Why meta tags are important for online marketing?
Feb. 24, 2019, 8:13 p.m.
Meta tags are part of a software HTML code. These attributes are not mandatory: they are not visible to the user, but provide specific information to the search engine (description, title, keywords, etc.).
Meta tag tasks
- Meta tags perform several important functions:
- It influences how it is displayed and what position the page takes in the index (issue).
- They help promote the resource to the most relevant to your target audience requests. Allow a potential visitor to see the necessary information in search results, making the description as informative as possible.
- They fix the data on the page, help to correctly display the information, adjust the indexing (analysis of the site and entering it into the database for later inclusion in the issue).
Now meta tags do not have a strong influence on the promotion but are still taken into account when evaluating by search engines. Other things being equal, preference is given to a resource with well-formed tags.
Meta tags for SEO (search engine optimization)
This includes three tags: title, description, keywords. These attributes inform the search engine bot about the site, which helps to correctly determine the subject of the resource and rank (sort) in the issue. Therefore, when composing meta tags, webmasters necessarily use keywords (words and phrases that the target user enters into the search bar to find the necessary resource).
All the above meta tags for the site are designed, first of all, to improve the perception of your resource by a search engine. Therefore, pay attention to the competent compilation of these attributes, reflect only true information, do not be mistaken about the number and content of keywords. Remember that now search engines evaluate resources, first of all, by the quality of content, code, structure. Therefore, when compiling meta tags, it is important to put oneself on the user's position: specify the data that can affect the perception and display of the page, present useful information consistently, logically, with key benefits for the client.