for a walk or start working in another room. Changing conditions allows awakening creativity and change the perspective. 3. Start writing everything Take a piece of paper and a pen and start writing down all the thoughts in turn for 15 minutes. You will see how quickly seemingly confused thoughts turn into meaningful concepts and ideas. 4. Talk to someone It doesn’t matter if it’s a co-worker, a colleague, a family member or a lady in a store. Another perspective of the topic you are constantly thinking about allows you to release new layers of creativity. 5. Reset your mind Yes, we know – deadline is coming. But really putting off the job for 15 minutes will not hurt anyone. Go out with the dog. Cook dinner. Watch a video. Do something that totally resets your mind. Remember: do not think about writing! 6. Read several other texts on a similar topic It will allow you to look at the case from the perspective of another writer and return to the right track. Try any of these methods or try all of them. The words and creativity will appear themselves.
- Jan. 2, 2019, 3:09 p.m.
- What Is Dark Social?
Dark social is all the social media interactions and sharing content that comes from outside that what can be measured via Web analytics programs and that marketers just can’t see. Dark social is the term created in 2012 by Alexis C. Madrigal from The Atlantic. According to Madrigal, data from the analytics revealed that over half of the firm’s social traffic came from untraceable sources. Marketers, instead of focusing on tracing traffic sources, are mistakenly focused on the content itself (and the traffic from traditional social media platforms). Dark social interactions include: - Private social media communications on Facebook, Twitter, Instagram, etc., - Forwarded emails, - Private social messaging apps like Facebook Messenger, WhatsApp, Slack, and Snapchat, - SMS. All the dark social links don’t have tracking code appended to their URLs, so it’s not possible to determine the way our visitor found the website. Current social media platforms have the most power over social traffic but dark social applications are making it very hard to analyze. The value of dark social Most organizations and even marketers are unaware of dark social as a risk factor. However, it is well worth giving serious consideration – not only because it gives a huge share of your social traffic, but also because it can be considered as the most valuable social traffic. Recent research indicates that dark social traffic now accounts for over 70% of the website traffic. It turns out that people usually share links by sending them privately, not via their public profiles on social media. To track this traffic you need to understand how dark social works and then configure Google Analytic accordingly. Another solution is adding a button to the articles, thanks to which the user will receive a reward (like e-book or access to extra materials) if he answers the question of how he came to the site.
- Jan. 2, 2019, 3:13 p.m.
- How to improve productivity at work?
How is it that some people can do the same thing in two hours as others in eight? Do they have superpowers, work exceptionally faster or just cheat? No, they are productive. Focusing on work in one hundred percent and working wisely is the key to productivity. Fortunately, everyone can practice and improve their productivity. How to do it? Make a to-do lists Prepare a list of everything you need to do that day before you start your work. It doesn’t matter if it is a big task like preparing a cost estimate or just like sending an email. Write down everything that’s in your head. Try the 2-Minute Rule Read the list you’ve already prepared. If something (like just writing an e-mail or a short phone call) takes less than 2 minutes - do it right away. Not bothering with small things helps to focus on what is most important that day. Do the most difficult tasks first When you already did your two-minute tasks, you will notice how many things on your list have already been completed. Now is the time for what is most important. The most difficult parts of your work should be done at the beginning of the day. It is the time when you have the most energy and the mind is still refreshed. In addition, when you do the hardest part, the others will seem fabulously simple. Use The Pomodoro Technique It is the perfect way to maximize focus during work. Take a smartphone, stopwatch or use Pomodoro application and measure time. Work for 25 minutes straight at 100% focus and then take a 5-minute break. This division of your working time into relatively short parts allows you to concentrate better and removes unnecessary breaks and distractions. Remember: it is productive work, not the hard work that is the key to success.
- Jan. 2, 2019, 3:16 p.m.
- How to use Twitter for bussiness?
More and more companies use Twitter in business - to conduct market research, familiarize customers with the brand, PR activities and to inform about the most important attractions, conferences, and banquets. Twitter makes it possible to spread the brand, and thus gives many new opportunities. 1/ Increasing the coverage of the sales network. Through Twitter, you can join thematic groups related to business activities consistent with your company profile, you can also obtain valuable information by browsing other people's entries. Your company will gain new clients and potential business partners. Enter keywords related to your business on Twitter and familiarize yourself with people interested in the same field. Everyone can use Twitter to build their own brand. Potential customers will see you as an open person to society. Twitter is designed to enable the creation of consistent and lasting ties for future benefits. 2/ Sharing experiences to build credibility. If you run free training, workshops, seminars and other meetings, post on Twitter. You can also include links to presentations and videos on Twitter. Twitter will help direct people's attention to important events in your company. Offer assistance to people who are looking for a solution to the problem in the field you are dealing with. Share your ideas in a given case by posting links to articles and broadcasts that will increase traffic to your website. 3/ Twitter for companies primarily carries out image-related tasks, although it can equally become something like the online customer service office of your company. Many brands practice this so that customers have the ability to easily communicate with them, without the need for, for example, making telephone calls. Twitter also works as a traffic generator on other websites, which we mentioned in one of the points.
- Jan. 2, 2019, 3:29 p.m.
- How to find amazing freelancers?
Freelance is slowly becoming an equivalent form of work. At first, it seemed that it would not be too popular and would soon lose with relatively stable work, yet more and more people are choosing to be a freelancer. The work of a freelancer requires pugnacity, self-discipline and a lot of resourcefulness. It is not only taking the most interesting offers of cooperation - the freelancer has to take care of the orders, keep the deadlines and execute the task. That's not all - the freelancer is usually also his own accountant, PR, marketer, and trader, setting the details of the job and looking for job offers. Freelancer is a man who can act in multiple directions, is involved in his tasks, motivated and hard-working. I will try to help you when looking for an intelligent freelancer who will do a good job and not delay in time. We will consider how to hire a freelancer, set a task for him and control the quality of work. Criteria by which you can calculate an experienced freelancer: - Feedback from previous customers. - The high or average cost of work. - Rating (on the stock exchange). - The portfolio contains works of different levels, not only the best. You can rate the maximum and minimum freelancer. Where to look for a good freelancer? 1/ Exchange. Evaluated by the above criteria. 2/ Acquaintances. This is the best option when you find an artist on the recommendation of friends. 3/ Professional sites, forums. After reading part of the correspondence on the forum, you can see the style of communication, the competence of the freelancer in the performance of the proposed task.
- Jan. 2, 2019, 3:43 p.m.
- How to improve content marketing strategy?
How to get more out of the content you publish? What to do to make people read them and, consequently, content generate profits? Below are some tips that you can use in your company to improve your content, and thanks to high-quality content - to positively impact content strategy! :) 1) Work on the title. The title depends on whether someone starts reading the text or not. It is best to summarize the value in the title, which the given content transmits with a surprising element. Sometimes it's worth betting on something controversial or so-called clickbait text. But also without exaggeration! Above all, stick to values. 2) Add lead. Add 2-3 sentences to each article that will explain what the text is about. This is another way to encourage the recipient to click and read. The lead must be short and specific. 3) Add unique graphics. The graphics you add to the text are as important as the text. Try not to use publicly available images from photobanks. It is worth to prepare an interesting and eye-catching graphic that will refer to the content of the entry and will be matched to the title. 4) Add bonuses to the text. In order for the article to bring you profit, for example in the form of new leads, it is worth to attach to it an attractive addition (so-called content pro). They can be checklists, PDFs, ebooks that you provide to recipients after leaving contact details. 5) Add references to other materials. The text will be much more interesting if you add some links to other materials in it. It does not always have to be your lyrics. The solutions given are simple, but from experience, I know that they happen to forget about them. I hope that at least one hint will be useful for you and improve the content in your company.
- Jan. 3, 2019, 1:58 p.m.
- How to motivate yourself whole day as a marketer?
We rarely feel internally motivated. Usually, we do not want to do certain things, and we have to force ourselves to others. Just think about how many great ideas you gave up because you lacked the motivation to implement them? Work in marketing is challenging, and you can feel tired by many tasks you need to complete every day. But there are methods to stay motivated for all day. See following tricks for motivation, check what works for you best, don't be afraid to mix them and combine: 1. Set yourself goals This is the absolute basics. Setting goals sets your mind to achieve them. Before you start doing something, think carefully about what you want to make. It's much easier to be motivated when you know what the effect of your action is. What goals to set? Let them be ambitious - the bigger the target, the more stimulated for your mind. 2. List the benefits Take an empty card and a pen, and start writing out all the benefits that come to your mind in connection with the task. More free time, the joy of a loved one, receiving remuneration, the opportunity to meet friends, learn something new. 3. Plan Plan exactly what you have to do. Awareness of what the effect should look like is not always enough. Planning also allows you to see the whole process, not just the result. Each complex task is composed of the simplest elements. 4. Use the five minutes method When you have something to do that you do not want to do, decide to do it for only five minutes. Tell yourself "five minutes, not longer." Such a perspective will make it easier for you to take on this task, and moreover - it will often turn out that when you do something for these five minutes, you will not finish after these five minutes, but you will do it much longer than you planned. If we succeed, the motivation will always be with us. Even when we are not in the best mood. Motivation should not be a strong, short-lived shot of energy for action, but a deep and stable sense that we like our lives and we will be happy to do whatever we have planned.
- Jan. 3, 2019, 2:05 p.m.
- How to think of better ideas in marketing or sales position?
To act independently, to think freely, to sincerely desire the new - each of us can become a truly creative person. It is evident that to change our lives; we must start by changing our way of thinking. No matter you are working is sales, marketing, IT, or any other field. Be inspired by solutions below. 1. RECORD YOUR IDEAS Start keeping a journal of ideas. Many of us have such notebooks, but not everyone knows how to use them. The effectiveness of the magazine you will understand over time, when you can build analogies 2. ENABLE DATA BANK This is a special container where you can put ideas and so-called "triggers". This may be unusual business cards of your new acquaintances, original handouts, paradoxical quotes, maybe some small items of unusual shape. In general, any "material evidence" of other people's creativity that will push you to new challenges. 3. LOVE SPONTANEOUS Promise to surprise yourself more often. Try new recipes. In a word, break the established routine so that your brain is constantly nourished by something new. 4. EXPERIMENT If you prefer to act than think, start acting. With one small difference. Open yourself to trying things other than you have been doing so far. Experiments. New ways at the beginning may be less comfortable and require more effort, but in many cases, these additional outlays pay off. If an experiment like a new attachment, for example, fails, you can always go back to best practices. In moments when you have to make an important decision, it is worth stopping for a moment and thinking about different possibilities. The clarity of thinking at such moments can decide whether you make a good choice for you.
- Jan. 3, 2019, 2:12 p.m.
- Marketing motivation: How can I stop wasting away my workday?
The feeling of wasted time can be very depressing, especially when you know that the deadline is approaching. Or maybe you do not have any deadlines and that's why you spend more hours and days on procrastination? It's time to act. No more consoling that laziness and postponing are features of intelligent people. How to stop wasting time? There are several proven ways to work more effectively and finally get to work! #1 Have a good plan Planning may seem boring, and besides, "you know what to do, so why plan?". You'll see how well the scheduling works when you use this method. Instead of deleting tasks, you have a specific framework that allows both effective work and effective relaxation. #2 Avoid perfectionism How to stop wasting time in this case? Just promise yourself that you will not be doing 100% tasks. All you have to do is make it right, not perfect. Try to avoid the habit of refining details and you will see that work will be much faster and more enjoyable. And as a result, you will also be more efficient in taking on new orders. #3 Save and count up the hours Record the exact time you took your job and the one you finished. Note also what you did at the time or how much to earn. Also, note the breaks. Such experience will immediately show you where the problem is with running away hours. You will realize how long your breaks are or how little you can do during working hours. Black and white you will see your work day in numbers. It is a great motivation to work more effectively the next day. Taking into account this piece of advice you will use the day efficiently and thus - feel fully realized.
- Jan. 3, 2019, 2:18 p.m.
- How to make your customers love you?
Today, customers have more driving power than ever. One click separates us from the client's love for his hatred. It takes only a moment, and an unsatisfied customer releases an opinion about us, eg on Facebook. Immediately we can be blacklisted by those who do not love their clients. So what are we to do to make them love us? ALWAYS LISTEN TO THE CUSTOMER! With understanding, it means asking questions. There is nothing worse than being deaf to the customer's needs and talking only about your products and services. Using questions, we build relationships with the client and are able to help him solve his problems. That's why we should listen twice as much as talk. " If we listen to them, our chances of doing business will definitely increase. GIVE MORE THAN EXPECT If a client who has already used our services calls to advise him on something, talk to him. And do not take extra money for it. If you add something to the product you are selling, which the customer does not expect, then you will also get his sympathy. Just do not let it be a cheesy pen - rather something original, different than before, which will surprise you. MAKE ANYTHING TO BE EXCEPTED Therefore, do special things for them. What does it mean? The simplest solutions are the best. Example? You have already finished repairing the client's flat some time ago, then call him asking him how he lives now. Send newsletters, but with a short private message directed directly to the person. Invite to company events. PROFESSIONALISM MORE EVERYTHING Receive calls from customers, especially problematic ones. And if you can not pick up at a given moment, it's definitely a callback. The customer will know that he can count on your contact. If you send an offer, let it be of very good quality. Take care, for example, about the lack of typos, justification or the right graphics. If you have already done the service or sold the product, do not forget about your client. From time to time, write, call and remind yourself. Remember that a satisfied customer is one who will gladly come back to you!
- Jan. 3, 2019, 2:20 p.m.
- How to use Pinterest for marketing and business?
Every day, millions of people use Pinterest to find ideas for different areas of life. People use Pinterest to discover and save ideas. Ideas can take many forms, from recipes, through renovation projects, to a perfect pair of shoes. Each idea is represented by Pina, which contains a picture, description, and link to the image source on the Internet. When a user clicks Pina's URL, he can learn more about him and take appropriate action. Both Pinitors and companies publish content on Pinterest. Users can add things they like, from any site, using our browser extensions and the Save button. After adding Pinu, users will see it in their news and search results. Companies can also create Pins to attract customers' attention to offered products, build brand awareness and increase sales. You can use Pinterest in a variety of ways: users search for things that interest them, browse news for new ideas, and look at the boards of other users to see if something catches their attention. When they like something, they write such a Pin on their own board or click on Pina's URL to learn more, visit the store or make a purchase. Who is suitable for promotion in Pinterest: businesses for which the visual component is important. Restaurants, coffee houses with an unusual interior and menus, beauty salons, handyman masters, stylists, photographers. In general, any business that is willing to invest in high-quality visual content. Pinterest analytics is available in the Pinterest business account. This is data on pins and boards: clicks, impressions, save. Data can be obtained for different devices. Prepare your website before promoting a brand or company on Pinterest. You can choose the tools that suit you from those offered by the platform.
- Jan. 3, 2019, 2:22 p.m.
- How to get more traffic to the website content?
The valuable traffic on the website is extremely important to its owner. The more traffic on the website, the greater the chance of acquiring a new client. So how can you increase traffic on your website so that it is valuable and will have a positive impact on website positioning? In this article, we suggest what are the best ways to increase traffic on a website. 1. Use more social media Social networks such as Facebook, Google, Instagram or Twitter are becoming more popular and more brands have their profiles on these portals. The content provided on the social networking site should link directly to the site but must be designed to excite and encourage the audience to act - sharing or commenting, which will significantly increase the reach of a post and thus, will allow you to reach much a larger group of potential recipients 2. Company blog A company blog is a great tool for supporting website positioning. This is one of the best ways to increase your website traffic and, more importantly, gain regular content recipients. If we want to use this form of obtaining traffic on the website, we must remember that the content should be updated on a regular basis, entries would appear regularly and would respond to the needs of our recipients. A company blog should be combined with social media channels. It is also worth remembering that the content posted on the blog is substantive, interesting and useful for the recipient, as well as a variety of - enriched with graphics or films, as well as infographics. 3. Content marketing and SEO The content placed on websites should comply with the principles of SEO and content marketing. Therefore, when preparing articles, we must pay attention to such elements as keywords, substantive articles, their appearance, leads, and titles, as well as high - quality graphic, elements that diversify the content. The texts should also be original, without duplicating content from other websites. The above-mentioned activities are the basis for increasing traffic on the website. It's a good idea to not make sure that the number of visits to the website is constantly growing and was the nucleus of the success of our website.
- Jan. 3, 2019, 2:48 p.m.
- How to make marketing for millennials?
Millennials, or "Generation Y," is the name given to the generation of young people born in 1985-2000 and meeting the new millennium at a young age. And now the period is just beginning when millennials become the largest group of consumers of goods. Marketing strategies change every day, but thanks to useful tips you can quickly adapt and find an approach to the youngest clients. 1. User Content User-created content will help promote the millennials as they trust it 50% more than any other media. This is bad news for companies that still use predominantly traditional advertising, but great news for those who have already created their own online community or are going to create it soon. Social approval is a powerful phenomenon. Sometimes your audience just needs to evaluate the product in action before making a purchase. 2. Marketing influence Millennials increasingly trust authority. 60% of Millennials said they would try a product recommended by a blogger on YouTuber, while one - third of them consider blogs as the best resource for getting information about a product. As a result, cooperation with bloggers and authorities in social networks has a huge potential for attracting millennials, especially in the fashion and beauty industry. By giving authority to demonstrate your product, you can interest its subscribers and establish contact with their ideal buyers. 3. Live Broadcasts Live broadcasts have become incredibly popular among the millennial. Even Facebook decided to keep up with this trend by offering a live video feature. When viewing news, 43% of millennials value authenticity more than content itself. And live broadcasts are the best meet this requirement. 4. Social well-being Millennials are a socially responsible generation, they want to change the world, that's why they choose brands that help them contribute to the general well-being. 69% of Millennials around the world want companies to engage their clients in solving social problems. 5. Mobile First Millennials - mobile generation, 87% of them have a smartphone always at hand. Therefore, companies should primarily focus on developing a mobile strategy. They use smartphones most often to access the Internet, so you need to make sure that all your offers are optimized for this platform. Knowledge of the above trends will help you in developing a marketing campaign to attract millennials and improve business performance.
- Jan. 3, 2019, 2:54 p.m.
- How to deal with negative comments on the website?
Anyone who runs a business online knows exactly how important consumer opinions are. There is no escape on the Internet. What really counts, however, is not how much criticism flows on the company, but how the company reacts to criticism. You have received a notification or email. You expected the praise, and it turns out that it is something completely different. First, you want to delete it, hide it, report it. Do anything to make it disappear. What is the best way out of this situation? First of all, read the exact statement that appeared. Under the influence of emotions, you can not quite understand its meaning and respond in a way that can exacerbate the situation. Then: Thank for the opinion Most opinions can improve the quality of your work. In the speech, find the suggestion of changes that you can make and correct what does not work as it should. If you need more time to answer, please inform the interlocutor. Take criticism and apologize It is understood that sometimes it is difficult to admit to a mistake, but the word "sorry" can work miracles. Of course, the allegations are not always right, so in that case, you can write that you are sorry about the situation. Suggest a solution Most often negative opinions appear, among others from the powerlessness of people who are looking for a way to solve his problem. You do not have to propose solutions in public. You can ask for a private message, especially if you need additional information or sensitive data. If possible, try to reward your guilt. Everyone makes mistakes, but not everyone can admit them. Try to deal with negative opinions, answer clearly and objectively. Remember not to take criticism as an attack. Draw conclusions from it and improve your website's activities.
- Jan. 3, 2019, 2:56 p.m.
- What are the potential problems with CRM tools?
With so many tools available in the market, the decision which CRM tool you will buy should be made carefully. If you choose a system not suitable for your company (because you bought an enterprise level system while your company is a small one or because you bought a system that does not offer the features you need), a CRM tool will be more of a hindrance than of a helper. There is also a couple of other things you should be wary of: Issue #1 CRM system can’t be “set it and forget it.” All it takes is one second of delay or unexpected error for everything to go awry. There must be a person that controls the CRM system, maintains the data inside it and reacts in case something goes wrong Issue #2 CRM tool can’t recognize itself that the data it has is faulty and can give incorrect suggestions or execute the wrong command based on it. Again, there must be a knowledgeable person behind the system who can spot and correct the false data inside the system. Issue #3 CRM is not a magic wand that gives you successful deals one after another. It can give you more opportunities, but it’s ultimately up to salespeople to close the deals. If someone buys a CRM system thinking it will guarantee 100% more sales effortlessly, he’s in for a huge disappointment. If you don’t use a CRM to its full potential, you end up wasting money. Think before picking a system how many features will you use and what kind of a system do you need. What’s the point in buying an enterprise-level CRM tool if you are a small company and don't know how to use a majority of the sophisticated functions?
- Jan. 3, 2019, 2:58 p.m.
- What is email netiquette?
While there are about 281 billion of emails, send daily, a majority of them is not following on the rules of netiquette. Internet etiquette (Netiquette for short) is an unofficial set of rules on how to behave politely while using internet, emails or chatrooms. Marketing emails are especially when it comes to following those rules. Here are some of the email netiquette rules you should follow if you want to make a better impression on customers and business partners. Do’s: - Ask for permission before mailing - Write clearly and concisely, preferably in bullet points - Write in short paragraphs - Always use spell check - Always provide contact information - Make sure your subject line matches with the email content - Before sending, make sure your emails look good on mobile too - Always give an “unsubscribe” option in your emails. - Remember about segmenting your list and personalizing content - Sent a relevant, useful, witty content for your customers. Don’ts - Send an email with errors or badly formatted - Don’t address your customers with incorrect names (don’t laugh, you have no idea how often it happens when you send emails in bulk!) - Write in caps - Use more than one exclamation mark - Use overcomplicated fonts or very bright font colors - Include broken links - Write too long emails or write nothing except “Buy our product.” - Buy email lists - Spam your customers - Mail people after they requested to be removed from your mailing list
- Jan. 3, 2019, 3:01 p.m.
- What is the CAN-SPAM act?
If you are sending marketing emails to people living in the US, you need to stay compliant with the CAN-SPAM Act or risk heavy penalties. The CAN-SPAM Act (The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003), is a U.S. law that states the requirements all commercial emailing must adhere to - such as that email recipients have the right to stop receiving marketing messages at any time they wish. The CAN-SPAM Act applies to all kinds of commercial emails, „the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (b2b emails are no exception!). Every separate email found to be in violation of the CAN-SPAM act can be subjected to up of $41,484 fine so not complying with the law can leave your company in financial troubles. Here are the main CAN-SPAM requirements: 1. Don’t use misleading header information. - Email recipient must be able to quickly identify the person or business who sent the message to them. 2. Don’t use deceptive subject lines - The subject line must be related to the content of the email. 3. State clearly your email is for marketing purposes. 4. Your email must include a valid physical postal address 5. Tell recipients how they can unsubscribe from your emails – your email must contain an easy and straightforward way for your customer to opt out from getting marketing messages from you, preferably an unsubscribe link. You can also add an option to opt out only of certain types of messages, but you must have an option for your customers to stop all kinds of messages. 6. Unsubscribe without hassle – you must remove a customer out of your mailing list within ten business days. You also cannot charge fees, require for the customer to log-in to their account before unsubscribing or ask them for giving you any other informations beside email address. 7. Monitor people working on your behalf – even if you hire another person or another company to take care of your email marketing, you can still be held responsible for any violations of the CAN-SPAM act.
- Jan. 3, 2019, 3:06 p.m.
- How can I clean my email list?
On average, email lists decline by around 22% every year. If those subscribers won't open your emails (not to mention click on your offer), what's the point in sending emails to them? That’s when you need to start thinking about email scrubbing. Email cleaning or scrubbing is removing inactive or invalid subscribers from your email list so that you can send your messages only to people who want to receive your emails. Cleaning your email list is an essential part of keeping your deliverability and your domain reputation intact so you should do email list cleaning at least a couple of times a year. If in the last few months you had any of the problems below, it means it’s time for email list scrubbing: - Much lower open rates than used to be - Much lower click-through rate - A sudden wave of unsubscribe messages - An unusual number of spam complaints - Bigger than usual bounce rate - If some of those sound familiar, here are five good ways to start cleaning your list. #1 Look for obviously invalid email addresses. Start your email list cleaning with checking for misspellings and typos. When people type their email addresses in a hurry (or by using a mobile device), all kinds of typos and spelling mistakes can happen. Look for obvious mistakes such as missing the @ sign, missing commas or misspelled domain names (email@example.com). If you have any addresses like firstname.lastname@example.org or email@example.com, remove them too. #2 Check the activity of your customers Thanks to GDPR law, after May 23 you surely got plenty of emails asking you whether you wish to continue receiving emails from various companies or do you want them to remove your address from their database. This is one of the best ways to recognize which of your customers are interested in your offer and which forgot about you already. You can ask your recipients to vote in a poll, for feedback on something you’ve done or are planning to do (new features, new service, new product) or simply ask your contacts to confirm do they want to continue getting emails from your company. #3 Segment your list After you finished gathering data, consider segmenting your email list into active customers (those who responded to your email) and inactive ones (the ones who didn’t reply). With a segmented list, it’s easier to give your customers the content and offers they want to receive and keep them happy. Happy customers = less unsubscribes = less cleaning! #4 Try to win back disengaged customers Before removing inactive customers from your list for good, try to re-engage them first - maybe there’s a reason why they lost interest in your product. Do they have a problem you can help them with, they think you stopped caring about your customers, or maybe they got a better deal from your competition? Sending them a personalized “We miss you” email or asking for feedback can work wonders! If your customer doesn't answer to this email, remove them out of the list for good. #5 Use cleaning software. If your email list grew up to such sizes manually cleaning it would take ages, there’s plenty of email list cleaning tools available on the market. Those tools are designed for detecting invalid, undeliverable or inactive email addresses and also help with identifying spam traps. However, be careful while using those tools as they are not 100% reliable. It might happen that in the cleaning process you will lose valuable addresses along with the inactive ones (always make a copy of the valuable email addresses before using a cleaning tool) and you will have to check the email list manually later on anyway, to make sure there are no misspelled or unsubscribed addresses left.
- Jan. 3, 2019, 3:14 p.m.
- What is a real-time chat?
Real-time chat means customers can contact you instantly when they have a question or a problem - no need to wait on a phone line or wait for an email reply. That’s the biggest advantage of live chats - you can get a reply in a much shorter time than if you used email or phone. More than half of all customers prefer to chat with someone in real-time and online, rather than call a company for support – not only they get an answer much faster than by phone or email, they can also continue to do other things while talking with the customer service team. Look at it this way: if you needed to call the support center with an issue, what way would you use to have your problem solved in the fastest way possible? - Email: you don’t know when someone will read it and respond to it. And can they even help with your issue. - Phone: very fast if you manage to call the support on your first try which is… hard to do. And if you called the right person. And if you had all possible documents (customer ID, license number and so) prepared beforehand. And if you knew you have to prepare them beforehand. And if you don't have to send the support any documents. - Live chat: connect to support and get help/answer to your questions almost immediately – you can also quickly send them any documents the support might need, via the chat window.
- Jan. 3, 2019, 3:16 p.m.
- What are the main benefits of live chat on a website?
From my experience live chat on the website helps a lot to improve relationship with customers. It's a potent tool, and there is plenty of reasons every company should implement live chat on their website: #1 It’s cheap: according to Forrester Research, live chat is 17–30% cheaper than traditional phone calls. #2 It’s efficient: while your agents can only talk with one person at a time, they can chat with about three clients at the same time. #3 It improves customer service: Live chat has one of the highest customer satisfaction ratings. With a live chat, you can get answers to your questions or help with your issue much faster and easier than if you used phones or emails. For example, if a customer wants to ask about a product you are selling! #4 It’s convenient: Live chat widget gives your website visitors an almost instant contact to salespeople or support staff, whenever they might be. If your visitors know they can easily contact you with any questions or problems that they may have, they trust you more. #5 It can help with increasing sales: when paired with a User Tracking system, Live chat is incredibly useful to give you more sales at the end of the day. Do visitors look at your pricing page? Send them a chat message with a special offer. Is visitor browsing through different products looking for something? Maybe you could help them with finding the correct product? Catching their attention when they are on the website is one of the keys to having more significant sales!
- Jan. 3, 2019, 3:22 p.m.
- What is a hot lead?
“Hot” lead is a lead that fills all of your set criteria and is ready to buy. Such a lead is a perfect sales opportunity - if you give them a little push, they will buy the product, that’s why those leads should be your absolute priority. But the question is, how can you know the lead you just found a “hot” one? By using lead scoring! Lead scoring is estimating how likely the lead is to make a purchase or use the service - are they loyal customers, “warm” leads (meaning interested but not yet ready to buy) or completely uninterested? Of course, you could give the same treatment to every lead you find, but then the perfect sales opportunity could disappear. So first, you need to set rules for lead scoring. Then, depending on the score your leads get: 1/ The ones with the highest rating - those are the closest to purchase/most loyal customers and should be your priority. Those are your “hot” leads. 2/ The ones with a lower score - send them for further email nurturing. Those are “warm” leads. 3/ The ones with the lowest score - first try to check are they still even interested in your company, for example by asking for feedback. If you get no reply (or this person unsubscribes from your emails), forget about them. Those are so-called “cold” leads. If you don’t have too many leads yet, you can try to do the scoring manually. But at some point, scoring and nurturing leads take way too much time. That’s when you need a good system to do the scoring for you!
- Jan. 3, 2019, 3:32 p.m.
- How can I use SMS marketing in my business?
There’s a lot of ways you could use SMS marketing in your business, depending on your industry. Here’s a couple of ideas: 1. Send discounts to your customers: By using SMS marketing, you can inform your customers about latest discounts and promotions straight away! 2. Appreciate your loyal customers: If you have loyal customers that use your services or buy from you often, you should pamper them a bit. Did you hear that existing customers are 5–7 times more likely to support your business and purchase your product? Show them they are valuable to you and how much you appreciate them. How about sending them a birthday wishes and a special discount to celebrate the occasion? 3. Ask for feedback: Sms marketing is a fantastic way to ask people using your service for their opinion! Just remember to make sure the questions are short, preferably “Yes/No” or “1–5” scale. This way, you can also find out which customers are the happiest with your company and which have an issue with your company. 4. Send exclusive deals for special people: Persuading people to give you their phone number in exchange for special deals and learning about the newest promotions and offers can have incredible results! It’s a sure way of increasing engagement - if people are signing up for those then you know they’re interested in your company and your offers. 5. Remind them about appointments: Because text messages are delivered immediately and they have such a high open rate, text messages are a fantastic way of reminding customers about appointments they made. It’s also one of the fastest means of confirming will your customers show up - it works exceptionally well for service centers. Ask customers to reply to your text message with “Yes/No,” and you know immediately if they will come or not. Not only you won’t waste time waiting for customers that won’t appear, but you will also know in advance you can book an appointment with another customer!
- Jan. 3, 2019, 3:34 p.m.
- How can I get in touch with un-engaged customers?
I understand reconnecting with customers who lost interest in your company isn’t that easy - it’s awkward and uncomfortable. But if you learn how to re-engage your existing customers actively, you will only benefit from it. There are many things you can do bring those customers back: Ask them for feedback: there’s a reason why they lost interest in your product. Maybe they have a problem you can help them with, or perhaps your competition got ahead of you? Send them a personalized email: “We miss you” email can work wonders. Even better if you send them a personalized video! Send them a free content: Who doesn’t like a gift? It might be a discount, but it can also be an ebook. Or a software demo. Use retargeting ads: Retargeting works by keeping track of people who visited your site and later displaying your ads to them as they visit other sites online. So if your visitor has been looking through computer equipment or new dress on your website, they can later see ads directing them back to your page. “Welcome back” gift: Your customer who was inactive for months made a new purchase? Great job! But don’t stop here: How about you send a small gift to this customer as a “welcome back” gift? It can be something simple, like a 5% discount but it makes your customer feel valued and appreciated.
- Jan. 3, 2019, 3:38 p.m.
- What are the biggest email marketing myths?
Here are the top three e-mail marketing myths for me: #1 The bigger your email list, the better: Quite contrary! If you aren’t sending emails using free Gmail or Yahoo account, sending emails to cost real money. If you are sending hundreds of thousands of emails to people who are not even interested in your company, you're wasting your money, and that’s one of the major sins in business. Of course, I don’t mean that you should stop getting new subscribers. But think about it, when was the last time you cleaned your email list? Never? It’s a good time to do it now! Your list will be shorter but you will have more chances for sales, and your CTR rates will improve too! #2 E-mail automation tools will do all the work for you: Email automation is a powerful tool, but it’s just a tool after all. The last thing you should do is to have a “set it and forget it” approach or think that email automation tool works like a magic wand. All it takes is one second of delay or unexpected error, and your whole campaign goes awry! Automating and scheduling your newsletters or email campaigns are only half of the job - you need to keep an eye on your emails open rates, click-through rates, and conversion rates to check are how are your newsletters performing. So of course, getting an email automation system is a great idea, but if you think email automation means 100% guaranteed campaign success effortlessly, you are only in for a huge disappointment. #3 Don’t bother with email marketing, it’s long dead: Email marketing was, is and will be the basis of any good business. There’s a number of reasons why email is still one of the most often used ways to generate, nurture and engage with your target customers. It’s fast, allows for customizing the message for different groups of customers, it’s non-intrusive (certainly less than phone calls), almost everyone now has an email account, and it’s also one of the most cost-effective methods out there, perfect for small businesses with a very tight budget! If you need an efficient way to generate leads, have more sales, keep your customers informed about your brand, email marketing is the way to go!
- Jan. 3, 2019, 3:41 p.m.
- Why do companies need quality customer service?
When a customer has a question or an issue or a complaint and there’s no one to listen to him, a customer leaves your brand disappointed and he’s sure to tell others how disappointed he is with your company – according to various researches, a dissatisfied customer will tell between 9-15 people about their negative experience. Companies can and often do ignore unhappy clients and focus only on gaining new customers but it’s going to hurt the company in the long run. Several company issues can be resolved merely by improving your customer service: 1. You have a customer come once and never come back 2. Your sales are not as good as you hoped they would be 3. You have to spend more and more time, effort and money on gaining new customers (and you don’t see expected results from it) 4. You get negative reviews of your company on social media sites 5. You have to look for new customer support team members continuously 6. Majority of your customers contact you only to complain about our service If it sounds familiar, you need to work on your customer service. Fortunately, there’s a lot of ways you can improve it! Here’s just a few of them: - Ask your customers about potential issues or pain points they have with your company/service and fix it! Nothing makes the customer happier than seeing you take their problems seriously (…and nothing makes them as angry as being completely ignored.) - Give your long-time customers a VIP service - if they feel appreciated, they’ll stay with you for longer! - Giving your customers a surprise gift (for birthday or “customership anniversary”) is a sure way to delight them and make them stay with you for longer! - Be accessible to them: the more ways in which a customer can contact you, the better! Of course, that’s as long as you respond to them! If you have a chat widget, but no one responds to the question there or if you have a social media account which no one uses, this is going to bring way more harm than good. Also, it would be a good idea too to get a helpdesk tool to help take better care of your customers: helpdesk systems allow you to organize your customers' requests and issues easier, prioritize them, track the progress of completing the requests and keeps all details about the customer’s requests in one place. Good help desk system also helps in cutting down your team’s workload as many tasks can be automated and all information regarding clients are in one place, accessible to anyone! But don’t just pick the first system you see - talk it through with your team first: what are their expectations, needs, what features they would find useful, how many people would use the system and how much can you pay for it. If you get a system that is more of a hindrance than a help, you will waste money, time, nerves and business opportunities too.
- Jan. 3, 2019, 3:45 p.m.
- What are best practices for using live-chat in your business?
1/ Always address your customer by their name (“Hi John” sounds much better than “Hi customer 4657383”) 2/ Suggest additional products: if someone bought a mobile phone, maybe he would be interested in buying a phone case? Or a screen protector? 3/ Try not to use pre-written scripts too often - people want to talk to human, not robot. 4/ If you see a visitor looked several times at one, specific product, try starting a live chat talk about it. The customer is clearly interested in those products, but he might be hesitating because of the item price or shipping options. 5/ Give clear information if your live chat system works 24/7 or only during working hours, it would be a good idea also to tell your customers how fast you usually reply to them (for example, “We usually reply in 10 minutes”). An immediate response is crucial. If customers have to wait too long for an agent to appear, they will leave and possibly not come back. 6/ In case you are using a chatbot, you must triple-check are they appropriately configured and keep an eye on them. While using chatbots is very convenient for companies (a bot can work 24/7 and deal with several clients simultaneously), you risk of infuriating the customer if they get the same response three times in a row or get a solution to a different issue than they actually have because the bot send wrong answers to wrong customers!
- Jan. 3, 2019, 3:48 p.m.
- Are there any etiquette rules I should follow while using SMS marketing?
Even though SMS might seem like such an informal way of communication, there are still some Do’s and Don’ts rules to follow if you want to be seen as a professional. Do’s: Ask for permission before sending marketing text messages Introduce yourself - so customers know from who they are getting the message Write clearly and concisely - the fewer signs you use, the better. Always use spell check Sent a relevant, useful, witty content for your customers. Check links before adding them to messages Take care WHEN are you sending the messages - avoid sending them very early in the morning or very late at night. Personalize your messages depending on who you are texting Put a clear CTA button in your SMS Use a link shortener - shortened links not only saves you signs but looks much better too Don’ts: Buy phone number lists Send a message without identifying yourself Write too long text messages or write nothing except “Buy our product.” Send SMS messages with spelling or grammatical errors. Write in caps Use broken or inactive links Use more than one exclamation mark Spam your customers Sms people after they requested to be removed from your list. Abuse abbreviations
- Jan. 3, 2019, 3:50 p.m.
- What should I think about before I start blogging?
Do you want to share your experiences, write a diary, encourage healthy nutrition, or reading books, show off your poems, or do you feel a calling to help others? There are no worse or better topics. It is wrong to write on strength, without conviction, without a belief that something meaningful is being done. Do not start with "I will write something and then see it". Choose the topics that interest you, where you know and who you can easily find. Think in what field you are an expert. What will you write about with genuine joy? You do not have to plan everything at the beginning, probably your blog will evolve, but it's better to connect something that's touched upon, and some visible idea attached to it. For me, these are travels, stories and photography. Each story is a journey, and each photo is a story. There are a lot of blogs on the web. Unfortunately, the quantity does not change into quality. Lots of bloggers see a chance for success in the unreflective reproduction of recognized patterns. They create beautiful, technically refined blogs about nothing. Substantially shallow, without a shadow of passion, such blogs "shells". Inspiration with authority is not a bad thing, it is worth observing those who have succeeded. Then these observations should be adapted to their own soil and not to be cloned. Discovering strengths takes time, but it is a profitable investment. Will bring profits not only on the blog. Think carefully about what makes you different. Ask others. Maybe your strong point is a specific sense of humor, the ability to convey emotions, describing complicated processes in simple words? Or maybe you are doing magical pictures, drawing well or can you create an atmosphere of unconstrained kindness? Take care of your own unique style.
- Jan. 3, 2019, 3:51 p.m.
- How to effectively publish content in social media?
How to create unique content for each social network in a single project, without fading or repeating. About this today. The larger the customer, the greater the likelihood that you will be faced with a situation where you need to create for one brand different content in each social network. 1# Consider the features of each social network You can make playlists and share them with the audience. The same goes for polls. FB is difficult to promote content for free, but you can take into account the fact that users like to share content that shows them from the best side: great test results, smart research, etc. 2# Come up with a rubricator Based on the features of social networks, make up a separate rubricator for each: use several general headings that would connect both profiles in the same style, but make sure that most of them do not repeat. 3# Introduce the user to all accounts. Constantly give cross-references to accounts of the same project in different social networks. For example, in the story, you can give a link to the new post on FB. So your subscribers will see and understand that you have really different content everywhere and follow the project, too, will be everywhere. 4# Look at one content from different sides If you need to make posts with one content in all social networks, look at the subject you are talking about from different angles. For example, you need to give an announcement about the event. One text should be short and capacious, in the other, you can add a speaker comment. At the end do not forget to invite to attend the event. Also, do not forget to juggle with the formats: video, photo, text on the same topic reveal it in different ways. It’s almost impossible to keep one brand in different accounts, but it’s not necessary. The main thing is to learn the same content reformat.
- Jan. 4, 2019, 10:33 a.m.
- What is permission-based marketing?
The term permission-based marketing was first used as a concept introduced in a book of the same title by marketing expert Seth Godin, in 1999. It means you are sending marketing content only to people who are interested in your company and give you marketing consent. It is crucial, especially now in the age of RODO. Instead of sending your messages or calling random people who are in most cases not interested in what you offer, you only target those that already have shown an interest in your products or services. They know your company and your role is to engage them. They already decided to become subject of marketing so use this chance and convert them into happy customers. Remember! Never be bothersome or pushy while asking for marketing permission. Better attract visitors giving them something extra. Here are some examples: - free trial - discount coupons - exclusive offers - free ebook - access for the free webinar If you gain your audience's trust, giving something valuable there is a much better chance of selling your product!
- Jan. 4, 2019, 4:16 p.m.
- How to create useful blog content?
More and more brands use content marketing for their promotional activities. However, many of them forget that making content for company blog interesting only to the writer or company members it not enough. Well-prepared content has to be useful for visitors. That’s the only way to be certain that your article will be read and visitors will be more willing to return to the blog. So how to you make the content more useful? Stay updated Some Google tools should help. Google Keyword Planner which, after you enter the keyword related to the topic you want to write about, shows approximately how many people search for similar content. This is valuable knowledge. The second tool is Google Trends, which clearly shows what are actual trends on the internet for the specific groups of people. Keep an eye on the competition Of course, this is not about stealing topics. However, it is worth monitoring what topics work for your competition, where there are lots of interactions, where comments appear and what keywords are used. If you’re in the same industry - you may have the same or similar readers. It is worth using this knowledge, even in the future. Use private questions and messages When you run a company blog, customers and readers probably send you some questions on private messages or comments. By answering them, you improve your reputation and show that you want to share your knowledge. However, try to use such questions as an excuse to write blog posts - if one person asked about it, there is a good chance that other people will be interested in this topic as well. Turn to readers directly Sometimes the simplest solutions are the hardest to come up. If you don’t know what content can interest your readers - ask them what they would like to read. An audience that appreciates your knowledge and experience, will be happy to share questions and topics they would like to know your opinion about. Even the best-written text has no value without being useful. Listen to your audience and try to always stay up to date with social trends.
- Jan. 7, 2019, 10:47 a.m.
- How to decrease a website bounce rate?
Website’s Bounce Rate is the percentage of visitors to a website who leave after viewing only one page and without any interaction with it. It is a way to measure the visitors’ engagement and the effectiveness of any website. Usually, with a high bounce rate, we can determine that the site may not be interesting enough and doesn’t encourage further browsing. That is why it is worth taking care of and trying to decrease it. But how to do it? Take care of a sufficient amount of information People come to your site for some specific reasons. If they won’t find enough relevant information - they go back and look for other sources. Remember to look at your content from the perspective of the potential visitor and think about what else you would expect from that. Make the page load quicker A faulty functioning, a long-loading page is a frequent reason for escaping visitors. If someone doesn’t care about your content very much, he won’t spend his time waiting for the page to fully load. There are many tools on the internet that can help you measure the average load time of your website. When the result will be a few to a dozen seconds – it’s a sign that you have to work on it. Remember about readability Make it easy to read and try to make your text as legible as possible. Use headings and bullets. If your site is based on WordPress, you can use the Yoast Seo plugin which, among other things, checks content’s readability. Focus on website responsiveness Pay special attention to make the site easy to navigate. Note if it loads correctly and works properly on different devices. These There are just a few tricks, but if you try to enter them, your bounce rate will surely drop by a few percents.
- Jan. 7, 2019, 10:50 a.m.
- How to leave the perfect sales voice message?
If your work requires to contact with a potential client via phone, there is a big chance that you find yourself leaving a voicemail. That is not a secret – leaving an effective sales voice message is not easy. Even if you record the message, will your recipient actually listen to this and call you back? Here are some tips to create the perfect sales voice message! #1 Introduce yourself Nobody wants to spend their time to listen to someone they don’t even know. Say who you are and what do you want but be specific. #2 Use the right tone of voice Try to sound like a friend with a normal tone of voice, don’t talk faster than you normally do. Even slow down as you speak. #3 Open with the most important information The main things should be said at the very beginning of your recording. When you interest someone, he will be more eager to hear the rest. #4 Keep your message brief Prepare what you want to say earlier and keep to the script. Be factual. Keep the length between 20-30 seconds. #5 Try to sound clear Drink some water before you call and clear your throat. Be aware of your accent. There is nothing worse than mumbling voice on the phone. #6 Be concise Keep your message simple. #7 Pose a specific request or a precise question. Your recipient has to want to call you back. #8 Avoid generic close Don’t use lines such as “Please call me back” because these phrases don’t increase the recipient’s feeling of responsibility to call you back. Pose some specific question and convince him that you care about an answer. #9 Leave your phone number and repeat it. Say your number twice and try to sound clear. Leaving the perfect sales voice message is not easy but with these tips, you will be definitely more effective and powerful. Try them!
- Jan. 7, 2019, 10:56 a.m.
- How to make your content remarkable?
Today, we suffer from too much content. It is just everywhere. Content marketing is becoming more and more trendy, and video, texts, and blogs have dominated the Internet. How to stand out and make your content remarkable? Here are some tips on how to improve your content and attract readers: Keep your topic relevant Don’t write about anything. Most internet content is not interesting for anyone. Well, maybe except the authors themselves. Inspire, talk to your readers, analyze trends and create content about topics that interest people for real. Use the potential of storytelling Properly balanced, a little bit personal story that arouses emotions and a good punchline, have a great effect on remembering the content. Storytelling is now used even by creators of cooking blogs, why not use it in your strategy? Take care of the visual layer It doesn’t matter if you create a video or a blog post. Attractive and eye-catching content is the key. So let’s spend more time and budget on improving the visual part of your content. Improve the quality of your videos or photos, use more images or describe boring data like statistics and numbers by infographics. Remember about the language Even the most interesting story dies if it’s told terribly. No matter what form of content you use - try to make sure the language you speak is flawless. If you don’t feel good at it, ask for help. There are a lot of people on the Internet that earn money by creating magnificent content. Promote! We live in a time of infoglut. It is really easy to miss interesting content. Even wonderful article or post won’t reach a lot of people without proper social media promotion. Use all of your channels and allocate part of your budget to promote your content. Thanks to this, you have the chance to reach new recipients who may become your future clients.
- Jan. 7, 2019, 11 a.m.
- Why your business must be on the first page of Google?
The high ranks of Google search engine results are currently one of the most important challenges for the development of the company, regardless of the industry. Companies spend lots of money to make their sites appear at least on the first page of search engines. Why is it so important? 1. People are looking for information mainly on the Internet Hardly anyone currently uses analog forms of information retrieval. Even recommendations are currently mainly on the web. Search engines replaced dictionaries, encyclopedias, advertising columns, and newspapers. More and more people also prefer to do online shopping. It doesn’t matter where your store is located anymore, it’s how fast people would find your website after typing the right keyword. It is worth making sure that your site is easy to find on the Internet. 2. Google is the most popular search engine in the world There is no doubt about it. Billions of users look for information through Google every day. So let's spend more time and budget on activities that will make your website rank higher on Google. In addition, people usually only look at the first page - these results are usually the most relevant and match what they were looking for. 3. More people on page = more customers Increasing the number of visits to your website gives you a better chance that more people will become interested in our offer and become your potential clients. A higher position in the search engine simply means more profit. 4. It increases your company's reputation Top position on Google affects your brand recognition, which is associated with building a good reputation among users. Your company will become more popular. What’s more, you look professional. It’s definitely worth spending some time and money to make the site to appear on the first page on Google. From year to year, the position in Google is becoming more and more significant in online marketing.
- Jan. 7, 2019, 11:10 a.m.
- How to start a sales presentation that rocks?
It won’t be anything new - the first impression is always the most important. It determines what we think about the person we are talking or listening to. It is similar when it comes to sales presentation - how we present ourselves and what we say at the very beginning of our speech has a huge impact on whether we interest the audience and build up trust. Here are some tips on how to start a sales presentation that rocks: 1. Get attention People who listen to a sales presentation are often bored and not interested in the topic at all. They think that the only thing you want to do is sell them something. Surprise them with something. Without grabbing their attention, you’ve already lost them. 2. Welcome your audience Under stress people sometimes forget to get along with the listeners or even to introduce themselves. It’s a polite habit and prevents the audience from wondering who you are and what you want from them. 3. Precise what are you going to talk about and how it will change them after hearing you Give listeners hope that after your presentation they won’t be the same people as they were before. 4. Tell a story Storytelling is nothing new. People have always loved to inspire by others’ life. Try to sell as little as possible and focus on telling stories and personal thoughts. It builds a connection between you and the recipients. 5. Make eye contact or even turn to someone directly It makes them not only feel closer to you but also evokes a duty to listen - who knows, maybe in some time you will turn to them? These are really just a few pieces of advice. Remember: at the beginning of every presentation, the main thing is to attract an audience. If you don’t, you lost them.
- Jan. 7, 2019, 11:16 a.m.
- How to become successful marketing leader?
Marketing is dynamic changing area so to become successful marketing leader, first become an adaptable leader. Adaptability is simply the ability to change or to be changed to fit some new circumstances. Nowadays, it is an important competency in every workspace or business and crucial skill for leaders. They just have to adapt the mounting changes in technology, shifting markets and globalization. The best leaders learn to do new things while encouraging their team to follow them. But how to do this? Try to accept multiple perspectives Our natural habit is to ignore those whose opinions differ from ours. An adaptable leader seeks out perspectives that are different and try holding back on convincing anyone to anything. Don’t form an opinion and listen to the people who seem so different from you. You will quickly see some missing parts of your point of view. Ask a lot of questions Be curious. Take a different point of view. Push yourself to ask questions you usually wouldn’t ask. The answers would be helpful, even if they don’t narrow down the topic and help you approach the solution faster. Lead with the goal You should always have a goal you actually want to achieve in your mind. Make sure your team understands what do you expect of them. Knowing the goal really helps you both to overcome obstacles and find any new solutions. Be open to new ideas Try not to judge your team for concepts that seem strange. Even if you know it won’t work, you show everyone that you listen and consider every solution. Maybe in the future, more people will be willing to come to you with new ideas that will be a hit? Experiment and draw conclusions Instead of trying to close any gaps, try experimenting and avoiding the typical solutions. Look for unexpected places and ways to solve any problems. Design little experiments (it is good to shock your team from time to time) to see if you can encourage someone to think outside the box. Being a successful leader is not a piece of cake, but we are pretty sure that little effort results in a big change for the better.
- Jan. 7, 2019, 11:38 a.m.
- Why is my website traffic down?
Usually, after noticing a significant drop in the position or indexing of the page, the filter or the ban comes to mind at first. Only after a detailed check of the reason for these changes can it turn out that it is, for example, the result of an error or change in the algorithm. In which cases are we dealing with other reasons for dropping search engine traffic than a penalty for violating its quality guidelines? Why is your site or site gaining fewer impressions or clicks or appearing in a worse position on Google search? You set it up with this guide to solve problems. Here are the most common causes for declines in impressions or clicks or a decrease in Google search position: 1/ The definition of the service does not match the website's URL Does the definition of the Search Console service match the URL of your site? The question is if your site has, for example, the address http://example.com, did you define it as http://example.com or perhaps https://example.com in the Search Console? Confusing the "http" and "https" prefixes is probably the most common cause of "missing" search engine traffic. Perhaps the traffic has not decreased, but you are observing the wrong service in Search Console. 2/ Google Robot has not yet crawled (or re-indexed) your site You may have recently published a page or modified it, and then submit a request to (re) index it, but Google has not yet done so. Many people expect a Google robot to crawl or re-index their page immediately. In fact, crawling your site may take a week or more, depending on many factors. 3/ Manual action caused your site to be missing or deleted or its position deteriorated - Is your site present on Google? Check to see if your site is still available on Google search: For the page, search for the exact URL on Google - www.example.com/sheepers/lama For a site, search for it using the "site:" - site: www.example.com parameter
- Jan. 7, 2019, 11:49 a.m.
- When is the best time to post on Instagram?
Instagram is a platform that brings together various social groups around photography - usually amateur. Like any social media community, Instagram depends on the users - the crowd and its dynamics. Users shape the platform 100% and set the direction of development along with the prevailing market trends, so before answering the question of when or in what hours to publish photos on Instagram, one should understand the average user of this social networking platform. First of all, this is, of course, the quality of the published content. Secondly - and you will be surprised - this is the time of day when you publish on Instagram. The best time to place posts on Instagram is a situation in which target recipients are at the top of their Instagram activities and are ready to give "likes" and comments. Otherwise, your images will simply be buried deep within their channel and will be skipped. What is the best time to upload photos on Instagram? According to some research carried out, it is either 2:00 or 5:00 PM. It makes sense if you think about it. 2:00 AM is the best time for posts on Instagram, because it is when you have the fewest photos uploaded, and that's exactly when the most involved users are logged in. 5:00 PM is the best time to post photos on Instagram, everyone leaves the office or has already commenced home. What is usually done to relax after a long day at work? That's right, go to social networking sites to see what the world was doing when you were at work. You may be wondering if there is a relationship between the days of the week and the best time to upload to Instagram? Is. The same study shows that Instagram is most active not at the weekend, as you might expect, but on Wednesday it's the best day for publishing on Instagram and Thursday, while the least active is Monday.
- Jan. 7, 2019, 11:54 a.m.
- How to write good marketing follow up email after meeting?
Following the business perspective is critical. You worked hard, or luck just smiled at you - and you spawned a business client or a prospect. I hope that my post can help you overcome skepticism in the meaning of the follow-up letter on the results of the meeting both with your team and clients. 1. Start a message based on the results of the meeting concerning the date and time of your last conversation or meeting in an email and, if the day was the day before yesterday, it is also advisable to mark the date. 2. Mention the time related to a particular correspondence. This first line contains the message that you are referring to a meeting or conversation. 3 Make the content accurate, concise and straightforward. This will avoid a lot of grammatical errors or unnecessary word usage. Here are a few tips to keep in mind: Send a message within 24 hours of the meeting Express gratitude for the meeting, Write briefly and succinctly, Focus only on what matters, If you have been asked to contact someone else, attach it to correspondence. The rule of the right business tone is to send a letter with the outcome of the negotiations (if you've been discussing something). When the “letter with the results” becomes regular, people get used to it and start ignoring it. Even if there is a task list. Pushing those responsible is important.
- Jan. 7, 2019, 12:59 p.m.
- Why email marketing is still effective?
Email marketing is an important tool for working with the target audience and promoting on the Internet, facilitating direct communication between business and customers. The goal of such efforts is to strengthen loyalty and sales growth. Despite the duration of existence and the emergence of many new marketing practices, email marketing remains an important tool in the arsenal of Internet marketers. As mentioned earlier, mailings are suitable for a variety of purposes, starting with direct sales, ending with an increase in commitment and receiving feedback. The goal of all marketing is to attract interest and generate sales of your goods or services. Email marketing is the perfect way to get where other marketing is already depleted. It remains one of the most cost-effective ways to connect with potential and real customers. It is much cheaper than traditional mass mailings. In many cases, this type of marketing can have a much greater impact on immediate sales and long-term customer relationships than traditional advertising, such as context, or banner advertising. Moreover, the network presents a huge number of services that can help you with this. The closest example - User.com :) E-mail marketing can be a powerful, efficient and cost-effective tool to reach your target audience. With proper use, you can not only increase the number of repeat sales and after-sales but also effectively manage the reputation of your resource, build trust with customers and successfully bypass competitors. Then the resulting effect will reward you for your efforts.
- Jan. 7, 2019, 1:50 p.m.
- How to write a successful slogan?
Slogans are catchy phrases that are used in advertising campaigns along with company logos. Slogans are rightly considered the most effective method of drawing attention to one or more aspects of a product or brand. 1. Start with the logo If you do not have a logo yet, then you should start with it. For a successful business promotion, the slogan must work in conjunction with the logo (unless, of course, your advertising campaign is not limited to radio broadcasts). 2. Take your time It will take you: 1 hour to gather information about the company for which you are creating a slogan; 1-2 hours to write out “raw” ideas; and another 1-2 hours to discuss ideas with a client, or friends, colleagues, and make edits. 3. Keep it simple The slogan is effective only if the audience understands it instantly. You only have a couple of seconds to impress potential customers. You probably understand why the slogan “the best widgets since 1949” is unlikely to cope with the task assigned to it. Try to come up with as simple and concise wording as possible. 4. Who is your target audience? How do you characterize your target audience? Local, national or international? If you work in the markets of other countries, remember that when translating into a foreign language, the meaning of your slogan can change significantly. You need to concisely convey the idea, and it is interesting and unusual to do so. This is not an easy task. It may take up to several days to come up with a decent option. But this time you could spend on refining your business model or other more important things. Fortunately, online slogan generators come to the rescue.
- Jan. 7, 2019, 1:55 p.m.
- How to write better marketing emails?
E-mail marketing and list building is the basic technique for promoting a company. See how to write much better and more effective mailings, avoid unnecessary problems and finally, catch your audience attention. 1. Background and color When choosing an email template, it's better to stay with the classic background colors - white and shades of gray. Writing, for example, white letters on a colored background can make the content unreadable and will torment the eyes of the reader - especially that the screens of mobile devices may display color differently than it is visible on our computer. For the same reasons don't use too many or too heavy graphics in the footers or the content itself. 2. The word of introduction There is nothing more unkind than sending a "dry" email with an offer (e.g. a product or service) without a word of introduction to a potential customer. If you do not want your email to go straight to the recipient's basket, try to warm it up a bit by adding a few words of introduction. A few courtesy sentences in which you tell the recipient what you expect from him and why you write to him is an absolute necessity. 3. Make sure to whom you are writing If you want to contact the company's president, but you have not received a direct address, it will be in a good tone to contact the secretary or assistant and ask for the appropriate form of communication. If you are writing to someone for the first time, do not shorten the distance by writing, for example, 'Mr. John' or 'Mrs. Kate'. The correct phrases are "Dear Sir," "Madam." You can also add the name of the position held by the addressee.
- Jan. 7, 2019, 2:06 p.m.
- How to talk about pricing to don't scare customers?
Every entrepreneur knows that the price of his offer includes a lot of components. But the client has neither the time nor the desire to understand it. He wants to save. We all want to get the best at the best price. What to do to keep the price the same and not lose a customer? Step 1. Make sure price-related information is clearly visible on your website. Your prospective customer needs to understand what he pays for. Step 2. Make sure that: - the customer sees potential value in your product/service - and believes that the purchase will help solve his question/problem; - make 100% sure this person is ready to buy. In 90% of cases when a potential client asks for a discount, one of these 3 conditions is not met. If a person does not fully see the value in your product or does not believe that he will be useful to him, tell and show him the benefits of your offer. Step 3. Handling objections However, there is another sales secret. All people are different. And you need to talk about the price with them in different ways, depending on what makes them ask for a discount. It is not necessary to reduce the cost. Get a few trumps from your sleeve and get the coveted sale at your price. If you did everything right, the person simply will not have the opportunity to resist your price and purchase.
- Jan. 7, 2019, 2:19 p.m.
- How to run an interesting marketing team meeting?
How to effectively and interestingly lead a meeting with a marketing team? What techniques to use? How to determine the goals of the meeting and how to plan a meeting? The basic principles of organizing an effective company meeting can be reduced to five consecutive steps. 1. Think about what goal you want to achieve If the meeting does not have any purpose, it will not make sense in the eyes of its participants. So if you're planning a meeting, determine what results you want to achieve thanks to it. 2. Set the meeting plan The meeting should be properly prepared. However, this applies not only to the person leading the meeting but also to the participants. Therefore, all who will be invited should get to know the topic, purpose, planned course of the meeting and its duration in advance. 3. Divide tasks between employees If a specific aspect of the company's activity is to be discussed during the meeting, ask the person responsible for this area to prepare the appropriate materials. For small groups, you can assign tasks to all employees. On the other hand, if the group is large, other people should be indicated at each meeting. Thanks to this, employees will feel responsible for the course and effect of the meeting. 4. During the meeting, get back to key problems Although you have prepared an agenda for the meeting and distributed tasks, you can be almost certain that some people will want to move on to other problems as well. If it turns out that a topic needs further discussion, it should be included in plans for the next date. 5. Summarize the collected conclusions At the end of the meeting, it is worth quoting the most important conclusions and - if it was also part of the meeting - to confirm who and to what extent will implement the arrangements in your area of work. Ideally, the summary will also be in writing - after the meeting, each participant should receive an e-mail with a short set of the most important applications. Thanks to this, your marketing team will not have the feeling that the meeting was pointless or inefficient.
- Jan. 7, 2019, 2:23 p.m.
- How to optimize a press release?
The development of digital technologies and online services has completely changed the rules for the preparation of press releases. If earlier they simply announced new appointments, talked about new products and services, today they have one more task - to attract potential users to the company or product site. In order for the release to perform this work, text search optimization is needed - then the search engines will be able to quickly find the news and offer it in response to search queries. Here are five basic tips to help optimize your press releases: 1. Use popular keywords For a noticeable level of press release to be higher, it must contain phrases that users search for regularly. Determine which phrases are used most often: this can be done using the free tool GoogleAdwords. Enter the keywords that you think your target audience uses when searching, and determine the number of requests. If the number of requests is large, then the key phrase is often entered in the search. 2. Use keywords in title and text. When you understand which key phrases from those that suit you are most often requested, include them in the headline, subtitle and main text of the press release. 3. Do not forget about hyperlinks. Include hyperlinks in the press release - preferably no more than one or two, as a rule, they lead to the company or product site. The link is useful not only in terms of search engine optimization but also helps to attract readers of the press release to your site, thereby increasing its attendance. 4. Include images and video in text. Add images, videos, file attachments and audio tracks to your press release. Thanks to this, it will be easier for you to interest the user, and he will stay on the page longer. 5. Distribute on the correct channels Use PRonline's press release distribution services to reach the largest possible audience.
- Jan. 7, 2019, 2:28 p.m.
- How to improve newsletter subscriptions?
The Internet is full of tricks on how to grow your subscribers' list. It's easy to get lost in the jungle of tips and articles so focus on three basic rules. These methods are easy to implement, and they should be a first, the most significant phase to achieve better results on developing newsletter subscribers list: 1. Write a lot of guest entries, on other blogs. Hospitable entries have had the most significant impact on traffic growth over the last three months. They were not accidental, short posts - they devoted a lot of time to each of them and contained on average 2,000 words (the longest of them is over 3,000 words). 2. Place the link to your subscription in a prominent place. The link to your subscription should be clearly visible and easily accessible. Some bloggers place an RSS link in hard-to-find places. 3. Offer incentives that encourage users to subscribe. If you want to grow your subscription count, you have to give readers the motivation to do it. Remember that your subscription incentive is related to what your blog has to offer and the needs of your potential subscribers. Of course, there are many other great ways to increase your subscription, but it’s always worth to give a try to basic methods before going further. If you know other excellent and proven tricks, it will be nice if you would like to share them in the comments below my answer.
- Jan. 7, 2019, 2:42 p.m.
- How to get others to retweet your content?
Sometimes you publish a post in which you have put all your soul and nothing comes of it. Another time is exactly the opposite - the entry gains enormous popularity, even though you did not expect it. Always write with your target audience in mind You should choose a specific reader and write with just thinking about him. If your company serves clients with different profiles, make an informed choice. The profile of your ideal client should be sufficiently detailed so that you can visualize a specific person (eg when sitting in front of you). You should know exactly what he likes and what he does not like. If you write from the position of a service provider, you sincerely want to help solve your clients' problems. Just imagine the target customer, and it will be much easier to identify with him. Select the appropriate header Always keep in mind the issues that work in your industry. Check what kind of content is arousing interest on social networks. As a source of inspiration, collect interesting and effective headlines. This will greatly facilitate work on subsequent projects. Feel the role of your reader The best way to enter is to feel the recipient's situation. Write something so that your readers will know that you understand them. You can write about the problems you are struggling with and provide solutions to solve them. Get ready for their situation and let them feel that you understand them. There is no ready-made post-blog recipe that will engage readers, encourage them to leave a comment and share the text on social media - however, all good blog posts have many common features. They are combined with the application of several rules that you can successfully apply when preparing your own entries and observe how their popularity is growing.
- Jan. 7, 2019, 2:51 p.m.
- How frequently should I publish on social media?
Wondering how often you publish on social media? The answer to this question is not obvious. See below my tips on how to choose the right number of publications and what to include, creating your own schedule of activities in social media. # 1 For what purpose do you publish? The first question that will help you determine how often you publish on social media is to target. Messages in social media are nothing more than messages that have a specific effect. It can be an excitation of engagement, redirection of traffic to a website, blog, online store, landing page. Each of these goals can be achieved with completely different means, so think about it and answer - what is your goal? # 2 Who are you publishing for? Who is in your target group? Specifying the target group is the next step that will help in determining how often you publish on social media. Note that people who work on Facebook, for example, usually at completely different times than students or young people. # 3 On what social media platforms do you publish? Determining the type of social media platform is to a large extent determining the response to how often you publish on social media. Each platform has a completely different specificity! It turns out that the mere publication of content on social media is not enough to reach a wide audience, let alone get their interest and provoke reflection. Equally important, what engaging and interesting content, is also at what time of the day and in which part of the week we decide to publish the posts we have prepared. As for the day and time - there are no contraindications to try out the advice given by people who know about social media, but, nevertheless, the self-developed strategy will work best.
- Jan. 7, 2019, 3:12 p.m.
- Do companies still need inbound marketing?
Most marketers are focused on advertising at the lower levels of the sales funnel, while most users are at the top. Before a future customer wants to buy your product, he must recognize the brand and begin to trust him - this step is not taken into account in the strategies of many businesses. Inbound marketing is a way to attract an audience with useful content. We are not talking about buying a product: you bring users to the site so that they subscribe to an interesting blog, download a visual infographic, go through the current webinar, etc. This allows not only to acquaint visitors with the brand - but also to gain their trust, acting as an expert in their industry. In addition, leads from inbound-content are made available for remarketing and moving down through the sales funnel. So do companies need inbound marketing? If they use the conservative outbound marketing method in the old manner, then they must have noticed a change for the worse: a decrease in consumer attention and activity, and as a result - a drop in sales. They have to spend more time and effort to conclude each transaction, and cold dialing does not work at all for their previous audience. So, it is time for a change in their marketing strategy. Traditional outbound marketing has been very productive in the past. If used properly, it can still give positive results, but at what cost? Salaries of sales staff, the price of advertising time on radio and television, the cost of advertising space in newspapers, magazines and street banners are at unpleasantly high levels. Prices for traditional promotional products have a constant tendency to increase in the presence of a simultaneous trend towards a rapid reduction in its effectiveness. The entire surrounding media space is filled with advertising, and potential consumers are no longer susceptible to its traditional formats. People begin to resent the very existence of messages aimed at attracting their attention, and they are finding more and more new ways to avoid viewing advertisements. To sum up, yes – companies need inbound marketing.
- Jan. 7, 2019, 3:17 p.m.
- How to become a content writer?
Writing art is the ability to clothe human experience in literary form. Writing is a special craft that requires adherence to various techniques and canons. In order to succeed in various fields of this art, such as writing scientific, journalistic, technical or artistic works, usually but not always, it is required to have a bachelor’s or master’s degree in philology, literature or journalism. 1. Decide what you want to write. Writing content for companies is not as fascinating as creating poetry or novels. Writing content is more business activity than art so you have to decide if it's really for you. 2. Choose a convenient work schedule. Determine the time of day, place and environment in which you will be comfortable writing. After you determine your routine, the creative part of your nature will gradually adapt to working in these conditions. 3. Read and learn. Re-read favorite works and analyze them. Find out what other, more experienced content writers do well. Try to understand the structure of their best texts or follow Internet forums dedicated for people working in this field. 4. Become an explorer. Notice the smallest details in the surrounding world. Take a look around. Find riddles for yourself and try to solve them. If you have questions, look for answers with intrusive interest. Writing is a rather common thing but still, you need to practice. Practice and listen to your customers, pay attention to their feedback and don't be afraid to delete and write your texts all over again. Although beginning may be challenging, being a content writer is an interesting job.
- Jan. 7, 2019, 3:38 p.m.
- How to create effective Call-To-Action?
In a broad sense, call to action (CTA) means all the elements that encourage the visitor to purchase a product or service, although most often it’s about order buttons. Texts, images, banners and other elements of the site can “call upon”: everything depends on the marketer’s fantasy and the subject matter of the resource. The main goal of CTA is to help the visitor to make a decision about purchasing, downloading, registering or subscribing. How does the formation of a call to action begin? Remember the emotions when you met an obsessive "seller"? You are unlikely to return to it, even if you really need his product. Quality service cannot be imagined without combining the seller’s level of expertise with the right and timely offer to the customer. Quite often, the owners of online stores line up the entire structure of the sales funnel, so if the customer came to the main page. In fact, many visitors can start exploring a resource directly from the category page or even from a blog article. This should be taken into account when thinking about the entry points to the site and taking into account valuable user actions. Step 1: Survey To create the most attractive CTA triggers, you need to know exactly how your target segment thinks and acts in cases involving obsessive behavior. This is easy to guess, especially if you consider yourself to be the type of users you are going to influence. But, like most assumptions, your hypothesis may be wrong. Step 2: find your market Once you are done with the formulation of questions and the search for additional incentives, it's time to interview your target audience. If the users you are interested in are easy to find physically, try to just go and interview as many people as possible. If you have contacts that have a lot of weight in your target audience, try acting through them. Step 3: Complete Your Details When you have collected the answers and made a general idea about the behavior of your target audience, you can use it as an additional context for creating Call-to-Action on your website. I focused only on the broad meaning of CTA building, there is also the article about the CTA button building and I encourage you to see my answer as well.
- Jan. 7, 2019, 3:45 p.m.
- Jan. 9, 2019, 10:33 a.m.
- Jan. 9, 2019, 10:52 a.m.
- How to easily create a SlideShare presentation?
SlideShare is a social network that specializes in hosting presentations. It is visited by more than 50 million unique users per month. They post their presentations, search, download and share slides of other authors, leave comments under their own and others' works. 4 steps how to easily create a SlideShare Presentation: Step 1: Create a topic. It is difficult to listen to the interlocutor, who jumps from one to another, so the presentation should have only one topic. Otherwise, get a long story about nothing. The topic should be narrow enough to offer a solution to the problem at the end. Narrow the topic until the presentation cannot be presented in ten short paragraphs. Step 2: Determine the purpose. A good presentation changes the current picture of the world. For example, people are beginning to take better care of the environment or are running for a new smartphone. The goal does not have to be ambitious, the main thing is specific. Step 3: Think about the script The purpose of the presentation is what you want to change in the listener's head, and the script is how you will come to these changes. Imagine you are composing a story. The listener must be intrigued, come up with an interesting hero, lead him through difficulties to a successful finale. This is the basic structure of any text and presentation. Step 4: Show examples Less theory - more life. Show how your product works and how people use it. Real stories of people, screenshots of programs and live photos of the product look more convincing than dry text and photos from photo stocks. To make a good presentation, you do not need to be able to draw, own Photoshop and spend hours assembling slides. A good presentation is a clear presentation and good presentation above all. It works the same way in public speaking and website presentations.
- Jan. 9, 2019, 4:42 p.m.
- How to be creative marketer?
The human brain is much more complicated than the most powerful computer. We do not think about how we think. We think. And that's it. It's so easy to think about something. Especially if nothing distracts from thoughts. And we do not notice how our body itself begins to choose the best time in the day for reflection. Sometimes ideas arise in the soul. Sometimes in a dream. It happens that a brilliant idea catches up for morning coffee. Or in the evening at dinner. Why? And is it possible to predict this moment? Why the morning of this evening is wiser? First, a little theory. Creative thinking begins to work in the prefrontal cortex just before waking up and in the first hour after. A neurological storm is coming, and routes and connections are determined in the hemispheres. In 2013, researchers analyzed MRI images of a resting brain in the morning and evening. In the morning, they found two-way communication in the central areas of the temporal lobes, meaning that the mind creates connections, creating new routes to search for ideas. In the evening shots, there were apparent connections between the frontal and parietal areas of the brain, that is, the mind was busy retrieving memories, rather than generating new ideas. It would seem that the answer is one - you need to do creative activities in the morning. But not everything is so simple. Ideas in the soul or the paradox of fatigue At the same time, scientists have discovered a mystery: when your cognitive functions are reduced, and you cannot think clearly, new ideas are born in your head. Harvard researcher Shelley Carson has studied this paradoxical phenomenon for many years. Everyone believes that ideas are taken thanks to the ability to concentrate, but it seems excellent ideas can appear at any moment! :)
- Jan. 9, 2019, 4:46 p.m.
- How to do better Facebook marketing?
Internet marketing market is actively developing, and often marketers do not have time for its changes. Previously, most Facebook users simply did not notice that some of the publications in the news feed were advertisements, but today everyone is perfectly distinguished by news from advertising, and many are just annoyed by the fact that, as they think, marketers are invading their news feed. See below 3 top tips for better Facebook marketing: #1 Run the 5-10 minute video on Facebook Live Facebook Live requires minimal effort and has the most consumed format - video. Last but not least, Facebook Live removes the wall between you and your audience, your potential customers see you “live”, which greatly adds credibility to you and your offer. #2 Under the video - always paste a link to your blog It should not be a short post, but a solid, serious article from 5,000 to 8,000 words. Most people (especially marketers) who use Facebook live, give a video link to their product that works better at this stage because it does not require the audience to perform any additional actions, builds trust and helps you to stand out. #3 In a blog article, invite subscribers to your newsletter To do this, a leader must visit a separate registration page and provide their name and email address. Although the two qualifying stages (Facebook Live and the blog) take a lot of time, whoever provides you with his contact details already knows who you are, he has already interacted with you and he liked your content.
- Jan. 9, 2019, 4:51 p.m.
- How to use dynamic page content for better marketing?
How to create a strategy for working with dynamic content that will work? Smart content shows the wonders of efficiency if you adjust it to the needs of the consumer. Any strategy to personalize or use “smart” content should start with one question: “How to make this experience as useful as possible for the final consumer?” Before fully processing your site based on smart content, make a list of what is useful to your potential and existing customers. I would suggest to first focus on two main points: 1. Improved site search with dynamic content Improved search technology in the past few years has greatly influenced how we interact with digital interfaces. Search is becoming an increasingly important element of navigation, and, therefore, the level of conversion depends on the quality of the site search. 2. Dynamic calls to action The call to action button is the most important part of any landing page: this is the point of direct contact between the company and the client. User interaction with CTA leads to conversion, subscription, filling out forms, etc., to valuable and accurately measurable actions on which sales and the effectiveness of marketing efforts depend. Of course, the tools and practices of using dynamic content are much more than described here. The proliferation of dynamic content and personalization technologies is one of the brightest online marketing trends in recent years, and in the near future, such tools are likely to spread even wider and become even more perfect. Therefore, it is worthwhile to start investing in dynamic content technologies and create a comprehensive strategy to increase the profit of your company with their help.
- Jan. 9, 2019, 4:57 p.m.
- How to find blog post ideas for company blog?
A constant search for blog topics can be a daunting factor for beginning bloggers. But there are really many ways that bloggers and content developers can consider an endless source of ideas for a blog. The purpose of high-quality interesting content is to attract new and retain existing readers. Where to get content for a personal page, for an organization's blog or a group dedicated to a particular product or activity? The question is simple and complex at the same time. Sources for blog ideas can be: 1/ Hobby 2/ Videos on YouTube channels can give an idea for an informational blog post; 3/ Information obtained in the course of professional activity is an excellent option for transmitting it to your readers. What is familiar to one person, with whom he faces every day, can be very interesting, but unknown to other people. Why not tell about it?; 4/ Events from life can be not only interesting but also useful to readers. Information on how to grow from a simple worker to the head of an organization in one year or how to live abroad with a small starting capital, having moved there for permanent residence and starting everything from scratch, is very popular among readers of blogs; 5/ The easiest way is to ask close people, acquaintances, or just passers-by on the street, that they would be interested in what they would like to know by going to the information portal. A list of content ideas should be on hand every self-respecting blogger. Of course, there are representatives of this type of activity, the merit of which is a good memory, a broad outlook, and inexhaustible imagination, but, most likely, even such people don’t always manage to think up a new post quickly.
- Jan. 9, 2019, 5:13 p.m.
- How to use Evernote for marketing?
Evernote is a web service and software suite for creating and storing notes. A note can be a fragment of formatted text, a web page entirely, a photo, an audio file, or a handwritten recording. 1. Make more notes and notebooks than you used to. Search for notes is fast, even if you create one notebook for each topic and one note for each component of this topic. 2. Save frequently used search queries. To do this, enter a search query, press ENTER, then go to the menu Edit - Search and click Save Search. Now this query will be stored in the search drop-down menu under your recent queries. 3. Try to visualize every note and add attachments Try to use them as often as possible. To speed up your work, use the Web Clipper extension, which helps you quickly save sites to Evernote in the form of screenshots or text, as well as the Skitch application to create annotations on images. 4. Translate all the papers that you have in a digital form - including business cards Remember: the more you store in Evernote, the more convenient it is, so feel free to put business cards, documents, checks, bills and everything else there. Moreover, the application can quickly read data from them and translate them into text format. 5. Link notes with internal links. If one note is not enough, you can put internal links between notes: in the menu called by right-click on the note, select Copy Link Note, and then select the desired part of the text in another note, right-click and select Link - Add, after Copy the link from the clipboard into the field that appears and press Enter. 6. Create templates for different types of notes. In order not to waste time on their design, create a note template and save it as a separate file in ENEX format (you can simply move the note to the folder you need).
- Jan. 11, 2019, 4:14 p.m.
- How to Grow Your Email List?
Mailing lists are the primary goal of online mail marketers. Many of them make the mistake of buying a base of email addresses, hoping for increased coverage and involvement. At first glance, it may seem that more email addresses will lead to more potential customers. However, often this step leads to the opposite consequences, and sometimes even to blocking your account in the mailing service. It also damages the reputation of the brand and reduces the likelihood of interaction with the right customers. So, how can you increase the mailing list without buying a ready base? This will help you with some marketing tactics and practices. 1. Define your target audience It doesn't matter what tactic you have. If the foundation is laid incorrectly, the tactic will not work. In this case, I'm talking about understanding your target audience. Who do you want to see as your subscriber? What need do you strive to meet, what problem are you helping to solve? Create an ideal customer profile, it will help your business as a whole. 2. Create a high conversion subscription form Only after you have finally decided on the target audience, it is worthwhile to proceed to the creation of free content, motivating to subscribe. The easiest way to do this is to choose the most popular of your products and highlight a separate topic on it. Be as specific as possible. If this offer does not give a high conversion to subscriptions, change it. 3. Choose the best format How does your audience prefer to use content? Who are the readers, and they like to read your long blog posts, or are they all visuals and love infographics and video? It may be worth recording a podcast, then you will understand that it is audio that attracts your customers the most. Determine whether your format matches your audience’s preferences. E-book, short course, video tutorials, webinar, infographics, or phone call recording. Test several options and select the one that has the higher conversion.
- Jan. 11, 2019, 4:18 p.m.
- How to find and hire top sales reps?
When companies select a new candidate for a vacant sales representative, they pay special attention to experience or a solid list of successful sales. As a recruiter, it is my responsibility to find the best manager or sales representative for the company. However, many companies are not ready to create the conditions for the best sales representatives when these specialists start working in these companies. 1. Get referrals from friends and colleagues. Thanks to this method, I managed to hire excellent employees. Your friends and colleagues will never offer you a person who does not have the necessary qualifications or experience, because this may affect their reputation. 2. Talk to your customers. Your clients are familiar with good specialists, and they definitely want the best for them. These people always know if someone from good managers is looking for a job. The customers themselves are very interested in recommending the best sellers to you because they only want to work with professionals. Therefore, they will advise you only the person who has excellent potential for work in a trade. 3. Use social media. The best in this is LinkedIn. Using this site you can advertise and quickly review the qualifications of candidates, their specialty and recommendations. You can also meet potential employees by joining groups on LinkedIn and Facebook. 4. Chat with people. You never know when and where you can find the perfect candidate. Any manager should always be looking for good sales managers, especially outside the work environment. I met one of my best sales representatives in a queue. While we were standing in the supermarket, we had a little chat, which ultimately led to a formal interview. Such casual meetings and easy communication allow you to get an idea of a potential candidate. Wherever you go, keep your ear sharp, because you can meet people who will help your business grow. Be attentive to others, as you can get a lot.
- Jan. 11, 2019, 4:21 p.m.
- Marketer guide: How to deal with overloaded inbox?
Unlike regular mail services, email messages are stored in a mailbox for a certain period even after they are downloaded by the email application. This is necessary in order to provide access to the same messages from several computers because nowadays people often use several computers. Did you know that the maximum number of e-mail messages stored in a mailbox is limited? The maximum mailbox size is determined by your ISP. If this limit is exceeded, receiving new messages becomes impossible. There are reasons why we are forced to distract e-mails and ways of dealing with them. Here's how to reduce e-mail overload and spend time on more productive activities. In order to solve the situation with a full e-mail box, you can do two operations: 1. Increase the capacity of the email box so that it can receive more e-mails. Changing the e-mail box capacity is possible if the selected e-mail box is created on the server at home.pl (eg Economy Line, Professional Line). In case you use the Personal Email service (single mailbox service), the maximum available capacity for such an account is 20 GB 2. Emptying the email box, ie deleting unnecessary messages on the server. Remember that e-mails in the "Trash" and "Spam" folders are periodically deleted (once per 24h). In the first place, this process includes 25% of the oldest e-mails contained in these two directories. Although checking email may take only a few minutes, these seemingly small distractions can really add up throughout the working day. Set the timer and allow yourself only 15 minutes to check your emails several times a day. Then go to the next task.
- Jan. 11, 2019, 4:24 p.m.
- Which customer service skills are the most important for positive experience?
Customer service according to the definition is all interactions between the customer and the product or service provider, both at the time of sale and later. Customer service adds value to the product or service and builds long-lasting relationships with the company. Which customer service skills are the most important for positive experience? 1 # Think of the long-term reputation of the company. Take care of the customer's positive experience during all contacts with the company. Think about global brands that people love. Apple fans are faithful to her thanks to the sum of positive experiences, which include the quality of products, aesthetic impressions, customer service, and a sense of value. Think about companies that you know and perfectly care for customers both before and after the purchase. 2 # Treat customers so that they feel special. It is enough that the service will always be friendly - regardless of whether during a personal meeting, e-mail correspondence or a telephone conversation with a client. Small gestures such as a nice greeting, attentive listening, polite wishes of a nice day, should come into good contact with the client. Polite and polite behavior of any company did not turn out bad. The best rule - treat others as you would like to be treated. 3 # Be available. Customer service is an investment in marketing. Customers appreciate when their cases are solved during the first and only telephone conversation, without switching, unnecessary waiting and forcing to use the automatic hotline. That is why it is worth taking care of the right number of consultants, technical persons and traders who will be able to efficiently solve customer problems, answer their questions and provide all the necessary information. Striving to maintain high - quality customer service is an essential element of any business that is focused on success. Customers value fast, reliable and helpful contact with the company.
- Jan. 11, 2019, 4:29 p.m.
- How to optimize a press release?
The development of digital technologies and online services has completely changed the rules for the preparation of press releases. If earlier they simply announced new appointments, talked about new products and services, today they have one more task - to attract potential users to the company or product site. In order for the release to perform this work, text search optimization is needed - then the search engines will be able to quickly find the news and offer it in response to search queries. Here are five basic tips to help optimize your press releases: 1. Use popular keywords For a noticeable level of press release to be higher, it must contain phrases that users search for regularly. Determine which phrases are used most often: this can be done using the free tool GoogleAdwords. Enter the keywords that you think your target audience uses when searching, and determine the number of requests. If the number of requests is large, then the key phrase is often entered in the search. 2. Use keywords in title and text. When you understand which key phrases from those that suit you are most often requested, include them in the headline, subtitle and main text of the press release. 3. Do not forget about hyperlinks. Include hyperlinks in the press release - preferably no more than one or two, as a rule, they lead to the company or product site. The link is useful not only in terms of search engine optimization, but also helps to attract readers of the press release to your site, thereby increasing its attendance. 4. Include images and video in text. Add images, videos, file attachments and audio tracks to your press release. Thanks to this, it will be easier for you to interest the user, and he will stay on the page longer. 5. Distribute on the correct channels Use PRonline's press release distribution services to reach the largest possible audience.
- Jan. 11, 2019, 4:36 p.m.
- How to delete a Facebook account?
It should start with the fact that the account can not only be deleted but disconnected. Deactivating a Facebook account is just blocking it with the ability to return at any time. If you deactivate, you will not be able to find your account in the service and information from your chronicle, however, the sent messages will still be visible to the recipients. If you intend to complete the deletion of an account on the FB, then you will not be able to access it again, and all data will be deleted once and for all, although the network rules warn that “Copies of some materials (for example, log files) can be stored on servers for technical reasons. " Unfortunately, what kind of data this is is not exactly known, and the range of interpretation of this position can be very wide. Deleting an account from Facebook is time - consuming. You must log in to your account, and then go to this address - a message will appear as in the attached screenshot. After confirming your readiness to delete the account, you must confirm the decision with a password and enter the captcha and confirm the deletion of your Facebook account again. After these actions, you will have a few days “trial period”. At this time, you will receive a reminder in the mail that your account will be completely deleted. If you re-enter it, this process will be interrupted. However, if you ignore the emails, the account will not disappear for fourteen days, the content will also be deleted, but the previously transmitted messages will still be with the recipients. Removing your published content from Facebook servers will take longer - up to 90 days.
- Jan. 11, 2019, 4:38 p.m.
- how to speed up web page loading time?
- Jan. 14, 2019, 1:25 p.m.
- What is a customer insight?
There are many ways to describe what really is a customer or consumer insights. Simply put, it is all the information about human behaviors that come from extensive research or analysis and tell you something potentially actionable about your consumers. It has the potential to change that behavior for many mutual benefits. What are the components of customer insight? • The access to complete data about your customers and their behaviors • The right tools to collect and analyze important data • Skills to interpret that information • The technology to act on the insights What can you gain with customer insights? • With all the unique data about your customers and markets, you understand them better so you can develop a more successful marketing plan. • They help to improve product and services so that it better serves the customers needs. • Knowing what is and what isn’t relevant to your audience can drive new tactics. • They can help you to understand customer journeys. • They allow you to bring the needs and perspective of your customer into the product development earlier. Differences with traditional market research What really differ customer insights from market research is the community. Customer insights are made up of not only customers of the brand (like they are in traditional market research), but also a cross section of employees, shareholders and many more people who have some connection with the company. That wide and complex feedback can yield a greater ROI even with a much narrower group. Is there a possibility that you don’t need them? Of course, you can run your business without having that big data. But remember: knowledge is the bedrock of developing any business. No matter what your budget is, you should always try to get your marketing team to jump up onto seeking more information. You can never have enough data. Knowing your customers is the key to growing your company. No information will be unnecessary. You can use them either way.
- Jan. 14, 2019, 1:26 p.m.
- How to do influencer marketing?
Influencer marketing is now one of the fastest growing marketing strategies around the world. The power of it can be used both to improve the image of the brand and to increase the real sales. It can be pretty cheap but effective at the same time. How to start it? Determine your purposes and goals Why do you need influencers? Is it a part of a bigger brand strategy or just one individual marketing action? What do you want to achieve? Is it really a superior solution to your trade? If it is – the next step is to determine your goals. Sometimes Influencer marketing is difficult to measure. However, there are some good ways to do it. Pick your KPIs: reaching impressions, views or engagement? Or maybe increasing the followers and shares? Think about how to measure it and be consistent. Set a budget It will really help to set realistic expectations from both influencers and the whole campaign itself. The biggest names in the industry have high rates fixed. By setting your budget first, you know how many influencers you can use in the campaign without resigning from any one of them. Do a good research The proper influencers who fits your brand and have a big audience are the perfect situation. Look for the influencers with analyzing the engagement he or she has. There are many fake influencers who just buy their fans and have a huge community without any engagement in their social media. If it is your first influencer marketing campaign, consider using some help from self-serve platforms or an influencer agency. They can really help you to set campaign and customize it to your expectations and budget. Pick the influencers and send them your offer Put clear conditions and explain your expectations and what you can give them in return. Big influencers have people who negotiate for them, so you are dealing with professionals. Talk about the details This is a significant moment. Say clearly what you expect and be open to influencer’s ideas. Remember: he knows his fans better. However, if you already have a campaign strategy, set the conditions clearly. Some influencers prefer freedom. Now, when everything is bright and clear it’s time to start your campaign. Verify it up to date and optimize it when something isn’t working as good as you expected.
- Jan. 14, 2019, 1:28 p.m.
- What are pros and cons of Facebook Ads?
Everyone is on Facebook. Every marketer, every business, from the smallest local brand to the world’s biggest companies is on Facebook. Do you think about getting on and starting to pay for ads? Before you do, here are some pros and cons of Facebook Ads – this should dispel your doubts: Pros: • Huge potential audience – more than 70% of Internet users do have an account on Facebook. There’s no other social media platform with that big reach potential. What does it mean? Simply that you can reach everybody from young to old. • Microtargeting – you have an opportunity to target users based on various demographic factors such as gender, age, location, language or profession, as well as interests and behaviors or even device they currently are on. Your ad can be extremely specific or more general – it depends on you. • They’re intuitive – Facebook Ad Manager is a self-service. All the leading information is available to every user. Less advanced users can learn from courses and pieces of advice placed on the site. • Retargeting – When Facebook introduced us Facebook Pixel, retargeting ads on the internet became much easier and more affordable to usual user. It allows tracking people’s actions once they interact with previous ads on your site. Can anything be more useful? Cons: • You cannot reach some specific target groups – Facebook is getting old and slowly becomes old-fashioned. More and more young users don’t need to have a Facebook profile or even if they do – they don’t use it on an everyday basis. Millennials love Instagram, YouTube, and TikTok. There is one advantage here – you can reach Instagram users by creating a Facebook Ad. So in the end – that one con doesn’t seem that big con. • Facebook is loaded of ads – What does that mean in practice? Your ad can be dismissed, even it is extremely matched and useful for the user. Too much content and too many ads slowly make people tired and more aware of what is an ad and what is the friend’s post. • Diminished organic reach - This change has started a year ago – when Facebook announced some important policy changes. New algorithm made a sharp decline in business profiles organic reach. This trend is more likely to continue, so you must be prepared that now it is not that easy to get attention to organic post engagement. The verdict is pretty clear – even with the slow death of Facebook, almost every business should at least try to advertise on Facebook. Benefits may be surprising.
- Jan. 14, 2019, 1:29 p.m.
- How to Design a Marketing Survey?
Well designed marketing survey can help you to improve your targeting and create proper campaigns what will have an impact on your potential customers. It also provides valuable insight into customer satisfaction factors, help to decide how to position new products and what kind of product your clients really need. How to design it properly and with future profits? • Clarify your goals Before any planning you must consider what results do you expect and what are you going to do after collecting information. What do you want to find out? It is important to have a clear goal in your mind. • Know your target market You need to know what type of people you are targeting. Identify your customers, divide them into similar groups by a few parameters such as geographic regions or particular demographic. • Determine what do you want to investigate That is why you should always have your goal in your mind. Clarify what type of information you want to get. • Determine what type of survey you should use There are two categories of surveys: questionnaires and interviews. First ones are effective for obtaining answers to closed-ended questions, interviews allow the respondent to describe his answers more clearly. They are also more time-consuming. • Prepare the list of question Decide what questions can help you achieve your goals best. They should be pointed and specific. • Target the right audience Consider how niche your audience is and identify your respondents. You must be sure that you have a suitable sample size. • Decide your margin of error Define the degree of your confidence that respondents’ answers match the perforations of the entire population that fit your criteria. • Set timelines For an online survey, the proper timeline would be the time period that your respondents can complete the survey. • Use the right tools to collect and analyze data The most important part is to analyze your data properly having in mind your goals. You can use some tools that can help you with both collecting and analyzing your information. No matter what do you expect, marketing surveys can improve your understanding about customers and the market. Now you can get quality data easily and really fast.
- Jan. 14, 2019, 1:33 p.m.
- What is customer success?
Customer Success is the business methodology of adopting a customer-focused approach. It ensures customers to achieve their outcomes using your brand’s product or service. Nowadays companies should focus on retaining existing customers to make sure if they are satisfied. An effective Customer Success strategy can increase upsell opportunities to every brand. What does Customer Success require? Prepared and dedicated Customer Success Management Usage of technology and big data Customers’ knowledge and some experience with your products Analyzing and adopting the outcomes Why Customer Success is so relevant to your business? We live in times when the customer is the most important part of every brand’s live. Having great competition requires expanding the knowledge and satisfaction of your customers constantly. By ignoring them you have a chance to grow your business based on some fictional imaginations. With a Customer Success strategy you can activate your clients as advocates of your brand and stand out the competition. Benefits of Customer Success Developing healthy relationships with customers, Bigger chance to meet customer expectations, Tracking metrics to measure effectiveness, Providing an engaging customer experience, Speeding the purchase decision, Driving revenue. Elements of Customer Success Management Proper customer segmentation Client’s expectations management Constant measurement on how are customers doing Communication with a customer Expansion and renewal Instrumentation and operationalization the system Customer Success can lead you to better serve your customers but also it can be effective to help the clients reach their goals. Always having customers in your mind is an investment. If you look for possibilities of growth, invest in Customer Success and create strategic initiatives based on it.
- Jan. 14, 2019, 1:38 p.m.
- What you need to know before creating another social media profile?
Today, many projects, businesses, and organizations rush to present themselves in social networks to the general public. Accounts are created in all convenient social networks, the filling of these pages with various kinds of texts, pictures, anecdotes, cats, etc. begins. And everything would be quite optimistic but what you need to know before creating another social media profile? 1) No need to beg. Shameless and intrusive requests to like, repost, vote in the competition ... Few things on social networks can be more annoying. Even if you are doing a good deed (ask, for example, to find the owner of a homeless kitten), do not be annoying. Who wants - he likes, repost, sends to another. 2) Do not spam. Worse than intrusive requests to repost unverified. These are messages of the type: this letter was sent to nine people, otherwise trouble-trouble-envelope. Well or so: “Copy this message to your page, then send it to 100 friends. And if you're a guy, then you immediately have a member will increase by 10 times! And if the girl - then the bust will be steeper than that of Semenovich! I know, all my friends and girlfriends did so - and they did it! Try you too! ” 4) Do not repost fakes. In general, fake reposts do no honor to anyone. Do not lose your critical attitude toward information! We advise you to subscribe to social networks only on high-quality media. If you are not sure that the phrase belongs to the great and there is no way to check it, it is better to refrain from repost. Otherwise, you risk putting yourself in an unfavorable light.
- Jan. 14, 2019, 1:41 p.m.
- What should I learn about content for generating leads?
Content is an important part of any marketing strategy. A blog, a video channel on YouTube, social networks can be used to drive traffic and generate leads for the sales department. According to surveys, 68% of marketers use content marketing to increase brand awareness, 68% - to attract direct customers, 66% - to generate leads. 1 Corporate blogging Regularly publishing useful content for the reader, you gain his trust and loyalty. It is quite natural that if you offer a subscription to blog updates, visitors to your site will willingly give you their contacts in return for a regular dose of interesting and relevant information for them. 2. The release of "white books" “White books” are electronic collections of useful tips in the form of a PDF-file, dedicated to solving a particular problem of the reader and diluted with visual visualizations. They are distributed free of charge in exchange for user contact information. 3. Webinars Useful content can be shared not only in a blog or in white books. It is possible and necessary to back up the printed word with an oral one, which means conducting webinars. The scheme of gathering contacts of potential clients is as follows: we announce the webinar, place detailed information on the event on the landing page, after which we offer to register for those who wish to visit it. The Web Labs issue was devoted to webinars and their business benefits. Of course, for any business it is important to be recognizable and generate direct traffic to the site, but these are less effective methods for converting users, which, of course, will work (on average, converting incoming traffic into sales is 1% or less), but not as good I would like to. Content marketing can be used more efficiently by integrating it into landing pages to generate better leads, subsequently processed either by the sales department or Follow Up newsletter using Lead Nurturing technology (creating/growing real buyers). In this way, companies that do not neglect content marketing will be able to attract a segmented target audience and convert it at every stage of the sales funnel.
- Jan. 14, 2019, 1:42 p.m.
- How to Generate More Blog Traffic With Evergreen Content?
Publications that will remain relevant after a year and which want to re-read, today called the evergreen content. What is the power of evergreen posts? In this article we will give 13 specific examples of how this works. In marketing, we try to adhere to the same strategy - to make such content that has long been popular and relevant. Evergreen content is a material that does not lose its value over time. You can write a great guide on how to install Metrics on the site. And in a week, and in 2 years it will be useful: the tool is always needed. You will only need to follow the update of the service and sometimes correct the article. How to choose such topics, write useful materials and promote them - read on in our translation of a foreign article. There are many factors that can “rejuvenate” the publication. Here are some of them: 1/ Evergreen content fits the needs. If your post answers the questions your readers are looking for, it is more likely to become successful. 2/ Convincing title. Your evergreen headline should sell all content. 3/ Readable texts. Pay attention to headlines, images, listings, lists, etc. Do not leave your audience alone with huge walls of unreadable text with no signs of editing. 4/ Add hacks, tips, useful tools - everything that makes the content relevant. All reasoning leads us to the fact that such content over time will increase in value. But nothing lasts forever. And everything goes out of fashion sooner or later. And many content marketers prefer to publish materials that are relevant here and now. You will be surprised when you see how long evergreen materials will give you an increase in readership, as they pass the test of time.
- Jan. 14, 2019, 1:45 p.m.
- What is a long-tail keyword?
Getting high positions in a search engine can be difficult, and sometimes even impossible. Long-tail keywords may be the solution, which will be less popular, but more valuable when it comes to conversion and quality of attracted users. Find out more about it. Long tail keywords are a type of search queries that have at least three or more words in the expression, but this is not a rigid rule. We use them (search engine users) and website owners when we want to narrow down the search results to specific results. Such phrases are often very specific and generate less organic traffic from the search engine, but the quality of such traffic is very high, which leads to a better conversion percentage than in the case of regular general keywords. Can keywords with a long tail consist of two or fewer expressions? Yes and no. We need to look at the "long" key phrase in two ways: it will consist of many words, i.e. it will be a standard definition or it will be one or two words that describe in great detail what we want to find. There is also a third option, which is a completely new phrase for the search engine, which may consist of one or two expressions, and yet we call it a key phrase with a long tail because it generates a specific movement of users with precise intentions. Proper keyword analysis and long tail positioning is an opportunity not only for large stores and websites, with a large number of subpages or a wide range, but also for smaller companies that can effectively overtake competition through the promotion of niche products and services. The more so that when it comes to natural search results, larger portals are able to achieve better results (unfortunately, the principle that a large one can do more) works perfectly well.
- Jan. 14, 2019, 1:46 p.m.
- What is Demand Generation Marketing?
In today's free market conditions, in the face of constantly growing competition and a new model of an aware consumer, it has become a matter of survival for today's entrepreneurs to generate independent demand for their own products and services. In marketing, one of the fundamental concepts is demand. Determining its level is included in all market research. In essence, demand is a specific need, supported by purchasing power. This indicator in modern society is amenable to statistical analysis on the basis of information on the volumes of products sold and services rendered. The magnitude of the demand depends, among other things, on the cost of marketing. Therefore, this topic is closely related to other marketing issues. Demand can be defined as the desire and ability of the consumer to buy a product or service at a certain time and place. It is necessary to distinguish the concept of "desire" and "demand." Not every desire to have a product is in demand; only that desire turns into demand, which is supported by the financial capabilities of the buyer. In other words, the market does not respond to the needs that are not secured by the buyer's solvency. The magnitude of the demand for goods is determined by the influence of the following factors. The first model of marketing message used by most companies focuses on the product itself: what?, while in the second case the most important is why? and how? An inspiring marketing campaign, effectively generating demand, should resemble the model used by Apple, i.e. the one according to which the product is the least important in itself. In this way, you create the need to belong to your community (said communication node) and to the content you publish. Thanks to this, you will develop a long-lasting relationship with your recipients who will be happy to return to your website in search of new, inspiring and useful information. In short, to generate more demand for your products or services, you must first generate demand for your content
- Jan. 14, 2019, 1:48 p.m.
- How to improve non-profit organization website?
Some may think that running a nonprofit website is easy – it’s about just having it and updating from time to time. To be honest- it’s far away from being even close to “enough”. A nonprofit website has own goals and purpose, just like any other website. It can be used to get donations, sharing the ideology or increasing awareness on some problems. It has to be perfect. But how to improve it? - Increase website traffic - Google traffic is one of the main ways to get more views regardless of the type of your organization. You can increase that traffic by few steps: - Take care of user experience – your website should be not only attractive to the audience but easy to navigate as well. Nonprofit activities are often connected with more disabled users. Everyone should be able to read your content. - Analyze your content base on SEO factors – URLs, meta titles, and descriptions, hyperlinks, keywords. - Engage with your content – write about current topics and ask readers questions. Remember to make it possible to write a comment without registration. - Clear contact information - You don’t own this website without any reason, right? One of the many important reasons is unchangeable – you run the nonprofit website to contact people and to make them contact you. Be sure that contact information is clear and easy to access while scrolling. - Show the social proof - Many people don’t trust others. Show some testimonials, endorsements and good words from famous, trustworthy social icons or reliable partners. Let’s call it hero messages. - Be specific and say clearly what do you expect - Write some information about your history, purpose, and ideology. If you donate money – explain what is it for and what it will change in someone’s life. Tell your website users how can they donate. Good call-to-action is the key! There are many simple solutions you can do to increase users and engagement on every website. If someone tells you that nonprofit website can’t use them – don’t listen. Do these things and see the differences.
- Jan. 14, 2019, 1:52 p.m.
- How to send abandoned cart emails?
Nowadays consumers are more conscious when it comes to online shopping than it was a few years ago. It’s the sign that all marketers and e-commerce owners need to establish procedures on shopping cart abandonment events. Regardless of the reason why your clients left the cart, you probably only have a few hours to win them back. How to do it? Try it with our three steps communication plan. Step 1: Send a kind reminder. A few hours after shopping cart abandonment you should send the first email. Create a kind message, asking the customer whether he had technical difficulties while finalizing the payment, was the process taking too long or was too complex? Present possible solutions, ask for feedback and kindly remind about the items left in the cart. Step 2: Create a sense of urgency. Wait at least 24 hours before you send the second email. This time your client should be notified the item he/she is interested in is about to finish. Create a sense of urgency but don’t be too salesy to don’t ruin your efforts. Step 3: Offer something extra. If you decide to send another email you need to be delicate and encouraging to finalize the process. It’s a good practice if you offer something for free. It can be free delivery or special discount. Some customers add new items to the cart even though they don’t have the intent to buy the product. It’s not possible to persuade all customers to complete the transaction but it’s worth to win back as many clients as possible.
- Jan. 15, 2019, 2:37 p.m.
- How to do marketing for the New Year?
Days leading up to New Years celebrations are a great time to take advantage of the good mood people you are trying to reach are in. They are in festive spirits, eager to try new things and are generally optimistic. Take this opportunity and customize your marketing communication accordingly: 1# Send New Year’s emails Send best wishes to your customers. Make it sound genuine. Thank them for their participation as loyal users or customers. Don’t make it longer and don’t clutter your email with too much stuff. An email-only special deal will be a good conclusion to your message. To avoid it getting lost in the flood of emails from other companies, send it a few days earlier. 2# Add your website some holiday flare Change the layout of your site to reflect the occasion. Festive avatars and custom borders will attract the eyes and raise spirits. Don’t go overboard. Totally overhauled layout, unless you put a lot of effort and money into it, might feel rushed. You don’t want it looking cheesy and unprofessional. Giving exposure to New Year’s specific products will also serve in creating a holiday atmosphere, as well as boosting their sales. 3# Make your product a New Year’s resolution People want to improve themselves in the coming year. It won’t last long, but at least in January gym memberships, teaching services and diet books sell like cupcakes. Perhaps you’re offering a year-long subscription, software or some hobby items. Sell it as something new for your customers to try. Offer it at a discount. There is no better time to make people interested. 4# Develop your communication strategy Take a look back on your strategy. If you can improve and adjust it, the New Year is a natural time to do so, and your customers won’t be put off by a sudden change. You can take advantage of omnipresent discounts to upgrade your software and crucial equipment. Just don’t get tricked by some other company’s marketing strategy into making a rushed decision.
- Jan. 15, 2019, 2:38 p.m.
- How to do market research?
Market research brings answers to what products or services is profitable to deliver on the market, and also it shows if the company fill customers needs. In order to make valuable market research, just split it into 2 phases. Phase 1: Chose a proper way to do market research. You can use only one of them or a few, testing it on different customers groups: - Interviews (either by telephone or face-to-face) - Surveys (online or by mail) - Questionnaires (online or by mail) - Directing any of the mentioned methods to potential clients group and gathering their feedback Phase 2: Collecting and analyzing data. It’s difficult to work with any data, in different formats and about multiple topics. Dividing received information in two groups will help you to avoid many problems caused by the unnecessary mess: - Group 1: quantitative data, for example: What are your potential leads coming from? What’s their average age? What size of company do they come from?. Quantitative methods require a large size sample and it’s based on mathematical analysis. - Group 2: qualitative data, for example: What are trends on your targeted market? Where’s your potential to grow? What are values your clients are looking for? Qualitative methodology your sample can be much smaller, and as a result of your analysis, you can get to know customers opinions and pain points. Common mistakes while doing market research: 1. Not knowing what you are looking for. 2. Gathering data only from engaged customers. 3. Using secondary data, so information gathered by other people in your company or already some time ago and the worst you can do - ignoring your research results. Conducting first market research may sound overwhelming but it’s a ‘must’ while building a company!
- Jan. 15, 2019, 2:41 p.m.
- How to brand your business?
Creating branding is one of the most responsible tasks in the life of a marketer. It stays with the company for a long period of time and it needs to cover three main business pillars: 1. Purpose. Why did you create your business? What’s its functional purpose? 2. Emotional impact. It needs to remind emotions that help customer trust your company. 3. Consistency. Working on branding is a large project so we recommend to split it by steps: #1 Define your brand and business objectives. What’s your business promise? You need to know what are your company objectives and how your brand should be designed to be aligned with your goals. What do you expect that your brand does for a company? And from the other side - what your audience should know and say about your company, products or services? #2 Get to know your clients. It’s very probable that you have a feeling who is your client but if you want to provide him with personalized communication, you need to know your company personas. Don’t treat your audience like just a group of anonymous users. Ask yourself questions: Where your clients come from? How old they are? What are their occupations? What are their hobbies? What do they like? #3 Define your business image. Create your logo and tagline (slogan), that shows your company mission. Even though you are a small company, write your brand book that will contain all acceptable variations of your logo use, your brand colors, fonts, etc. #4 Apply it to your business and be consequent. Whether it’s official communication with your clients or social media posts, be consequent and remember what do you want to achieve with your brand message. Remember to educate about your brand your coworkers so they know what’s your brand goals and keep the communication style in harmony with settled your objectives.
- Jan. 15, 2019, 2:43 p.m.
- How to start content marketing?
Content marketing means preparing content and publishing it via selected communication channels in order to achieve previously defined marketing goals. If you want to start with content marketing for your company you need to answer the following questions: #1 Who is your audience? Even if you are a small company you should create your personas to better customize your content. #2 What is your content marketing goal? Without defined goals, you won’t be a content marketer but only a person that publish random texts on the Internet. #3 What content format you are going to publish? You can choose between content forms like blog posts, podcasts, videos and many more. Does it serve to achieve your goals? #4 What channels do you find the most proper for your audience? Is it rather email, social media or maybe paid ads? The list is open and the format depends on what you want to achieve. #5 How to measure your content campaign effects? Which metrics do you want to measure? The goal which isn’t measurable is a wish and daydreams alone seldom produce results. #6 In the end, think what resources do you have? Content marketing is not for free, you need to dedicate a lot of time or money to create good tactics and prepare high-quality content. Content marketing become super popular and this trend still grows. Whatever you publish, keep your communication relevant to your business. If you create your content marketing strategy taking care of all mentioned points, it will become a win-win solution, giving value to your target audience and realizing your company objectives.
- Jan. 15, 2019, 2:44 p.m.
- What are email marketing campaigns?
Wondering how to engage your website visitors, increase conversion rate or easily send a new offer to a client? There’s nothing better than an email campaign. If used properly this is a cheap and super effective marketing trick. It’s easy to get lost in the jungle of online marketing guides, so here are the main types of email marketing campaigns that you should know. #1 Welcome Emails This is the time you can introduce yourself, show your company values and say thanks to your new subscriber. A good practice is giving a welcome gift, like a free ebook, discount code, etc. #2 Promotion Campaign This is the most basic kind of email that probably you have already applied to your company. What’s important here? To don’t send too many emails offering discounts. Keep the communication simple and make your recipient wait with curiosity for future promotions. #3 Newsletters Communicating regularly with your subscribers is a key when you build a community and brand awareness. Keep your newsletter fresh but concrete and avoid being too salesy. #4 The Seasonal Campaign Holiday Season is a perfect time to communicate with your customers and other people following your page. If you haven’t used the seasonal email campaign, you should definitely start! #5 Cart Abandonment Campaigns Consumer behavior observations show that people want to keep control over their online shopping more than in the previous years. In effect, shopping carts abandonment rate increases and this is your responsibility to resolve this problem. Dedicated email campaign for those that left their shopping cart is a must for online businesses. Of course, these are only the main kinds of email marketing campaigns and this list is not closed. It’s important to decide what serves the best to your business and create valuable, customer-tailored content.
- Jan. 15, 2019, 2:47 p.m.
- How to get new clients for a law firm?
Many lawyers don’t gain new clients because they have never been educated that law firms also need marketing. On the market, there is plenty of freelance consultants eager to help, many tools both for social media and website optimization available, but how to know what tactics work the best for your business? Below we listed marketing ideas for a law firm. 1. List your law firm on the Internet Find a proper place to present your company offer and collect as many customers’ reviews as possible. This way you get costs free advertisement on the web. If your clients are individuals, you can create social media profiles and increase brand awareness thanks to being closer to them on a daily basis. 2. Offer online consultations Consider adding to your offer online consultations. Smartphones are everywhere and people constantly use them for everything. Letting clients meet you by Internet shows them you listen to their needs. 3. Publish valuable content. You can create a blog or add FAQ (frequently asked questions) tab to your website. You should also share your content on places like Facebook, Twitter, Instagram, LinkedIn. These platforms will allow you to make direct connections with those who may need your legal services. Additionally, invest in SEO will be a good idea. Set yourself up as a subject matter expert and generate more leads thanks to authority that you gain. 4. Invest in Google Adwords and Facebook Ads. If you don’t have any knowledge about these tools, there is nothing wrong if you outsource Google Ads setting to an external consultant. Don’t reject this option until you try! 5. Build meaningful relationships with clients. Except for standard marketing activities, improve the way you communicate with clients. People don’t like lawyers and law firms seem to be very specific, closed environment for people working in other business areas. Take it under consideration and build long-time relationships that will help you to get new customers in the future.
- Jan. 15, 2019, 2:51 p.m.
- How to be more effective?
We are constantly surrounded by distractions and it has a huge impact on our productivity. Rescheduling always the same tasks, beginning too many things and not finishing… most people face it at some point in their lives. But what, if university career or professional life requires constant engagement? Here you can find 3 easy to implement tips on how to increase effectiveness and we promise, none of them is to work more. #1 Define your objectives Simply be honest with yourself. Think about what you do well and when do you waste most of your time and energy. What do you need to fix in your behavior? Define what is your aim and keep it in mind at any time when you feel lost. Think about people or characters that you admire: can you imagine Usain Bolt, the fastest runner on the world, beating his records without everyday hard work? Or Steve Jobs, sitting in his first garage-office and playing computer games instead of creating Apple? #2 Plan your day Sometimes we can’t be effective because we have so many things to do that we don’t have a clue where to start. The simplest and best working idea is to create a todo list and this time, basically, work with this. How? List all your tasks in one place. If you have some post-its on a desktop, several tasks in OneNote and bunch of outdated somewhere in Google calendar, it’s never gonna work. Keep one simple list, mark your priorities and have it in an easily accessible place. #3 Relax, but this time for real. The best what you can do for your creativity and productivity is having a rest. But without being constantly online, without scrolling facebook or watching tv and messaging with a friend at the same time. Let your brain relax. It might sound like a truism but do you remember when was the last time you were just lying on a couch or enjoying a tasty meal without distractors? Give yourself a break from the world, it’s natural medicine for your effectiveness!
- Jan. 15, 2019, 2:59 p.m.
- How to become a thought leader?
Strong leadership is an essential factor both for your team and entire company to achieve success. Thought leaders know how to make hard decisions, inspire teams, be an example for others, and not everyone can work under so big pressure. But the best about working on leadership is that it has a direct impact on your entire life and transform you as a person overall. How to start being a thought leader? #1 Love what you do As a thought leader, you will not only speak but also write, teach, record videos or host meetings. If you want to do this for years and be authentic you need to believe in the topic you are working on, and simply love it. There’s nothing worse than working with people that hate their job so don’t do it for your coworkers. #2 Become an expert Anyone is a good leader without work experience. You need to be able to cross your comfort zone. From the other side, you need to become an authority in the topic that you manage. Show to your colleagues that you are able to help or advice on their problems, be a mentor and gain trust. #3 Keep promises Do what you say so people know they can count on you. If you want to demand from others, start from yourself. Remember that nothing kills your credibility quicker than a breached promise. #4 Treat your team as you expect them to treat customers Whether you are aware or not, people are watching you and take an example from your approach. You need to become a master in the art of communication and learn to listen. It’s more difficult than you think - leaders used to have fully scheduled calendars so finding time on the real conversation with coworkers is not that easy.
- Jan. 15, 2019, 3 p.m.
- How to build an online community?
While your audience creates people visiting and passively coming through your content, the community is named for engaged visitors, staying in contact together and exchanging thoughts in one place on the Internet. These are people that discuss what you publish, share the content and keeps coming back. Nowadays people look for recommendations any time they chose a product, service or even blog they read on a lazy, Sunday afternoon. Community helps to generate new leads and improve customer retention rate. There’s no doubt it’s really worthwhile to build that. But how to start? #1 Find a place for your community Decide whether it’s better to create a special place on your business website or direct whole traffic to social media. Take under consideration which channel your visitors prefer and what’s the easiest way to find your group. For example, if you build a facebook group, it’s much easier to get involved or invite friends than when you create a closed forum, requiring previous registration. #2 Invite people While sending a massive invitation is the easiest way from your perspective, your audience may feel spammed. Remember that every member matter so tries to invite people personally or if you must automate, keep it simple. Avoid HTML emails template and get back to plain text emails. It will give a more emotional and intimate message. #3 Create communication rules Set the style and tone for your group by creating a description and clear rules. It gives huge support for new members and this is something that people can recall in case of arguments or spam on the forum. #4 Build engagement If you want people to engage, you need to show engagement too. Your group expects you don’t leave them alone. Propose discussions, publish new topics and pictures. Create internal traditions for your group. How? Remind your community about special dates or, for example, if you are a fitness blogger you can prepare ‘Active Sunday’ or any other repetitive event. Great effects bring videos. Start recording short movies, even though you don’t have professional equipment, and post it on your group. When people can put a face to your name they will trust you more and your communication become more personal.
- Jan. 15, 2019, 3:07 p.m.
- How to brand your business?
Creating branding is one of the most responsible tasks in the life of a marketer. It stays with the company for a long period of time and it needs to cover three main business pillars: 1. Purpose. Why did you create your business? What’s its functional purpose? 2. Emotional impact. It needs to remind emotions that help customer trust your company. 3. Consistency. Working on branding is a large project so we recommend to split it by steps: #1 Define your brand and business objectives. What’s your business promise? You need to know what are your company objectives and how your brand should be designed to be aligned with your goals. What do you expect that your brand does for a company? And from the other side - what your audience should know and say about your company, products or services? #2 Get to know your clients. It’s very probable that you have a feeling who is your client but if you want to provide him with personalized communication, you need to know your company personas. Don’t treat your audience like just a group of anonymous users. Ask yourself questions: Where your clients come from? How old they are? What are their occupations? What are their hobbies? What do they like? #3 Define your business image. Create your logo and tagline (slogan), that shows your company mission. Even though you are a small company, write your brand book that will contain all acceptable variations of your logo use, your brand colors, fonts, etc. #4 Apply it to your business and be consequent. Whether it’s official communication with your clients or social media posts, be consequent and remember what do you want to achieve with your brand message. Remember to educate your coworkers so they know what’s your brand goals and keep the communication style in harmony with settled your objectives.
- Jan. 15, 2019, 4:06 p.m.
- What does 're' mean in an email subject line?
Email acronyms or abbreviations are using to save our time and help us to read and write faster. It makes sense when your mailbox is busy and you don’t have enough time to answer with long, detailed messages. But what in case the email is written in your native language but you still don’t understand used words? Then Google search is a lifesaver. To help you to understand what your workmates want from you, we prepared a list of frequently used acronyms and abbreviations you should know: - RE in the email subject line stands from "reply" and it means the answer to the previous message under the same subject line. - FW is a forwarded message. Also written as "FWD: ", "Fwd: " or "FW: ". - NRN - No Reply Necessary. - Y/N - Yes or No? Sender expects a simple answer from the receiver, no long explanation required. - OOO - Out of office. Means that you’re not at work when you reply to the email. - WFH - Working from home. This way you can let others know that you’re working remotely for the day. - EOD - End of Day, EOW - End of Week. - FYI - For Your Information. - LET - Leaving Early Today. Many people works between 9 and 5 so this is an alert that somebody’s work schedule changed. - IMO or IMHO - In My (Humble) Opinion. Anyone wants to be recognizable as a big-headed, everything-knowing person. So this is a form of being polite and humble while writing an opinion. - AR - Action Requires. This stands usually in the email subject line and it highlights there’s an action to do from your side. - EOM - End of Message. In practice that serves for very short messages that can be understood by reading the subject. - SFW - Safe For Work. It is used for information the recipient that the message is safe to open, even though the file name may seem inappropriate.
- Jan. 15, 2019, 3:15 p.m.
- What is an email campaign?
Email marketing is communicating with current and future customers with an independent communication channel, which is email. Have you ever thought it is one of the most successful online marketing tactics? You can use it in many different ways: sending newsletters, offers, company updates and other relevant information to your customers. There are billions of email accounts on the world and most the internet users check their mailboxes every day. If you do it well, email is the most beneficial communication channel. As shown in many different types of research and surveys, email marketing often has higher conversion rates than any other marketing actions. According to McKinsey, the average value of an email is at least 3x higher than the average value of social media posts. In addition, it’s cheaper than traditional marketing tactics as advertisements or print media. It requires only a bit of time and resources to develop eye-catching content, as opposed to for example printing leaflets. In addition, it’s easy to measure your email marketing campaign effects! By checking email open rate you can see how many people opened your message and even what percentage of them have clicked call-to-action (CTA) button. Many companies make the same email marketing mistakes. What are the most common traps? #1 They send marketing campaign without a defined goal. #2 Using old or too broad email list. #3 Don’t personalize the message. #4 They send emails that aren’t optimized for mobiles #5 Messages with no CTA button. Despite what many people are saying, email marketing is not going anywhere. It allows you to stay visible to your clients with minimal cost. Rather than refusing to use it because your attempts were not successful, why not brush up on your strategy and use emails to their full potential?
- Jan. 15, 2019, 3:17 p.m.
- What is a good email open rate?
The email campaign is easy measurable marketing action. Nowadays all mailing platforms allow checking if the message was open and how many people clicked on the call-to-action button or other links attached. The easiest way to measure email campaign effects is checking the email open rate. This indicator shows as the percentage of the total number of users that opened your email. Example? Imagine that you sent 10 emails and 5 of them was opened. That means the open rate is 50%. But how to know what is a good email open rate? Everything depends on the market and there is no typical open rate that is good for every industry. In addition, it depends on many other conditions like the size of your email list, the time when the campaign was sent and possible technical problems while opening your message. When we are talking about the mailing sent to the general email list, in the industry out of a specific niche, average email open rate for a correctly sent email campaign is about 20-40%. Are you at the average rate for a long time and want to increase your results? Make sure you nail the basics: #1 Clean up your email list. Yes, that’s correct! Before sending email campaign it’s a good idea to remove old contacts that are not relevant for your marketing campaign. #2 Become recognizable for your audience. Internet users won’t open a message from the person they don’t know. Personalize your campaign and rather send it from your personal email address than from the general one. #3 Send your mailing regularly. Sending emails frequently will increase your authority and build trust. Test different options which time and weekday work for your open rate the best.
- Jan. 15, 2019, 3:19 p.m.
- How to plan a webinar?
People love watching webinars. It’s an easy way to get useful knowledge or entertainment, and what’s even better, it’s for free. Conscious bloggers know about it and quickly learn how to use this lead magnet to increase blog traffic, earn money or become an authority in a presented topic. Whether you are a blogger or online business owner give your brand a chance to shine like a (webinar) star ;) But how to organize it? Well, step-by-step... Step 1: Choose a webinar topic and format Start from the topic that fits your brand. Step 2: Decide if your webinar will be conducted by one or more speakers, if it will be an interactive discussion with your audience, or maybe in the format or an interview? Step 3: Plan the visuals Prepare dynamic but easy to understand visual content. Step 4: Pick a webinar tool Chose a webinar platform that fills your needs best. Remember to test the tool before you start. Step 5: Create a scenario People love videos but they also demand high-quality content. Create an engaging scenario and think what you, as a customer want to hear while attending webinars. Step 6: Prepare your equipment Prepare your electrical devices and details that play a significant role while running a webinar. Good light, nice outfit and quiet room without noises in the background will be a key to professional video. Step 7: Registration and access Before you start the marketing campaign about the webinar, you need to decide what’s the price of the webinar or if you want to share it for free. How many people can access your video? What is your targeted group? Step 8: Publish your webinar In the end, it’s time to plan your webinar marketing campaign. Find a catchy title for your content, create an encouraging description. It’s helpful to add information about the intended audience for the webinar - is it content for beginners or rather more advanced people? When it’s done, there is only one task left.. publish!
- Jan. 15, 2019, 3:22 p.m.
- How does Facebook work for a small business?
If you look for a way to promote your business, you definitely should try Facebook. Billions of registered users, individuals, companies, fan pages, groups… it’s the biggest social media channel in the world, so either you are a small or big business owner, it’s worth to try Facebook potential: #1 Use Facebook for customer support As a business owner you probably used to be constantly online, but your clients are too! Offer them live chat support or implement easy chat bot including links to FAQs and other necessary materials. Simply offer help, where your customers need it. #2 Create an online community If you want to build your brand awareness and get more new leads, you should use Facebook for building an online community. Nowadays people look for recommendations any time they chose a product or service, and the Facebook group can be a source of positive reviews about your company. Use your community to create a good PR for your brand. Additional advantage? It’s free! #3 Try Facebook ads Promoted posts on Facebook don’t look like a standard advertisement and that’s good! They look like regular posts but in fact, they are highly targeted and you can reach more people. Start your first campaigns with a small budget, check different kinds of content, mix images and simple messages to see what brings you the best results. #4 Other things to consider The small size of your company should not limit your marketing actions! Constantly test different ways of the engaging audience. Examples? - organize an upsell for your community members - offer free content like an e-book, printable templates or other, useful (!) content - record videos or live chat with your fans. Many companies try Facebook and if the campaign doesn’t bring quick wins, they resign. Engaging people is a long-term process so don’t give up too fast, it’s worth to give a Facebook a serious try!
- Jan. 15, 2019, 3:26 p.m.
- How does marketing automation work?
Marketing automation is one of the fastest growing markets and different surveys estimate the world spend on MA tools will increase up to 28 billion dollars in 2019. Both large and small sizes companies use automation in their daily work for sales, support and marketing departments. Benefits from using marketing automation tools are invaluable. Entrepreneurs around the world decide to implement it because of the multiple benefits of this solution. It helps to better organize work of marketing, sales and support departments and keep all the important data in one tool. What’s also important automation reduce most of the time-consuming, repetitive tasks and allow to focus on the creative, more demanding responsibilities so companies save time, money and potential of their employees. To understand how marketing automation works, you need to remind yourself sales funnel. Your clients and visitors are located on the different levels of the funnel, depending on their knowledge about your brand and product. As all marketers know, each group of customers receives proper marketing content that creates a need for having a product or push them to take a decision about the purchase. This is not rocket science so far, huh? But with marketing automation your teams send all these content to the properly targeted users, get all the communication in a few clicks and in the end, they are able to track the effects of the campaign in the same tool. Marketing automation allows tracking website visitors through the website pages, build scores for the prospect and trigger more profile data based on web actions. Many tools, like for example User.com is very simple to implement and you don’t need to be a programmer to build advanced automation. Technically everything starts from inserting special code to your business website. Right after that you can build your customer base and start with creating your first automation schemes!
- Jan. 15, 2019, 3:28 p.m.
- What is HTML email?
HTML stands for HyperText Markup Language. It’s the way email templates are coded so HTML emails contain colors, links, and graphics. Choosing this kind of communication you need to be aware that the design of well-looking and well-working HTML email takes more time than a plain text option. HTML should be aligned with your company brand, incorporate proper fonts, colors and represent your company image. Don’t be afraid if it sounds troublesome – see below two main superiorities of HTML: 1. High-converting call to action With HTML emails you need to give a lot but also you can receive nice results. If your main objective is to convert a sale, HTML gives you options that you won’t find in plain text emails. Clickable buttons and links let your recipients take an action upon getting your message. 2. Graphics make your communication easy to understand. Sometimes there is no choice and information you are presenting needs to be visually organized. If you want to give to the customer clear communicate, you should consider HTML emails. Provide clients with properly chosen graphics so they will understand your message better than with plain text. It’s worth to remember that image speaks a thousand words. If you are not sure which option works better, you can always send HTML with plain text attached as option B. It will be displayed if the HTML won’t be loaded. Most email providers offer this way as a default option.
- Jan. 15, 2019, 3:31 p.m.
- How to get the most out of attending a conference?
Attending interesting conferences can be one of the best things that you can do for your career development. Currently, the market is full of events for almost every kind of business. Attending conference is exciting but also overwhelming because of costs you need to cover and expectation that this event will result with some profitable knowledge or contacts. Going to a conference, be well prepared. First of all, read the schedule in advance. Plan the day much earlier and make sure that you will avoid missing critical opportunities. There will be a lot of people playing important role in your business area so think who exactly you should meet, how to reach them and what would you like to tell. Don’t forget to bring your updated business cards! If you want to fully benefit the conference you are attending, become visible. We are not living in the ideal world so not everyone can be a presenter but there are other options it’s worth to consider. Being a volunteer or workshop facilitator will help you to transform from ‘no name member’ to a person with name and identity. While building relations with newly met people, don’t forget about maintaining the old ones! Both your customers, vendors and friends from similar business areas, if you notice that one of them will attend the same meeting, use it to hang out, meet or have a coffee together. Last but not least, remember what you learn and if you want to be really present during the conference, put away your smartphone. Take key takeaways notes from each event and don’t be afraid of looking unprofessionally. During a long conference, it is difficult to count only on your memory. Taking notes will help you to remember what the core message from each lecture was about.
- Jan. 15, 2019, 3:34 p.m.
- How to earn from online business?
Standard, offline businesses require a lot of effort and money spent in order to establish a company. Many people want to eliminate the risk of investing in the business that might not bring the ROI and decide to create an online business. How to start earning from Internet? See our ideas. #1 Decide whether you want to sell a physical product or online services. If you are expert in any area you can work as a freelancer. Examples? - freelance translator - writer - graphic designer - consultant - teacher - and many more. This list stays open as long as people need a consultancy, want to learn or drive businesses and need outsourced support. #2 Online courses, podcasts, and ebooks. If you like teaching others you can create educational content for the topic you really know and sell it on the Internet. Create a valuable course and register in one of multiple platforms to sell it worldwide (teachable, udemy, educadium, there’s plenty of them!). #3 Build apps. Nowadays smartphones are everywhere, the demand for mobile applications increase and it doesn't seem this trend will stop. Dedicating time to develop a smartphone app is a lucrative way to earn money. #4 Become a professional blogger. Do you feel comfortable with writing, have an interesting hobby or want to create a personal brand? Become a professional blogger. This way demands more time to attract key advertisers but it’ also very big, profitable business. #5 Work as a virtual assistant. If you are good organized person and have high-level soft skills, become a virtual assistant. This role covers typical administrative tasks and ad-hoc responsibilities but also interact with clients by phone, email, and Skype. These are 5 common and easy to start ways for earning money online. The Internet offers much more than you think, just remember to stay creative and give 100% value, whatever you do.
- Jan. 15, 2019, 3:36 p.m.
- How to get an SSL certificate?
SSL stands for Secure Socket Layers, a security protocol originally developed by Netscape. This is a process in which data transfer between the user and the server occurs in an encrypted form, and a third party will not be able to connect to this process. It works on the principle of a digital passport, which confirms the data of both the user and the final web server. When both individuals are authenticated, SSL guarantees a secure connection through HTTP. This process is performed using certificates. I tried to sort out the key aspects, which include: - Owner's name - The serial number for identification - Certificate Expiration Date - Shared key used to encrypt information - The private key of the certificate used to decrypt (usually this key is provided by the web server) It's easy to understand the mechanism of SSL certificate. This is a more comprehensive form of data transfer, something like sending a message to a closed safe. You don’t have to remember it or know how it connects to the server, but it would be nice to at least understand the basics of the workflow before getting your own certificate. They are obtained from various reliable (and not always) providers on the Internet. Each certificate has an expiration date, which means that you will need to update it to keep the site safe (this usually happens every year). This process seems tedious, but fortunately, most vendors will help you through the setup process. First, you need to generate a CSR or Certificate Signing Request. CSR is needed before you can get an SSL certificate. You can create it yourself if you have administrative privileges on the web server. However, it is recommended to contact the hoster, as in most cases, they do not allow customers to do this on their own. In fact, there is nothing bad in it, it will even ease the task. After you have an encrypted CSR, you can contact the provider. There are many proven profiles like VeriSign and Thawte. As soon as you acquire a certificate, simply contact technical support and they will easily install a certificate for you.
- Jan. 15, 2019, 3:41 p.m.
- How to work smarter?
We all, who are often, from time to time, find ourselves in a situation where we need to do a certain task in a short time, but for various reasons, we don’t have time. Someone quickly "burns out", losing the starting enthusiasm, someone on the contrary harnesses for a long time. And there is hardly a person in the world who is unfamiliar with such situations. How to work smarter? 1# No multitasking Weaknesses: you are not concentrated, pay little attention to several actions at once, in the end - you do not do any of them qualitatively. These observations are proved by science — the human brain cannot receive and analyze information, being equally focused on different matters. Therefore, it is important to understand that multitasking is not a few things at a time, but a quick switch between tasks and alternating them with rest. 2# Eliminate distraction Put the phone in silent mode and keep, turn off notifications about new messages in social networks and mail, if necessary, install special programs that will temporarily block access to selected Internet resources. After that, get to work. You will see that, ultimately, you can do more if you stay focused on the task by sorting out incoming mail and answering calls later. 3# Take breaks Research confirmed - the concentration of attention remains extremely high for 30 minutes - an hour. During these mini-breaks, you can do a little exercise for the body and eyes, hold a short meditation session, make tea, or just admire the view from the window. 4# Imagine the ultimate goal Visualize the result from the beginning. Focus on the feelings that you will experience when you complete the task. And stay focused on it until the work is completed. So you do not risk to go astray, because you know exactly what awaits you at the end and what step you need to do next. 5# Celebrate small victories Any large-scale projects require a large number of actions for their full implementation. Therefore, reward yourself for each stage you have completed - eat something tasty, buy a new thing, go to the movies. This will help develop positive attitudes and contribute to motivation. The work will be easier to progress if every successful action is associated with something pleasant. By following these rules, you will be more productive and your work will be more enjoyable.
- Jan. 15, 2019, 3:45 p.m.
- How to write an ebook?
How to write an e-book? Actually, there is no unambiguous answer. Maybe with the exception of the technical approach - what the ebook should contain and how it should look like. How to create an ebook? #step one Write content. In the beginning, it is easy, simple and pleasant. You have an idea, a vena, sit down and write. Later it getting worse and worse ... You do not always have the "right mood for writing". In the end, the material fatigue and you think that you write the same thing over and over. You can not run away from that, unfortunately. But if you want to write an ebook - then you have to write its content. # step two Graphic design is something necessary. In Canva, you can choose from dozens of e-book projects. You choose not only the layout of the cover but also the appearance of the pages in the middle, which harmonizes with the cover. And of course - as in Canva - all colors and pictures can be changed to suit the e-book for your branding. # step three The next step is the editorial office. First of all, the written text must "lie down." For larger, more extensive projects, it will be helpful to use printing to the editorial office of the text. You will be surprised at how many typos, missing commas and strange phrases (shortcuts) you will find in your own book # step four The cover is important. "A book is known after the cover", right? Truth! There are a lot of choices – you can find a cover that will be perfect for you. # step five The existence of an ebook in your drawer is not quite pointless. Talk about your ebook where you can: among relatives, family, and friends, on your blog, in your social channels. The promotion of an e-book is always extremely important. Regardless of whether you want to distribute it for free or for signing up for the newsletter, or sell it as your own product, it is worth working on it to reach the widest possible audience.
- Jan. 15, 2019, 3:48 p.m.
- What are UTM parameters?
UTM tags are an extremely functional element that streamlines web analytics. UTM, or Urchin Tracking Module, are special parameters that we can "stick" to a standard URL, thanks to which we gain the ability to accurately track traffic from individual sources in our website. UTM tags were created by Urchin Software, which in 2005 was taken over by Google, thus giving birth to one of the most popular analytical tools in the world - Google Analytics. Simply marking links with UTM parameters is very easy. To do this, you can use the Campaign URL Builder, or the official Google wizard, install the plugin in your browser (eg WSiFi Google Analytics Tagger ™) or use many other wizards provided by various platforms (such wizard offers, among others, Facebook). UTM tags are composed of the following elements: # Source - according to the name, we define the source of incoming traffic, eg Facebook, Instagram, Google, etc. It is the only mandatory UTM parameter. The others are optional, but it is definitely worth using them. # Medium - is used to indicate the type of movement. So we identify with it, for example, paid traffic, free traffic, traffic from newsletters, etc. The most popular tags are CPC, CPM, email, display, blog. # Campaign - with this element we mark a specific campaign, eg summer-sale, black-friday, etc. # Term - used to mark keywords. Due to the fact that keywords are mainly used in AdWords campaigns that offer automatic tagging, the Term parameter is extremely rarely used. # Content - we use it to mark a specific ad. So if we run a campaign containing, for example, 10 advertising creations, giving each individual parameter content will allow us to identify the traffic generated by the given creative. This is an extremely useful, though often overlooked parameter. It is worth emphasizing that UTM tags enable us to provide a precise and convenient analysis of website traffic, so parameters should be understood not only for us but also for other people who have access to Google Analytics.
- Jan. 15, 2019, 3:50 p.m.
- Social media guide: How to unblock someone on Facebook?
Among the fans of the page, there will definitely be those who will write all sorts of nonsense, be rude and engage in other destructive actions. You can deal with such with the help of blocking. Just click on the “X” next to the comment of the insolent, and select “delete comment and block”. But then how to unblock the offender? In addition, it is easy to ban a user by accident, at least just by trying to delete his inappropriate comment. See how to unlock Facebook users using a mobile device or computer: 1. Open Facebook. Click the icon in dark blue with the letter "f" inside to start the program. If you are already logged in to your account, then the news feed will open. 2. Press the button. It is located in the lower right (iPhone) or upper right corner of the screen (Android). 3. Scroll through the menu and select Settings. This item is closer to the end of the list. 4. Select Account Settings. This item is located at the top of the pop-up menu (iPhone) or near the end of the list (Android). 5. Select Locks. This item is located at the bottom of the screen, and next to it is a red warning circle. 6. Click Unlock to the right of the username. On this page, you will see a list of all blocked users. Select the person you want to unlock. 7. Click Unlock to confirm. The blue button is on the left side of the screen. Click to unlock the selected user. If you want to add an unlocked person as a friend, you will need to send him a friend request!
- Jan. 15, 2019, 3:52 p.m.
- What is customer experience?
Building a long-term relationship and giving a positive experience to customers is unfortunately often overlooked by many companies. I will try to describe what, as a salesman, you should focus your attention to make it different. So that the customer not only returned to your store but also made purchases again. The concept of customer experience means the sum of customer experience gained from contacting the store, its service, the website, and even the courier delivering the packages, but it can also be used in the sense of a one-time experience with one purchase transaction in the store. Such experiences may be conscious, rationally, positive, attractive, interactive, etc. The largest analysts and commentators, who write about customer experience and relationship management, put the customer's experience as a priority and the most important thing in sales. What experiences we give our clients later reflects on the perception of our company by the consumer. What's more, our brand begins to exist in its head, as something positive that is worth recommending or in the case of bad experiences, something worth discouraging others. The main benefits of a strategy based on customer experience are: # Acquiring new customers # Satisfied customers returning #Avoiding the negative effect of the snowball # Remembering the company and building a well-known brand According to the best customer service experts, customers most often rate sales organizations, service support, and shipping logistics in online stores. So these are the elements on which customers depend, the elements on which we should pay attention in the first place. It is for them that customers return to your store. Of course, the price is also important, but almost every customer is able to pay extra for shopping in a store from which he had previously gained positive experience, then in a new store, which he does not know yet and has limited confidence about it.
- Jan. 15, 2019, 4:09 p.m.
- What is a chatbot?
Chatbots help automate tasks by working on a given algorithm. They engage in dialogue with the user, fulfilling their requests, responding to requests or entertaining with their responses. The first programs that mimic the communication of people appeared back in 1966. Chatbots are multi-tasking. At the user's request, they give out useful information: weather forecast, exchange rate, poster, word translation, latest news. They also help you choose the right flight, book a ticket or a taxi. Chatbots make it easy to find and download books, movies, and music. The media uses chatbots to deliver material and news to readers via instant messengers. A chatbot is a program that can communicate with users (imitating human behavior) to achieve any goal or entertainment. This is usually done through any messaging platform, such as Facebook Messenger, Slack, Telegram, or Viber. Chatbots can be relatively simple rules-based programs, or they can even use artificial intelligence (AI), which makes them much more sophisticated, but suitable for a wide range of tasks. Now we are seeing an increase in the development and use of chatbots for a number of reasons, including thanks to recent advances in the field of natural language processing (NLP). NLP is the ability of a computer to understand the context, nuances, and intentions while the communicating process with a person. Basically, the popularity of chatbots is due to the growing use of instant messengers. People use them all over the world, often as the primary means of communication. At the same time, people are less likely to download applications to their devices, especially if they are not necessary. Remember yourself when was the last time you installed something on a smartphone or tablet? Mobile application development is a long and expensive process. For example, a private cosmetologist or massage therapist does not make sense to develop it in order to automate the process of communicating with clients. But chat bots give individuals, companies, and brands an efficient way to communicate with users on platforms that they like and want to use, including instant messengers.
- Jan. 15, 2019, 4:10 p.m.
- What is email open rate?
E-mail allows you to exchange letters and files between Internet users. The principle of its work is similar to regular mail. First, you need to register an email address on any mail service, including many free ones. Then you can send letters and receive messages to your address. The open rate is a measure that gives marketers many opportunities. What is it actually like? How is it calculated? The open rate tells how many people on our mailing list have opened or have seen a specific campaign. It is important to realize that the open index is not a 100% measure. The registration can take place only when the postal program of our reader allows displaying graphics in HTML documents. If we send only text campaigns, there is no way to record the number of openings of individual emails. Similarly, people reading our HTML messages, without displaying images, will not be registered as open. Therefore, the open index should never be treated as a rigid measure. It is definitely better to treat it as a measure of trends than a rigid determinant, which can be taken as a certainty in the planning of subsequent campaigns. There are many elements that can affect the opening rates of your campaigns. Below we list only a few ways to encourage the recipients of our campaigns to actively open e-mails: # Experiment with the form of the topic. Try to put important details about the content of the email already in the subject field, instead of using standard, boring and low incentive formulas. # Pay attention to the day in which you send the mailing. Your recipients do not like Monday morning? Try to do write them on Wednesday before noon! Find out as much as possible about their habits, adjust the content to their needs and mood! # Always place the most important information at the beginning. The times when the arguments developed from the general to the concrete ended. Give the customer the most important information at the beginning. You have a guarantee that even if you are discouraged to read your correspondence further, the most important message will not escape his attention. The improvement of opening indicators requires three things: knowledge, courage, and creativity. So let's try to empathize with the situation of your recipient, do not be afraid to experiment with the form and come up with interesting ideas.
- Jan. 15, 2019, 4:12 p.m.
- What is event tracking?
Event tracking, which does not generate new hits, is one of the elements of the usability analysis of each website. Website owners may be interested in events such as: # Exits via links referring to other websites (e.g. via which the link users left the page), multimedia usability (e.g. how many people clicked the play in the video on the site), download files on the website, e.g. any PDF files, ZIP files etc., exit from the website via flash banners. # The creators of Google Analytics made sure, however, to track events on pages where the tracking code is not executed, i.e. reloading the page. This functionality would not be possible without the modification of the page code. # As a part of Google Analytics, we can track different events on the website. Event tracking is an interaction or activity of a given user with an element of a website that is tracked in GA. The elements that we can follow are: - videos - gadgets - podcasts - buttons - forms - scrollbar - external and internal link - lightboxes - Ajax content etc.. The assessment of which links are most often clicked and which external sites users are willing to pass may be crucial. Similarly with downloadable files. You can use this for example by creating an advanced segment of users who downloaded a guide from your site. If you compare their behavior with other visitors, you will receive conclusions regarding, for example, the substantive value of your guide. If it is well and honestly written, then probably users who have had the opportunity to read it will spend more time on your site and at the same time will visit more pages within it, looking for more interesting and valuable information.
- Jan. 15, 2019, 4:16 p.m.
- Is it a good idea to publish pricing on the website?
This question is controversial for the owner of any business. Here is an argument why it is good to present the price and how it influences your business. Buyers before making a decision where to buy a product he needs make a comparison on prices, colors, etc. When you are among the shops that do not have price person needs to call or write to you in order to know it. For most people who do online shopping, it may be a problem or reason to leave your shop. They do not want to talk to you or waste their time; they are simply shy or lazy. They chose an online shop in order to purchase quickly and by clicking a few times. When we give not all information we risk to lose buyers. Another side of this question is that seeing the price can be shocking for visitors. Try to show them that your products are really good emphasizing it by quotes of satisfied buyers or good pictures, videos of using them. Publishing prices let you also to be open for negotiating and maybe within the time change your price regarding market needs. Open prices lead to discussions and feedback from the customers. When you have the price it also means you are open to competition. Not all other brands can use it for good reasons but generally when your price model is competitive then you place certain position on a market.
- Jan. 16, 2019, 9:28 a.m.
- What is lead in marketing?
Each company is focused on development. Regardless of whether it is a small estate shop or a large online store, each of these companies has one main goal - to satisfy the customer's needs and to take a proper position on the market. It is customers who determine the company's situation and that is why they are the most important element. Acquiring sales leads is a difficult and demanding process. Unfortunately, there is no golden mean for achieving success, and with such an intensively developing internet services market it becomes an increasingly difficult task. Fortunately, the list of ways and routes to reach the customer turns out to be large and is not closed. It is worth using ideas that have already been tested but also creating new ones that will allow you to survive on such a competitive market. If you want to successfully connect, you can not focus on one golden solution. Lead in marketing is a composition of various activities that you must constantly test and optimize: # Email marketing - involves using e-mail to communicate, build relationships with consumers, create a positive image and improve the selling process. # Content marketing - is the creation, distribution and promotion of valuable content that meets the needs of customers. It should implement the communication strategy, and at the same time should be part of the consumer insight, that is, the in-depth need of the target group. # Social media marketing - is a powerful source of leads for companies operating in both the B2C and B2B sectors. The basic services where you can get leads, of course, must be Facebook. # SEO - website optimization in terms of gaining high positions in the Google search engine is one of the ways to get traffic to the site, and thus, to gain sales leads. It is certain that lead in marketing is one of the main ways to gain new customers. Therefore, if you have not already won online leads or your actions are limping - start creating your own lead strategy.
- Jan. 15, 2019, 4:18 p.m.
- What is plain text email?
Plain text email is a message composed of pure text, without any HTML responsible for formatting. So no colours, links or graphics. Just simple, typewriter-like lines of text. See the top 3 advantages of plain text emails: #1 All devices like it One of the main reasons you should think about using plain text instead of a flashy HTML template is that it allows avoiding any compatibility issues. No matter what operating system, browser or device the person you’re trying to reach is using, your message will be displayed in the same way. Heavy HTML emails may contain elements that will not load properly (or not at all) without certain plugins, which will not help your professional image. Not to mention smartwatches or old-style mobile phones. #2 Email clients like it Just as important, plain text email is much less likely to be thrown in a trashcan by a spam filter. Individual settings of email clients may also render your message useless, by blocking links or graphics or even causing it to be displayed as pure HTML code. Plain text will never be distorted in such a way. Its smaller size will also allow it to load much faster, especially for someone with low bandwidth (which is quite prevalent in the age of public Wi-Fi and limited data plans). #3 People like it Many people find a plain text to be more inviting. Your expensive looking template with a big banner and carefully formatted footer don’t give a vibe of something that was made specifically for the person receiving it. The few simple sentences, especially if written properly, do just that. It’s like a private message. And it can be generated automatically of course. In some situations, you may want to go exclusively with plain text. But you can combine the two as well. Most marketing software allows you to easily add a plain text version to your HTML email, so take advantage of that.
- Jan. 15, 2019, 4:19 p.m.
- What is inbound marketing?
Inbound marketing is a strategy of attracting the attention to your outlet channels, engaging users with the tools you provide, allowing them to learn about your products or services on their own. Instead of finding customers, as is the case in outbound marketing, you make them come to you. How to start with inbound marketing? #1 Create interesting content Youtube videos, blogs, Facebook and Twitter feeds are all good ways of attracting consumers. This content must be interesting, informative and not obviously commercial in nature. People don’t mind store links and logos in content that is worthwhile. They’ll return and trust you if you do good enough job. They’ll also associate content quality with the quality of your products. #2 Give easy access to your marketing materials Big platforms like Youtube, Facebook and Instagram are popular worldwide, easy to use and designed to engage. If you want to reach a specific demographic you might want to use less popular, more focused platforms. It’s also convenient to put a link in one piece of content so it directs people to the content on a different platform. Include all your social media links on your website, newsletter, and emails (when it’s not intrusive). Rewarding people with discounts or free ebooks for following you is an effective way of growing subscriber count. #3 Search engine optimization Search engine optimization (SEO) is a crucial part of inbound marketing. It works by making sure that your websites are included in the most visible search results. You can accomplish it by using popular keywords, editing content and proper HTML design. Google bases its search results largely on the number of links to your site on the Internet. This number will increase naturally with your popularity, but there are paid services that allow you to increase it artificially. You can pay Google to display your site in the search results marked as a commercial. Paying for the promotion of your Facebook page is also a necessity, as otherwise it will get buried by the algorithm.
- Jan. 15, 2019, 4:21 p.m.
- What is email campaign segmentation?
Email segmentation is the division of your mailing list into smaller parts, dividing it into separate groups with different characteristic. It’s an essential aspect of utilizing your contact list to its fullest potential. 1# Why do you need to segment your email list? Sending the same email to everyone can make sense if you are sending a server shutdown warning, or managing a small, niche community. But when offering services to thousands of people, you need to put much more effort. Failing to do so means you’re either limiting yourself to shallow, general marketing messages or flooding recipients with offers most of them have no interest in. Emailing man about makeup products is a quick way to get marked as a spammer. 2# What criteria you should choose? Some of the most important segments you should recognize are gender, age, place of residence, education, purchase history, browsing behavior, level of email engagement, organization type and so on. 3# How to get the data Depending on the nature of your enterprise, a lot of information can be obtained directly from the people. Registration forms can include questions about gender, age or location. You may not want to ask for too much though. People might not like being forced into giving information they think is unnecessary. Ask them to fill out a voluntary survey instead. There are tools which allow you to monitor how long people spend time on your website, what they look at, and much more. The more ability to collect data you have, the more you can utilize it. If you lack the know-how necessary, getting professional outside help might be worth an investment. 4 # What to do with the collected data? Be creative. Give loyalty discounts and promote more advanced services to already engaged customers. Make your offer reflect the needs of a particular group. Adjust the layout of your emails to the recipient's age, gender, and education. The sky is the limit. Segmenting emails is proven to increase revenue and level of engagement, so use it as much as you can.
- Jan. 15, 2019, 4:22 p.m.
- What is bounce email?
Bounce email is an email that failed to be delivered to the recipient and “comes back to the sender”. There are many reasons it may happen. Knowing the causes and ways of dealing with them is crucial in improving your reach. - Why does my email bounce? The reason may be as simple as misspelling the recipient’s address, his mailbox being full, or a server error. Your emails may also be blocked by the recipient manually, or even automatically by his mailbox provider if it categorizes you as untrustworthy or as a source of spam. Perhaps your emails contain too many phrases like “act now”, or “special offer”, or unnecessary HTML. Spam filters don’t like those. - What is a bounce email rate? Bounce rate is the percentage of all emails sent that do not get delivered. It’s important to keep your bounce rate as low as possible. High bounce rate not only means wasted opportunities, but it might lower your reputation and cause email clients to not put your messages in the main folder, or treat them as spam. It’s a slippery slope, but there are ways of dealing with it. - Keeping your bounce rate low. Bounce rate below 2% can be considered healthy. To keep it from growing, monitor the bounced emails. Remove addresses you know to be misspelled or inactive. If the recipient’s inbox is full you might want to try sending your message later, although it’s very likely his account is no longer in use. If your contact list is too big to be monitored manually, you can use software to automate the process. Adjust your template, personalize your messages, use plain text. Don’t send messages directed to a specific department to every address from that company. You don’t want people pressing that “report spam” button.
- Jan. 15, 2019, 4:24 p.m.
- What are marketing channels?
Marketing channels are paths which products take to reach end customers. They are composed of people, activities, and organizations that take part in delivering goods from their point of origin to consumers. For example, a manufacturer sells products to a retailer who then sells them in his store. Companies often use multiple channels, each specifically fitted to their products. Here are examples of such channels. #1 Manufacturer to consumer It involves direct contact with the consumer, without using an intermediary. For example, bakeries and small farms often use this method. It saves money but isn’t feasible for large-scale operations. The exception would be a situation where your company owns its own network of retail or service providing locations. New technologies also allow breaking the boundaries of the traditional model. The Internet gives you the ability to sell goods online or providing services such as teaching or art design to customers all over the world. #2 Manufacturer to a retailer to consumer The most adopted channel in most industries. Lifting the burden of distribution, allowing your company to focus on production and giving it access to a potentially worldwide base of customers. It allows you to sell in much higher quantities. The obvious downside to this method is the cost associated. Retailers, especially big ones, can demand a significant cut, which will hurt your margins. #3 Manufacturer to wholesaler to retailer/consumer Wholesalers buy products in very large quantities, limiting your need for storage and transport. They then sell in bulk to either retailers or consumers. It’s a good choice if you don’t want to make tens or hundreds of deliveries to different retail locations. #4 Agents You can use the services of various agents. For a commission, they will use their network of contacts to move your goods to wholesalers. It allows for quick and flexible distribution, which can be important when time restrictions are a factor.
- Jan. 15, 2019, 4:26 p.m.
- How to find blog post ideas for company blog?
A constant search for blog topics can be a daunting factor for beginning bloggers. But there are really many ways that bloggers and content developers can consider an endless source of ideas for a blog. The purpose of high-quality interesting content is to attract new and retain existing readers. Where to get content for a personal page, for an organization's blog or a group dedicated to a particular product or activity? The question is simple and complex at the same time. Sources for blog ideas can be: 1. Hobby 2. Videos on YouTube channels can give an idea for an informational blog post; 3. Information obtained in the course of professional activity is an excellent option for transmitting it to your readers. What is familiar to one person, with whom he faces every day, can be very interesting, but unknown to other people. Why not tell about it?; 4. Events from life can be not only interesting but also useful to readers. Information on how to grow from a simple worker to the head of an organization in one year or how to live abroad with a small starting capital, having moved there for permanent residence and starting everything from scratch, is very popular among readers of blogs; 5. The easiest way is to ask close people, acquaintances, or just passers-by on the street, that they would be interested in what they would like to know by going to the information portal. A list of content ideas should be on hand every self-respecting blogger. Of course, there are representatives of this type of activity, the merit of which is a good memory, a broad outlook and inexhaustible imagination, but, most likely, even such people don’t always manage to think up a new post quickly.
- Jan. 15, 2019, 4:38 p.m.
- What Is Social Commerce?
There is one good quote that can be a good beginning for the explanation: “You can use social media to turn strangers into friends, friends into customers and customers into salespeople” by Seth Godin. Social commerce can be explained as the process of buying the products within social media, including other processes connected to it. It means each social media lets buy a product there without entering the website. For the business holders this form has its advantages as reducing costs because of the absence of a physical shop; faster transactions; worldwide selling. For customers there are also advantages because they spend less time shopping, do not make an extra procedure that makes the process more complicated. Here we can look at three platforms having social commerce: Facebook. This platform now let us upload the items with the description, photos, and price so customers can get all necessary information. The communication on the product occurs easily before and after purchasing. Additionally, there is an opportunity to create a product catalog, sell from the page, manage orders and create a campaign to promote the products. Twitter. Making a tweet you can simply add the button to buy a product, so the process is simple. You can also upload all information you want that is visible for the customers. Pinterest. From two years visitors of that website can buy a product they like. They pay for the product by Apple Pay or card. As this website is mostly about the visual effects and good pictures it is better to make a look at the product very attractive and colorful in order to have more customers.
- Jan. 16, 2019, 9:21 a.m.
- What are the most prominent website design mistakes that are annoying visitors?
Website design is an important part of your business. If people are annoyed by what they see clicking the link your image will be worse. First of all, your website speed is crucial. Users do not want to wait too much time for loading the page. Why is it connected to the design? When you have a lot of elements on your website the time of loading increases. Think good how to put elements and what amount has to be on each page. Another mistake is not developed a mobile version of the website. You can see sometimes the websites that do not have a mobile version and opened in a strange way. Even though not all pages are visible, icons are opened partly. You will agree it is really annoyed when you open not an ideal website. The navigation of the website also has to be comfortable for use. There should be no difficulties in going from one page to another, finding necessary information. Creating multimedia content with autoplay is another big mistake. You never know where is the person who enters your website located and in what circumstances so he may feel uncomfortable when the video promoting online casino starts playing when you go in the bus. Give people choice to start a video or music animation or not whenever they want. The content you prepare has to be high qualitative. Photos you post have to be with good quality and pay attention to what is the sense. If you write about a serious topic do not use joke pictures from Internet without no sense. Never leave contact form on a website without writing contact number or e-mail. There is a person who wants to ask you personally via phone or sends you some pictures that are not possible through the contact form. The last but not the least – think carefully about each page you create. Find a balance in giving only necessary information, put pleasure colors and design.
- Jan. 16, 2019, 9:25 a.m.
- How to write landing page copy that converts?
It is about how to write texts that make the readers buyers. Copywriters that can write conversion texts they are in the play. It is not the skills you have from the moment of your birth but something you can learn and gain technical skills. One of the tools of conversion writing is when customers write for us but not we do it for them. It has to be the feeling that copywriter is a consumer, he describes the feelings after using the product, experience, what has been changed due to the product or service we describe. Add quotes of the buyers, their pictures and reviews and it will attract potential clients to feel the same they do. We need also to put in the center, not the product itself but more the benefits and advantages of having it. Consumers, as many marketing kinds of research show, want to understand the results they will come after purchasing the product. If you use the famous method ‘solution-selling method' you demonstrate the benefits of products/services and show the privilege of competitors. The hard work has been done on creating headlines, titles, keywords. You can always play with colors, prints, design. Make spaces inside the text and add sentences that catch attention. They have to have a strong sense and clear. Do not forget to use pictures as well. It is always not so boring as text! Copywriting on your landing page is a simple text first of all. Everyone who enters the page can read it easily and understand fully because our users and potential customers have different backgrounds, knowledge, and level of education. Be also friendly and funny that they feel you are as a friend but not as a robot who wrote a formal text. And of course, this text has to be a call to action as any sales text. Our goal is to attract people to buy so we need to push them somehow for action.
- Jan. 16, 2019, 9:30 a.m.
- How to Use Twitter for Marketing & PR?
Twitter as one of the most famous social networks was created 12 years ago in the US. Nowadays it is broadly used by famous people, artists, politicians, and companies to promote their brands and share news or thoughts. This platform does not let create long posts because they are limited up to 140 characters. It looks like microblogging where you mainly post short messages for the general public or, to be more precise, for the followers. Why it can be used in marketing? Along with the other platforms, it is one more social channel where you can promote your image or products or inform the audience about coming events. Let see what to do there developing your marketing strategy. •Announce promotions and specials in Twitter is the good way to inform and attract more people about your news and changing. •You can announce the events you organize or participate in giving a piece of short information about their main cores, location, and dates and providing the link with details. The more you share the more participants you will have! •All materials you write or just want to share can find their places on Twitter. Promote articles, researches, webinars or news there sharing the link. •Each marketing strategy preparation requires analysis of the existing market and opinion on your brand. Twitter is a helping tool in searching what others think and write about your company. They can refer to you and you see by special search who mentioned you in tweets. •Stay in touch with influencers and bloggers, media persons via Twitter. You can follow each other and your name will appear in more places you expect. •Try to engage your CEO into the microblogging – it may be difficult but it is worth doing. If they find free time for posting short messages they will keep in touch with customers, clients, market representatives and show their interest in own brand.
- Jan. 16, 2019, 9:33 a.m.
- How to sell a product?
The ability to sell something is the skill that is close to an Art. People who have selling skills become extremely successful in the area they work. Someone says you have to be born a perfect seller; others argue it can be gained within the time and hard learning process. In this article, there are ideas of how to improve that skill. Researching your target group is one of the key steps in the selling process. At the beginning define who your target group is. There is a small chance your product is needed for everybody so find those who may use it. You need to understand the interests of this group in order to find the best way to reach it. It is important to understand what your customers care about and then you propose them what they want and need. Small research can be provided by phone, social media, e-mails, etc. While starting conversations with buyers do not propose the products first. Try to create informal communication and build trust, asking about the needs or problems. This base will make buyers believe you and in the future buy what you propose. We also need to remember one thing that we should speak their language and on their level. For serious buyers, we may prepare analytic material about the product, statistics, and facts. For the informal audience, we can use the words they speak and tell about the product from the position of being in their everyday life. The last thing is being careful with the amount of attention you pay to the customers. There is a risk to become obsessive and alienate the ones who are interested in a product. When it is too much they wish to buy something disappear.
- Jan. 16, 2019, 9:36 a.m.
- How to prepare marketing for St. Patrick's Day?
When St. Patrick's Day comes everything becomes green. The celebration of that day was actually shaped by the marketing so now we can use it in our marketing and pay attention to two facts: we follow the important days and we remind about us. Saint Patrick is not so Irish legend as he is posed but his story is connected to England, Ireland and the even US. He was the person who populated Christianity but he had his troubles on that way. The celebrations of Saint Patrick ’s Day started in the US since 18 century and became more and more extensive each year. In Dublin, it started later but the celebrations transformed from the small military parades to big fests rapidly. The Green color appeared in a song so that was a beginning of green boom The government representatives once exchanged presents in that day, later on, postcards, souvenirs, clothes appeared and the commercial process was launched. We can use that day and symbolic meaning of it is one of the elements of marketing strategy. Green color and that topic can be used in the products you propose, you can produce small presents for customers and partners. As in other days, it is simply can be promoted or sales dedicated to Saint Patrick's Day. Find a fest or an event and participate in it. Create a group of representatives and use that event to promote your brand, find new contacts and just have fun!
- Jan. 16, 2019, 9:40 a.m.
- How to increase Shopping Cart Conversion?
Shopping Cart Conversations have to be rated regularly in order to track any changings and react immediately in case of their decreasing. Here are few propositions on increasing of conversations. Learn customers behavior. Before creating any marketing strategies on improving the website or online shop company should learn what are the factors users pay attention before buying the product. They usually navigate pages, compare the products, read information and reviews, compare prices. Some of them put the items in a cart and leave the site without buying: some of them come back. We should clearly know what kind of information they search and if it is easy to search it on a website. Then we think like a customer and check where the pages need optimization. Easy and fast process. Customers do not like complicated processes – they want to do their shopping fast and simple- that is why they prefer online shops. The task of the founder then is to make the check-out process simple and fast. It will be better to have not more than 4 steps. Users also have to have the opportunity to continue shopping without leaving the page. Do not afraid to experiment with different designs of page and forms of carts! Reminding. For the users who leave the website with items in shopping carts, we may not find reasons for leaving but we can try to invite them back. You can write a good offer letter where you see your interest in this customer and invite him to continue shopping. This will work especially If you propose a discount or any other advantages.
- Jan. 16, 2019, 9:42 a.m.
- How to deal with negative customer reviews in Social Media?
It is our dream – all customers are satisfied with the products and services we provide; they write to us public comments expressing their enthusiasm and share satisfaction. However, it is almost impossible! We do not know when – but we get negative feedback from our customers – with real problems or just from haters to provoke us. Does the main question be what to do with those negative comments? The first and the main rule is not to ignore or delete! Ignorance or deleting can be accepted as disrespect and then the author may become crazy and share with public negative comments not only on the service but on the company's behavior. So what you have to do is to answer as quickly as possible on the appeared comment. If you receive feedback with complaining about a product say thank to the sharing this opinion and write an apology. When you start your answer from this you show that you appreciate customers opinion. Apart from the public response, it is a good idea to answer privately. The person will be thankful for the private conversation and will take it personally. Private conversations let you know more about the problem and make the negative experience more detailed. The important thing is to ask how you can help with the problem that appeared. You can ask the client about his solution that he wants to receive. After that emphasize that you are in the process of solving this problem and that you do your best to improve it. The last comment: be careful with haters! They can write in a sarcastic way and joke about your company or product and provoke you so these answers have to be very smart. Maybe at one point, it is better to stop answering because such people really exist in social media.
- Jan. 16, 2019, 9:45 a.m.
- How to build customer loyalty program?
Some sources claim that winning new customer costs five times more than keeping the old one . For sure it's easier to persuade a person that knows your product to stay with you than to find a new one, aware of your brand and problems that your product resolves, and then finally convinced that your company is the best one. Customer Loyalty Program helps to not only limit customer churn but also gives you a chance to make your customer become your best marketer thanks to his recommendations and positive reviews. Below you can find key elements of a customer loyalty program: - Get to know your current customers. It's a pre-preparation phase of the customer loyalty program. Without solid research about your company personas and your clients, you won't build a relevant tactic. - Interview your customers. Check which ones are good at managing their businesses and are open for dialog. Pay attention that it should not be reps of companies where the sales process takes a long time. Better select customers that buy your product frequently and ask them to join your program. - Set your loyalty program goals. Think what results you achieve on a typical business timeline and decide what's your new target. Use a CRM to measure effects! - set a budget for the loyalty program - Create tactics that will support your goals achievement. Create additional awards that encourage customer's loyalty, taking under consideration it needs to be connected with their purchase. Examples? You can offer premium helpdesk, extra assistance or coupon codes. Of course, this is a short description of the main pillars of a customer loyalty program. Correctly created promotion can be a relatively quick solution that will help your business growth, and thanks to reviews from happy clients - will help you to attract also new ones. Good luck! :)
- Jan. 17, 2019, 4:30 p.m.
- B2B CRM. How to choose the best one?
CRM (Customer Relationship Management) product is a must if you grow your business. It's worth to take a while and consider below questions: 1. Can you try the product before the purchase? Whenever a free trial is available, always sign up. Ask your coworkers to test the software with you - It's an important decision for all your company. It's good if you collect your questions and ask them before you start paying for the chosen CRM. Example of simple to register, totally free is User.com. Don't hesitate to check this trial: https://app.userengage.com/register/ 2. Is this platform integrated with other tools? What are the most important tools your team use on a daily basis? Make sure you can connect them with your new CRM. Remember it should make your work smarter, not harder. 3. What kind of support can I get for this price? Here are two points it's worth to think about: - Make sure that contact with CRM provider is easy and support team really cares. It's a good practice to ask the helpdesk any question before you buy the CRM so you can check if your contacts go smoothly. - What kind of support do you prefer? Is it rather chat, email or phone calls? Define what works for you best. 4. Can I use it both for sales and support teams? Nowadays when companies use many tools and communication channels it's worth a hassle finding one tool for all marketing, sales and support tasks. Time efficient and much cheaper than using several different platforms. Additionally, your team will appreciate this solution. 5. Does it take time to implement it? Always consider how much time you can spend to set up a new tool and train your employees. Good CRM is to help your business to grow, not opposite.
- Jan. 18, 2019, 11:59 a.m.
- How can I reduce my company's churn rate?
Churn rate ( meaning how many of you subscribers leave your company within a given period) is a significant problem for many companies. Unfortunately, there’s no single way to reduce it and no magic tool for it. It takes time, patience and effort. Here are a few ideas what you can do to lower your churn rate: Reach out to your customers: Poor customer service is one of the biggest reasons why customers leave. According to a survey made by Oracle, 89% of customers move on to a different brand after having a negative experience with another one. Time to fix that problem before your customers leave! How? By asking them! Maybe your customers don't feel they are important for you, perhaps they think that isn’t they’re appreciated enough or maybe they have an issue with your recent service. Reaching out to your customers can help with earning their loyalty, and that will surely lower your churn rate! Find your weaknesses: Every business has flaws, you are no exception. You can either leave them be or work to fix them before a customer gets tired enough with them to leave. Maybe your user interface is cluttered and hard to understand? Maybe your customer service needs improvement? Or maybe there is an issue with your tool upgrade? If you ask your customers about those, you will get valuable knowledge on how to make your customers happier! Do something extra: It never hurts to do a bit more for your customers. What could they find useful in addition to your service? A tutorial or guide on how to use your tool? Tips how can you use certain features? What would help them to use your service more often? Segment your customers: “One size fits all” strategy should go to the trash bin. After all, there’s a massive difference between a customer that is using your services for months, the one who stopped using your tool after the free trial ended and the one who just subscribed to you. Segmenting your users into different groups can help you with giving them tailored service - like assistance for the newest subscribers but appreciation messages for your long time customers! Use triggers on your webpage: Sending out the right emails at the right time to the right people will surely help you with reducing churn rate. For example, sending a message asking about feedback to a customer who visited your page once, subscribed and then never returned or a “We miss you” email to a long-time customer who suddenly became inactive for a longer period. Appreciate your long-time customers: If customers feel like they are not important for you, they will leave. If they think they deserve more than you give them, they will leave. If they see you treat new customers much better than your loyal customers, they will leave. So don’t forget about making your loyal customers feel they are essential and valuable to you! Send them a birthday greeting (with a small gift inside), a free service after a set time or number of times they used your service or a special discount for those who renew their license.
- Jan. 3, 2019, 3:30 p.m.
- What are the best examples of omnichannel approach?
You can have amazing mobile marketing, engaging social media campaigns, and a well-designed website. But if they don’t work together, you don’t win a customer. Omnichannel is one of top trending marketing tactics that helps people succeed. Omnichannel is an approach that treats all channels as one, unified communication stream, making sure that all customers will have a great experience and their issues will be solved quickly, not important they visit online or brick and mortar store. An essential thing in omnichannel strategy is building a stronger relationship between consumers and the brand, not merely getting as many new customers as possible. It allows providing a seamless user experience across all channels relevant to the buyer’s journey. And it works. The best omnichannel approach examples are: Starbucks and its Rewards Application It’s an app that allows recharging client’s profile both on the mobile and through the website, in addition, this is completely automated and users can check their profile balance in real time. Oasis It’s UK fashion retailer that understands Omnichannel perfectly. Oasis established an online shop, mobile app, and several brick-and-mortar stores. They also created a tool that lets the stuff send customers real-time information on product availability. Disney My Disney Experience tools help to organize the trip to Disneyland, taking under consideration all details: restaurants where you want to eat, booking attractions you want to visit and even navigating you during the walk through the Disney park, from one point to another. What’s the best, your phone can serve as a storage device and any time you are photographed on Disney attraction, the picture appears on your phone. Stress or troubles? Almost impossible.
- Jan. 18, 2019, 4:10 p.m.
- What's a customer journey?
Customer Journey is like a walk in your customer shoes. When you are looking for a way to become a recognizable brand and increase sales, you need to think like your customer. Be conscious of every step your customers take during their journey with your company. The customer journey is a sum of all feelings and experiences that your customer lives while purchasing your product. It includes among other things, all aspects of communication in your online store, social media profiles, and offline experiences. While you don’t have any influence on the image that the third parties say about your company, you should care both about your brand image on the Internet and in brick and mortar stores. Customer journey can be described as something easy. You offer a product, people buy it. But once you get into details, it turns out to be complex and appears in many varieties. This is the reason why you should visualize your clients experience preparing customer journey map* . *Customer Journey Map (CJM) is literally translated as the buyer's travel map. In a multichannel strategy, it helps to visualize the goals of the project, groups of the target audience, their needs and the channels used in a single scheme. It's really beneficial, but still a very underrated tool.
- Jan. 18, 2019, 4:42 p.m.
- Chatbot or live chat - pros and cons
Chatbots and live chat continue to rise in popularity. Both options allow to faster and more convenient contact of the customer with the company and make that contact very personalized. But, which option suits best for you? Here are some pros and cons of both solutions: Chatbot – it is an artificial intelligence software that simulates a conversation with the customer through messaging application. The most common platform for adapting chatbots is Facebook Messenger. Pros: • You don’t need human supervision anymore – the software is responsible for responding to basic questions, so it is no need to hire any extra employees. • Quick response to the customer – chatbot answers questions in real time, so your customers don’t have to wait for help. • The ability to handle multi-language support - well-translated chatbot will help you to connect with clients from any part of the world Cons: • High possibility of misunderstandings – there’s a lot of funny print screens of people’s conversations with chatbots. Not every question can be understood by the machine and that leads to frustration of the clients. • Limited responses – they’re just not perfect. Simple chatbots have only limited responses for the most frequent questions the customers can ask, so they won’t get all the answers they are searching for. Live chat – it is a more humanized version of chat. You don’t deal with the machine but the real employee of the company who helps with any customer problems in real time. Pros: • Human interaction – customers are interacting with an actual human, so the conversation is more genuine. It also allows emotional expression with avoiding mechanical answers and misunderstandings. • Better customer support – live chats are just more effective customer support tool because of the presence of a real person who can understand and classify problem of the customer and solve a variety of requests. • Higher quality of communication – that leads to forge a meaningful relationship with the customer. Cons: • Limited availability – unless you have the budget to afford a 24/7 support staff of course. If you don’t – the customers just have to wait or try to contact you another way. • Requires hiring and training support team – this process can be time and money consuming. New hires must be educated not only about your company itself but (what is more important) how to help the customers with various problems they might have. • Problems with handling questions of multi-language customers – there’s no way to handle multiple languages with efficiency, you must pick the most common ones. What is best for your company? There is no right answer to this question. For some brands, especially those small ones, chatbot will be enough option. When the probability of asking various and complex customer questions is higher, it is worth investing more in live chat and depends on your employees’ experience and ability to help.
- Jan. 21, 2019, 1:09 p.m.
- How to do remarketing in Google AdWords?
If you run an online store you’ve probably had this situation. People visit your site, browse specific products, but decide to leave without a purchase. How can you make the customer return to your website and make a purchase? The answer is remarketing. Thanks to it, the message could reach selected recipients. This is very effective, especially when the audience is constantly flooded by numerous advertising messages, often unsuitable for their needs. How to use remarketing in Google campaigns? AdWords is the key. 1. Get the remarketing AdWords code and paste it on your website Log in your AdWords account and click “campaign’. Then select “Display Network only” option. Leave the marketing objectives option selected and check “Buy on your website”. 2. Choose a campaign name, bid strategy, and daily budget. Decide how large a geographic area you want to target. Click the “I’ll manually set my bids for clicks option”. This gives you more control. Your daily budget is the maximum that Google is going to charge you per day. There are several ways to set rates for the targeting methods that you have selected. 3. Do the remarketing list Go to the “Common Resources” section, then the “Audience and Remarketing List”. Remarketing lists are created based on user behavior. For example, they may be people who: viewed specific products, a product category, did some action (such as adding a product to the basket but did not buy it) That also can be people who already made a purchase of the product, and we would like to interest them again (by our new promotion on similar products). Once you’ve created your remarketing lists, you’ll need to add it to your ad groups in campaigns so that you can show ads to the users. 4. Create Ads As Google Ads Help suggests: “To increase the range of placements where your ads may appear, add both text and image ads in as many ad sizes as possible.” Consider a graphics creation, maintained in the colors of the page with a clearly visible website logo. Thanks to this, people will even quickly connect it to your company when they see it from the corner of their eyes. Of course, you can also run text ads and test both solutions as usual. Ad automatically adjusts its size, appearance and format to almost any free space for an ad. Depending on the site, they may take the form of a native advertising banner or dynamic text ad. Also, do not forget about the strong and visible CTA which will encourage people to check your offer and click on the ad. 5. Congratulations! - Your first remarketing campaign is ready :) Now, thanks to remarketing you are able to show your ads to people who: • Visited your home page at least once, • Visited the selected category, • Left the shopping basket, • Bought something from you some time ago, • Visited a special-purpose sub-website (such as a newsletter) but did not make the conversion action.
- Jan. 21, 2019, 1:16 p.m.
- How to write an ebook?
Ebooks are becoming more and more popular, especially as a solid element of content marketing strategy and a perfect way to collect leads. Many businesses, personal blogs, and websites attract potential customers and fans by creating a helpful guide for some life aspects. They are often a big part of content marketing. The goal is one – visitor goes to our website, see the opportunity to get some helpful knowledge he searched for and type his email address to sign up and get the ebook. The process of writing an ebook: 1. Choose a topic It should match the needs of your audience. Without attracting them with the incentive of helpful content, nobody would be interested in reading it. The topic should not deviate from the topic you cover in your other platforms. This has to be something that your audience knows something about and it encourages them to learn even more about. Consider what content is the most often read and what can you say about it to spread their knowledge. The perfect situation is to create something people can’t easily get for free. 2. Do the first research If you feel like a master of this topic, that is perfect. However, you should check if there are any other sources than your knowledge that brings up this subject. Unpack and expand your core idea. Get as much information about your topic as you can and write them down. Sometimes another source can help to approach the topic from another side and bring you some fresh ideas and a new point of view. 3. Organize the details Now it’s time to rearrange and organize the way you would like your ebook to flow. What is needed to be shown first? – the basis should be at the beginning. Think about the technical aspects of your ebook – distribution places, file formats, length and number of chapters. 4. Outline the chapters Consider what is worth having its own chapter. Keep in mind that ebook does not need to be long, but consistent. What would educate your audience best and how? Segregate your topics and give them the names of the chapters. Give each group a similar amount of information - then the chapters will have a similar length. 5. Write It’s time to actual writing. Avoid bloviating but try to make every sentence bring something revealing to your readers’ knowledge. Don’t worry about stylistic elements yet. Just write. Remember that it takes a lot of time, even when you create a short ebook. 6. Adjustment time Review everything and ask for an adjustment. Even the best writer can make some spelling mistakes. Ask someone to read it, and make adjustments. A professional proofreader would be the best option. 7. Take care about the technical aspects What would be the title of your ebook? Who is going to prepare the visuals? What colors and pictures will your ebook contain? If you decide to work with a graphic designer or illustrator, give them short brief so that they can create what you need best. It is also time to add a good, eye-catching cover. It’s a major marketing tool. 8. Distribute You probably already know all your distribution channels, so now it’s finally time to do it. If the main distribution place is your website, try to make the ebook visible with clear instructions on how to get it. Little marketing on social media wouldn’t mind as well. Okay, you have Just finished working on your ebook. Encourage readers, collect their opinions and after a while, draw conclusions about profits it brought to you.
- Jan. 21, 2019, 1:25 p.m.
- What are retargeting methods?
In a dream world, everyone who visits our website becomes a real customer. Unfortunately, the reality does not adapt to the dreams of people who run their businesses. There are a lot of different ways to encourage visitors to buy what you want to sell. One of them is retargeting. How the retargeting works? The person who visits your website gets a cookie. Thanks to this, after leaving your website, the ads will start showing to encourage him to come back. While there is more than one form of technology, here are some of the most popular retargeting methods: AdWords remarketing It is the type of site-based retargeting practice. It is all about serving ads to people who visited your website without any purchases. AdWords let us create a new remarketing list using the default selection: by URL. It includes several types: • Standard remarketing – displaying ads for those who already have visited your website, • Dynamic remarketing – more advanced option which allows you to display products that person saw in your store, • Mobile remarketing - displaying ads to people who used your mobile app , • Remarketing lists for search ads – people who have already been on your website, left it and then search the same kind of products on Google, • Video remarketing – displaying ads on YouTube. Email retargeting It is a simple way to supplement email marketing with display advertising. Put a single line of code on your website and tagged visitors will be served your ads. Email retargeting allows targeting only your email subscribers. Anyone who opens the email will be served ads all over the web. It is a successful way to remind your customers of yourself without sending real emails and risking unsubscriptions. CRM retargeting It is software that automates sales and marketing by collecting and organizing information about guests coming from online reservations, emails, and calls. It allows displaying ad banners on most popular websites on the internet – Facebook, and Google. People don’t need to visit your website or open an email. You can serve retargeted ads even if engagement has lapsed. Facebook Ads retargeting You can use Facebook's Custom Audience feature. First, you have to install a Facebook Pixel - a snippet of code on your website. That code will send you information about your visitor’s viewed paged back to Facebook. You also can address your retargeting campaign to people who liked your Facebook profile, there’s huge possibility that the will be interested in your offer. Another way to do the retargeting campaign on Facebook is to use dynamic retargeting. To enable it you should run the campaign from an external tool (such as AdRoll or FastTony). That allows you to show different ads to users who have visited different subpages. As you see, there are many techniques, technologies, and tools to build a successful retargeting campaign. Choose the one that is right for you or combine several of them and measure the effects.
- Jan. 21, 2019, 1:28 p.m.
- What is the difference between marketing and sales funnel?
Most people use the terms “sales funnel” and “marketing funnel” interchangeably talking about the same thing. Even in the marketing world, it is common to determine one process in two ways. However, the sales funnel and the marketing funnel is two closely related functions and is generally associated with sale and brand promotion activities. We will dig into them slightly deeper and find the real differences. Defining this terms and understanding that differences will help you know the communication software needed for each. So what are they? Sales funnel – it is the actual process that helps you to move your potential customer towards actually purchasing your product or offer. Sales funnel is powered by marketing activities (and that may be that confusing feature) that generate awareness of clients. The main goal of it is to find out that is the exact path of your clients and what you can do to make the visitor of your website become a regular customer who even recommends you. It is about leading people to the proper point of a sale. Proper sales funnel contain some unchangeable elements such as visitors, leads, prospects, clients and regulars. Marketing funnel – is a process that enables brands to increase visibility and stand out over the competitors. It is all about guiding potential clients through their journey, only not focusing on who they are, but what to do to encourage them to get acquainted with the brand and, eventually, buy. It is commonly used to visualize the buyer’s journey and create a marketing strategy that regulates the whole system better. It can be described by many stages, but the most common ones are brand awareness, interest, consideration, intent, evaluation, and purchase. What is really the difference between them? As you can see, they both have the same core and goal: to make people buy the products. There’s an existing fine line between them and splitting them up can be really hard. The real difference between them seems to be the context of their use. Like the sales and marketing fulfill two different (but coherent) functions, the sales funnel and marketing funnel focuses on another aim as well. Marketing is all about creating an image of your brand and products and expectations about what you are offering. It focuses on how to make the potential buyers believe that they need your brand and your offer suits them. Sales are the path of every accidental person to become your customer and to really like your products. It is more important to match the message to the right people using the proper targeting techniques. The most noticeable difference we can see at the bottom of both funnels. In marketing funnel, we achieve our goal by just selling the product. The job is done, now it’s time to create new messages and build awareness in another target group. Sales funnel is more about the customer itself, so that is why the bottom stage of this funnel has to get regular clients who can help us with promoting our brand.
- Jan. 21, 2019, 1:31 p.m.
- What are the sales funnel stages?
Sales funnel is a long, step-by-step thinking process and the path that your consumers need to pass before he eventually buys your product or service. It may sound difficult, but nowadays we have a huge variety of tools and solutions designed for specific points in each stage of the sales funnel. But what exactly funnel stages are? • Visitors – there are all the impressions and clicks that you can see on your website analytics tools. Simply: these are the people who came across your brand without knowing anything about. That is the moment when your marketing team has the biggest work to do. Their job is to attract potential customers, so they can click on your website. You can use the power of content marketing: blog content, social publishing or just general ads. • Leads – This is the time when your website incomes convert into leads. This is also the stage where visitors want to learn more about your brand and products offering. At this point, you must educate and make them ready to make a larger commitment. Think about your lead magnets. This can be agreement joining the contest or giveaway, receiving e-book, webinar access or signing up to your newsletter. Everything that helps to keep the potential buyer close to your brand. • Prospects – They have confirmed interest in your offer. They have information about what you do and what you can help them with. This is the most demanding stage of the sales funnel because of the risk of escaping to some better offer. It is time for you to convince them that you are the right choice. Make them trust in you and your beliefs. They see the value in your offering and there’s just one step from becoming your customers. • Clients – It’s the perfect time to convert your leads into real buyers. It also can be also called an initial purchase. It is when you make the desire to actual action. Up until this point, the leads have been traveling through the funnel. Now your job is to persuade that leads to make the purchase. They must be ready to take action. Good targeting is the key. Make some special, personalized offer to some groups of potential clients and watch how they react. It is important to be patient and provide the values your leads are interested in. If you do – buyers would come. • Regulars – Let’s call this stage as clients nurturing. You should continue to share helpful information about your products or services and don’t let the real customers forget about you. Maybe some discount or special offer to your regular clients could help to keep them loyal? The most valuable clients are those who became your ambassadors without even asking them to be. Focus on what you have and take care of it. As you see, every funnel’s stage pushes the stranger to become more familiar with your brand and products, and eventually to buy regularly. It may seem easy, but it demands some knowledge. Doing it with no experience is just sliding the slippery slope. Be aware that every stage is important and cannot be dismissed.
- Jan. 21, 2019, 1:33 p.m.
- What are the types of branding
We live in a time when every marketer talks about branding constantly. Every person, every business, every environment has to think about branding. What is branding? It is the process of developing an identity for a person, company or a product. There are many advantages of building well-thought-out brandings, such as increasing awareness, and credibility of a brand or customer loyalty. However, this process takes time and involves a lot of ups and downs, and of course – money. There are many types of branding that business can leverage on and each one of them is slightly different. What are they? • Personal branding – very common type among public figures, such as celebrities and politicians. Everyone who wants people to reflect a good image of them. Running a business you should consider building personal branding of yourself. You are the face of your company and your good image of an expert can really benefit to a better image of your business. Especially now, when it requires only social media account and some time to share your knowledge or outlook. • Brand’s name recognition – large brands can be recognized by their logotypes, slogans or just the appearance of their products. However, corporate branding is also a consistent corporate culture, social responsibility, services, products, and employees. It is important to constantly present potential customers with the good image of your brand and familiarize them with its philosophy. This can really benefit in the future. • Product branding – it is connected with the brand’s name recognition but is a small step further. Successful product branding is what pushes customers to choose one brand over another by identifying specific product’s features. Even by having one, but a recognizable product, we increase our chances that customers will consider purchasing any other products from us. • Geographical branding – especially useful for businesses and services connected with a particular geographical region. Countries and regions brand themselves by focusing on the differences from other areas. It is common in the tourism industry and comes in handy with advertising regions. • Co-branding (dual branding) – There are situations where companies cooperate to achieve benefits that they would not be able to achieve alone. That can be also described as a marketing partnership between brands. Cooperating brands combine their strongest sides, creating a new value for the customer. The idea of co-branding is based on the mutual benefit of cooperating brands. • Retail branding – giants in almost every industry use retail branding to create a brand preference that goes beyond the product in itself and makes it outpace the competition. Consumers come in direct contact with the company and its products. Although all the branding types differ in their use and purpose, all of them require a few necessary actions: consistency, development, and protection. These are the rules for creating successful branding no matter if you want to increase your sales by effective product branding or just make you an expert by building strong personal branding.
- Jan. 21, 2019, 1:36 p.m.
- What is guerilla marketing?
Advertising is no longer the engine of commerce. It is time to take this fact for granted. She flooded everything around and instead of interest now causes only irritation. Have you heard of such a term as “banner blindness”? This is a phenomenon when a person ignores not only banners but also any other elements resembling advertising. The concept of "guerrilla marketing" was introduced by the famous American advertiser Jay Levinson in 1984, when his first book with the same name was published. In it, he described in detail low-cost advertising methods for small businesses and convinced readers that even with small budgets, excellent results can be achieved. And although the definition of guerrilla marketing was not given in it, the term gained great popularity and began to be actively used by advertisers. Perhaps this is what influenced the emergence of unsettled terminology. The main features of this type of marketing include: - The original approach to the presentation of a product or brand, a high degree of creativity in the formation of a strategy. - The use of scandalous means of attracting attention, which may, to some extent, be contrary to generally accepted moral norms. - Minimum financial costs or lack thereof. - Using each technique only once (repeating the same non-standard way of attracting attention more than once is usually ineffective). - Using methods of psychological pressure, allowing to persuade a potential client to make a purchase. So, when using guerrilla marketing, not perfectly adjusted standard advertising tools are suitable for the first place, but bright, unusual, non-trivial and memorable techniques. Guerrilla marketing is considered one of the cost-effective elements of a marketing strategy. It allows you to reduce costs for the promotion of goods through the implementation of non-standard marketing moves. Use this method, show imagination, do not regret time and effort. And you will definitely see results. Good luck!
- Jan. 21, 2019, 1:43 p.m.
- What is a data breach?
The processing of personal data is a complex process. Its complexity is based on the fact that it involves the human factor on the one hand (in the process in question, employees of all levels of the organization participate), and on the other - non-human (processing operations are most often carried out in IT systems). Thus, a possible breach of personal data protection may occur for reasons attributable to staff (non-compliance with procedures) as well as for technical reasons (system failure). We are abstracting from such incidents as the cyber attack, which may result from human errors (failure to provide adequate protection due to non-compliance with procedures), and from technical shortcomings (IT system not adapted to the type of processing operations performed). The term "data protection breach" should be understood as "a breach of security leading to accidental or unlawful destruction, loss, modification, unauthorized disclosure or unauthorized access to personal data sent, stored or otherwise processed. In any case, where there is a risk of violation of the rights and freedoms of individuals, that is, whenever the infringement may result in physical, material or intangible damage to the natural persons whose data have been infringed. Such damages include, for example, discrimination, identity theft or identity fraud, fraud, financial loss, loss of confidentiality of personal data protected by professional secrecy, breach of reputation or other significant economic or social consequences for a natural person. If the violation concerns personal data revealing ethnicity, political views, religious or ideological beliefs, trade union membership or genetic data regarding health or sex life, it should be considered that there is a high likelihood of such damage.
- Jan. 21, 2019, 1:45 p.m.
- What are guerilla marketing examples?
Advertising has long been part of our lives. We are used to seeing it everywhere: we are surrounded by aggressive advertising on the Internet, on the streets, on television, and in magazines. It is an excessive number of billboards, banners, various posters and videos that make the work of creative agencies not only exciting but also very difficult because again and again, it’s not so easy to invent a bicycle. Guerrilla advertising is a great way to stand out from the crowd - strange surrealistic images found on the way of ordinary passersby almost never go unnoticed. There are some examples of guerrilla marketing: Superette Fashion turned people's heads around - today, at any time of the year, you can meet women or men in dizzily short shorts on the street. Creative agency DDB (Auckland, New Zealand) has developed unremarkable advertisements for the sale of short shorts in the chain of fashion stores Superette. Gold’s gym Gold’s Gym is the world's largest network of fitness centers and is included in the list of 50 legendary American sports brands. During the 48 years of its existence, Gold’s Gym has helped its customers not only maintain their shape but also strengthen their faith in themselves and achieve success. Amnesty International Amnesty International (Amnesty International) is an international non-governmental organization founded in Great Britain in 1961. The association draws attention to human rights violations and advocates compliance with international standards. Looking for Seafood? The Spar restaurant, located on the beach in Mumbai, invented an original way to attract as many customers as possible to the annual seafood festival. Huge mollusk shells were placed along the coastline, where on warm summer evenings you can meet many city dwellers who escaped from the bustle of the megalopolis. Opening the sink, passers-by found an invitation from Spar inside: “Do you want to try seafood? Welcome to the Spar Festival! ”
- Jan. 21, 2019, 1:48 p.m.
- What are canonical tags?
Canonical link is a solution often used by webmasters to counter duplicate content on websites. We deal with them when one website addresses several addresses - often very similar or exactly the same. Then we can use canonical to indicate to the search engine which of the links pointing to the same content should index. The rel = “canonical” attribute is one of the ways to deal with duplicate content. It is placed on any HTML page between thehead> tags. Search robots begin to consider the page specified in the rel = “canonical” attribute as a priority (canonical). The canonical page will be displayed in the search, the reference weight and other characteristics of the pages with the same content will be transferred to it. Thus, if your site has identical or very similar content available at different URLs, you can use the attribute rel = “canonical” to specify the URL that is preferred for indexing. The purpose of using canonical addresses is primarily to avoid duplicate content. Why? Because this is one of the most frequently detected by Google robots, and penalized with significant declines in the search engine position, the issue. In this case, however, we are not talking about reproducing content on our site from other sources, but also about internal duplication. It is nothing else than having the same content on different subpages of one website. According to the guidelines of Google, the most beneficial from the point of view of a search engine site will be one in which one URL address is dedicated to each one subpage. However, there are situations in which it is impossible - then we use canonical addresses, which allow eliminating the repetition of content for robots. It's a good idea to verify your page in this respect because the Google works that appear on it are browsing through each and every link in it.
- Jan. 21, 2019, 1:49 p.m.
- What are main benefits of lead nurturing?
Lead nurturing is a marketing concept that means personalized communication for customers located on a specific stage of your sales funnel. This has been used in American marketing for a long time, and in this article, you will learn why you should apply this to your business. In the practice of incoming marketing, lead nurturing is closely related to your understanding of the client, his needs and the length of the period during which he becomes ready to purchase. If, for example, the process of growing a client takes you, as a rule, a month, then you should ensure that this client is deeply immersed in a dialogue with the company during this month. By doing this kind of work, you simultaneously save the resources of your sales force. They do not need to spend time and energy on communicating with ineffective leads, which ultimately will concentrate them only on those buyers who are determined to cooperate with you. This is one of several reasons why you should do drip marketing at all. Another reason is quick to contact. The fact is that according to the results of numerous studies (and your experience certainly confirms this), clients prefer to work with those suppliers who did not delay the response for a long time and quickly responded to their request. Thus, 35-50% of all buyers come. Automated lead nurturing is good because it provides instant interaction with people who have already expressed interest in your services and sent a request. If for some reason they interrupted the dialogue, then you can easily set it up by reminding them of what was interesting to them in the recent past. Today, the best investment your company can make to generate demand is to invest in Lead Nurturing. Gains from investing in an effective program to “nurture” potential customers is immeasurable. Such a program significantly increases the effectiveness of all your demand generation efforts. In fact, there is no reason not to invest in a program to effectively “grow” potential customers.
- Jan. 21, 2019, 1:55 p.m.
- How to generate leads on LinkedIn?
Acquiring a list of potential customers, in addition at a reasonable price, is a challenge facing every person involved in the sale of products and services on the Internet. Despite the myriad of available tools, marketers agree: social media play a key role in acquiring sales leads today. Among them, LinkedIn is on the top. 1. Searching LinkedIn allows you to join up to 50 discussion groups. I suggest joining as many as you can find for your niche. Interestingly, you can filter members of such a group according to different criteria (position, company, location) in order to find the most suitable (potential customers). In this way, you'll get a list of people you should contact. 2. Making contact Now you should contact them. It is simple, but one must remember one small but important thing. It's very easy to burn a contact if your message is not personalized. Relying on the default topic You can also be blocked or even labeled as a spammer. Instead, just write why you want to get in touch, how you found that person, and what potential benefits your friend can bring. It is good to refer to some fact that you can find by browsing the recipient's profile. Ideally, if it was not related to work. In this way, it is easier to distinguish and focus on your interest. 3. Promoting Another way to generate leads by LinkedIn is to add interesting content. It is done to have the opinion of a person who knows their stuff, follows news and trends. Open questions in the title will surely attract attention and encourage interaction. If you lack the time to create content, comment on others sharing your experience and knowledge under other people's works. Although generating leads through this platform is not easy, the effort is worth the trouble. This is probably not the second such place on the web that would allow building a more stable image of the brand and the masses of loyal and conscious customers.
- Jan. 21, 2019, 1:57 p.m.
- What is local SEO and how to apply it?
Local promotion is gaining momentum and shows excellent results both in large cities and small ones. Local SEO is a search optimization tactic that allows web resources to occupy the first places in the results of search engines issued by users of a particular region. When properly implemented, it can help small companies that do not have large budgets to bypass larger competitors. However, given the upcoming changes in the mobile sector, this is not something that local business should worry about. Many tactics, which will be discussed below, can and should be part of a comprehensive optimization strategy. However, the easiest way to optimize a site for a location factor is to use Google My Business. It is free and the fastest way to tell Google where you are. 1. Make sure your company’s address is in the footer of the site. Although this aspect of optimization may seem insignificant to you, in fact, it is one of the most important signals that help search engines find your site and link it to a specific geographic location. 2. Make sure that you clearly indicate the scope of your company If visitors cannot find the name of their city, region or country on the site, they will automatically remove you from the list of potential firms that can provide the goods or services they need. It may just be a bulleted list with the names of countries and cities or an interactive map embedded on your site that will allow users to find exactly what they are looking for. 3. Optimize custom pages for specific locations. You know all the basics of search engine optimization, but creating special landing pages for each region where you provide your services has its own nuances. These local pages should be a kind of mini-sites and contain everything so that the user can decide whether you are suitable for him. A local SEO strategy manifests itself better as part of an overall optimization strategy, as they complement each other. Many of the tactics mentioned here are quite standard SEO tactics that you probably already use in your practice.
- Jan. 21, 2019, 1:59 p.m.
- What is SEO score?
Semantic text analysis is an assessment of the SEO text in terms of its relevance to the optimization goals. Semantic analysis is designed to show the ratio of the total number of words in the text and significant words that make up the semantic core. Thus, a copywriter can draw certain conclusions and, based on the results of a semantic analysis, make the necessary adjustment of the text, making it more attractive both to the search engine and to the person. Indicators of semantic analysis can be divided into the following categories: 1/ Keyword - words comprising the semantic core are used in the text. Inquiries on which the page is being promoted, in terms of the frequency of reduction in the text, should prevail over all other words, but in general, their ratio to the total mass of words should not exceed 6%. Each of the keywords should be given in the text several times, but in such a ratio, so as not to prevail over all other words in the text by more than 6%. This percentage can be calculated by dividing the number of occurrences of each word by the total number of words in the text (not including stop words). 2/ Stop - words - the number in the text of words that do not carry a semantic load (prepositions, conjunctions, pronouns, the most frequently used nouns on the Internet, verbs, etc.). Stop - words are not taken into account when indexing by search engines, which should be remembered when calculating the percentage of density in the text of keywords. Stop words refer to the so-called water. Semantic analysis is an indicator of the quality of SEO-text, which is compiled and placed on the pages of the site in order to promote it. Writing text for optimization requires the presence of a number of indicators in it, which should not exceed the relevant standards. In other words, the analysis makes it possible to understand whether the text has been recaptured, how nauseous it is, or whether water prevails in it, which words are overwhelming, etc.
- Jan. 29, 2019, 2:42 p.m.
- How to create sales funnel?
To build a funnel, you need to focus on your business process. The business process refers to the actions of the business unit, which are aimed at generating revenue. Build sales funnel without a CRM-system, most likely, will not succeed. That is, of course, you can put a lot of effort into collecting the necessary information from all available sources, and still do it. But with such energy consumption, using this tool on a regular basis will be extremely problematic. In the end, you give up this idea, continue to sell on a whim and lose revenue. Remember, a funnel is the best way to understand how things are really going. Therefore, if you are still serious, you will have to build it. And not one, and not even once a month. So after the formalization of business processes, you must immediately take up the “transfer” of all stages of the transaction in CRM. As a result, you should get something similar to the figure below, but only with details on the main indicators. With the right settings, CRM will allow you to build and then unload the “picture” of the funnel, which is already a lot. Even with a simple visual inspection, you can diagnose certain problems. You will see “narrow” places, disproportionately long stages, perhaps even extra stages, etc. The main stages of the sales funnel are entirely dependent on your business processes in the company. To compose it, I recommend to go the way of the client independently and look at the stages of the sales funnel from the inside. After the initial "inspection" we analyze the main indicators: 1/ input - the number of leads; 2/ output results - the number of payments; 3/ total conversion; 4/ conversion between stages; 5/ length - the number of days spent in closing the transaction; 6/ the length of each stage is the number of days spent on intermediate actions. The sales funnel is a basic marketer tool. It allows you to monitor the sales process, find out at what stage the adjustment is required, and determine the effectiveness of the manager. A marketing funnel coupled with a CRM system is a turnkey solution for increasing customers and increasing profits.
- Jan. 21, 2019, 2:20 p.m.
- How to create a chatbot conversation flow?
Chatbots, which you will find in instant messengers, consist of elements: lists, messages, buttons, etc., which together form a decision tree. You need a structure that does not annoy the user in action and reacts appropriately to the messages you type. See our tips on how to create chatbot conversation flow: 1. Do not lie to the user Do not pretend that users are chatting with real people. Chatbots should be helpful as much as they can but keep their characteristics. 2. Consider human emotions It’s boring to talk with an unfeeling robot. This can be effective from a business point of view, but for the user, it is not interesting - and he will not return to this interaction. This is not what we are used to. 3. Mark borders We are used to the fact that websites, applications, and physical devices have some limitations - for example, by the width of the pages, the number of buttons that the user can press, and so on. We are all familiar with these limitations. However, the length of the dialogue has no limitations, only if you do not install them. 4. Fill every interaction with meaning It is important to eliminate unnecessary noise - the longer the dialogue, the more difficult it will be for the user to focus on his subject. Talking with a bot is not the only thing a user needs, so focus on achieving a goal. 5. Determine the mood of the user and use it for their own purposes. The conversation is filled with more emotions than the interface of another type. Even if they do not want to give feedback, their actions will speak for themselves. Use this knowledge to improve your user experience.
- Jan. 21, 2019, 2:26 p.m.
- How to build backlinks to the website?
A backlink is a kind of Internet pointer. It links one specific site to other external web resources containing links to this site. That is, outbound links from other sites that lead to your site are backlinks for you. Link creation is the process of getting links to your site from other websites and now it is the content that plays a key role here. However, it should be remembered that not every type of content will help you in obtaining incoming links. The Internet is so full of content that it's hard to know where to look - you can no longer count on us publishing the content and people will start linking to it. 1# Find blogs and forums related to the content of your site. Both in blogs and on forums there is usually a place in the profile you created and in the signature to it, where you can place a link to your site. Every time you leave a comment, your signature will be added, which will be visible to everyone, including search engines. 2# Post articles. Publishing articles take a little more time in link building techniques, but can also increase your page rank if you publish articles on the right sites. Start by writing small articles on issues related to the content of your site. Then publish them on sites that will post these articles to their readers. Do not forget to add a link to your site in the sources section for writing an article. Thus, crawlers (search robots) will find your link when crawling that site. 3# Answer all questions. Answering questions can also be an effective link building technique, but it can take a lot of time. There are many visited sites where people post their questions and wait for answers. This can be very useful since most of these sites also allow you to post a link to the source along with the answer to the question. This allows crawlers (search robots) to find your links, and other people who are looking for the answer to the question - go to this site via this link.
- Jan. 21, 2019, 2:28 p.m.
- Facebook retargeting - how to do it?
Retargeting or remarketing is an indispensable mechanism in the arsenal of each advertiser. It lowers the cost of the client many times or motivates to buy, yet undecided audience. In simple terms, retargeting on Facebook is showing advertisements to people who have already familiarized themselves with your advertisement and made an action that is useful for you, namely, they went to the site or watched a video. But the main problem for you is that they did not make the main thing - shopping. Maybe, of course, you haven't a user-friendly site, but usually, the fact is that a large number of users simply forget to buy, went in, saw, they liked it, and someone distracted them and that's all, lost hot lead for you. But retargeting will easily fix this situation and I will show you how to configure it. Retargeting on Facebook in the advertiser's personal account is configured - in the menu this is the item “Advertising on Facebook”. -> Choose "Create an advertisement" and get into your personal account. -> Facebook will ask you to choose the goal of an advertising campaign - choose "Increase the number of conversions on the website." -> Then you can go directly to the retargeting settings - creating a pixel, installing it on the site and creating advertisements. Each stage is accompanied by hints, so you should not worry about something going wrong. In addition to directly increasing conversion, retargeting to Facebook allows you to attract potential buyers or clients. This is retargeting based on user behavior. If a person is interested in some material (not necessarily advertizing - it may be some informational article), like or repost, the advertiser using retargeting can later show this user an advertisement created taking into account his interests.
- Jan. 21, 2019, 2:31 p.m.
- What does a brand ambassador do?
The brand's ambassador has been very popular for several years. More and more companies and products are associated with famous people, actors, singers, journalists, sportsmen, and youtube. However, before we decide to cooperate with such a person, it is worth considering the benefits of such cooperation. Modern media allow very close interaction of the brand with its recipient. Fans eagerly speak about products, which positively affects the company's image. The brand ambassador may, therefore, have an impact on receiving the company in the eyes of consumers. A brand ambassador is a person who speaks in a positive tone about a given brand. The official brand ambassador is usually chosen by companies. Thanks to such treatment, the brand gains a human face and can be more appealing to the recipients' awareness. The ambassador uses the services of a specific brand or uses its products, and additionally speaks about it positively. The product is visible in his activities in social media and also co-exist on advertising messages on TV or outdoor campaigns. By choosing an ambassador, the brand gains a human face, and the message becomes more readable, creating a desired atmosphere around the brand. That is why advertisers eagerly reach for such people, not only from the domestic market but also from abroad. At a time when the Internet is a significant opinion-forming medium, people search for information that is helpful in making purchase decisions. For this reason, customers are looking for opinions from people who have previously had contact with a given product or service. Positive comments from customers increase the credibility of the brand in the eyes of other consumers. A brand ambassador is a person who can influence the company's image. It is worth considering the selection of the right person who will identify with the brand, and consumers will follow it as well.
- Jan. 22, 2019, 1:45 p.m.
- What is the most important while creating a successful email marketing campaign?
Along with the expansion of the global network, email has become one of the most powerful internet marketing tools. Despite the limited mechanism, e-mail can be an effective marketing tool, significantly increasing the chance of interest in the product/service offered. Email marketing is the key to your customers' hearts and wallets. It sounds great, but it is. E-mail marketing has many advantages, such as: - low costs, - immediate result, - interactivity, - the message is delivered to multiple users at the same time. Alerting the target audience about the company's products and services through emails is called email marketing. At the same time, informational messages with advertising announcements can be delivered to both loyal consumers and potential consumers. The maximum effectiveness of newsletters is revealed in combinations with other promotion technologies as part of a single advertising campaign. Often they are associated with spam, but these are two different concepts and the main principle of email marketing is to send letters only to interested users, from whom voluntary consent to receive relevant information has been received. Only, in this case, email messages reach the target audience and contribute to converting visitors into consumers and regular customers. E-mail marketing campaigns can be very useful for building brand identity and attracting customers. The main characteristics of successful e-mail marketing campaigns are the clear goal setting and high-quality mailing list. It would seem nothing complicated. But setting up and administering email marketing campaigns is, among other things, identifying recipients, creating a mailing list and distributing materials, which takes a lot of time and effort. And after launching such a campaign, the need to analyze results and respond to responses is added.
- Jan. 22, 2019, 1:50 p.m.
- How to choose a chatbot logo?
A chatbot is a powerful tool that helps to manage communication any time when your support is not available online or with any customers that can't wait for the answer. It's used also as a new way of answering typical questions, except publishing standard the FAQ documents on the website. If you want to become your chatbot more user-friendly it's necessary to add personalization to this which means deciding how to name your chatbot and selecting its logo. How to choose the chatbot logo? 1. Define the goal. Write down what a chat bot should do online: help you manage a company or accompany a customer through a sales funnel. After that, clearly indicate the list of functions within the chosen direction. It is on the thoroughness of the study of this stage that all further work depends. Think of a portrait of a person who will communicate with the robot, including phrases that he can say. 2. Select a site. The one where your customers are located. If you have registered a portrait of the client, then you know exactly where he prefers to communicate with you. 3. Choose a creation method. There are only 2 of them: the creation from scratch and with the help of special services. 4. Configure and run the robot. Write down the algorithm of its actions, download the database with answers and test the work of the chat bot. Grind everything before showing your creation to potential customers.
- Jan. 22, 2019, 1:59 p.m.
- How to create a pillar page?
Pillar Page is a one-page site where all information about the company and its products is located. Usually, with the help of such sites are selling one product or product in one direction. For small firms and individual entrepreneurs, this is an ideal way to develop and promote your own business. Since it is well suited for advertising campaigns and promotions because the web page with an attractive design and understandable presentation of information has a high conversion when compared with regular sites. The need to create a Pillar Page may arise from the company for various reasons - starting with the registration of the purchase and ending with the ordering of free information. As soon as you have a specific goal and you understand your market, you can create, test and optimize pages that will help you best achieve your goals. Pillar Page is directly related to the advertising campaign. It can repeat her language and use the same images. And when a visitor gets to this page, you can direct him exactly the way you want. This experience is for the user more holistic, comfortable and understandable. Pillar Pages exist in order to capture and hold the attention of visitors in a way that an ordinary home page cannot do. They attract attention precisely to the information to which you want, instead of leaving the visitor alone with a bunch of information on the main page.
- Jan. 22, 2019, 2:06 p.m.
- How to create marketing editorial calendar?
The marketing calendar is a simple document that covers the dates on which any marketing activities are scheduled. First, all the activities and tasks should be reflected in the preliminary marketing plan , and then distributed to the daily, weekly, monthly and seasonal calendar tables. Such a calendar is especially effective when marketing activity during the holidays. Planning ahead and thinking about actions guarantees that your ad will work when people buy gifts and food. Marketing calendars are usually used by entire departments and help create a comprehensive marketing strategy. So how do you create a marketing calendar? - Write a marketing plan for the year. Most large and small companies need, first of all, to identify those marketing strategies that will be used throughout the year. Although strategies may change, the plan as a whole should reflect the company's desire to establish contacts with customers, increase market share and produce marketing material. - List all your marketing strategies. As the plan details and the detailed description of a specific project, reflect in your plan the dates and times of meetings, the launch of marketing activities and the collection of results for this project. You need, for example, to determine and reflect whether this event will be repeated weekly, every season or annually, so that the person making your marketing plan knows such details. - The list should include all areas of your marketing activity, such as: email - distribution, preparation of articles, referral program, affiliate marketing program, blogging, updating information on social networks, pay for clicks, preparation of podcasts and videos, press releases, partnerships, events, social / trade events, holiday promotions, preparation of printed advertising material. - Identify those responsible for each marketing event. This may not be one person, but two or more. If you have not delegated your marketing plan to someone else, then initiate the meeting in order to determine who will plan, justify, execute and verify the results of each marketing event.
- Jan. 22, 2019, 2:08 p.m.
- How to create marketing objectives for the New Year?
The New Year is a great moment to redesign or improve marketing strategy. But early prepared plan and the allocation of sufficient time for planning marketing campaigns and milestones will help you not only to succeed but also to allocate resources and identify possible shortcomings. Delaying with the preparation of the plan, you risk to form unrealistic expectations, set goals for the team that does not coincide with the goals of the company, and get a situation where, instead of focusing on product quality, the marketing team will have to finish half-hearted material in a hectic rush. Even if you intend to use Agile methodologies, you need to plan ahead for next year. Let's see what needs to be done to develop a comprehensive action plan for the New Year: 1. Repeat the lessons learned this year. Before you begin planning for the future, you need to learn from the mistakes of the past. Before you start planning tasks for the team, remember the past year and previous years. Understand what was done well and what was not, to avoid past mistakes and repeat success. 2. Define your goals ... and stick to them. A recent study showed that only 23% of companies exceed profit targets, and of the remaining 74% do not even know how many visits they need, potential customers and qualified leads (MQL) or sales opportunities. 3. Rate resources Having defined goals for the next year, it’s time to check what resources you have and what other resources you will need to achieve your goals. 4. Make a calendar To make it easier to implement ideas and plans, you can make a schedule of all the department's work - from mailing lists and holding conferences to creating content for the blog. Lack of a plan is equivalent to a lack of results, so tune in to success and start the New Year on a good note.
- Jan. 22, 2019, 2:12 p.m.
- How to start with a personal branding?
Building a recognizable personal brand opens up great professional opportunities. It may be: - Improving the quality of contacts and the number of clients for your company; - Recognition of your professionalism. How to make a personal brand unique? Think of the great people you admire. It can be leaders in your niche, artists, parents, acquaintances, worthy of praise. Each of them has its own way. They took the lessons of other people, applied them in their lives, improved something and achieved success. The most important sign of success that most people who have achieved heights in life will call you is uniqueness. Think about what you are unique? All people have their hobbies, experiences, history that distinguishes them from others. Create your own list of "uniqueness" that distinguishes you. It could be a rock climber or a charming smile, whatever. Then review your list and prioritize it. Some things may not be as unique as we think at first glance. Remember, you are looking for something that sets you apart from hundreds of other special people. And at the end turn your highlights into the strengths of your brand. To do this, incorporate your features into your view of the future brand. This can be done in many different ways. Let's take one simple example: you are interested in the marketing automation field. What could help you to position yourself as MA expert? Probably a blog or networking with other MA professionals. Btw, have you seen our last post? ;-) https://user.com/en/blog/
- Jan. 22, 2019, 2:29 p.m.
- How to prepare a brand positioning strategy?
Brand positioning falls into the category of marketing efforts aimed at creating a reason for the customer to purchase the services of your company. The economic goal of branding is to ensure that the conscious needs of customers, their expectations of the benefits of the transaction and your marketing will be brought together in a single plane, aimed at achieving profit. In the professional environment of marketers, one can hear such a comparison - brand positioning is a key to a systematic and organized search for a “window” in the client’s head. This approach is based on the concept that communication with the target audience can only be carried out at the right time and under the right circumstances. Also in the specialized literature, this concept is referred to as a positioning strategy, a brand strategy or a statement about brand positioning. Business needs to create unique impressions in the mind of the client so that he associates something specific and desirable for him with your company, which differs markedly from the rest of the market. The basic idea of the brand strategy is to identify potential niches for sales growth and try to create a “powerful outpost” for the business as a whole or for an individual service in particular, using various marketing strategies, including pricing, promotion, service and forms of competition. In determining the brand positioning strategy, it is useful to initially think about four key issues: - What target audience should a brand be associated with? - How will your business differ from competitors? - What emotional or rational benefits should a brand be associated with? - What evidence needs to be demonstrated to make the market believe? The priority goal of brand positioning lies in relevance - the degree of compliance with expectations and results. Customers must find your brand attractive. If not, your business will not be on the “priority list,” no matter how differentiated or trustworthy it is.
- Jan. 22, 2019, 2:32 p.m.
- How to host a podcast?
Podcasting is a way to create and transmit audio or video information on the Internet. The word podcasting itself (English “podcasting”) comes from the fusion of the words “iPod” (portable MP3 player) and “broadcasting” - extensive, widespread broadcasting. Creating, promoting and distributing your podcast among millions of Internet users is a relatively simple task. You can send your podcast to the network in just 5-10 minutes! Podcasting is becoming increasingly popular since most bloggers choose this format to distribute their music or their message. 1. Determine the purpose of your podcast. What will your material be about? Write it down so as not to forget. Think of a plan or list of what you will talk about and what to discuss. 2. Select the tools for recording the podcast. This will require a microphone (analog or USB), a mixer (for an analog microphone), or even a new computer. 3. Decide on the software. If you have a Mac, you can use GarageBand (when you buy a Mac, it is free, along with the iLife package). There are also other free (for example, Audacity) and expensive programs (Adobe Audition). These are the three main steps, without which nowhere. But there are many other ways to promote and popularize your show: invite celebrities to visit, improve the overall quality of production, attend various events, where you can record a podcast, make friends with potential audiences on like-minded forums and so on and so forth. Developing marketing skills can be a pleasant side effect from launching your podcast. In addition to all the other bonuses - from acquaintance with the technology of audio to the institution of useful dating. And we will finish our series of materials on this. Have a great podcast!
- Jan. 22, 2019, 2:35 p.m.
- How to increase a brand awareness?
“How to measure brand awareness and which marketing channel should be used to attract the attention of the target audience to my company?” - such a question arises among beginner Internet entrepreneurs and experienced online marketers. Unfortunately, the only correct way to create brand awareness is not, because the effectiveness of certain marketing tools largely depends on the type of business. For example, an advertising campaign on Instagram may bring positive results to a shoe manufacturer, but it may not be effective for an online electronics store. Developing an effective advertising campaign is quite difficult, so today we bring to your attention an infographic that describes the most effective marketing channels and key data about them. After getting acquainted with this material, it will be easier for you to determine which of the many ways to increase brand awareness is right for your business. Effective methods to increase brand awareness 1. Content Off Site Placement of quality materials of non-advertising nature, useful and relevant to the target audience. To do this, it is necessary to study the demand, identify the pain and problems of the target audience, and propose a solution in the published posts. 2. Brand presentation in social networks Creating your own group is one of the main tasks when launching an online business, but to reach a larger target audience, you need to present the brand in partner groups (recommendation posts), competing groups (commenting). 3. Contextual advertising This method allows you to automate the process of brand promotion. Your posts, videos, graphics are posted on Google Display Network sites if the subject matter of the site corresponds to the theme of the brand being promoted. Brand awareness is the level of awareness of your potential buyers about the company, product or service. Buyers are not experts, they tend to believe companies' statements about their products. At the time of purchase, the consumer is guided by the fear of spending money on low-quality goods, miscalculation with a choice. People are more likely to buy something they are familiar with.
- Jan. 22, 2019, 2:40 p.m.
- How to reduce a churn rate?
In simple words, the churn rate is the number of users who stop any interaction with your company. Depending on your area, this may mean that customers have deleted an account, canceled a subscription, did not renew the contract, did not buy again, or simply decided to go to your competitor. Churn rate is the most interesting to consider on the example of SaaS services since work on it is wider here than in other areas. The growth of the SaaS service is directly related to the expansion of the customer base. The more users you get, the more tangible your churn rate becomes. How to reduce the outflow, while maintaining the growth of leads and revenue? A huge role in the involvement and reduction of churn plays knowledge of what influences your outflow and how users react to the product itself. In this article, we will describe how we can consider customer churn and offer options for reducing churn and building strong customer relationships. These 5 ways to reduce a churn rate: 1. Clever customer interaction - build the right channel for communicating with the customer and collecting feedback, and then automate the personal approach to the customer. In addition to sending trigger messages and chatting, encourage users to leave feedback and give feedback. 2. Expand the image of an ideal customer — create more flexible audience segments based on your site’s metrics. 3. Analyze the right data - see how your users interact with the site and content. This data will help you understand what your audience likes, what they avoid (where they spend the least amount of time) and how to improve your website.4 4. Influence the strategy - your proposals should never stand still. The response to user feedback and market research will naturally determine the marketing strategy and customer satisfaction. 5. Put yourself in the buyer's place - Follow the same path that your customers go through to determine exactly where your process needs improvement and where it can be automated (for example, email reminders for those who have expired). Contact users at the right time to increase their satisfaction with the service.
- Jan. 22, 2019, 2:42 p.m.
- What is event marketing?
When traditional advertising methods do not work, and the markets are replete with identical offers, more and more manufacturers resort to implementing their marketing strategies through event measures to promote the brand. Event marketing is not only the organization of events but also the promotion of companies, brands, ideas. It's not only conferences, training, picnics, but also city games or team building. It is a complex mechanism of managing market processes through events - a process in which the company's goals are realized. The number of possible forms of event marketing implementation is virtually unlimited and depends on the creativity of those responsible for this plot in the company. The purpose of event marketing is to promote the interests of the company, manipulating the behavior and opinion of the target audience. The task of event marketing is to create a positive personal attitude towards the brand, company, to generate interest, to give him the opportunity to feel the benefits, to get a real experience of communication with the product, brand. Organizing the event you need to remember that: - the target audience corresponding to the event was selected; - the event involves the participation of guests, action; - The event offers the benefit of the audience communicating with the product, brand. Event marketing is used by companies not so much as a tool for reminding themselves but more when a new offer or product appears. It allows to build a relationship in-person and in real-time. Event marketing is underrated: it gives huge benefits for both company and audience, but it requires a lot of work from a host side and that's the reason why companies rather make use other marketing tricks to attract new customers.
- Jan. 23, 2019, 11 a.m.
- What is drip marketing?
As you know, one regular customer is better than the new two. More precisely, more profitable. At the same time, work with a client base remains the most vulnerable point for many businesses. It’s hard to imagine how much profit is flowing to competitors. Interaction with customers is built in the same way, from the first contact to repeat sales. In this article, we will analyze one of the approaches - the technology of "drip" marketing. When and how to interact with consumers, what to turn them from strangers into loyal fans of your brand Drip Marketing is a PR business, product or person through a newsletter that is sent on a special “drip” schedule. This strategy is used primarily to maintain loyalty and attract new customers. Schedule mailing is to remind, but not to impose. Mailings are sent at periodic intervals, which, according to psychologists, is optimal: the audience manages to miss the news and discounts. These messages are sent to customers by email, RSS subscriptions, push notifications. This method assumes that systematic persuasion removes the client's doubts, and he becomes more cooperative. Drip marketing assumes relevant content, electronic mailing, as a way to communicate with subscribers and focus on customer behavior and actions. Drip marketing is what gives people the right information at the right time. If someone has just subscribed to your blog newsletter, for example, a welcome letter is sent immediately, and in two days - a letter in which the subscriber will see some of your most readable materials. The beauty of drip marketing is that it all happens automatically based on the triggers and custom segments that you define. Give a try to drip marketing: conduct regular surveys, contests, limited promotions for regular customers. After some time you will notice drip marketing really work :)
- Jan. 23, 2019, 11:05 a.m.
- What is brand recognition?
Brand recognition - is the level of awareness of potential consumers about the brand. Measured by quantitative research in the target market as the ratio of the number of brand-aware potential consumers to their total number. It can be measured both for the target market as a whole and within a specific segment. Brand awareness is crucial in the life cycle of any company. If the brand is recognizable, there may be situations where the product or service provided by the majority of potential buyers is associated with this particular brand. Brand awareness is especially important in the production of goods and services of extra quality. There are some types of brand awareness Top of Mind - the first brand, which is remembered by the consumer at the mention of the product category. A high figure for this type of recognition suggests that the brand is in the consumer's perception a clear leader in its product category, and most of them already associate the product category with the brand. Spontaneous recognition - a brand is called a consumer, among others named for the specified product category. Talking about the perception of consumers of this brand as one of the leaders of the product category. Brand Recognition - A consumer recognizes a brand when he sees or hears it. In this case, for recognition with a hint, you can consider the recognition of the actual name, logo, packaging or the product itself. The consumer is not an expert in the market and very rarely really understands the products that he buys. The consumer is inclined to believe the statements of manufacturing companies and sometimes does not even have the experience of buying goods on the market. Thus, a consumer always assesses his risks before buying a product: the risk of losing money and the risk of buying a bad product. It is because of the fear of making the wrong choice that he chooses famous trademarks about which he has heard, read or seen advertising somewhere.
- Jan. 23, 2019, 11:22 a.m.
- What is brand promise?
A brand is consistent. Consistency is the main virtue of any brand. If you put on one side of the scales the creativity of brand promotion, its appearance, special promotions and much, much more, and the second - the sequence, then it will outweigh. In a competitive niche, an abundance of advertising and a beautiful wrapper do not work. Primary user experience with the brand promise. A brand is a promise. If you look at the essence of the definition, you can see that it comes down to the simple phrase “brand is a promise”. Indeed, every time a customer comes to the store for our goods, he should receive confirmation of the promise made earlier by the goods. Sometimes it is easier for marketers to imagine this situation if instead of the word “promise” put the word “contract”: “a brand is a contract”. The buyer, on the one hand, and the brand, on the other, conclude an agreement that the first party pays its money, and the second meet the needs that it promised. If you belong to the category of people who sincerely believe that the work of a brand manager consists of writing beautiful stories that can miraculously increase and raise certain indicators of the business. But no, you are definitely not one of these, you must be realistic. You suspect something. There is a rarely used term: brand promise. They write about it much less often than about the essence of the brand or brand values. And on the sites of corporations, the brand does not seem to promise anything. But the concept is important. A brand promise is what a brand is capable of giving to a customer. That is the most unique offer.
- Jan. 23, 2019, 11:23 a.m.
- What are best practices for push notifications?
Push notifications are a popular tool for interacting with the audience. Push notification is a short message addressed to users after the opening of the site. Visually, this addressing often comes from the name of the browser. Push notifications are successfully used to distribute advertising content, user information, trigger distribution, etc. This marketing trend, due to its efficiency, is today considered one of the most effective ways to develop business projects. What are best practices for push notifications? 1# Sample target audience The key to success is to push technology. Only personalization and consideration of the interests of the user can increase sales and achieve other business goals. In push notifications, it is possible to customize this same personalization, taking into account gender, age, and other user characteristics. The tool can analyze which products or pages the user has viewed and sent messages to him based on these interests. 2# Relevance of content Tell users only the latest information. Promotions, discounts, news - all this should be on the topic. I mean, relevant. If a person has subscribed to the “daily specials” mailing list from the website of your restaurant, you do not need to notify him about the sale of the spring collection of shoes in the affiliate store. This is spam in its purest form, and it will be negatively evaluated by the audience. 3# Timeliness People should receive notifications when it is convenient for them. Very few people at 3 o'clock in the morning will be interested in information about discounts or new receipt of goods. Most likely, after such a notification, the person will generally unsubscribe from your mailing list. It is best to send information on weekdays after lunch. If you managed to make the user download your application, push notifications are a great free way to increase conversion and revenue. But do not abuse this privilege. Think over your actions, be in the center of what is happening, bring benefits - and users will reward you with activity.
- Jan. 23, 2019, 11:26 a.m.
- Domain name vs host name - What is the difference?
If you are going to make your first website, you’ve probably come across these two concepts. Maybe someone told you that you Reed to have a domain name and a Web hosting. It is important to clear that out and see the differences before creating the first website. A host name is a name assigned to a device on a network. It is often used to distinguish one device from another over the internet. Hostnames can be used by DNS server so you can open your website using an easy-to-remember name and avoid remembering the long IP address. The host name consists of either “www” (where the global internet is the host) or some network that represents the host (for example, a company can use a custom internal network). More often, this term is associated with web hosting - a place where people store their websites (all the files: HTML, images, videos, documents etc). It can be also referred to a specific company that you pay for storing your website and providing Internet connectivity so other people can access it. These hosting companies handle the server maintenance work (backup, root configuration or error recoveries) and have the support to help you with any website problems. A domain name is an address where people can access your website. It is like the address of your home. A domain name can be any combination of letters, numbers and some of the punctuation marks with various domain name extensions (.com, .eu, .net, .info). Every domain name must be unique, so you cannot use the domain that is already registered. There’s could be also a fully qualified domain name (FQDN) that contains both a domain name and a host name. It is a full, unambiguous name, specifying the location in DNS. It specifies the location of the node in DNS. It usually consists of the hostname, at least one higher-level domain, and always ends with the top-level domain. FQDN is the right address for which the SSL certificate can be issued.
- Jan. 28, 2019, 11:34 a.m.
- What are best marketing ideas for Forex market?
Forex is a huge global currency market where trading takes place 24 hours a day, 5 days a week. There are plenty of "stalls" with various suppliers, prices and terms of trade. We can pick, but ultimately the validity of our investment decisions will be decisive. Participants of the forex market include e.g. Governments, Central Banks, of Different level Banks, hedgers, retail brokers, and individual investors (small speculators). There are a lot of companies in the forex industry so it is constantly getting harder for them to attract potential customers. Marketing departments at the foreign exchange brokerage firms must come up with more creative and effective ways to attract traders. Service expansion – all the leaders from Forex companies offer much more than a few years ago. Broadening the scope of the offer attract more customers. It’s a good strategy for brokers to meet clients’ needs by providing them with a full spectrum of trading solutions and opportunities. Trustworthy SEM campaign – using Google AdWords search engine campaigns is the most popular form of internet advertising. Forex companies Adwords campaigns are mostly built on trust. Traders must seem to be reliable and trustworthy, so they highlight the security of their platform, funds, regulation, and execution. More refunds from Google = more potential customers. Retargeting strategy – another advertising solution in Google Adwords. A dedicated script tracks the people who visit the company’s site in order to present them ads of the offer on the other publishers’ websites. It’s the best way of creating valuable leads. Positioning as experts – appearance in the client’s eyes as a company that employs educated people with knowledge is a perfect way to build trust and connection. Most of the forex companies get their analysts to speak about vital market news and cover some leading financial newspapers and websites. There are also many ways to build this position on the internet – using a website, social media, live streams, chats or even running contests for traders to win a free consultation. Content marketing – it is a perfect way not only to position better in Google search but also to build a connection with potential customers and arrange interactions with and between them. That is another solution to strengthen an expert position. Affiliate and influencer marketing – most of the forex companies build themselves a network of affiliates, which job is to guide potential traders to their website. That boost their trading volume. Some companies also cooperate with influencers which recommendations affect customers’ purchasing decisions.
- Jan. 28, 2019, 11:36 a.m.
- How can I automate the marketing tasks for my startup?
There are two values that every startup owner should save: money and time. They are the most important especially for beginners. Two most precious goods that you probably don’t have anymore. Automation is the answer for this kind of problems. It helps to grow any startup and make it work as a big company. What department should you start with? There’s no doubt: marketing. A few simple tricks and tools can help to save a lot of budgets even more money. Here are some ways to improve your marketing automation for a startup: • Social media Streamline your social media strategy and improve it using tools to manage it. Use a publishing platform for scheduling and publishing content on any platform. Some tools even help you with the analytic part. When you monitor customer interactions with the brand in social media, it's easier to match your offers. • Email marketing More than half of online consumers have bought something because of an email marketing communication. Email marketing automation enables sending messages matched to needs of the specific user, instead of flooding everyone with the same emails directed to no one. • Website content Automation tools help to build marketing strategy from the ground up and integrate it across all the channels. Every user can find a different page based on his purchase and Google search history. All the banners he sees, contain products similar to the ones that he has recently bought or looked at. • Analytics Marketing Automation allows examining in detail the effects of particular implemented solutions, individual campaigns or automation rules, thanks to which you can easily optimize the costs of operations. • RTB ads Thanks to automation tools, you can personalize ads, retarget them and reach people who visited our website but do not respond to emails or other messages.
- Jan. 28, 2019, 11:37 a.m.
- How to become an influencer?
Now it is the real time of influencers. The time of people who create what they like, share it with others and use social media to influence them. In addition, they often earn good money. Influencers are authentic, real, just like any of us. How to become an influencer ? 1. Think about what you are good at A good idea is the most important, but only when true passion or knowledge follows it. Do not look for a small niche or the top ones by force. Consider what can help you stand out. It can be your personality, style of creation, type of content or even your name. 2. Choose the communication channel As yourself questions such as where your audience is, where they get knowledge and inspiration, and where your main competition is. Currently, 93% of social media influencers have Instagram account as their main platform, but if you think that t a YouTube channel or blog will help you reach your audience – it’s okay. 3. Develop your strategy Think over how much time you can devote to the development and improvement of your channel and stick to the scheme. Choose the right keywords, hashtags and a range of topics. 4. Share your content If you have a strategy considered then this should be the easiest job. Of course, take care of the quality of your content. Keep up to date with industry news and speak about them. 5. Build a community Engage recipients and encourage some discussions. Find Facebook groups, forums or websites, where people close to you are active. Visit industry conferences and be visible not only to recipients but also to other creators. 6. Be consistent Growing personal branding is as long way as growing any other business.. Do not give up too soon, remember that the biggest influencers have been building their success for years. Being an influencer may be a way of life, but demands a lot of work, energy and no less stubbornness. If you think it's the way for you - try it!
- Jan. 28, 2019, 11:39 a.m.
- How to get more followers on Instagram?
Now it is the real time of influencers. The time of people who create what they like, share it with others and use social media to influence them. In addition, they often earn good money. Influencers are authentic, real, just like any of us. How to become an influencer? 1. Think about what you are good at A good idea is the most important, but only when true passion or knowledge follows it. Do not look for a small niche or the top ones by force. Consider what can help you stand out. It can be your personality, style of creation, type of content or even your name. 2. Choose the communication channel As yourself questions such as where your audience is, where they get knowledge and inspiration, and where your main competition is. Currently, 93% of social media influencers have an Instagram account as their main platform, but if you think that t a YouTube channel or blog will help you reach your audience – it’s okay. 3. Develop your strategy Think over how much time you can devote to the development and improvement of your channel and stick to the scheme. Choose the right keywords, hashtags and a range of topics. 4. Share your content If you have a strategy considered then this should be the easiest job. Of course, take care of the quality of your content. Keep up to date with industry news and speak about them. 5. Build a community Engage recipients and encourage some discussions. Find Facebook groups, forums or websites, where people close to you are active. Visit industry conferences and be visible not only to recipients but also to other creators. 6. Be consistent Growing personal branding is an as long way as growing any other business. Do not give up too soon, remember that the biggest influencers have been building their success for years. Being an influencer may be a way of life, but demands a lot of work, energy and no less stubbornness. If you think it's the way for you - try it!
- Jan. 28, 2019, 11:41 a.m.
- How to write catchy subject lines for marketing emails?
Despite the rapid social media development, e-mail marketing is still one of the most effective ways to reach the customer. There are many pros - they can be personalized, they are received directly to the mailbox, and they are properly constructed with a strong advertising message. A good title is already 80% success. So how do write a catchy subject line for marketing email? 1. Personalize a good mail is directed to a specific person. It's not just about his name, but matching content making as well. Another email is sent to corporate managers, another to startupers. 2. Shock Write something that will attract their attention. Look at the headlines of articles in tabloids. Of course, you do not have to lie, but put a controversial thesis and explain its meaning in the email. 3. Use urgency There are some words that attract peoples’ attention immediately. Lines such as “Now, only for 5 days, a few hours left, don’t be late” push people to act at that moment, because the offer will disappear quickly. 4. Use the numbers People like numbers because they are specific and can be easily imagined. The sentence “A lot of people run a business without a strategy” looks worse than " 60% of entrepreneurs run their businesses without a strategy”. 5. Submit an offer Some people are so busy that they do not read e-mails if they think they are spam or need to look for offers in the middle of the message. Sometimes it is worth to write about particulars in the subject line. 6. Keep it short Almost 80% of emails open taking place on mobile devices. Use fewer than 50 characters to make sure people read the entire subject line and nothing will be cut off. 7. Tell what is inside If you want to get people to download your ebook, don’t waste your time to create a catchy subject line that will be mysterious and too catchy. Keep it simple and write that you send them your magnificent ebook. These are just a few tips on how to write a good subject line to a marketing email. Now it’s time to try it in different recipients and analyze your results.
- Jan. 28, 2019, 11:42 a.m.
- What is a Customer Lifecycle Marketing?
Customer lifecycle marketing is the whole journey, from the first contact to customer relationship management rather than focusing on separate campaigns. A key to success is building a long-lasting relationship with a client and gaining his trust. You need to provide your potential customers with a positive experience with the brand, so they will not only buy our product but come back as well. You should, therefore, strive to ensure that your relationship with clients does not follow only the path, but rather creates a recurring cycle. What are the stages of lifecycle marketing? • Awareness • Engagement • Evaluation • Purchase • Product and Support Experience • Bonding How to reach the customer in each stage of lifecycle? • Define the appropriate target group To optimize your communication, learn as much as possible about your target group. There are many tools available that can help you with that. Get to know demographic data such as age, sex, and location of your audience. • Focus the recipients' attention Use the proper way to reach the selected group. There are many possibilities: social media, influencer marketing, offline activities. Therefore, it is extremely important to properly adapt the message to the target group and the media. You need to find out on which social media recipients are the most active and use that knowledge wisely. • Let they like you (involvement) When consumers already know, it’s time to get them involved. People need to feel like part of your community and think that you really care what they want to say. • Ensure positive experience This is the sales stage. Make the contact with you as easy and clear as possible, just like the experience associated with the shopping process itself. 53% of online customers abandon their purchase if they can’t find a quick answer to their questions. Good memories are the beginning of getting a loyal customer who will come back. • Show that you are worth trusting This final stage should cement your emotional bond with the customer. Continue to provide quality service and helpful support, create engagement and be there for your clients. They will replay the same.
- Jan. 28, 2019, 11:44 a.m.
- What is a SaaS company?
The times when the purchase of software was associated with the need to store CDs or the long process of installing programs has passed. All this thanks to the development of cloud computing technology: the SaaS model. What is SaaS? SaaS is the abbreviation of Software-as-a-Service. It is a form of accessing and distributing programs when the user gives all control to the administrator. In the SaaS model, there is no need to install the program on your computer or other devices because it is in the cloud and possibly be run online. It is your administrator who deals with all the management, updating and technical support. All you need is Internet access. SaaS – pros No need to worry about infrastructure – you don’t have to waste your time and to install, configure and maintain programs. Access to data can be obtained from anywhere. Scalability - when you need to add more users, you can adjust your monthly SaaS subscription as required. Accessibility – it can be available on a wide range of desktop and mobile devices with an internet connection. Upgradeability - your cloud service provider deals with hardware and software updates or removing a significant workload from your in-house IT department. SaaS – cons Dependence – any failure of the supplier may cause paralysis in the enterprise, and storing data on other servers may not seem the best option. Best internet connection needed – it naturally enforces a reliable connection to the Internet, but this becomes a standard - after all, today's functioning is based on it. Integration – if you must adopt multiple SaaS applications, you probably will face the problem of software integration. Security - if sensitive company data and business processes are to be entrusted to a service provider, then issues such as identity and access management need to be addressed.
- Jan. 28, 2019, 11:46 a.m.
- What is K-factor?
K-factor is a parameter that characterizes the non-linearity of the load, i.e. the number of harmonic distortions introduced by the consumer to the grid. Unlike SOI, which is also a nonlinear characteristic, when calculating the K-factor, higher harmonics of the current, causing thermal losses in power transformers, are of greater importance. In fact, the K-factor is the coefficient of increase in losses in the transformer due to non-linearity of the load. There are specialized transformers that allow operation with increased K-load factors. They are more effective and safe and are recommended for use at critical sites. Well-known independent company Underwriters Laboratories Inc. (UL), a US safety certification provider of technical products, recognized the potential hazards / risks of accidents resulting from the use of standard transformers with non-linear loads. A rating system was proposed showing the ability of a transformer to supply harmonic loads. The K-factor was chosen as the estimated parameter, the estimates are set forth in the UL1561 standard. Advantages and benefits of K-factor converters - Convenient processing of weak signals and their interfacing with the system - Signal protection against interference with the possibility of transmission over long distances - CSA Compliance - Strengthening the pulse output of turbine flowmeters The K-factor is a parameter characterizing the ability of a transformer to withstand harmonic components within the framework of temperature limits and transformer insulation class defined by the standard.
- Jan. 29, 2019, 2:26 p.m.
- What are principles of Lean Marketing?
What has changed in marketing over the past five years? It seems, literally everything: the struggle for conversion has tightened, the rates in the context are growing, the situation in the channels of attraction is constantly changing, the tools for the marketer are complex and there are a lot of them, the customer is demanding, changes the Wishlist and are always there. As a result, the timing and results are increasingly unpredictable. Lean Marketing is one of the newer concepts of marketing activities. It appeared recently on the occasion of Eric Ries' book The Lean Startup. He gained the most popularity in the start-up environment. This is due to the specificity of their operation - or more precisely - the need to quickly enter the market with the product. Marketing activities here are conducted in a similar way - we reach potential customers and people who may be interested in our solution. Usually, this is done using new media - mainly in the network and with a small financial outlay. As the name suggests - "lean" means literally "thin". In this case, thin marketing is simply low-budget marketing. Low-budget does not mean anything bad in this case, just the opposite. It is extremely difficult to reach exactly where we want and where our customers are at the lowest cost. The main assumptions of Lean Marketing: fast development, focus on the goal prioritization of activities - a specifically agreed schedule, maximizing efficiency while minimizing time and money, gathering feedback among testers and users, modernity and full transparency of activities, continuous testing of the beta version of the product until the final form. Lean Marketing is a perfect solution that avoids large advertising costs when the final version of a given service or product is not ready yet. However, each conducted campaign should be treated as a way to improve the operation of the product itself and its development along with newer functionalities. Such an approach is not reserved exclusively for start - ups and can be successfully implemented by smaller enterprises.
- Jan. 29, 2019, 2:27 p.m.
- What is Agile Marketing?
Agile marketing (eng. Agile marketing, flexible marketing) is a method of flexible planning of marketing strategies. It consists in the rejection of the classic long-term plans for the development and expenditure of the marketing budget in favor of short iterations and the ability to make changes to the strategy at any time. Principles of agile marketing 1/ The most important task is to make the client happy. For this, constant maintenance of the process and prompt elimination of errors are necessary. 2/ Welcome the changes and plan to change. Readiness to respond quickly to changes is a major competitive advantage. 3/ To produce a marketing plan is necessary often, in terms of a couple of weeks to a couple of months, but the more often the better. 4/ Good marketing comes when developers, sellers and buyers come to an agreement. 5/ Create a marketing plan around interested people. Give them the support and environment they need to do their job. 6/ Learn by analyzing customer reactions and their feedback - this is the most important assessment of your progress. 7/ Agile marketing requires constantly to keep pace, but do not forget about the necessary improvements. 8/ Do not be afraid to make a mistake, just do not repeat one mistake twice. 9/ Constant attention to the basics of marketing and good design increase flexibility. 10/ Simplicity is the basis of everything. Agile marketing emerged as the result of a rethinking of a flexible development methodology. Software developers were the first to feel the need to abandon their plans for the long term, which quickly lost their relevance. So there were agile-methods, the essence of which is to make the development flexible and change the initial plans if this will benefit the product and the customer. In 2001, the principles of flexible methodology were formulated in a manifesto.
- Jan. 29, 2019, 2:36 p.m.
- How to make in-app marketing?
Users download new applications every day, but many of them are soon forgotten, and some do not open at all. Google and Ipsos have conducted research to find out how users interact with applications and how companies can influence this. Applications help companies develop customer relationships. An effective strategy to promote applications can contribute to the development of electronic commerce, increase the effectiveness of offline events (for example, stock in the store) and strengthen relationships with customers. Consumers are increasingly using mobile apps and websites, and marketers need to consider this. How to effectively reach a huge audience of application users? Tracking Application Market Indicators Even if you did not encounter this market before creating your own application, the analytical component of the process is not much different from the analysis of other marketing activities. Pre-marketing pre-release Mobile application market strategies may differ for different niches, but they should always include a reliable advertising campaign before launch. That is, your marketing efforts need to start long before the actual availability of the product. According to some data, the launch of advertising is advisable to start with the start of development - let people talk about your concept, maybe their advice will be useful. Launch landing page for advertising One way to effectively promote your mobile application is to cross-promote it through different channels in which your brand is already present. Most likely, it will be useful to create a small landing page that represents all your unique offers and motivation, why the application should be downloaded. The same landing page can be promoted with the help of SEO-methods, and get traffic, which will eventually grow into the number of downloads. Creating an application that presents your brand is not enough. You need to attract the attention of potential customers, so even before the launch requires a review of the marketing strategy.
- Jan. 29, 2019, 2:37 p.m.
- How to make effective advertising?
Advertising is not passionless, it can bring both tremendous success and end in failure. Some principles of creating effective advertising should be learned immediately: In order for your ad to be noticed, you need an idea and not a simple, but a good idea. There will not be this, and your advertising will go unnoticed, it will not work. The text of the advertisement is very important but more important is the justification, the argument. The development of any advertising begins with its rationale, or rather, first, justification, and then development. Relevance - one of the main factors when choosing an argument. Good arguments (if they are relevant) can be product quality, price, fast delivery, and safe operation. What is the question of a consumer who has just become acquainted with your advertisement? - "How much is it?" If possible, indicate in the advertisement the cost of the goods. Useful qualities of your product can be fully understood only by a specialist or by yourself, but not necessarily by a consumer. So do not hesitate to state the obvious. Show the product in action, tell us how to use it, show what place it can take in people's lives. Think about how to introduce the name of your product into the consciousness of the consumer. It should be stored in memory, so do not be afraid of repetitions. Do not exaggerate, do not overplay your consumer goods are always skeptical and can turn away from you. All those involved in your advertising campaign must clearly understand its strategy. Do not proceed with the implementation of an advertising campaign until you are sure that all three elements (goal, audience, strategy) are reflected in it. Your work plan will, of course, be different from what we offer here for example. But the fourteen points proposed below, you must consider necessarily. Otherwise, your work will be unprofessional.
- Jan. 29, 2019, 2:39 p.m.
- What is challenge-response authentication?
It's no secret that in recent years, most manufacturers equip cartridges for printers and copiers with chips. This phenomenon takes on an avalanche-like character and it is likely that in the future all cartridges of any manufacturer will be equipped with them. Often, the cartridge does not change the appearance either, and when buying, many users do not even know about the upcoming complications. CRAM (Challenge-Response Authentication Mechanism) uses a cryptographic protocol that allows you to prove that the user knows the password without disclosing the password itself. Using this method, the application first receives a random request from the server. It then calculates the response by applying a cryptographic hash function to the server request in conjunction with the user's password. Finally, the application sends the response along with the original request back to the server. Due to the "one-way" hash function, it is not possible to recover the password from the response sent by the application. Call-answer authentication (English Challenge-response authentication; call-response - authentication method in which the secret (in this case, the password) is not transmitted over the communication channel. The simplest method of such authentication (when storing passwords in clear form): A client wishing to be authenticated sends a request to start a communication session, in response to this, the called party (server) sends arbitrary but different information each time (for example, current date and time) to the client. The client appends a password to the received request and from this line calculates a hash (for example, MD5) and sends it to the server. The server performs similar actions with the value sent and compares the result. If the hash values match, then the authorization is considered successful. CRAM does not support the security mechanism.
- Jan. 29, 2019, 2:40 p.m.
- How to invest in your customers?
No customers - no sales, no sales - no business, no system for attracting customers - no customers themselves. The circle is closed. It is necessary to invest in Your Customers. Quality customer service is a sign of market development, the degree of its civilization. This axiom, which today is no one disputed. All, at least in words, but understand that if the customer is poorly served, he will remain dissatisfied, and, if there is an adequate replacement, he will go to a competitor. So far, many companies are helping out precisely this - the lack of an adequate replacement. Being a monopolist to a certain extent, the company ceases to care for customers, arguing, "why should we overwork - it will not go anywhere." But this is all for the time being. Every day hundreds of companies cease to exist, and as many new companies appear. The market does not stand still, and every day you need to prove that you have the right to exist. All those who stopped developing sooner or later lose. So, everyone knows that it is important to serve customers well and everyone seems to know how to do it right. But in practice, we are often confronted with a situation where we are being rude, ignoring us, losing our papers, making mistakes in numbers, etc. etc. So, does everyone really know how to, or is it just a myth? Often we hear from managers in response to any recommendation - “this is all clear, and what to do?”. So, it’s still not clear, if it’s not clear what to do. And yet, not everyone knows everything (and probably understands) about what it means to serve customers in a quality manner. If you do not feel the essence of the concept, then in real life you will not be able to apply any principle. That is, simply knowing “how to” is not enough for equally correct action.
- Jan. 31, 2019, 4:43 p.m.
- How to be persistent in sales without annoying your prospects?
Being a good seller is a hard and long way. To achieve this, you need to follow some important advice. Here are some tips how to Be Persistent in Sales Without Annoying Your Prospects. 1. Become a leader in your niche Imagine you are choosing a new phone. What would you prefer: models from a well-known manufacturer or mobile of unknown origin? I think the answer is obvious. Even if an unknown company offers a similar model cheaper / more functional / more beautiful, it is unlikely that you will risk. 2. Be a reliable support If you want sales to go well, you should do more than just sell. Be a person to your customers, to whom they will go with questions even after closing the sale. Change your status in their eyes from an ordinary seller of a product, product or service to a solution provider for their problems. After all, in the end, we make every purchase in order to solve a problem or satisfy a desire. Help your customers reach the goal. 3. Use sales scripts wisely Scripts are the most controversial thing in the sales world. Someone strongly advises to use them and promises a drop in sales below zero, if you do not implement scripts right today. Others, on the contrary, pounding themselves in the chest, recommends abandoning this once and for all. They say that customers immediately feel that they are being told from a template, and leave the conversation. Do you agree that all these strategies were already familiar to you? Maybe you did not read about them, but you intuitively felt that it was so correct. And now, when I convinced you that your intuition did not let you down, you can safely implement them :) I am sure the results will convince you even more.
- Jan. 31, 2019, 4:45 p.m.
- What is SERP?
Previously, options for switching between search modes (all results, pictures, maps, video, news, etc.) and access to settings were located in a vertical block on the left side of the screen. Now, this functional unit has acquired a horizontal form and moved to the top of the screen under the search query input line. In addition, this block received a drop-down menu. This arrangement of controls is designed to increase the comfort of using the search page and reduce the number of actions performed to obtain the desired result. SERP (Search Engine Result Page) is a search engine results page. Having entered one or another query into the search box, the user will see a list of links (snippets) to web pages containing content relevant to this query. This is the search results page (or issue). The abbreviation SERP stands for a search engine results page. These results are links, with details on the subject of the user's request. The main elements of the SERP are: - Direct search results, consisting of links to sites. This is a natural search engine ranking, where sites compete for the highest positions. The search results page contains 10 links by default, but their number can be changed in the search settings; - Blocks with contextual advertising; - Small fields before the search results. They may contain input errors, a quick response to a user request, a calculator, and so on; - Pictures; - Related queries - the user is offered other forms of words and phrases or similar queries; Determine what information is most relevant to your users in the process of narrowing the range of possible purchase options. Highlight the priorities in this content and create a consistent miniature information architecture from the details in each description of the listing page element. This will make it easier for users to choose and make the search more efficient.
- Jan. 31, 2019, 4:47 p.m.
- How to increase traffic on the website?
It is impossible to give a short and concise answer to the question “How to increase traffic?” Because there are very many ways to increase site traffic. That is why we decided to prepare for you this material - a convenient cheat sheet with almost all known methods of extracting traffic. We say “practically” because we could forget or miss something, but in any case, this is one of the most comprehensive articles on this topic that are in the Internet and, we hope, it will be useful to you. 1. Check the site for filters To combat attempts to manipulate search results, Google and Yandex have developed a system of filters that are superimposed on violator sites. This can lead to a partial or complete decline in positions on all key requests and, accordingly, a collapse in attendance and sales. Sanctions can be imposed both automatically and manually, becoming a serious obstacle to effective promotion. 2. Just wait a bit Search engines are rather inert in this regard, and the age of the site plays a role. Regardless of the budget for the promotion in order to increase traffic to an online store or any other project, it just takes time. It is impossible to get thousands of transitions from the search to the site, which was created just a month or two ago. Even if we are talking about an entertainment project, not to mention a commercial one. 3. Perform a quality optimization Beautiful design, excellent usability and talented authors of texts - all this will not give proper effect if the pages of the site are not optimized according to the recommendations of search engines and do not contain keywords targeted for business. To ensure the growth of attendance, you need to start with the semantic core. Based on the items listed in this article, you can make a small revision in relation to your own project in order to figure out how to make its attendance higher.
- Jan. 31, 2019, 4:52 p.m.
- What is artificial inteligence?
Artificial intelligence can be defined as a scientific discipline that is concerned with modeling intelligent behavior. This definition has one major drawback - the concept of intelligence is difficult to explain. Most people are confident that they will be able to distinguish "rational behavior" when faced with it. However, it is unlikely that anyone will be able to give the intellect a definition that is concrete enough to assess a supposedly reasonable computer program and at the same time reflects the viability and complexity of the human mind. So, the problem of defining artificial intelligence comes down to the problem of defining intelligence in general: is it one thing, or does this term unite a set of disparate abilities? To what extent can intelligence be created? What is creativity? What is intuition? Is it possible to judge the presence of intelligence only by the observed behavior? How does knowledge appear in the nerve tissues of living beings, and how can this be applied in the design of intelligent devices? Is it even possible to achieve intelligence through computer technology, or does the essence of intelligence require a wealth of feelings and experience inherent only in biological beings? For these reasons, the definition of artificial intelligence given at the beginning of the article does not provide an unambiguous description for this field of science. It only raises new questions and opens paradoxes in the field, one of the main tasks of which is the search for self-determination. However, the problem of finding an accurate definition of artificial intelligence is quite understandable. The study of artificial intelligence is still a young discipline, and its structure, range of issues and methods are not as clearly defined as in more mature sciences, such as physics. Artificial intelligence is designed to expand the capabilities of computer science, and not to determine their boundaries. One of the important tasks facing researchers is to support these efforts with clear theoretical principles.
- Feb. 4, 2019, 1:21 p.m.
- What is programmatic advertising?
Programmatic advertising is a way to target exactly which audience you want to show your ad, which can cover segments of Internet users located in certain geographic areas of the country, according to all parameters of demography (such as age, gender, social status). You can decide which publishers should show your ads. Thus, you only pay for high-performance advertisements delivered to the right people at the right time, and this is very different from the traditional purchase of advertising. Software media buying, marketing, and advertising are algorithmic buying and selling advertising space in real time. During the implementation of this process, software is used to automate the purchase, as well as placing and optimizing media inventory through a bidding system. Automating the process means that it can be done in real time and not rely on human contact, “manual” intervention and “manual” trading. A software-based media purchase allows an advertiser/brand to tailor a specific message and creative to the right person at the right time in the right context - using the idea of this brand to the audience (customers) that he wants to aim at. This methodology should provide much more accurate and personalized messaging and the right choice of media, which leads to more effective targeted advertising campaigns and less dispersion of digital advertising, less oriented (focused) and based on the total. Programmatic advertising is about cost effectiveness. Buyers of manual advertising buy digital advertising spaces (inventory) for their customers, so human intervention is used. Programmatic makes the purchase, placement, and optimization of the process more efficient, as computers and algorithms do, eliminating some of the human-dependent areas of work with different requests, orders for placement and, most likely, it should reduce the time for advertising to enter the market.
- Feb. 4, 2019, 1:22 p.m.
- What is a spam trap and how it works?
Probably everyone will agree that spam - it sucks. This is something that we don’t really want to see in our mailboxes. If you send spam through Pechkin, you can go and make yourself a seppuku before we find and punish you. In order to combat spam, some organizations (and our email marketing service as well) use so-called “spam traps” to identify spammers. Spam traps have already formed a network of myths and legends about what it is, how they are created, how they are used and how they fall into your address database. A spam trap is an email address that is created but not used in operation, i.e. he did not subscribe to any of the mailings. It is monitored for receiving messages that will clearly be spam. Also, these addresses are searched in your address databases. The massive presence of spam trap in your address database leads to an immediate blocking of your account. In this article, we will talk about how spam traps are classified based on their origin. So, the sources of origin of spam traps can be countless, but there are 3 main ones: - Addresses that belonged to someone, but subsequently ceased to exist. Such addresses replenish the database of spam traps of the main mail providers. - Addresses that do not belong to anyone, however, receive spam. Such addresses are usually used for spam filtering. - Addresses that were specifically created for placement in open sources. Thus, we can monitor mailings that use spam databases collected, for example, using such spam tools (extractors and harvesters). The most important thing is to remember that the presence of traps directly affects the deliverability and, consequently, the profitability of the channel, and it is much easier to prevent their occurrence than to clean them from the base. So send quality, follow the best practices and do not fall into the traps!
- Feb. 5, 2019, 3:34 p.m.