In this video we cover all 7 attribute types available in the "Custom attributes" section. You'll see different attribute examples and learn in which business cases they are helpful.
So once we’ve covered the general information about custom attributes, let’s create them! I’ll do that directly from the User attributes section available always in “App Settings” and then “User data & events”. We need to specify name, description and select value type. Let’s briefly cover all 7 choices available here. Boolean is known also as true/false statement and for example can be useful to track whether a user subscribes to your newsletter. I’m naming it “Subscribed to newsletter” and adding “Users subscribing to our main newsletter”. So in the filters, we see it as “Subscribed to newsletter” and the available filtering conditions are true or false. Let’s go back and create the next one, which is fixed choices. It’s an interesting one as its values can come for example from a questionnaire asked by a chatbot or in a newsletter, and is used to track all these choices that user made in the questionnaire. Let’s assume you run an online store and want to send email campaigns to your users in their preferred language. So let’s add “Preferred language” as name and “The first preferred language of users”. I need to specify label and value. I’m adding 4 languages -> English, Spanish, German and French. And one last thing for fixed choices is multiple choice option. Enable that if you want to allow users to select more than 1 answer option. In our case let’s leave it inactive as we ask about the one preferred language. The next value type is string, which basically is any text value. Let’s add “Job position” and short description. Right next we have date. It’ pretty straightforward. Let’s assume you offer app subscription to your clients and thus want to track the day they sign up. I’m adding “Sign up day” and “A starting date of first subscription”. The following value type is a similar one called datetime. And an example of that can be “Last time browsing downloads”. And as you see, it’s now available in the filters. You can see that for this value type we can filter basing on time as well. Our list of custom attributes is growing up but we have still 2 value types to go. Integer. It is pretty self-explanatory and it’s basically any attribute related to the whole number. We may for instance want to track “Number of purchases made”. And the final custom attribute type is floating-point number. It’s very similar to integer but it also contains decimal points. As I’ve earlier created it for the purpose of setting up an automation that collects attributes, it’s already on my list. Let’s assume for a second you run an online sneakers store. Thanks to it you can for example track users’ shoe sizes like 7.5 or greater than 6.5. So we’ve just covered all 7 value types of custom attributes! Thanks for listening.