What Is Social Commerce?
Jan. 16, 2019, 9:21 a.m.
There is one good quote that can be a good beginning for the explanation: “You can use social media to turn strangers into friends, friends into customers and customers into salespeople” by Seth Godin. Social commerce can be explained as the process of buying the products within social media, including other processes connected to it. It means each social media lets buy a product there without entering the website.
For the business holders this form has its advantages as reducing costs because of the absence of a physical shop; faster transactions; worldwide selling. For customers there are also advantages because they spend less time shopping, do not make an extra procedure that makes the process more complicated.
Here we can look at three platforms having social commerce:
Facebook. This platform now let us upload the items with the description, photos, and price so customers can get all necessary information. The communication on the product occurs easily before and after purchasing. Additionally, there is an opportunity to create a product catalog, sell from the page, manage orders and create a campaign to promote the products.
Twitter. Making a tweet you can simply add the button to buy a product, so the process is simple. You can also upload all information you want that is visible for the customers.
Pinterest. From two years visitors of that website can buy a product they like. They pay for the product by Apple Pay or card. As this website is mostly about the visual effects and good pictures it is better to make a look at the product very attractive and colorful in order to have more customers.