What is the most important while creating a successful email marketing campaign?

Jan. 22, 2019, 1:48 p.m.

What every marketer should know about the email campaigns and what's critical in this field?

1 Answer


Jan. 22, 2019, 1:50 p.m.

Along with the expansion of the global network, email has become one of the most powerful internet marketing tools. Despite the limited mechanism, e-mail can be an effective marketing tool, significantly increasing the chance of interest in the product/service offered. Email marketing is the key to your customers' hearts and wallets. It sounds great, but it is.

E-mail marketing has many advantages, such as:

- low costs,

- immediate result,

- interactivity,

- the message is delivered to multiple users at the same time.

Alerting the target audience about the company's products and services through emails is called email marketing. At the same time, informational messages with advertising announcements can be delivered to both loyal consumers and potential consumers. 

The maximum effectiveness of newsletters is revealed in combinations with other promotion technologies as part of a single advertising campaign. Often they are associated with spam, but these are two different concepts and the main principle of email marketing is to send letters only to interested users, from whom voluntary consent to receive relevant information has been received. Only, in this case, email messages reach the target audience and contribute to converting visitors into consumers and regular customers.

E-mail marketing campaigns can be very useful for building brand identity and attracting customers. The main characteristics of successful e-mail marketing campaigns are the clear goal setting and high-quality mailing list. It would seem nothing complicated. But setting up and administering email marketing campaigns is, among other things, identifying recipients, creating a mailing list and distributing materials, which takes a lot of time and effort. And after launching such a campaign, the need to analyze results and respond to responses is added.