What is local SEO and how to apply it?
Jan. 21, 2019, 1:59 p.m.
Local promotion is gaining momentum and shows excellent results both in large cities and small ones. Local SEO is a search optimization tactic that allows web resources to occupy the first places in the results of search engines issued by users of a particular region. When properly implemented, it can help small companies that do not have large budgets to bypass larger competitors. However, given the upcoming changes in the mobile sector, this is not something that local business should worry about.
Many tactics, which will be discussed below, can and should be part of a comprehensive optimization strategy. However, the easiest way to optimize a site for a location factor is to use Google My Business. It is free and the fastest way to tell Google where you are.
1. Make sure your company’s address is in the footer of the site.
Although this aspect of optimization may seem insignificant to you, in fact, it is one of the most important signals that help search engines find your site and link it to a specific geographic location.
2. Make sure that you clearly indicate the scope of your company
If visitors cannot find the name of their city, region or country on the site, they will automatically remove you from the list of potential firms that can provide the goods or services they need. It may just be a bulleted list with the names of countries and cities or an interactive map embedded on your site that will allow users to find exactly what they are looking for.
3. Optimize custom pages for specific locations.
You know all the basics of search engine optimization, but creating special landing pages for each region where you provide your services has its own nuances. These local pages should be a kind of mini-sites and contain everything so that the user can decide whether you are suitable for him.
A local SEO strategy manifests itself better as part of an overall optimization strategy, as they complement each other. Many of the tactics mentioned here are quite standard SEO tactics that you probably already use in your practice.