What is the best day to send a marketing email?
Jan. 3, 2019, 3:28 p.m.
Sadly, I can’t give you a definite answer. There are dozens of surveys, researches, and stats on this topic and as for now, the results are fairly inconclusive. One study says that you shouldn’t send emails on Fridays because people are busy and are likely to miss it. The other one says that you definitely should send emails on Fridays because people are in a better mood then. Another survey says Thursday is the most popular day to send emails. And another says you definitely shouldn’t send emails at Thursday because everyone sends their bulk emails on Thursday and yours might not be noticed.
It all depends on people who are your customers. With me for example, sending emails at weekends is a bad idea because I rarely check my email during the weekend. If it’s an email asking me to do something (like answer a survey or give feedback), Mondays and Fridays are out of the question.
There’s only one way to learn what is the best time to send YOUR emails to YOUR customers: A/B testing. Send your email to customers at a different time and then analyze the results: on which day your emails get opened most often? When you get the lowest number of responses? Of course, it will take time and effort, but the results will be vital for you and your company.