Why do you need a customized 404 page?

Feb. 4, 2019, 12:58 p.m.

1 Answer


Feb. 23, 2019, 1:22 a.m.

When a person hits an error page, he feels depressed and annoyed. Page 404 tells us that we failed. But you can fix everything and return the user to the site unscathed. In the ideal situation, there should be no links on the site (or external links) giving 404 server errors. Let's be realistic: if the site has more than a thousand pages, their appearance is most often not avoided.

From a marketing point of view, a 404 error page (hereafter referred to as 404) is a tool for increasing sales, which uses targeted traffic to convert to leads. Further examples of the use of pages with 404 error will be considered for both commercial and informational sites. This separation is especially important because each type of resource has its own monetization methods.

Page 404 is an integral part of any site. So why not use it to redirect visitors to other pages instead of simply reporting that the page was not found? In fact, page 404 exists on every site for the sole purpose: to tell visitors that the requested page cannot be found. This situation may arise for a number of reasons. The visitor could type the wrong URL or the page was moved or deleted. In most cases, page 404 contains a background message stating that the page was not found. But there are more valuable ways to use it.

Page 404 is an unsuccessful attempt to open something on the web. This is an automatic page that opens if the requested site cannot be found. Usually, such an error occurs when a person enters an incorrect website address or follows a nonexistent link (for example, you deleted the old link, but it remained in search indexing and the person passed). Page 404 can occur on any site because it cannot be controlled completely.