What is Engagement Rate and how to calculate it?

Feb. 1, 2019, 11:19 a.m.

1 Answer

Feb. 23, 2019, 5:16 p.m.

The number of comments likes and reposts in each of your posts is the most important indicators. But there is a parameter that combines the entire response of the audience to your content. It is much more convenient in analytics. You can calculate the level of interaction in social networks using a special formula. This will help monitor the performance.

Engagement rate is a universal parameter that is important at any stage of business development. The calculation takes into account the ratio of the level of interaction and the number of audiences. Consequently, the indicator is of great importance in the competitive marketing analysis of the business.


How to calculate the involvement rate - Use specific formulas to define the indicator:


To calculate the average post involvement rate:

(Likes + Reposts + Comments) / Number of Posts / Number of Community Visitors x 100%


Sum up the number of likes, comments and reposts on all posts for the right time. Divide by the number of posts and the total number of visitors. Multiply by 100 to get the percentage.


To calculate the daily community engagement rate:

(Likes + Reposts + Comments) / Number of community visitors x 100%


The formula differs from the previous version only in the absence of a step divided by the number of posts. You determine how much percent your entire content engages your audience over a specific period of time.

By calculating the engagement ratio, you can determine the exact cost of performing the target action. For example, you are posting a post on Facebook in which you are promoting a new lead magnet. The desired action - filling out the contact form on the landing page. Thanks to the engagement ratio, you understand how much one subscription cost you, considering all expenses.