What is On-Page and Off-Page Optimization?
Feb. 24, 2019, 2:19 p.m.
Currently, many people put the greatest emphasis on creating page strategy on the page SEO, that is preparing valuable texts for the website, but also creating a transparent structure, researching keywords and their appropriate placement on the website. We have complete control over the activities of on-page SEO, we change them on our own website. This is the whole page structure. Working on the factors on the page allows it to be better read by robots. Remember that taking care of these factors allows for good indexing of our site, understanding of what is the site, easy navigation through the structure and content of the site, which in turn translates into a specific position in the search engine.
However, we can not forget about the off page SEO activities because they are a pillar supporting activities aimed at optimizing the website - they are somehow building a website brand. The first factor to be taken into account in the off page SEO is the acquisition of relevant links. You can not forget that what counts and quantity and quality, and building links to our site should be a well-thought-out process. Where to create such connections? The main source of them can be a company blog, on which valuable articles are placed. Of course, social media are an invaluable ally in getting connections and links.
For off-page seo activities, factors that will support our brand should also be taken into account. Things such as a good product or service, taking care of customer service, as well as the image of the company by monitoring reviews, opinions, social media or good relations with the industry environment, would seem to be the basics of business. But they can also be strong support for off-site activities.
When the business starts to function in the network, taking care of positioning can contribute to acquiring new customers. The case should be approached comprehensively. Although search algorithms and ranking factors are subject to change, it must not be forgotten that their inclusion and control ensures a good ranking result on the website. In addition, working out the relevancy and credibility of the site is also the key to success. Therefore, to achieve this success, which is visibility in the Google search engine, it should be combined on page SEO and off page SEO.