Lesson info

Learn more about the built-in standard attributes you can use to describe your users. In this video you'll get an overview of standard attributes. We also discuss different attribute types and explain what different standard attributes really mean and what they are.

Lesson transcript

Let’s now discuss standard attributes. Standard attributes are all system attributes built in the app that you can use to describe your users in detail. Standard attributes values are visible directly in the People’s section. Let’s now go to filters and have a closer look at standard attributes here. There are different types of attributes but the most common ones are string (which are simply text attributes like name), integer (for example no of pageviews) or boolean (which has true/false values). As you can see there are many standard attributes to choose from. We have some straightforward ones like First or Last names, email address or phone number. With the cookie a user receives when they click on your website or through a response to chat widget, you’re able to see various parameters such as first time they visited your website, last time they came in, how many times they came in. In addition, you can collect info such as Referrer which is a URL a user clikced on to come to your website, the URL of last seen webpage of your site If you have a simple form or a popup active on your website, you can gather additional information like company they work for. We can of course automatically store user IP, different details about users’ location, device or browser and system used. As you remember we have as well information about tags users have been labeled with and Lists they have been added to. The app can store information about social media accounts such as Linkedin or facebook. You can check whether their notifications are enabled or check whether and if so from which emails campaigns they unsubscribed, which are examples of boolean so true/false attributes. A few useful ones are also dates of creation and update of a given user as well as hard and soft bounces. Hard bounce being true means that a user’s email address is basically false, while true for soft bounces may mean a user’s inbox is full and your email couldn’t get through. We have as well a few others related to email campaigns so you can filter users by the fact they opened an email or clicked a link or whether they have marked your message as spam. Oh, and you can also track widget visibility and check which users have your chat widget visible. Or whther they subscribe to web-push notifications. Standard attributes are very meaningful while you want to filter out very exact group of users or define a new segment. As you already know, it’s possible to apply many rules based on standard attributes at once. So, we’ve the basics of standard attributes covered. Thanks for your time!