What is negative SEO?

Feb. 4, 2019, 1:08 p.m.

1 Answer

Feb. 24, 2019, 6:18 p.m.

Positioning for some time is an increasingly popular topic on many industry websites and blogs. This is the best proof that the phenomenon also referred to as negative SEO is slowly becoming the everyday practice of native positioners. Why should we be afraid of negative SEO and how to face it and keep it in the Google search results? The case turns out to be more difficult than one might think.


What is negative SEO?

Negative SEO is someone using unethical techniques known as Black Hat SEO to lower the ranking of your site. Generally, the rule applies ... the older and correctly guided the website, the more difficult it is to harm it. However, the truth is that there are many different forms of attacks on websites.


  • Building backends of bad links leading to specific phrases
  • Linking exact match, systematically or aggressively
  • Linking to the phrase "poison", "child pornography", etc.
  • Spam reporting from many different Google accounts
  • Duplicating content
  • Unsatisfactory articles about the company and positioning them
  • Changing analytical data, e.g. "time spent on the site" and "bounce rate"
  • Influencing the removal of strong links, even with the help of entry reporting
  • Hacking the page and adding code
  • Website spam, e.g. through comments.
  • Server load with a lot of page views. Each service provider will block the site generating excessive traffic and this will affect your position on Google
  • Big damages can be caused by accessing FTP to the site and thus the ability to add a page to Google Webmasters Tools
  • Creating fictitious company profiles


Negative SEO exists and is strong enough to affect the condition of the site, it can destroy it through even aggressive linking. It can also support sites containing unflattering content about the activities of competitors. Negative SEO can offset the revenue of your website and, consequently, paralyze more than one business activity.