Why Omni-Channel Marketing is the key to winning costumers?

Wiola1986

Feb. 23, 2019, 1:27 a.m.

Why Omni-Channel Marketing is the key to winning costumers?

Omni-channel is an approach whose principles are the integrity and consistency of user experience. Its main advantage is that users freely switch between channels, for example, a mobile device, laptop, social networks, and off-line store.

Omni-channel is another international term in our professional vocabulary. The meaning of the prefix "omni" can be translated as "existing everywhere." In our case - covering all channels of communication with customers. Omni-channel is an approach whose principles are the integrity and consistency of user experience. Its main advantage is that users freely switch between channels, for example, a mobile device, laptop, social networks, and off-line store.

By implementing this approach, the company does not lose customer information, which allows you to keep a personalized approach to the client and collect reliable customer base/customers. The client gets the opportunity to access all products and services in the most convenient way for him, while constantly being visible to the company. This approach can be applied when there are two or more channels of interaction with customers. Such channels include service terminals, websites, offline points, mobile applications, ATMs, social networks, email newsletters and more.

The omni-channel approach is relevant for almost all companies that interact with clients at several points. It is effective for business and crazily attracts customers. In the field of banking, omni-channel can be applied in cases when all channels of interaction follow the same rules and are integrated with one client management system. An important factor in the application of the omni-channel is a comprehensive study of the needs of users in order to understand the relevance of situations and channels when performing various tasks.